Empower's Andrea Book and Evan Dulaney sit down with Empower's CEO and newly minted owner Jim Price to discuss the media elements of the direct-to-consumer boom. Jim answers how DTCs are successfully reaching out and establishing relationships with consumers and shares what traditional brick and mortar shops can learn from savvy DTC brands. Finally, he shares how Empower plans to immerse themselves into the DTC landscape to learn more for ourselves and our clients.