Empower's Andrea Book and Evan Dulaney ring in the co-founder of FBE, Rafi Fine, to chat about Rafi and brother Benny's pioneering into online video content, FBE's blossoming YouTube community (with nearly 30 million subscribers), their über popular "React" series and the future of FBE's content machine. Then, in honor of Empower's "Make It Personal" value, FBE's Greg Trani joins to talk his personal journey towards FBE and how brands and agencies can team up with them.