Ep 47 - The Cookie Crumbled: Marketing on a Post-Cookie Web w/Lewis Rothkopf
Play • 49 min
Empower's Andrea Book and Evan Dulaney are joined by ad tech vet and president of Martin, Lewis Rothkopf, to talk about the phasing out of third-party cookies and what it means for digital marketers. Lewis shares why folks in the industry shouldn't panic and should, instead, embrace the change. He then shares possible solutions and ramifications that can quell any uneasy marketer.
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