Ep 43 - Selling CBD w/Alexis Rosenbaum
Play • 32 min
Empower's Andrea Book and Evan Dulaney are joined by the founder of Rosebud CBD, Alexis Rosenbaum. Alexis shares how she broke into what is now a booming DTC and retail category and why CBD and other cannabinoids are here to stay. She also talks about the importance of education and word-of-mouth in her marketing strategy and the gray areas in paid advertising for cannabis-based products.
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