When a client tells Squirrel "of course there are no releases on Fridays", it's a red rag to a bull. After Squirrel rants for a bit, he calms down and we argue strongly for releasing often, even when it hurts—in fact particularly when it's difficult!—to "bring the pain forward" (Jez Humble).
- Jez Humble on doing painful things more often: https://continuousdelivery.com/
- Dr. David Burns on anxiety and exposure: https://feelinggood.com/tag/exposure/
Episode transcript: https://www.conversationaltransformation.com/posts/doreleaseonfridays/
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