Once you've been vocally critical and identified areas to improve in your agile team, what next? "We should" too often turns into "We won't", so good intentions aren't enough. Jeffrey tells the story of teaching TDD and the tools he learnt and developed to foster internal commitment to change - paradoxically, this involves questioning whether the change is actually worth doing!
- SPIN selling book: https://www.amazon.co.uk/SPIN-Selling-Neil-Rackham/dp/0566076896
- Previous episode on earning trust through vocal self-criticism: https://soundcloud.com/troubleshootingagile/earning-trust-at-amazon
- Previous series on unilateral control: https://soundcloud.com/troubleshootingagile/how-to-fail-by-acting-unilaterally-part-i
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