Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Available episodes
Newest first
Oldest first
Dec 16, 2022
Is your traffic down? Understanding the many recent Google AI related updates and changes.
We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously.
In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened!
On top of that many sites are losing traffic to Google Explore and because of ChatGPT.
We also discuss whether topic filter bubbles in search and continuous scroll on desktop could be impacting you.
And um, I just can't talk about E-E-A-T without bursting out laughing. Still, this is very important as Google is now valuing not just Expertise, but also Experience.
I hope you enjoy this episode!
Links:
Buy Marie's book on Google Spam Updates:
https://www.mariehaynes.com/product/spam-update-book/
Buy Marie's book on the QRG:
https://www.mariehaynes.com/product/quality-raters-guidelines/
Contact Marie:
https://www.mariehaynes.com/contact/
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Dec 2, 2022
Charles Floate and Marie Haynes discuss breaking Google's guidelines, how PageRank has changed & AI
I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices.
Our chat helped me reform my thoughts on links and their power to move the needle for rankings. Links are most definitely important in Google's algorithms and will likely remain the core for quite some time. But as Google develops new ways to identify quality content, most of which comes with AI innovations, I believe PageRank is not as important to SEO as it used to be.
In this video Charles shows me how he is able to get sites to rank. Some of what he is doing is actually improving E-A-T!
I must reiterate that breaking Google's policies can lead to serious consequences While good links can be powerful, building your own links is often either ignored by Google, or can cause manual or algorithmic penalties which can be very difficult to identify and recover from.
My hope with this video is not to encourage blackhat SEO tactics, but rather, to talk about the power of GOOD links and how that power is much more than PageRank.
Thanks for doing this, Charles. I enjoyed our chat!
Charles Floate on Twitter:
https://twitter.com/charles_seo
https://www.youtube.com/user/D4rkHacking?app=desktop
Marie’s info:
https://twitter.com/Marie_Haynes
https://mariehaynes.com/contact/
Contact Marie for a referral to companies that can help you get good links and mentions from authoritative sites in ways that comply with Google’s guidelines.
My book on auditing links (used by many agencies to train their link auditors).
My book on using the Quality Raters’ Guidelines as a checklist for site quality.
Wix SERPs Up Podcast with Mordy Oberstein and Crystal Carter:
https://www.wix.com/seo/learn/podcast
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Nov 18, 2022
What is E-A-T? Advanced discussion on E-A-T and answering subscriber questions
This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T.
Audience questions answered:
Does E-A-T matter for tech blogs?
Is being mentioned on a big news site good for E-A-T?
Does adding expert reviewers help?
How would an ed-tech platform increase E-A-T?
How do you measure E-A-T?
Should you update old articles that were not written with E-A-T in mind?
Common E-A-T mistakes and misconceptions
Examples of sites doing well after improving E-A-T
How do you do an E-A-T audit?
Marie's QRG Book: https://mariehaynes.com/book
Links
SMX Next: https://marketinglandevents.com/smx/next/agenda/
About the QRG:
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
The QRG:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
How search works:
https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
Efficient storage and query of schemaless data
https://patents.justia.com/patent/20220358160
Google’s Guide to creating helpful content
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
The video version of this podcast will be up on YT soon!
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Nov 4, 2022
Why did the October spam update crush so many sites? Important for all SEOs and website owners!
The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes.
This is an important listen, even if you were not impacted by this update.
Buy Marie's Quality Rater's Guidelines Book/Checklist:
https://mariehaynes.com/book
Google's Spam Policies (If you were hit, you likely were doing one or more of these things)
https://developers.google.com/search/docs/essentials/spam-policies
Google's guidelines on creating helpful, reliable, people-first content:
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
What Google has said about guest posting:
https://www.mariehaynes.com/google-guest-posting-recommendations/
Gary Illyes talking to Danny Sullivan about links being labeled as "footer", "penguinized" and so on:
https://searchengineland.com/googles-link-labels-260892
What links can you get that comply with Google's Guidelines?
Marie's Moz Whiteboard Friday. It's old, but still good.
https://moz.com/blog/what-links-comply-googles-guidelines-whiteboard-friday
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Oct 13, 2022
Analyzing the September Core Update - To recover, you may need to focus on "needs met"
The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update.
The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of searchers, we can create content that helps them meet that need better than other sites.
In this episode I review two pages that did well following the September core update. They may look like they are lacking E-A-T, but I think Google promoted them because they quickly met searcher needs.
I also share how the Helpful Content Update may have introduced a way for Google to better determine which pages are meeting the needs of searchers.
https://developers.google.com/search/blog/2019/08/core-updates
https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/
https://www.semrush.com/blog/september-2022-core-update-impact/
https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
https://www.amsivedigital.com/insights/seo/winners-losers-of-the-september-2022-core-update-product-reviews-update/
https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update
https://moz.com/blog/click-based-seo-engagement-signals
Interview with Alan Kent from Google. Machine learning is discussed at 18:00 https://www.youtube.com/watch?v=dZuEQY11khw
How the quality raters work:
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
Frédéric Dubut of Bing on SEOs shifting to intent research instead of keyword research
https://www.youtube.com/watch?v=NTriTRmEf34
Register for free to watch Marie’s talk on Google’s quality questions at SMX Next:
https://attend.marketinglandevents.com/smx-next-2022?i=H0RFJApYbpWJKGGJ1ihWY0ciBytHmhUB
Book a strategy session with Marie:
https://mariehaynes.com/contact
https://mariehaynes.com/book - QRG checklist book
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Sep 29, 2022
What SEOs need to know about Google's Search On 2022 Event
SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top of these changes, listen to Marie’s thoughts on how search is changing and how we can keep up.
Marie’s notes on the Search On event:
https://twitter.com/Marie_Haynes/status/1575195686366085120
Search On Google 2022
https://blog.google/products/search/search-on-2022-announcements/
Newsletter:
https://mariehaynes.com/newsletter
Marie’s book on using the QRG as a checklist for site quality:
https://mariehaynes.com/book
Contact Marie:
https://mariehaynes.com/contact
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Sep 15, 2022
The September 2022 core update is live! How to assess impact in the early days of an update
The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss:
1) How the September Core Update and Helpful content updates may be related
2) What to look for in early analytics data to see if you’ve been hit
3) Google has told us specifically how to recover - It’s all about content and E-A-T
4) Why Google’s core update questions are so important - machine learning likely plays a role!
5) A bit on how we analyze competitors’ pages after a core update hit
Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen.
Links mentioned:
https://developers.google.com/search/updates/ranking
https://developers.google.com/search/blog/2022/08/helpful-content-update
Resources on E-A-T:
https://www.mariehaynes.com/resources/eat/
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://www.youtube.com/watch?v=gccNPlL-a1g
Marie’s newsletter:
https://mariehaynes.com/newsletter
Marie’s book
https://mariehaynes.com/book
Contact Marie
https://mariehaynes.com/contact
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Sep 1, 2022
Alan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sites
In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm.
Links:
Google Search Central videos with Alan Kent
All things Google Merchant Center with Alan Kent
https://www.youtube.com/watch?v=0EMAqeyKYgk
How to improve your ecommerce websites presence in Search results (6 tips)
https://www.youtube.com/watch?v=YIUQolZDecM
How to SEO optimize your ecommerce website (8 tips)
https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7
How to make your ecommerce website stand out in Google Search (6 tips)
https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8
How to optimize images for your ecommerce website (6 tips)
https://www.youtube.com/watch?v=RQH9IpcAucY
Send examples to Alan:
https://twitter.com/akent99
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Aug 17, 2022
Google's "About this Result" gives us clues about improving E-A-T!
Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.
Links mentioned in this episode:
https://blog.google/products/search/information-literacy/
https://developers.google.com/search/blog/2019/08/core-updates
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
https://support.google.com/websearch/answer/12003459
Marie’s book
https://mariehaynes.com/book
Contact Marie
https://mariehaynes.com/contact
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Aug 4, 2022
Five things I learned from Google's July Quality Raters' Guidelines Update
In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.
Links mentioned:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/
https://services.google.com/fh/files/misc/hsw-sqrg.pdf
https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/
Marie's book:
https://mariehaynes.com/book
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Jul 21, 2022
How Google's pros and cons SERP annotations are generated
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results
Links mentioned in this episode:
https://www.mariehaynes.com/pros-cons-and-serp-annotations/
https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/
https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058
https://patents.google.com/patent/US20210406268A1/en
https://cloud.google.com/natural-language
https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544
https://www.kopp-online-marketing.com/micro-intents
https://developers.google.com/search/blog/2021/04/product-reviews-update
Hire Marie and the MHC team: https://mariehaynes.com/contact/
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Jul 7, 2022
How our approach to analyzing traffic drops has changed with Alec Brownscombe
Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com.
In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.
Newsletter episode 242
www.mariehaynes.com/newsletter/episode-242/
Subscribe to the newsletter:
www.mariehaynes.com/seo-newsletter/
Links:
Mordy Oberstein discussing sites affected by the May Core update
https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update
Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last
https://moz.com/blog/click-based-seo-engagement-signals
Tyler Hermanson - Why keywords are still so very important for SEO
https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/
Neeva discussing using quality raters and machine learning
https://www.surgehq.ai/blog/beyond-clicks-…
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Jun 23, 2022
Diagnosing a Drop in Google Traffic - Part 1
Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.
In the next episode, two weeks from now we will go into even further detail on how you can determine if your drops are due to a change in intent, relevancy or because of quality issues.
Newsletter episode 240
https://www.mariehaynes.com/newsletter/episode-240/
Links mentioned in this episode:
Using a knowledge of semantic search to improve E-A-T
https://twitter.com/Marie_Haynes/status/1537087939968221188?s=20&t=KOEJWeSmtERtphpydbriWw
SMX Advanced Talk/Agenda
https://marketinglandevents.com/smx/advanced/
Is Google Search Dying?
https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/
MHC clients that did well with May core:
https://twitter.com/Marie_H…
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Jun 9, 2022
Lily Ray and Marie Haynes Discuss the Early Impact of the May Core Update!
In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!
Newsletter episode 238
https://www.mariehaynes.com/newsletter/episode-238/
Subscribe to the newsletter:
https://www.mariehaynes.com/seo-newsletter/
Links mentioned in this episode:
How Google generates titles for documents with language or script misalignment
https://developers.google.com/search/blog/2022/06/title-script-misalignment
Lily’s recent article on E-A-T
https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/
Youtube’s use of knowledge graphs
https://www.youtube.com/watch?v=D-bTGefJj0A
Google’s announcement on the core update
https://developers.google.com/search/blog/2022/05/may-2022-core-update
How people read on the web
https://www.nngroup.com/articles/how-people-read-online/
Barry Schwa…
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May 26, 2022
How MHC Offers SEO to Clients, Discussions on Google Core Updates, and More
In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following:
- May 16-18 - unnamed Google update affecting a large number of affiliate sites.
- How MHC’s site reviews developed over the years
- How we help sites improve their E-A-T
- Why knowing semantic search gets SEOs ahead of the game
- Google is likely a lexical search engine and a semantic search engine.
- Semantic search and E-A-T
- Register for SMX Advanced to hear Marie speak on using a knowledge of semantic search to improve E-A-T. It’s free this year! https://attend.marketinglandevents.com/smx-advanced-2022?i=ttmi2mIwsKjtm9Yb56yxhjMCxG2PCGqx
- Marie speaking with John Mueller and Barry Schwartz on Duda’s webinar about Google updates: https://webinars.duda.co/google-updates
- Microsoft Azure article on semantic search: https://docs.microsoft.com/en-us/azure/search/semantic-…
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May 12, 2022
Semantic SEO and E-A-T - with Olaf Kopp
In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more.
At the end of the episode, Olaf gives very specific tips on how to improve E-A-T in ways that Google’s algorithms should reward.
Newsletter episode 234
https://www.mariehaynes.com/newsletter/episode-234-light-version/
Subscribe to the newsletter:
Mariehaynes.com/newsletter
Links mentioned in this talk:
Search quality rater guidelines:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
Glenn Gabe on Phantom updates:
https://www.gsqi.com/marketing-blog/penguin-2-google-phantom-update-may-2013/
Google’s NLP tool
https://cloud.google.com/natural-language
Knowledge graph API
https…
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Apr 28, 2022
What is Semantic Search?
In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. Semantic search could possibly explain how Google can algorithmically tackle the questions they give us in their article on what site owners should know about core updates. This episode discusses how SEOs can use a knowledge of semantic search to improve the quality of their websites in Google’s eyes.
Links mentioned in this episode:
Sponsor:
https://contentfly.com/searchnews
Newsletter episode 232
https://www.mariehaynes.com/newsletter/episode-232-light-version/
MHC’s algo update list:
https://mariehaynes.com/algo
Danny Sullivan on Search Engine Land writing about Hummingbird:
https://searchengineland.com/google-hummingbird-172816…
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Apr 14, 2022
Glenn Gabe & Marie Haynes Discuss Google Core Algorithm Updates, Traffic Drops and Much More
In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas:
Relevancy adjustments
Intent shifts
Overall site quality problems
Glenn and Marie share examples of the types of problems they have encountered when analyzing traffic drops and what lead to sites recovering after making changes.
Glenn’s post on traffic drops: https://www.gsqi.com/marketing-blog/google-broad-core-updates-difference-between-relevancy-adjustments-intent-shifts-overall-site-quality/
Contact Glenn: https://twitter.com/glenngabe
Newsletter episode 230
https://www.mariehaynes.com/newsletter/episode-230-light-version/
Past episodes
https://mariehaynes.com/seo-newsletter/seo-podcast
Contact MHC
https://mariehaynes.com/contact
Book on Unnatural Links an…
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Mar 31, 2022
Google’s Newest Product Reviews update and Google’s use of Entities in Search
In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from content can help us write and optimize content.
Marie also discusses the third release of the product reviews update, sharing which types of sites saw changes and how Google could be algorithmically evaluating product review sites.
Links mentioned in this episode:
Product reviews update
https://blog.google/products/search/more-helpful-product-reviews/
Interview with Jason Barnard re entity use and John Lennon’s confidence score in the knowledge graph
https://fajela.com/seobox/orm/
https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&f=G&l=50&d=PG01&p=1&S1=20050055341&OS=…
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Mar 17, 2022
Google’s MUM Technology, “Things to Know” SERP Feature and an SEO Website Review
In this episode we talk about the latest news on Google’s MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, use automated site audit tools, and work on things like building links and mentions and improving E-A-T to improve their Google presence.
Links mentioned in this episode
The Local Search Forum:
https://localsearchforum.com/
Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast
Contact MHC
https://Mariehaynes.com/contact
Book on Unnatural Links and Manual Action Removal
https://Mariehaynes.com/product/unnatural-links-book
Quality Raters Book
https://Mariehaynes.com/product/quality-raters-guidelines
Submit a question for the next Q&A
https://Mariehaynes.com/qa-with-mhc
Subscribe to the newsletter:
https://Mariehaynes.com/…
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Mar 3, 2022
What are toxic links?
In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic.
Discussed in this episode:
What are toxic links?
Semrush’s toxic links report: “Your risk of penalty is increasing”
Google’s documentation on link schemes
Unnatural links created by using automated tools to do spam comments, create forum profiles, etc.
Link auditing in the early days of the Penguin algorithm
Why I created a disavow blacklist
Why we closed down MHC’s disavow blacklist tool
Who needs to disavow in 2022?
Also discussed as SEO news this week:
Algorithmic turbulence Feb 24, but not likely a Google update
“Things to Know” powered by MUM, seen live in the search results
Links referenced in this episode:
https://www.mariehaynes.com/disavow-blacklist-tool/
https://searchengineland.com/googles-project-owl-attack-fake-news-273700
https://developers.google.com/search/docs/advanced/guidelines/link-schemes
https://www.mariehaynes.com…
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Feb 17, 2022
Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM
In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to performing well in search than getting good links.
Links mentioned in this episode:
Dawn’s slideshares on Passage Based Indexing and Zipf's law
https://de2.slideshare.net/DawnFitton/passage-indexing-is-likely-more-important-than-you-think
https://de2.slideshare.net/DawnFitton/zipfs-law-zipfian-distribution-in-seo-pubcon-virtual-fall-2020-dawn-anderson
Reach Dawn at Bertey.com or on Twitter
https://bertey.com/
https://twitter.com/dawnieando
This episode corresponds with newsletter episode 222:
https://mariehaynes.com/newsletter/episode-222-light-version/
Past episodes
https://Mariehaynes.com/seo-newsletter/seo-podcast
Contact MH…
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Feb 3, 2022
Lily Ray & Marie Discuss Google’s Biggest Winners/Losers, Product Reviews, Title Tag Rewrites & More
In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include:
- Lily’s articles on the winning and losing sites in Google’s 2021 updates
- Some sites affected by Product Reviews update don’t review products
- Manual actions for Discover and News sites and what they can tell us about the direction search is heading
- Title tag rewrites - Cyrus Shephard’s study
Links mentioned in this episode:
Lily’s article on SEO winners of 2021:
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/
Lily’s article on SEO losers of 2021:
https://www.sistrix.com/blog/indexwatch-2021-the-seo-winners-in-googles-us-search-results/
Cyrus Shephard’s study on Google rewriting title tags:
https://zyppy.com/blog/google-title-rewrite-study/
Information on having the MHC team review your site in the eyes of Google’s blog post on core updates
https://Mariehaynes.com/services/site-quality…
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Jan 20, 2022
What is Your Money or Your Life (YMYL) and does it matter to SEOs?
What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Google is trying to accomplish. We believe there is a lot to be learned that can be used to our advantage in understanding how Google’s algorithms treat sites differently depending on whether or not their content contains YMYL information. And even if you are a non-YMYL site like a recipe site, there is much to discover here about how Google could be valuing EAT in your niche.
Also in this episode:
- SERP turbulence Jan 11-12 and 14-16, 2022 - Could it be related to knowledge graph changes?
- The page experience update is coming to desktop in February
- Several sites are seeing large spikes in Google crawling
This episode corresponds with…
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Jan 6, 2022
SEO Strategies to Focus on in 2022
In this episode Marie discusses what SEO’s should focus on in the new year including - better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements.
This episode corresponds with newsletter episode 216:
https://www.mariehaynes.com/newsletter/episode-216-light-version/
Links mentioned in this episode:
MHC’s blog post on EAT
https://www.mariehaynes.com/eat
Perficient Digitals report on link building: https://www.perficient.com/insights/research-hub/links-as-a-ranking-factor
Mike Ginley’s post on internal linking
https://www.mikeginley.com/blog/internal-linking-best-practices-for-seo/
Google’s blog post on core updates
https://webmasters.googleblog.com/2019/08/core-updates.html
Andrei Prakharevich on MUM
https://www.link-assistant.com/news/google-mum-update.html
Brave Search’s post on Web 3.0
https://brave.com/learn/what-is-web3/
Past podcast…
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Dec 23, 2021
2021 Year End Recap, Google's Product Reviews Update and the Vicinity Local Search Update
In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update.
This episode corresponds with newsletter episode 215:
https://www.mariehaynes.com/newsletter/episode-215-light-version/
Links mentioned in this episode:
Glenn Gabe's product reviews article:
https://www.gsqi.com/marketing-blog/google-2021-december-product-reviews-update/
Google’s blog post on the Product Reviews Update:
https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
Smashing Magazine’s Article on improving core web vitals:
https://www.smashingmagazine.com/202…
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Dec 9, 2021
Investigating Google’s November Core and December Product Reviews Algorithm Updates
The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing.
This episode corresponds with newsletter episode 213:
https://www.mariehaynes.com/newsletter/episode-213-light-version/
Links mentioned in this episode:
Google’s November core update announcement
https://twitter.com/googlesearchc/status/1460970568128385031
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
Google’s December product reviews announcement
https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site
Marie’s article on Needs Met and Understanding User Intent
https://www.mariehaynes.com/understanding-user-intent/
MHC’s book and checklist on analyzin…
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Jun 17, 2021
Details on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188
In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes.
Links mentioned in this episode:
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https://www.mariehaynes.com/understanding-user-intent/
Mordy Oberstein’s Twitter thread analysing needs met
https://twitter.com/mordyoberstein/status/1396807728467697666?s=21
Lily Ray’s article on the update
https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/
MHC’s book and checklist on analyzing your site in the eyes of the QRG
ht…
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Jun 3, 2021
June 2021 Core Algorithm Update Announced, Discussing Needs Met and More SEO News - Ep. 186
Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers.
Google’s blog post on what webmasters need to know about core updates
https://developers.google.com/search/blog/2019/08/core-updates
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https://www.mariehaynes.com/understanding-user-intent/
Register for SMX Advanced (June 15-16, 2021)
https://attend.marketinglandevents.com/smx-advanced-2021/
- Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live
Q&A
Past episodes
https://www.mariehaynes.com/seo-newsletter/seo-podcast/
Information o…
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May 27, 2021
Significant Algorithmic Turbulence, Meeting Users Expectations and More SEO News - Ep. 185
Links mentioned in this episode:
What the Quality Raters’ Guidelines say about scientific consensus
https://www.mariehaynes.com/resources/scientific-consensus/
MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes
https://www.mariehaynes.com/product/scientific-consensus-whitepaper/
MHC’s advice on E-A-T
https://www.mariehaynes.com/resources/eat/
Marie’s article on Needs Met and Understanding User Intent
https://www.mariehaynes.com/understanding-user-intent/
Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A
Past episodes
SNYCU Past episodes
https://www.mariehaynes.com/seo-newsletter/seo-podcast/
Contact MHC
https://www.mariehaynes.com/contact/
Book on Unnatural Links and Manual Action Removal
https://www.mariehaynes.com/product/unnatural-links-book/
Quality Raters Book
http…
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May 20, 2021
Google’s New AI Tool MUM (Multitask Unified Model), Google I/O and More SEO News - Ep. 184
In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content.
In this episode:
SERP turbulence seen May 13-15
More on Google’s blog post on core updates
Info on improving E-A-T based on this blog post.
Links mentioned in this episode:
Google’s blog post on core updates
https://developers.google.com/search/blog/2019/08/core-updates
Google’s announcement on MUM
https://blog.google/products/search/introducing-mum/
MHC’s recent article with disavowing advice for 2021
https://www.mariehaynes.com/disavow-advice-2021/
Register for SMX Advanced - Marie will be speaking virtually on the
QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A
https://attend.marketinglandevents.com/smx-advanced-2021/
SNYCU Past episodes
https://www.mariehaynes.com/seo-newsletter/seo-p…
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May 13, 2021
Unnatural Links, Manual Actions and Using the Disavow Tool in 2021 - Ep.183
Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021.
Links mentioned in this episode:
Unnatural Links – A guide to recovery (2020 version)
https://www.mariehaynes.com/product/unnatural-links-book/
Hire an MHC link auditor to review your backlink profile:
https://www.mariehaynes.com/services/link-audits/
This episode corresponds with newsletter episode 183:
https://www.mariehaynes.com/newsletter/episode-183-light-version/
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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May 6, 2021
Analyzing Recent Algorithm Turbulence, Google’s Webspam Report and More SEO News - Ep. 182
Links mentioned in this episode:
Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/
Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update
Google’s blog post on what site owners should know about core updates:
https://developers.google.com/search/blog/2019/08/core-updates
MHC’s Quality Raters’ Guidelines Book:
https://www.mariehaynes.com/product/quality-raters-guidelines/
This episode corresponds with newsletter episode 182:
https://www.mariehaynes.com/newsletter/episode-182-light-version/
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Apr 29, 2021
Digging into Searcher Intent, Product Review Discussion and More SEO News - Ep. 181
Links mentioned in this episode:
Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/
Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update
MHC’s thoughts on scientific consensus and alternative health sites:
https://www.mariehaynes.com/resources/scientific-consensus/
Glenn Gabe’s article on the Product Review Update:
https://www.gsqi.com/marketing-blog/google-product-reviews-algorithm-update/
Mordy Oberstein’s article on the Product Review Update:
https://www.searchenginejournal.com/google-product-reviews-winners-losers/403301/
MHC’s Quality Raters’ Guidelines Book:
https://www.mariehaynes.com/product/quality-raters-guidelines/
This episode corresponds with newsletter episode 181:
https://www.mariehaynes.com/newsletter/episode-181-light-version/
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter…
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Apr 22, 2021
Additional Thoughts on Google’s Product Review Update and SEO Q&A - Ep. 180
In this episode Marie discusses:
What creators should know about Google’s product reviews update
https://developers.google.com/search/blog/2021/04/product-reviews-update
This episode corresponds with newsletter episode 180:
https://www.mariehaynes.com/newsletter/episode-180-light-version/
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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Apr 15, 2021
Google’s Product Review Update, Changes to Core Web Vitals and More SEO News - Ep. 179
In this episode Marie discusses:
What creators should know about Google’s product reviews update
https://developers.google.com/search/blog/2021/04/product-reviews-update
Google Has Changed Cumulative Layout Shift Metric
https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html
Improved data filtering and comparison on Performance reports
https://developers.google.com/search/blog/2021/04/performance-report-data-filtering
John Mueller on disavowing old spam links
https://twitter.com/Marie_Haynes/status/1380168516557537282?s=20
This episode corresponds with newsletter episode 179:
https://www.mariehaynes.com/newsletter/episode-179-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Apr 8, 2021
How Google’s Algorithms Have Changed Through the Years - Ep. 178
In this episode Marie discusses:
Paul Haahr and Daphne Keller’s twitter thread
https://twitter.com/daphnehk/status/1377665960622977027
What Is a Google Knowledge Panel and How To Get One by Jason Barnard
https://www.semrush.com/blog/google-knowledge-panel/
This episode corresponds with newsletter episode 178:
https://www.mariehaynes.com/newsletter/episode-178-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Apr 1, 2021
How FTC Warning Letters Can Lead to Traffic Losses, Minor Algo Tweaks and More SEO News - Ep. 177
In this episode Marie discusses:
Semrush to Publicly Sell Shares on New York Stock Exchange
https://www.searchenginejournal.com/semrush-to-publicly-sell-shares-on-new-york-stock-exchange/397628/
Can an FTC warning letter lead to poor rankings for medical sites? And a warning for Amazon affiliates!
https://www.mariehaynes.com/ftc-warnings-for-medical-sites/
Inside a viral website
https://notfunatparties.substack.com/p/inside-a-viral-website?r=2lo2i&utm_campaign=post&utm_medium=web&utm_source=copy
This episode corresponds with newsletter episode 177:
https://www.mariehaynes.com/newsletter/episode-177-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Mar 25, 2021
Zero-Click Searches, Google's Response and Thoughts on Link Building in 2021 - Ep. 176
In this episode Marie discusses:
Jason Barnard and Bill Slawski on Entities and Knowledge Panels
https://kalicube.pro/podcast/2021/kalicube-tuesdays-march/entities-and-knowledge-panels/
Article from Rand Fishkin
https://sparktoro.com/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click/
Googles Response from Danny Sullivan - Google Search sends more traffic to the open web every year
https://blog.google/products/search/google-search-sends-more-traffic-open-web-every-year/
John Mueller's Tweet on Link Building
https://twitter.com/JohnMu/status/1372203039327666177?s=20
This episode corresponds with newsletter episode 176:
https://www.mariehaynes.com/newsletter/episode-176-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Mar 18, 2021
Google Updating the Knowledge Graph, Changes to Featured Snippets and More on Algo Updates - Ep. 175
In this episode Marie discusses:
Recent Algorithm Changes
Assessing "Needs Met"
An article written by Jason Barnard - Tracking Google Knowledge Graph Algorithm Updates & Volatility
https://www.searchenginejournal.com/tracking-google-knowledge-graph-algorithm-updates/398296/#close
Fluctuations in the number of Featured Snippets
This episode corresponds with newsletter episode 175:
https://www.mariehaynes.com/newsletter/episode-175-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Mar 11, 2021
Recent Significant Algorithm Updates and What Google May Have Changed - Ep. 174
In this episode Marie discusses:
Possible Algorithm updates and what Google may have changed/tweaked.
This episode corresponds with newsletter episode 174:
https://www.mariehaynes.com/newsletter/episode-174-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 24, 2021
February Ranking Fluctuations, Discussing “Needs Met” and the Latest SEO News - Ep. 172
In this episode Marie discusses:
What MHC and clients are seeing in regards to organic traffic changes
Passage based ranking
What does "Needs Met" mean? How do the quality raters assess this?
This episode corresponds with newsletter episode 172:
https://www.mariehaynes.com/newsletter/episode-172-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 17, 2021
Passage Based Ranking, Manual vs Algorithmic Actions and More SEO News - Ep. 171
In this episode Marie discusses:
Passage based ranking being added to Google's algorithms
John Mueller's comments on Manual actions versus algorithmic suppression
This episode corresponds with newsletter episode 171:
https://www.mariehaynes.com/newsletter/episode-171-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 10, 2021
New Manual Actions, A Possible Algorithm Update February 6th and More SEO Q&A - Ep. 170
In this episode:
New Manual Actions from Google
Algorithm updates in early February
Links Mentioned:
Google’s Guide to doing SEO https://developers.google.com/search/docs/beginner/seo-starter-guide
Link Schemes https://developers.google.com/search/docs/advanced/guidelines/link-schemes
Ahrefs’ Beginner’s guide to SEO
https://ahrefs.com/blog/on-page-seo/
This episode corresponds with newsletter episode 170:
https://www.mariehaynes.com/newsletter/episode-170-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 3, 2021
Lily Ray joins Marie to discuss Google’s New Badge Icons and More SEO News - Ep. 169
In this episode Marie Discusses:
Bot traffic messing with Google Analytics
Google Discover
Discussion with Lily Ray Google Badge Icons
Show Support for Hamlet Batista
https://gofund.me/ddcb4bf4
Follow Lily Ray on Twitter:
https://twitter.com/lilyraynyc
This episode corresponds with newsletter episode 169:
https://www.mariehaynes.com/newsletter/episode-169-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 27, 2021
Marie and Rand Fishkin discuss the Current State of SEO, Inferred Links, Link Building and Much More
In this episode:
Marie and Rand Fishkin discuss his recent post on inferred links & mentions
https://sparktoro.com/blog/inferred-links-will-replace-the-link-graph/
Learn more about what Rand has been up to in the world of Audience Intelligence at https://SparkToro.com and follow Rand on Twitter - https://twitter.com/randfish
Bill Slawski's Article on Entity Extractions
https://gofishdigital.com/entity-extractions-knowledge-graphs/
This episode corresponds with newsletter episode 168:
https://www.mariehaynes.com/newsletter/episode-168-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 20, 2021
Rand Fishkin’s Inferred Links Theory and Google’s Use of Machine Learning - Ep. 167
In this episode:
John Mueller comments on paying for content which includes followed links
Are you monitoring your competitors’ content creation?
Gary Illyes speaks on the diversity of Google’s index.
Marie’s thoughts on Rand Fishkin’s article on inferred links and Google’s use of machine learning
This episode corresponds with newsletter episode 167:
https://www.mariehaynes.com/newsletter/episode-167-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 13, 2021
How Google Understands Searcher Intent + SEO Q&A - Ep. 166
In this episode:
Possible small update January 7-9, 2021
Lots of discussion on Google getting better at understanding intent
Did the December core update lower the dial on authority?
Subtopics are live and this is probably a big deal
How to analyze pre and post update SERPS for clues as to how to help your clients rank better
Q&A: Should I create one massive informative blog post? Or several smaller ones.
Q&A: Should you link out from your author pages to show their publications?
This episode corresponds with newsletter episode 166:
https://www.mariehaynes.com/newsletter/episode-166-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 6, 2021
The History of Marie Haynes Consulting and More Thoughts on the December Core Update - Ep. 165
This is a bit of a different episode in which Marie shares how she transitioned from a great career as a veterinarian to become a freelance SEO and eventually run a fantastic and successful company. She shares some thoughts on the December core update as well.
This episode corresponds with newsletter episode 165:
https://www.mariehaynes.com/newsletter/episode-165-light-version/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Dec 23, 2020
Google’s Request Indexing Tool, More on the December Core Update and SEO Q&A - Ep. 164
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
Our latest observations on the December core update
The request indexing tool is back!
How long does it take for Google to recognize quality improvements?
Is passage based ranking live?
Q&A: Would you disavow these old resource page links?
Also in the newsletter:
Google’s year in review
How does Google handle inconsistencies between content and structured data markup?
Success with Core Web Vitals
Episode #1 of Sustainable Monetized Websites
Content migration Guide from Bing
Great tip for coming up with content ideas
Interesting study that shows the impact of two step email signup
How to easily see who is talking about your company and competitors on Reddit.
Bing supports HowTo schema now
What kind of rich results can sites with adult content have?
Is passage based ranking live?
Local SEO: No significant updates
Local SEO: Whitespark has updated their tool
This episode corresponds with newsletter episode 16…
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Dec 16, 2020
Latest News on the December Core Algo Update, Authoritative Links and Rankings + SEO Q&A - Ep. 163
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
The latest on the December core update
A message from Sitebulb
Google speaks out on the future of the Structured Data Testing Tool
Early issues with the WordPress 5.6 release
Using Ahrefs keyword rankings tool
Interesting study that shows correlation between authoritative links and ranking
Come work with us!
Q&A: Can you use schema for a contributing expert who is quoted in an article?
Also in NL:
GSC API changes
How to conduct and prioritize actions for a speed and Core Web vital analysis
John Mueller clarifies how Google measures Core Web Vitals
Google looks at all indexed pages on your site when assessing quality
The best way to exclude parameters from crawling
Does Discovered, currently not indexed speak more about technical or quality issues?
Is it normal for Google to indicate that they can fetch some sitemaps but not others when you’ve reduced the number of URLs per sitemap?
400 unsolicited SEO tips…
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Dec 9, 2020
Early Thoughts on December Core Algorithm Update and Much More SEO Q&A - Ep. 162
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
What we know so far about the December core update
A review of Google’s blog post on core updates and the questions asked
How to use Ahrefs’ Content gap tool to improve your content relevancy
Have the local SERPS changed with the December core update?
Q&A: Our newly made city TLD domains are outranking our main site. What should we do?
Also in the newsletter this week:
What the QRG say about monetization
Google testing the Page Experience indicator in the SERPS
FAQ on Core Web Vitals
Suggested advice for handling your sitemap when you do a site migration
Is there some kind of “quality reduction” to having a bunch of 4xx pages?
How does Google determine which pages are high priority for crawling?
How important is positioning of URLs in a sitemap?
Tip for minimizing layout shifts
GSC for non profits
Tips on image optimization for Wix
Local SEO: Improving internal linking for local businesses
Local SEO:…
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Dec 2, 2020
Disavowing Low Quality Links, Google’s Conversational Search and More SEO Q&A - Ep. 161
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
SERP Turbulence in November and December
Using Ahrefs (or GSC) to find ways to get links that will help improve E-A-T
Google’s conversational updates to search will mess with keyword research
Theorizing why Google may be taking longer to index new content
Should you be disavowing low quality, highly targeted blogspot links if they’re in the hundreds or thousands?
Q&A: Is paginated content duplicate content in Google’s eyes?
Also in newsletter:
Say Goodbye to Google’s AI created AMP stories
Comparing GSC crawl data to log files - there are discrepancies
John Mueller clarifies how to interpret the indexing crawler information within Google Search Console
Does the image crawler work separately from smartphone and/or desktop crawler?
Why does Google surface old text for a page in Search? Interesting stuff on ghosted links.
More from Google on best use of anchor text in links
Does Google “normalize”/tra…
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Nov 25, 2020
Manual Actions Temporarily Disappear, A New GSC Crawl Report and More SEO Q&A - Ep. 160
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
Turbulence in the SERPS in November
What we noticed when manual actions disappeared
New GSC crawl stats report
Using Ahrefs link intersect tool
Insight into Passage Based Ranking, coming soon
You should switch to HTTPS now!
Continuing spike in GMB suspensions
Q&A: Is it ok to use standard boilerplate copy for Terms of Use, Privacy policy, etc?
Q&A: Mini site review for nonprofitinformation.com
Also in Newsletter:
Unveiling the new Google Webmaster Blogs
Excellent link building tip
Interesting tip from Gary Illyes re crawling
Tips for growing your blog
Google publishes a beginner and advanced guide to GSC
How to rank and drive traffic in Discover
How to use Screaming Frog to collect Core Web Vitals at scale
What to know about orphaned pages
Interesting Black Friday Statistics from SEMRush
Google’s auto-applied recommendations are catching ad agencies off guard
Publisher Ads Audits now a part of Lighthouse
L…
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Nov 18, 2020
Possible November Algorithm Updates, Changes to Google's Disavow Tool and Much More - Ep. 159
In this episode of the Search News You Can Use Podcast, Marie Haynes covers:
November 8, 2020 SERP turbulence
Possible update happening now, Nov 17 and 18
Google may not release a core update for a while
Ahrefs tip of the week - looking at link anchors
Google announces changes to the disavow tool
Changes to the remove outdated content tool
What Google’s product-related subcategories can tell us about how Google looks at intent
Local SEO: Possible small update?
Local SEO: Google’s Small Business Advisors program
Local SEO: Unpublished review issue likely fixed
Q&A: Is it better to consolidate 3 sites into one?
Q&A: Can use of cross-domain canonicalization be seen as spammy by Google?
Also in the newsletter this week:
Changes to Shopping tab listings
Google to show a visual indicator for Core Web Vitals in the SERPS
AMA with Danny Sullivan from Google
Technical SEO audit checklist
The latest Search Off the Record Podcast summarized - AMP and Web Stories
SEO resources for SaaS compa…
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Nov 11, 2020
November SERP Turbulence, Core Web Vitals and How the Search Quality Raters Work - Ep. 158
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Early November SERP turbulence
How do Google’s search quality raters work?
Ahrefs.com tip of the week
Core Web Vitals and other UX signals will be ranking factors as of May 2021
Google Webmasters now has a new name
Latest info from Search Off the Record - info on canonicalization
Tip for sites hit by broad core updates
Great tip for Youtube video ranking optimization
Local SEO: Poss mild update?
Local SEO: GMB call tracking is rolling out
Local SEO: Hijacked GMB listings are on the rise
Also in the newsletter this week:
Some Discover data was wrongly reported on Oct 28
How to determine whether your spike/drop in traffic is due to current events
Instructions if you are having trouble logging in to the new MHC website as a newsletter subscriber.
What does it mean if your homepage is outranking your dedicated page for the same keywords?
How does Google handle two conflicting canonicals on a page?
How to re…
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Nov 4, 2020
Google’s DeepRank, Possible Algorithm Update and More SEO Q&A - Ep. 157
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
October 26-28 possible Google update
Marie summarizes info from Google’s How Search Works video
The latest WordPress Update (5.5.2 has issues)
Local SEO: GMB showing cases statuses
Local SEO: Don’t edit your GMB right now!
Q&A: Why did minclaw.com have issues with the May 4, 2020 Google update
Also in the newsletter this week:
Google removing data-vocabulary.org markup soon
How to rank on Google: 25 step master checklist
Deadly sins of link building
How does Google treat capitalization in HTML attribute names
How to get the most out of Google Knowledge Panels for retailers and manufacturers
How to handle 307 redirects
More on the update for Passages and how it relates more to ranking than indexing
How Google crawls podcasts
Data delay in GSC coverage report
Resources to up your auditing skills
Microsoft announces free Analytics tool
How Ahrefs leveraged Twitter to help launch their webmaster tools
New…
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Oct 28, 2020
Passage Based Ranking, Tips for Google Discover and SEO Q&A - Ep. 156
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
October 20, 2020 - possible minor update
Request indexing problems in GSC not connected to indexing bugs
Marie’s current thoughts on how passage based ranking will change SEO
Tips from Google on getting more discover traffic
Chrome 86 to block abusive notification requests
Things we learned about how Bing values content
Bing has indexing issues too now
Local SEO: Missing product descriptions in GMB seem to be resolved
Local SEO: Restaurant wait times now fixed
Q&A: Hometips.com - hit by the May 4 update. Marie’s thoughts on improving.
Also in Newsletter:
Tips for improving site performance
Best practices for Black Friday and Cyber Monday from Google
GSC training: SEO for eCommerce
Content marketing tips for eCommerce sites
Tips for translated content on your site
There’s a special tag type in GTM you can use to upgrade your property to GA4
Pros and cons of working in-house vs hiring consultants
Tips…
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Oct 21, 2020
Google’s SearchOn Event, Changes to the Quality Raters Guidelines and More SEO News - Ep. 155
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the September indexing issues (including September 21)
October 13 - possible update (but probably not)
What we learned from the SearchOn event
What has changed in the updated QRG?
MHC’s updated textbook on removing manual actions is out
How to schema has fully rolled out on desktop
Google discusses EAT and how it relates to health and medical sites
Could slower URLs negatively impact your entire site?
Request indexing in GSC not working
Possible data anomalies in GSC re web stories
The Justice Department has filed suit against Google
Local SEO: No obvious algo updates
Also in Newsletter:
Mixed content in Chrome is no longer really a thing
Google launches Journalist Studio
Chrome Dev Summit scheduled for December 2020
Free shopping listings launched globally
Reminder: If it is not on your mobile page it will not count for indexing
Google relies on consistent signals from across the web
Smal…
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Oct 14, 2020
New Google Analytics, Understanding Query Intent and More SEO Site Audits - Ep. 154
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September and October Google SERP turbulence
October 5, 2020 - possible small update
Our link auditing webinar is this week!
New Google Analytics is coming
Understanding transactional vs informational intent
What we learned from Search off the Record’s discussion on Google Caffeine
Q&A: Why can we not get review stars in the SERPS?
Q&A: Mini site review for sometimessailing.com
Also in NL
Web Stories being introduced to Discover
How does Google autocomplete work?
Google podcast manager
Why is Google preferring Pinterest for many adult searches?
12 reasons why your rich snippets aren’t showing in search
Google says if your date is wrong in the SERPS it’s probably your fault
How long does it take to get a response from a reconsideration request?
Free javascript course
How to deal with a competitor who has keywords in their GMB title
Test your lighthouse scores from different regions of the world
Tool t…
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Oct 7, 2020
Unraveling Google's September Indexing Issues, Syndicating Content and SEO Site Reviews - Ep. 153
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Unraveling the indexing issues from September 2020
Can syndicating content hurt Google’s assessment of quality for your site?
WordPress now lets you add rel=“sponsored” to links
Would you ask for a link from a friend who owns an unrelated website?
Local SEO flux
New metrics in GMB
New info on whether you can have multiple GMB listings
Mini site review: ladyleeshome.com
Mini site review: prettypurpledoor.com
Q&A: Should you noindex your terms and conditions and privacy policy pages?
Also, in newsletter:
Google shopping is going free worldwide by mid October
New study looks at optimal page title length
Info from Cyrus Shepard on great content
How developers can get value from using GSC
Tips on getting your web story indexed
Email outreach ideas from Siege Media
Changes to page layout can impact your ability to rank
Cloudflare announces free analytics
New accessibility feature in Chrome Dev Tools for c…
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Sep 30, 2020
Google Mishandling Canonicals, Indexing Issues and More SEO News - Ep. 152
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September 21-24 - significant Google update is likely
Google is mishandling canonicals and causing serious indexing issues
MHC link auditing webinar coming up soon
Problems with Google News Indexing
Local SEO: Some algo turbulence
Q&A: How to better optimize category pages
Q&A: Why am I seeing more impressions this year but fewer clicks?
Q&A: Mini site audit for ilovemychi.com
Also in newsletter:
Should you use exact match anchors for internal links?
Tips for getting better reviews
How to set up scroll depth tracking with GTM
How Bing is improving deep learning
New information on Google’s featured snippet algorithm
Local SEO: Changes to what is allowed for virtual offices in GMB
Local SEO: Info on how to get a suspended listing reinstated
This episode corresponds with newsletter episode 152:
https://courses.mariehaynes.com/search-news-you-can-use/episode-152
Submit a question for the next Q&A: Mari…
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Sep 23, 2020
Sept 14 Algorithm Update, Does Shared Hosting Affect Rankings and More SEO News - Ep. 151
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
September 14 algorithm update
Possible September 24 algorithm update
Upcoming link auditing webinar with Marie Haynes
Google has a new blog to teach us about quality
Can shared hosting with low quality sites hurt your ability to rank?
Local SEO: More reviews can help improve rankings
Updates to GMB guidelines
Ahrefs webmaster tools - why are some SEO’s upset that this tool is now free?
Q&A: Are local sponsorship links a good idea?
Q&A: Mini site review for inspireditaly.com
Q&A: Mini site review for mrxstitch.com
Also in newsletter:
Which speed metrics are the most important to reference?
Notice a spike in impressions but no change to clicks?
Info on duplicate content and canonicalization
New info for fact check structured data
Local SEO: Info on upgrading a GMB profile
Local SEO: Pleper - a new Chrome extension to help you see what GMB categories competitors are using
Local SEO: Using GMB attribute dat…
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Sep 16, 2020
CMS Platforms Ranked by Speed and Quick SEO Site Audits - Ep. 150
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
No significant algorithm updates this week
Do you need to wait for another core update in order to see recovery?
Another delay in GSC index coverage data
How an impression triggers in GSC
Sistrix analysis of the slowest CMS platforms
Local SEO: New coronavirus attributes in GMB
Q&A: Mini site review for greenbabydeals.com
Q&A: Mini site review for sewasoftie.com
Also in Newsletter:
Was your Google Discover traffic affected by the August 10 Google glitch?
Google on how they keep information trustworthy in search
SEOs noticing a featured snippet plus how-to schema hybrid mobile test
Lily Ray and Martin Splitt on content
Improving your organic CTR
Does having a .jobs TLD help you rank better for job queries?
Changes in how organic traffic will be classified in Chrome v85
Bing has removed geo-targeting options from Bing WMT
New knowledge graph search tool
Tips on improving your entity data
This episode corre…
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Sep 9, 2020
Recovering from a Google Core Algorithm Update, Disavowing to Improve Rankings and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Ranking turbulence early September 2020
Can Google penalize a site without notification?
Using SEMrush to find and repair mixed content issues
Can disavowing improve rankings?
Do you need to wait for a core update in order to see recovery?
How do each of the backlink tools compare?
Possible local update
Q&A: Site review for a home security site
Also in Newsletter:
Great illustrations to use to teach SEO concepts
Steps for migrating to https
Do images in the image:loc tag count towards the 50,000 XML sitemaps limit
Really good tips for tracking down email addresses
Index coverage report data delayed again
Confusion over speakable markup
How to compare your landing pages against competitors’ pages
This episode corresponds with newsletter episode 149:
https://courses.mariehaynes.com/search-news-you-can-use/episode-149
(Sponsored) Check out a free trial of SEMRush here: https://Mariehaynes.com/semrush…
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Sep 2, 2020
August 24th Update, Bing Ranking Factors and SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update August 24, 2020 - might be related to SERP features
Search Off the Record - info on indexing waves, the sandbox and crawl budget
Google has a new system for reporting bugs
How to see if a page has won or lost SERP features with SEMrush
Moz’s title tag experiments
Google ignores affiliate links
Also in Newsletter:
SEO Mythbusting on site migrations
Interesting info on whether you should change the “last updated date” when making minor changes
WordPress publishing a maintenance release to stop sites from breaking
How algorithms work
A new way to track core web vitals
Changes to scroll to text fragments
Local SEO - GMB attributes such as “women-led” or “black-owned” now appearing on desktop
A schema testing tool that is similar to Google’s
Chrome extension to spy on competitor’s GMB categories
This episode corresponds with newsletter episode 148:
https://courses.marieha…
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Aug 25, 2020
Possible Aug 17th Algorithm Update, the Value of a Wikipedia Page and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
August 17, 2020 - possible Google update
Do keywords in your url help with rankings?
The value of being in Wikipedia
SEMrush site crawls
Some nofollowed links may be passing signals now
Is it cloaking if you hide tracking pixels?
Google might need to reveal info about algo updates
Q&A: If a site that links to me gets sold and used as spam, will that hurt me?
Q&A: Why isn’t my site regaining rankings after removing an unnatural links manual action?
Q&A: Is it ok to have a link to product sales pages on an informational page?
Also in Newsletter:
Outreach tips from Rand Fishkin
How to recover your lost FAQ rankings
How to link directly to a section of text on a webpage
Local information on a page can help Google understand hreflang
Tips for using the Web Stories WordPress plugin
What does it mean if a page is not cached in Google?
Tips on how to produce location pages that are not doorway pages
Google cert…
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Aug 19, 2020
Another Indexing Glitch, Search Console Insights and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Odd turbulence in the algo continues - Aug 15/16 glitch?
SEMrush Sensor tips
Fast pages to be labelled in Chrome
Search Console Insights beta
ScrollToText Fragments now appearing in GSC
What you need to know about using machine translated content
Does Google monitor sites that file a disavow?
Do outbound unnatural links manual actions hurt a site’s ability to rank?
Here’s why you may have lost rich snippets after the May 2020 Core Update
Possibly some local algo turbulence?
Some GMB listings are missing the website link
Also in NL:
Google on synonyms in search
New in GSC - AMP Signed Exchange errors
Advanced SEO tactics for 2020
Lots on internal linking
Can too many outbound links hurt your site?
Canonicalization myths
Defining high quality and relevant content
Tips for image migrations
More info on h-tags
Server side tagging in GTM
Lighthouse scores for every Shopify theme
Is it ok to implement Struc…
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Aug 12, 2020
Google Indexing Glitch, Guest Posting and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The great outage that looked like a massive Google update
What do we know about the algo turbulence July 21/27, 2020?
Important news if you use the GSC API
Did Google really say that guest post links have zero value?
Important thing to know about Cumulative Layout Shifts (CLS)
How many sites would pass Google’s Core Web Vitals right now?
Local SEO: Call buttons in local Knowledge Panels on desktop
Q&A: Does MHC use the Google Knowledge Graph Search API?
Also in Newsletter:
Deeper thoughts on the Google outage and how it can help us find the quality issues on our sites
How to check your hourly traffic to determine if an update has affected you
More on the July 21 and July 27 updates
How to check GSC to see if you’ve got fewer FAQ’s
Info from Google on how the Quality Raters work
Q&A session from Google on rich results - what counts as an impression in FAQ snippets, etc.
Case study from Chris and J…
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Aug 5, 2020
How Google Values Comment Quality, Algorithmic Manual Actions and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Two minor Google updates recently (most likely)
Using SEMRush to analyze Pinterest in the May core update
New info from Google on how comment quality can hurt or help your site
Manual actions may be handled differently at Google now
Local SEO: No significant updates
Local SEO: New GMB attribute - “black owned”
Local SEO: What we know about those $50/month upgraded GMB plans
Also in Newsletter:
More on the government update June 2020
Google career certificates
New structured data for image licensing
Discussion on the reasonable surfer model and PageRank and whether where the link on your page is matters.
Changes to chrome that will make it harder to see referral data
Great stuff from Patrick Stox on what you need to know if switching to https
More from Brody Clark on fixing CLS issues
Subdomains vs folders
More from Google on how they ignore many links across the web
Can negative reviews impact your r…
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Jul 29, 2020
Google Web Stories, User Generated Content, Plus more SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 23
Web stories
Page Speed info we learned from Martin Splitt and Eric Enge’s talk
Important info for sites with ugc
Q&A: How to trim down a massive disavow file
Q&A: Should you put dates on your blog posts and articles?
This episode corresponds with newsletter episode 143:
https://courses.mariehaynes.com/search-news-you-can-use/episode-143
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jul 22, 2020
Google and Scientific Consensus, Mobile First Deadline Changed + More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
No significant algorithm updates this week
Google discover documentation updated to show that E-A-T is important
Google’s latest move to block content that contradicts scientific consensus
Mobile first indexing deadline has been moved
Site: issues at Google
Issues with FAQ markup appearing less frequently
Local SEO: Q&A and reviews are reappearing
Q&A: We have two product pages ranking, but the wrong one is winning
Q&A: What does Google mean when they ask about exaggerating or shocking headlines or page titles?
This episode corresponds with newsletter episode 142:
https://courses.mariehaynes.com/search-news-you-can-use/episode-142/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jul 15, 2020
Google Discover & E-A-T, Minor Algorithm Changes and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible small update July 6, 2020
New reference to E-A-T in Google’s documentation on Discover
Image search drawing entity info from Knowledge Graph
What we learned from Sistrix’s study on CTR
Should you disavow links from scraped articles?
What if a captcha is slowing your site down?
Is one site better than two?
Are category pages considered duplicate content?
How Google handles singular vs plural words
Is valid HTML a ranking factor?
What should you do if a site copies your content?
More evidence to explain the mysterious “not getting indexed” problem many sites are facing
Is there a use for “noindex, follow?”
SEMRush no longer accepting guest posts
Incredibly important news for WordPress site owners! JQuery could break your site.
Local SEO: Does adding services improve rankings in GMB?
Local SEO: You can now opt out of food order links in GMB
Q&A: If parts of your site are not mobile friend…
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Jul 8, 2020
June “Government” Algo Update, Bing's Webmaster Guidelines and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Detailed discussion on the June 22/23 “government” update
The Rich Results tool is replacing the Structured data testing tool (and SEOs are not happy about it)
Clarification from Google on what happens when you file a spam report
We learned a LOT from Bing’s updated webmaster guidelines
Google may be making more changes to affect sites with self serving reviews
Gary Illyes robots.txt question. Here is why so many SEOs answered incorrectly
Difference between discovered, not indexed and crawled, not indexed
John Mueller comments on a site’s link building practices
Insight into Google’s algorithms
Can Google recognize page types based off of page structure?
How does Google use structured data?
What does it mean if Discover traffic has stopped?
Can Googlebot really add products to shopping carts? (Along with a tinfoil hat theory)
Does it matter which inner page your GMB links to?
Q&A: Do GMB posts he…
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Jun 30, 2020
Possible June 22/23 Algorithm Tweak, Google updates ‘How Search Works’ Doc and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible update June 22/23 promoting authoritative sites?
Google updates their How Search Works documentation
More on Google’s free product listings
How to leverage your competitors’ scroll to text results
Can irrelevant links hurt you?
Will adding hreflang help you rank better?
More on the Disqus comments not being indexed.
Why isn’t IBM’s structured data returning review stars?
Local SEO: Google sending notices when reviews are removed
Local SEO: Business messaging is expanding
Tips on improving author E-A-T
Q&A: Can a popular posts section help improve internal linking?
Q&A: Should you noindex author archives?
This episode corresponds with newsletter episode 139:
https://courses.mariehaynes.com/search-news-you-can-use/episode-139
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie…
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Jun 24, 2020
Google Indexing Disqus Comments, HARO Links and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
Possible Google update June 23?
Google glitch with indexing Disqus comments
How To Schema producing rich results again
Why did this site see no uplift after building 109 links through HARO and other methods?
Could Google be selectively choosing which links to pass PageRank through?
How to verify if your site has been moved to mobile first indexing
What can happen if your site goes unverified in GSC for a while
Does the order of urls in your sitemap matter?
Tips for optimizing eCommerce category pages
You can track Web Core Vitals using Google Tag Manager
How to diagnose what is causing Largest Contentful Paint slowness
More on discovered - currently not indexed
Why would you see a surge in impressions but no change in clicks?
Possible reasons why you haven’t been moved to Google’s mobile first index
Does Google consider word count a ranking factor?
A tip for winning image rankings
Google is launching a…
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Jun 17, 2020
Changes in Search Patterns, Getting Content Indexed and More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
June 7-9 algorithm turbulence
Another hint from Google that might explain why you’re struggling to get content indexed
More from Google on the nofollow changes
Recent manual action removals at MHC
How to monitor performance of Recipe Structured Data
How-To schema testing appears to be over
Can rel=sponsored and rel=ugc be used for ranking purposes?
Are all links in guest posts unnatural?
Interesting case where two similar sites could not rank at the same time
Are old quality issues still seen by Google?
Can you still rank some pages of your website while under a manual action?
What does, “Indexed though blocked by robots.txt” mean?
How much of an impact can recipe structured data have?
Does Google use links from Youtube for ranking purposes?
SERP volatility for new sites
What do you do if suddenly a competitor creates thousands of spammy backlinks pointing to your site?
Is there still success in disa…
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Jun 10, 2020
Google's Webspam Report, A Possible Algorithm Update and Much More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
A Possible algorithm update today?
What does it mean now that Prabhacker Raghavan is the new head of search at Google?
What we learned from the Google webspam report
Bing has a new backlink tool
Bing site scan
Google is now highlighting text on a page that was in the featured snippet you clicked - you can disable this apparently
Are homepages now eligible for rich results?
Should we be optimizing for user intent?
Is a link still a good link if it points to a 404 page?
Discussion on Google crawling RSS feeds
A tip for news sites managing the indexability of their content
Marie’s thoughts on SEMRush being called out for selling links
Google cutting down on Garage Door spam
Do keywords in your GMB Q&A impact ranking?
Q&A: A foreign site just linked 500 spammy backlinks to my images. Disavow?
Q&A: Should I hire a medical writer?
This episode corresponds with newsletter episode 136:
https://courses.mariehayn…
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Jun 3, 2020
Marie interviews Google's John Mueller, Discussing Link Quality, Thin Content, E-A-T and Much More
In this special episode of Search News You Can Use, Marie Interviews Google Webmaster Trends Analyst, John Mueller!
Just prior to their conversation, Marie discusses some SEO new including:
- Core web vitals announced as a future ranking factor
https://www.mariehaynes.com/core-web-vitals/
- Was there a tweak to the Google core update?
In the full interview with Google’s John Mueller they dive into topics like link quality, content quality, thin content, manual actions, E-A-T and much more.
This episode corresponds with newsletter episode 135:
https://courses.mariehaynes.com/search-news-you-can-use/episode-135
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
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May 27, 2020
A Theory on Ranking After the May Core Update, Plus More SEO News and Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the May core update
Have search results improved since the May core update? And an interesting theory that could help you rank really well.
**John Mueller is our guest next week!**
New podcast from Google Webmasters
Was there a Google update tool
Are robots.txt directives case sensitive?
Do unlinked brand citations help?
Marie’s thoughts on the SEMRush post on manual actions
SERP autocomplete research tip
How to remove “uploaded by” attribution in SERPS
A possible non-technical reason for pages to drop out of the index
Google can usually work around technical errors
Does linking to your GMB profile improve rankings?
Users can now suggest an edit to mark a business temporarily closed
Did your keywords switch to local intent?
GMB insights not working since May 18
New Structured Data visualizer tool
Q&A: Does the order of H tags matter?
Q&A: Are there benefits to getting links to author pa…
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May 20, 2020
The Latest on the May 2020 Core Update and More SEO Q&A
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
The latest on the May 2020 core update
Exciting guest joining the MHC podcast soon!
Chrome to block resource heady ads
Support for Guided Recipes has arrived
Pages with minimal text can still rank well
Index selection is closely associated with space and content quality
Infinite scroll can cause indexing issues
Google on user generated content
How long does it take for Google to revisit a 410 page?
How many url parameters are too many?
How does Google handle a site with multiple meta descriptions or title tags?
Should you add a forum to your medical site?
Does Google use bounce rate to rank websites?
GSC performance report data is off from May 12 to 25th
Intermittent issues with GSC
Local SEO: some ranking fluctuations
Local SEO: You may be eligible to add secondary hours to GMB
Local SEO: Some reviews are returning to GMB
Local SEO: If you lost data in GMB, is that due to the core update?
Q&A: Any advice…
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May 13, 2020
Early Thoughts on the May Core Update and Much More SEO News
In this episode of the Search News You Can Use Podcast, Marie Haynes discusses:
MHC’s early analysis of the May 2020 Core update
New - Rising Retail Categories by Google
Google is displaying date and creator of Youtube videos rather than the article itself
Robots.txt is always obeyed by Google
Updating your title tag to the current year is not enough
Geotargeting does not restrict a site to only be shown in that region
Being on the first page is a sign you’re doing things well
Slow declines over time may mean that your website is becoming less relevant
Negative SEO is not the reason Google created the disavow tool
Google almost never indexes all content
There is no special tool or technique that will alert Google of your canonical changes
Hyphens vs underscores in urls: a test
GSC lags are not related to core updates
What likely happened with LinkedIn dropping out of the index
Local SEO: Possible update
Local SEO: What you should know about Covid-19 Google posts
Local SEO: Reviews…
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May 6, 2020
May 2020 Google Core Algorithm Update and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Early thoughts on the May 2020 core update
How to stay up to date on algorithm changes
How to determine whether your traffic changed due to an update or Coronavirus
Web Vitals from Google
GSC now supports Special Announcement structured data
Gary Illyes on the importance of page speed
Does old, out of date content bring down Google’s perception of quality for your site?
Don’t resubmit a second reconsideration request if you have one still pending
How long does it take for Google to deindex pages if your site goes down?
Should you use emojis in your snippets?
Interesting info about Google looking at the intent of a query
Does the location of a link on the page change its value?
Can you get a search box in the SERPS by adding schema?
Do non-canonical versions of pages eat up crawl budget?
Why your articles may get deindexed
Let’s talk about Backlinko’s ranking study
Google has slashed its marketing budget
AMP sto…
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Apr 29, 2020
Content Silios, How-to Schema and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
No significant algorithm updates this week (but many changes due to covid-19)
GSC adds copy to clipboard button
New how-to schema appearing in SERPS
Should you link internally across topic silos
Tips for using Google trends
Http images could be harming your site
Can non-owners submit indexing requests in GSC?
Using html and CSS to show different images in dark mode
Can hrefllang help you rank better?
Missing GSC data again - what impact are we seeing at MHC?
Cloudflare more fully integrated with Shopify now
Moz released their guide to keyword research for free
Some local SEO ranking flux
Q&A returning to knowledge panels
Q&A: Why is this page outranking mine?
Podcast Featuring our team member, Callum Scott - https://bytraject.com/blog/covid-19-search-engine-shifts/
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Apr 22, 2020
SERP Changes in Times of Crisis, E-A-T Webinar and More SEO News
In this episode Marie discusses the latest in SEO news, including:
The current impact of COVID-19 on the SERPS
Google can move to prefer authoritative sites in times of crisis
Google shopping free for all merchants
Google had another indexing issue - Apr 21
We’re seeing more YouTube videos in featured snippets
Study: Does removing featured snippets result in less traffic?
Do all of your hreflang attributes need to be correct in order for it to work properly?
Does Google follow links from a 404 page
Does Google always give out example links with a manual action?
How BingBot works
What do you do if you buy a domain with a pure spam penalty on it?
Will Google delay mobile first indexing because of Coronavirus?
Shopify seeing Black Friday levels of traffic every day.
GMB reviews are coming back for some restaurants and shopping businesses
GMB marketing kit
Q&A: Is it best to have a smaller niche site, or a larger more comprehensive site?
Submit a question for the next Q&A: Mariehaynes.…
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Apr 15, 2020
How Bing Ranks Websites, Is E-A-T a Ranking Factor and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Does user search behavior during COVID-19 impact rankings?
More from Google on whether E-A-T is a ranking factor
How Bing ranks websites
Google launching journalism relief fund
Google started a blog series featuring case studies
Bing has max-snippet and other features now
More from Google on whether guest posts are unnatural
More from Google on the importance of being unique
Amazon cutting affiliate commission rates
Chrome 81 is now rolling out
If you are missing keyword ranking data for some keywords, this could be why
France has ordered Google to pay publishers and news agencies for content
New study on how people tend to read a webpage online
Cloudflare switching to a reCAPTCHA alternative
Local SEO: current state of GMB - reviews are reappearing
Q&A: Should we be republishing our content on LinkedIn or Medium with a canonical link pointing back to our site?
Submit a question for the next Q&A: Mariehaynes.com/qa-wi…
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Apr 8, 2020
More Major Search Pattern Changes, Hidden Content and Other SEO News
In this episode Marie discusses the latest in SEO news, including:
In depth look at how Coronavirus is continuing to affect search patterns
Will Google stop pushing core updates during this crisis?
New ways to highlight COVID-19 announcements in Google Search
Google is temporarily rolling back same site cookie labelling
Some SERPS have featured snippets lower down on the page now
Google is testing review star placement and colour
More discussion on whether content behind tabs is given less weight
Should your most popular pages be linked to from your navigation?
Does old school link building hold any merit?
More on Amazon suspending affiliate programs
Google no longer tracks the number of total indexed pages on the web
Foundem vs Google lawsuit reveals info about Panda
Critical vulnerabilities with the Rank Math WordPress plugin
Local SEO: How to remove the COVID-19 warning on your GMB listing
Local SEO: Some review responses are appearing now
Submit a question for the next Q&A: Marie…
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Apr 1, 2020
Changes in Search Trends or Possible Algo Update and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Possible Google update March 23, 2020 (and maybe March 27?)
Weekly poll - how is Coronavirus impacting your search traffic?
Are you seeing a drop in leads due to Covid-19?
How to pause your business online in Google Search
New info from Google for health sites re Covid-19 content
Update on Chrome release timeline
New GSC features
Interesting case of a site hurt by odd robots.txt issue
Google may be using author vectors to determine who wrote your content
If your site is down, how long will it take for rankings to be impacted
What to do with domain names you are not going to renew
Amazon asking affiliates in India not to send them traffic
Local SEO: GMB dashboard has a temporarily closed button
Local SEO: GMB has new categories for takeout and delivery
Local SEO: GMB reviews are apparently in a queue
Q&A: Why is this site with low E-A-T ranking above me?
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/…
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Mar 25, 2020
Coronavirus and Organic Traffic, Reconsideration Requests and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
The current impact of the Coronavirus on SEO
Examples of businesses that are adapting in this hard time
Chrome 81 is delayed
Insecure images now blocked by Chrome
New Google resource for Covid-19
Right sided featured snippets have mostly all been moved
Important info for sites using urls with anchor fragments
Hosting companies may have issues in this hard time
New guide from Youtube about hosting virtual events
How manual actions are handled
Reasons for your AMP carousels to not rank
Will Google hide search results that require a paywall to read?
New schema recognized by Bing in pandemic times
Will the internet go offline in these hard times?
Local SEO: GMB reviews, responses and Q&A halted
Local SEO: Issues with Google posts
Local SEO: Event Canceled schema may not work
Some tips on how SEO companies and agencies are coping with working from home
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
Subscr…
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Mar 18, 2020
Coronavirus and the Impact on the SEO Industry, Possible Algo Updates and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Possible small update March 10, 2020
Discussion on the impact of COVID-19 on businesses, SEO companies and more
Bing may be pushing out more algorithm updates lately
GMB and Google Ads support may be unavailable for a while
New schema for COVID-19 info sharing
Increase to AMP CSS limit
Youtube video review is all machine learning for now
If have multiple product variations, should you create pages for each?
Does Google hate affiliate sites?
You can filter and sort Google sheets by colour now
Reddit is using rel=ugc nofollow for outbound links
Project verily’s COVID-19 triage tool is in testing
Should you mark your business as temporarily closed in GMB?
Google using Duplex to call business owners for updates
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Mar 11, 2020
Coronavirus Traffic Fluctuations & Discussion, Security Certificates and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
Do you need an SSL certificate on a site that you are going to redirect?
Coronavirus is likely affecting your site’s traffic
March 3-7 possible Google update
Mobile first indexing soon to be rolled out to 100% of websites
Google assistant can now read articles aloud on your browser
More “in this video” in the SERPS
PDFs in mobile SERPS
Training info from Google re sitemaps
How does Google process hreflang?
How does Google use H tags?
Google analytics bug causing people to not be able to switch accounts
Don’t index your search pages
Several WordPress plugins are having issues
Google is recommending we do free site audits???
Local SEO: Update your GMB profile if Coronavirus affects your hours
Local SEO: Possible update?
Local SEO: News for auto dealers
Local SEO: Changes to event visibility
Local SEO: Does Google really manually review images for GMB?
Q&A: Does Google crawl your robots.txt file first before your…
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Mar 4, 2020
February Algo Turbulence, Google’s Nofollow Changes Go Live and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
More on the February algo turbulence
Google’s new nofollow changes are live
People are still having trouble getting new content indexed
Google planning to switch all sites to Mobile First Indexing soon
New tips from Google on best practices for News coverage
Free access to Google’s advanced Hangouts Meet video conferencing
New Youtube Liaison
New icons on Google images
Has there been an increase in manual actions for outbound unnatural links?
Google has updated their FAQ guidelines
Googlebot will not click a “load more” button
Google has a new course on technical writing
How to contact Bing re ranking issues
Q&A: Is it against Google’s Guidelines to own 3 websites in the same niche?
Q&A: Why aren’t these pages getting indexed?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 26, 2020
Increasing Your Featured Snippets, New Google Search Console Exports and More SEO Q&A
In this episode Marie discusses the latest in SEO news, including:
Continuing ranking shifts throughout February
Is Coronavirus interfering with your client’s traffic patterns?
You can now export more data from GSC
New options for displaying licensing badging on Google Images
Great content idea - X vs Y
How to increase your odds of getting a featured snippet
Can you see Discover traffic in Google Analytics?
Are H1 tags necessary for ranking?
How does Google use E-A-T?
Ahrefs keyword data is a little different now
New Bing Webmaster Tools
Safari no longer accepts https certificates valid for more than 398 days
Can posting fresh images on your GMB listing boost rankings?
More discussion on using keywords in your GMB description
A tip for guest posting
Quick title tag tip
Q&A - Is it ok to use the same testimonials on every page?
Q&A - Should I nofollow links to authoritative but non-relevant sites?
Q&A - Does Google use BBB ratings?
Submit a question for the next Q&A: Mariehaynes.com…
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Feb 19, 2020
Latest on the February 7th-14th Google Update, Local Update and More SEO News
In this episode Marie discusses the latest in SEO news, including:
The latest on the February 7-14(ish) Google update
Local Search update February 14-18
Nofollow changes go live soon
Changes made to the GSC change of address tool
Interesting observation about E-A-T and knowledge graphs
How long does it take Google to process your disavow file
Internal linking advice
More on affiliate link disclosure
You can now add more images to Google posts
Google changed their advice on adding keywords to your GMB description
Q&A: Why is this site getting more than 2 organic listings for this search?
Q&A: Why does GSC show me ranking at #7 and SEMRush at #31?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 12, 2020
February 7th Algorithm Update, Indexing Issues and More SEO News
In this episode Marie discusses the latest in SEO news, including:
If you have two noindex tags on a page, which one will Google honour?
Early thoughts on the February 7 Google update - it’s a big one!
More discussion on the issue where pages are dropping out of the index
New GSC report for review snippets
Interesting comments from Gary Illyes on the future of nofollow
Chrome to block intrusive ads Aug 2020
Google mistakenly issued GSC verification notices for sites verifying with GTM
Problem with GMB images
Many LA law firms being reported as permanently closed
Don’t list urls or phone numbers in GMB Q&A
Interesting point about the featured snippet algorithm
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Feb 5, 2020
Google Indexing Theory, Affiliate Links and More SEO News
In this episode Marie discusses the latest in SEO news, including:
Possible minor updates on January 27 and February 3, 2020
Is Google dealing with low quality content even before it gets indexed?
More info from Google on the use of affiliate links
Is Google suppressing sites that give potentially harmful information about coronavirus
GTM verification in GSC is fixed
Right sided featured snippets no longer deduplicated
If you lose a featured snippet, you’ll likely lose voice queries
How long does it take for Google to index site changes?
What does the closure of Jumpshot mean for SEOs?
SEO is listed as the hardest skill for marketers
Part three of our E-A-T webinar is coming up soon!
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 29, 2020
Major Featured Snippet Changes, Google Core Updates and More SEO News and Q&A
In this episode Marie discusses the latest in SEO news, including:
The latest on the January 2020 core update
January Featured Snippet changes
Reconsideration requests are taking a long time
URL removals are back in GSC
Favicon changes in the SERPS
Can a missing favicon be a sign of a core update hit?
Google maps slows down page speed
Can you use Javascript 301’s?
Do links in PDFs pass PageRank?
Potential dangers for people playing around with favicons
Was Forbes penalized by Google?
Do links in profiles help with ranking?
Q&A: Should a blog be on a subdomain or a folder?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 22, 2020
More on January Core Update, Structured Data and Much More SEO News
In this episode Marie discusses the latest in SEO news, including:
https://courses.mariehaynes.com/search-news-you-can-use/episode-116/
The latest on the January 13, 2020 Core update
Many affiliate sites were hit by the January Core update
Was spam deindexed with the January Core update?
Important info for recipe sites
Legacy mobile app properties for GA shutting down
Changes to online shopping
Changes to cookies
Is structured data necessary in order to rank for recipe sites?
A common reason for a disavow file to not upload - and how to fix it
Discussion on whether widget links are unnatural
Should you noindex tag pages?
Is Google My Business insights data reliable?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jan 15, 2020
January 2020 Core Algorithm Update, Disavow Study & More SEO News
Marie discusses the latest news in the world of SEO, including:
January 13, 2020 Core Algorithm update
Chrome will still block push notifications
Improvements to the rich results tester
New features for Google Travel
Is Google handing out more manual actions lately?
Desktop results are going to look different soon
What your headlines say about your content
Interesting Disavow case study
Link building inspired by Gwenyth Paltrow
Will noindexing tag and search pages affect your rankings?
What happens when you exploit a link building tactic
Should you disavow links from sites that send no traffic?
Pinterest Trends
Google maps now showing “in between” businesses
Google showing sentiment info in GMB reviews
It can take several days for Bing local listings to update
Q&A: I have old reciprocal links from mommy bloggers. Should I disavow?
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Jan 8, 2020
Possible Holiday Algorithm Update, Penalty Reconsideration Requests and Much More SEO News
Marie discusses the latest news in the world of SEO, including:
December 26, 2019 - possible minor algorithm update?
Conclusion of the Wix SEO competition
MHC now has a company Twitter handle
Issues with the url parameter tool in GSC
New Data Studio released
Why do we sometimes see >2 results for one company on Page 1 now that we are supposed to have diversity?
Reconsideration requests are taking longer than usual lately
Linking in the Google Discover feed
Users now commenting about live TV in the Google SERPS
You always need text on a page
You can mute individual GSC messages
Is E-A-T important for eCommerce sites?
Google Posts are glitched
One reason why businesses cannot get verified on GMB
New info from Google on using virtual offices
Question about reciprocal linking and November 8 drop
Info on how we are working on improving MHC as a company and growing
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Twi…
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Dec 18, 2019
SEO Tips, Knowledge Graph Discussion and More News
Marie discusses the latest news in the world of SEO, including:
No obvious algorithm updates
Interesting thoughts on changes to the Knowledge graph
What’s happening in our Wix SEO competition
BERT affects 10% of queries world wide
How Google uses machine learning in search
Google is using machine learning in Google News
Site: not working in Google news
Doorway page info
Quotes from Aleyda Solis’ interview with the webmaster trends analysts
Interesting reason for GMB reviews to disappear
Win a free paid newsletter subscription!
https://www.wixseolovers.com/post/wix-seo-contest-wrap-up
Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Dec 11, 2019
Quality Updates & Subdomains, Multi-Language BERT and More SEO News
Marie discusses the latest news in the world of SEO, including:
Algorithm updates - nothing obvious this week
Quality updates can affect different subdomains
More on the Nov 8 update and outbound links
BERT live in many more languages now
BERT is used by Google to analyze page content
Robots.txt experiment - can a page be indexed if blocked in robots.txt?
Updated Quality Raters’ Guidelines - here is what changed
Disavow case study
Why would Google crawl with Gbot for desktop when a site has been moved to mobile first indexing?
Update to Google assistant based on your diet
Update on our Wix competition entry - https:www.wixseolovers.com
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Dec 4, 2019
Google’s Local Search Algorithm Update, Disavowing Links and More SEO News
In this episode, Marie discusses the latest news in the world of SEO, including:
Was there a Google update this week?
More info from Google on the November Local Search Update (Bedlam)
The latest on our Wix SEO competition - https://www.wixseolovers.com
Sundar Pichai now CEO of both Alphabet and Google
New message interface in GSC
Google often ignores links from spammy sites
When Google picks the wrong canonical
Can BERT cause pages to drop out of the index?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Nov 27, 2019
Algorithmic Turbulence, Recipe Sites & Rich Results Plus More SEO News
In this episode, Marie discusses the latest news in the world of SEO, including:
November algorithm turbulence
The November 8 update: Should you disavow?
New GSC reporting for product pages
Recipe sites suffering due to new rich results previews
Can you remove a link by blocking the target page in robots.txt?
More on “indexed, though blocked in robots.txt”
If you have an AMP and non-AMP version which is used when Google determines page speed?
Should you use internal links for references, or a list at the end of your article?
Why do links removed with the URL removal tool sometimes come back?
Recipe sites. This bug may cause pages to be deindexed.
Q&A: Are links from copied content containing a fragment unnatural?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Nov 20, 2019
November 8th Google Update, Author E-A-T and More SEO News
In this episode, Marie discusses the latest news in the world of SEO, including:
More on the November 8, 2019 Google algorithm update
Possible update on November 11, 2019
The latest on the Bedlam update (local update November 5)
Google may remove your organic listing if you have a featured snippet
Rendering counts against your crawl budget
Tip re structured data use
What to do with mixed content
Does Google penalize for duplicate content?
Marie’s thoughts on the Wall Street Journal article damning Google
You can now report spammy GMB users
Q&A: Should authors have multiple pages to extol their different areas of author E-A-T?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Nov 13, 2019
An Unannounced Google Algorithm Update + A Bunch More SEO News, Tips and Tricks
In this episode, Marie discusses the latest news in the world of SEO, including:
November 8, 2019 algorithm update - quite possibly a link quality update
November 4-5 local update
Recipe sites still having issues getting images indexed
We’re hiring!
More from Google on Page Speed
Google adding locations in title tags
How to know when to use the disavow file
Does Geo-targeting in GSC mean you won’t rank outside of our targeted areas?
Project Nightingale - big news in the health industry
GMB limits how many service areas a business can have
GMB discontinuing toll free numbers
Q&A: Should you have multiple about us pages?
Q&A: Should you no index author archive pages?
Q&A: Should a medical small business be deindexing their content that could be seen as contradicting scientific consensus.
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Nov 6, 2019
SEO & the BERT Algo, Google Webmaster Conference Highlights and Much More News
In this episode, Marie discusses the latest news in the world of SEO, including:
November 3, 2019 - possible quality tweak
The most recent BERT info that is important to SEOs
Summary of Dawn Anderson’s post on BERT - What SEOs need to know
https://searchengineland.com/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding-324522
Does Google have a BERT score?
Does Google use Bert to understand pages?
Site Kit by Google available for all WordPress users
The new speed report in GSC - is it accurate?
What Fitbit being acquired by Google could mean for SEO
Highlights from the Google Webmaster Conference
Controversy over how Google parses robots.txt
Rich snippets bug affecting recipe sites
You need to be https to appear for voice searches
Can Google overwrite your phone number?
CPU consumption of JavaScript can affect indexing
Bing is going to hand out more penalties
Should rankings change after you are moved to mobile first indexing?
Can getting too many l…
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Oct 30, 2019
Google's BERT Algorithm Update and More SEO News + Q&A
Marie discusses the latest news in the world of SEO, including:
October 21, 2019 update - is it connected to BERT?
Examine’s partial recovery
What you need to know on BERT
What are the effects of losing rich result enhanced searches?
Is Google still pushing more image thumbnails on desktop?
Youtube’s “in this video” timestamps are appearing now
Google chooses the timestamps for your pages
New FTC ruling: selling followers/likes is now illegal
How many SEOs have purchased links in the last 5 years?
Microsoft no longer supporting flash
Google maps bug can affect sites using tracking parameters
Q&A: how to identify what content is thin?
Q&A: how impactful is url structure on rankings?
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Oct 23, 2019
Google’s Gary Illyes Q&A discussion, Pubcon/Search Love Recap and Much More SEO News
It's been 2 weeks since the last podcast, so there is lots to discuss in the episode. This week Marie covers:
-Many tips Marie learned at Pubcon Vegas and SearchLove Boston
-New user strings used by Googlebot
-New change of address tool in GSC
-Poss small Google update October 14-19, 2019
-Indexing issues October 16, 2019
-Structured data for Google Assistant
-Tips for winning featured snippets
-Is content behind tabs still being devalued?
-How to tell if your Google Analytics data is being sampled
-How valuable is your About page content?
-How to find competitors’ GMB categories
-Tip for ranking better on Apple maps
-Complete overview of Gary Illyes’ Pubcon Q&A along with Marie’s thoughts, including a lot about E-A-T, the QRG, content accuracy, medical consensus and more.
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Oct 2, 2019
September 24th Core Algorithm Update, Rich Snippet Changes and Much More SEO News
Marie discusses the latest news in the world of SEO, including:
September 24-30 (approx) core quality update
Was there a local component to the core quality update?
Did the Daily Mail recover from their June 3 hit?
Google fixed an error causing people to get breadcrumb validation problems
Can Google read text in images?
Does your agency publish its address?
More snippet control for webmasters
Are we seeing a reduction in review stars since the rich snippet update?
Changes to Yoast for snippet control
Boris Johnson’s smart SEO moves
You can now remove the “order online” button for restaurants in the knowledge panel
SEO Q&A: Why are sites with unnatural links outranking me?
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 25, 2019
Google’s September Core Algorithm Update, Fresh Data in GSC and More SEO Q&A
Marie discusses the latest news in the world of SEO, including:
Algorithm updates - September 24-27, 2019 (approx) core update announced
September 17, 2019 - Probably a quality tweak
Aug 22-29, and September 13 - probable link related update
The latest on Starmageddon
Fresher data in GSC
New snippets to use
New info in GSC on breadcrumbs
Changes for European press publications
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 18, 2019
September Algorithm Updates, Google Changes Review Star Schema and More SEO News
Marie discusses the latest news in the world of SEO, including:
Possible quality updates September 9 and September 13, 2019
The leased Subdomain update is likely live
Changes to review star schema to prevent “self serving” reviews being marked up
Bing’s stance on rel=sponsored and rel=ugc
Changes to page title length?
Should you now be nofollowing disavowed links?
Great disavow case study
Should you disavow spammy image stealing sites?
New lazy loading WP plugin
Tip for ranking well in a nearby city (well, sort of)
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Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Sep 11, 2019
Live Video Podcast - Rel="ugc" & Rel="sponsored, MHC's 100th Episode and WAY more SEO news
In this episode Marie hosted a live version of the Podcast for our 100th episode:
Watch the video here: https://www.youtube.com/watch?v=cXna5NGvwuM
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Sep 4, 2019
Possible Link Related Algorithm Update, Analytics for AMP Stories, and More SEO Tips & Tricks
Marie discusses the latest news in the world of SEO, including:
Aug 22-29 - possibly a big link related update
100th episode is coming soon - free paid version for everyone, contest and live podcast next week
Auto DNS verification with Google
Reminder - no index no longer supported in robots.txt
Analytics for AMP stories
How to check GSC to see if you have been moved to Mobile First Indexing
Google can still crawl with Googlebot for Desktop after being moved to MFI
When will the robots.txt tools be available in new GSC?
Update on Dejan SEO manual action
GSC not consolidating m. Data properly
GMB removing distance based service areas
Google displaying competitor ads on local business profiles
Import GMB listing directly into Bing Places
Url inspection bookmarklet
Marie's Interview with Barry Schwartz: https://www.youtube.com/watch?v=qRHfAsLTxD4
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Aug 28, 2019
Algorithm Changes, Coupon Sites, Manual Action Discussion & More SEO Tips
In this episode, Marie discusses the latest news in the world of SEO, including:
Algo update: Aug 19-21 - small tweak
Algo update affecting coupon sites
Can you remove a manual action by disavowing alone?
More from https://WixSEOLovers.com
Changes to GSC API
Test of Featured Snippet Anchors
Difference between Mobile First Indexing and Mobile Friendliness
Do affiliate links need to be nofollowed?
Can structured data manual actions be caused by invalid markup?
The Dejan SEO unnatural link penalty
It’s now easier to reply to reviews on GMB
Google Screened vs. Google Guaranteed
Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Aug 21, 2019
Featured Snippets and Clickthrough Traffic, Algo Tweaks and More SEO Related News
In this episode, Marie discusses the latest news in the world of SEO, including:
Aug 12 and 18 algo tweaks
Leaked documents from Google give us some info on what’s going on with core updates
More on scientific consensus in search
What we’re doing to win the Wix SEO Competition (https://wixseolovers.com)
Changes to AMP share buttons
More indexing issues
Googlebot has caught up to Chrome 76
College information appearing in the SERPS
Detailed advice on when to nofollow a link
Do rankings go up when you win FAQ snippets?
New from Google: warning about ranking via subdomains
Should you be concerned about foreign language links pointing to your site?
More from Google on displaying author info on your site
Do pages marked in GSC as discovered not indexed hurt crawl budget?
Google Go is live
Tips for improving your about page
Q&A: How to display scientific references
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Aug 14, 2019
Google Indexing Bug, Resolved...Again, Changes to Adult Content Rankings and More SEO News
Marie discusses the latest news in the world of SEO, including:
MHC Contest announcement - win a free newsletter subscription
Why the Google de-indexing bug happened
Google News Indexing issues resolved
Google showing less porn
Infinite scroll on desktop?
Aleyda Solis AMA
Lazy Loading on Chrome 76
More from Google on E-A-T for medical sites
GSC monthly performance report
Google can add offline info to the knowledge graph
Q&A: Why does our url keep disappearing 24h after submitting to Google?
Q&A: Can you un-disavow a link?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Aug 7, 2019
Google’s Announcement on Core Algorithm Updates, Measuring Scientific Consensus and SEO Q&A
Marie discusses the latest news in the world of SEO, including:
More on the June/July algorithm turbulence
https://Mariehaynes.com/algo
How could Google measure scientific consensus?
Info from Google on Core Updates
Marie’s take on the SEO Twitter drama that followed after Google linked to several SEO’s (including us!)
Evergreen rendering in Googlebot
Fresh Featured Snippets
Disavow case study
Q&A: How often should you file a disavow?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jul 31, 2019
Disavowing Spammy Links, Wix SEO Contest and More Search News
Marie discusses the latest news in the world of SEO, including:
July 2019 algorithm updates
Are online gaming sites YMYL?
MHC and the Wix SEO contest
View source on mobile
Are robots.txt files case sensitive?
Google sending notifications re noindex in robots.txt
Youtube descriptions can be featured snippets
Q&A: Disavowing Spammy or Negative SEO links
Request a quote in GMB
GMB attributes bug is fixed
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jul 24, 2019
July Algorithm Turbulence, Mozcon Talk and More SEO news
Marie discusses the latest news in the world of SEO, including:
July 2019 algorithm turbulence
Maverick?
Can you build up E-A-T with a pseudonym?
MHC’s theory on the connection between E-A-T and PageRank
When will mobile first indexing be done rolling out
Review Gating
Important news if you lost GMB reviews
GMB Q&A is now fixed
Q&A: Is a roundup post a good way to build E-A-T?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
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Jul 10, 2019
New info on Brand Authority, What to do with old content and More listener Q&A
Ask Marie a question for the next episode of the podcast: Mariehaynes.com/qa-with-mhc/
In this episode of the podcast, Marie discusses:
Jul 1-2 and July 8-9, 2019 algorithm turbulence
Did Overstock.com benefit from recent updates?
New info from Google on brand authority
Did Bing Discover get penalized by Google?
SEO Tip: What to do with old content
How to become part of Google’s knowledge graph
How important is domain age as a ranking factor
John Mueller on authorship and EAT
SEO Chat Forums are gone
What does it mean when your knowledge graph info is incorrect?
GMB bug: reviews going missing
GMB bug: suspensions happening. May be related to adding a short url.
GMB bug: photo view stats missing
Q&A: Can you see old messages when newly added to GSC?
Q&A: Do you need to disavow for a site that does not have a manual action?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes
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Jul 3, 2019
Diversity Algorithm Update, Listener Q&A and More SEO News
Ask Marie a question for the next episode of the podcast: www.mariehaynes.com/qa-with-mhc/
In this episode of the podcast, Marie discusses:
June 29, 2019 algorithm update
More on the June 3 core update
More on the June 4 diversity update
More on the Daily Mail’s drop
Important info on robots.txt changes
New info from Google on how to tell if you’ve been moved to mobile first indexing
Wayback machine changes
Can using expired domains cause a penalty?
John Mueller on E-A-T
Q&A: Question about a business with multiple locations
Q&A: Question about medical authors and E-A-T
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes
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Jun 26, 2019
Tweaks to the June Algorithm Update and Much More SEO News
In this episode of the podcast, Marie discusses:
-More discussion on the June 3 algo update
-Recent tweaks to the June 3 update - June 17-24
-Why did Mercola.com see drops?
-New GSC feature for testing code
-New odd knowledge panels
-Does a click on a SERP feature count as a click?
-Do nofollowed and disavowed links appear in GSC?
-Are manual actions manually reviewed?
-Company sued because of the content of their social media comments
-Sex crime SERPS return
-GMB short names
-GMB backlog
-GMB Q&A bug
-Q&A: Can you view competitors’ image search traffic?
-Q&A: What is the best way to learn SEO?
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes
Submit a question for the next Q&A: https://www.mariehaynes.com/qa-with-mhc/
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Jun 19, 2019
More On The June 3 Core Update And June 4 Diversity Update And More Search News You Can Use
In this episode of the podcast, Marie discusses:
Extensive talk on the June 3 core update
The June 4 diversity update
Is it true you can’t recover from a core quality hit?
Google will be pre-announcing algo updates
Is FAQ schema bad for traffic?
New Google Posts feature
GMB “You’ve reached your maximum number of listings"
Subscribe to the newsletter: Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - twitter.com/Marie_Haynes
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Jun 12, 2019
Google's Diversity Algorithm Update, thoughts on the June Algo Update and more SEO news
In this episode of the podcast, Marie discusses:
June 3 core update news
June 4 diversity update
Google bug affecting AMP pages
90 days of data in Google discover
Do you need a valid security certificate for an https boost?
Will new subdomains be automatically mobile first indexed?
Should we be disavowing links on Bing?
More on Q&A auto suggest
Q&A: I disavowed 14K foreign language links and traffic improved. Why?
Q&A: Does a site with a manual action remain forever stained in Google’s eyes?
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://twitter.com/Marie_Haynes
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Jun 6, 2019
June 2019 Core Algorithm Update, SEO Trends and Listener Q&A
Marie discusses the latest news in the world of SEO, including:
June 3, 2019 Core quality update
Possible odd local search update
Google confirms they are working on improving medical search results
Author E-A-T webinar
Can you see past manual actions for a site?
New desktop.mobile selector in Rich Results Test
New help from Google on HowTo schema implementation
Google testing page title length
AR and 3D images available in search
With indexing bug resolved, GSC coverage should be normal
How does Google handle a disavow file
Chrome now allows you to select geolocation
Q&A in GMB updated
GMB missing data May 30 and 31
Listener SEO Question: Should you put team members on your About page to improve E-A-T?
Listener SEO Question: Can I get a job in SEO when I’ve been out of the field for 2 years?
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes - https://twitter.com/Marie_Haynes
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May 29, 2019
Favicon Controversy, Mobile First Indexing News, Plus More SEO Tips and Tricks
Marie discusses the latest news in the world of SEO, including:
Algorithm updates: May 20-24, 2019
Algorithm updates: May 29, 2019
Author E-A-T Webinar
Mobile first indexing news
Favicons in SERPS
Google news indexing bug is resolved
Will the indexing issues cause a loss in data in GSC?
News on beta testing Google’s speed report
Adsense ads not displaying?
New video layout in SERPS
Be careful verifying in GSC with domain properties
301 vs 302 redirects
Should you create multiple websites?
Can featured snippets come from hidden content?
Brighton SEO talks available for streaming
Amp stories plugin for WordPress
LinkedIn hit by previous algorithm update
Favicons in the 3 pack
People also search for in the maps results
Is your GMB logo/cover photo not showing up?
GMB review suspension fixed now
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes
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May 22, 2019
Updates to the Quality Raters Guidelines, How Google's algorithms work and more SEO News
Marie discusses the latest SEO news including:
May 14, 2019 - possible mild algo update
Google News indexing bug (AGAIN)
Google’s QRG have updated - Here are Marie’s thoughts
Google’s cache is still buggy
No more referrals for Google images
Can you use howTo schema for recipes?
GSC may show 410s as 404s
Can an image on a no-indexed page get in the index?
New features in Moz Keyword Explorer
More on content behind tabs
Your ads may be breaking your
Google Posts may now be called Updates
GMB Insights does not include data from voice search
Local SEO guide has been updated
Interesting stuff on how Google’s algorithms work
Subscribe to the newsletter: https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes
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May 15, 2019
Thoughts on Recent Google Bugs, Structured Data and More SEO News
In this latest episode:
Possible May 9 algo update
Is Google gearing up for an update?
New speed report coming
Structured data: FAQ and How-to
Top Stories news
High res image opt in
New Googlebot is live
Incognito mode in maps
Google podcasts
Should we rely on URL inspection tool or cached version?
Is a paid SSL certificate better?
Remove duplicates in Google sheets
Mail-chimp offering websites
Should you create a service area radius?
Top 5 suggestions for optimizing GMB
Generate Google ID’s
Subscribe to the newsletter: Https://Mariehaynes.com/newsletter
Twitter: @Marie_Haynes
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May 8, 2019
Googlebot using New Chrome, Algorithm Updates and Much More SEO News
In the latest episode of the podcast, Marie discusses:
Algo Updates - Apr 27-May 1
Structured Data reports
Googlebot using latest version of Chromium
Google is going to index podcasts
EAT and Google News
Quick Lazy Loading
Chrome changes for non-secure sites
Disappearing manual actions
No relevant search results
Featured snippets showing more text
Are sitemaps important?
Manual action showed Reddit links
Cool SEO tip from Dan Sure
Reputation matters
Test re keyword placement in title tags
Subdomain quality is important
Importance of keywords in url structure
Is infinite scroll ok for news sites?
How far is Google with mobile first indexing?
Moz SEO certificate
Wix SEO contest
Possible GMB bug
Does hiding your address impact GMB rankings?
Subscribe to the newsletter:
Https://Mariehaynes.com/newsletter
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May 1, 2019
Possible Algorithm Updates, Google Indexing and Manual Action Bugs, Plus More SEO News
In this episode:
Possible small quality update
Yet another Google indexing bug
Did your manual action disappear? Looks like another Google bug
GSC reports back on track. Does this mean this April de-indexing bug is fixed? Perhaps not...
Google says they have no plans for moving the disavow tool to new GSC. Here are our thoughts!
Is Google cracking down on footer links?
Eric Schmidt stepping down from Google as CEO
Google using Q&A when they think they don’t have the right content in the SERPs
Does GSC count the links at the bottom of a result in the SERPs as an impression?
Interesting case where traffic and impressions spiked and then dropped again
Some guidance on when to use structured data
Curious how find out the age of someone’s content? Here’s a neat tip!
Annoyed by seeing “Your Site on Google” statistics?
You can opt out of featured snippets for a page...FYI, you do lose ALL display snippets when you do this!
Easily create PDFs from your Google Docs
What does Google t…
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Apr 24, 2019
Structured Data, Changes to Amp and Local SEO Tips
In this week's episode:
Algorithm Updates
Google Announcements
Official announcement of AMP real URL
Google’s Daniel Waisberg talks enriching search results through structured data
Google News indexing issues has been resolved
AJAX/XHR calls have been added to Google’s list of things which will use up your crawl budget
More images appearing in the SERPs
Disavow Question: Backlink on Site A redirects to Site B. Which site should you disavow?
Why robots.txt noindex is not officially used by Google
Marie Kondo your URL parameters
Tips from John about how to recover from quality updates
Have you rebranded with a new site but you didn’t redirect? John Mueller weighs in
Ex-Googler says Google tolerated non-search spam
Suggested posts from Google My Business
Short business names rolling out on GMB
Google My Business suspensions are causing reviews to vanish
JSON-LD Schema Generator For SEO
Local Sponsorship finding tool
Read the full newsletter at: https://Mariehaynes.com/newsletter
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Apr 17, 2019
Image Use Tips for SEO, De-Indexing Bugs effect on Analytics and more news
On the agenda this week:
Algo updates: April 2-9, 2019 turbulence
More on the GSC de-indexing bug
GSC consolidating views
Javascript coming to AMP: Amp-script
Amp stories - dedicated section in search
GSC to include AMP story traffic
Ranking at position -1???
Site:query counts
Interesting info on Blockquote
Is HTML to text ratio important
Interesting case: Google can’t render a site’s CSS
Should we submit every new page to the index?
Tip from Cyrus Shepard on images
Vimeo videos now appearing in featured snippets?
New algorithm updates are more granular than in the past
Test showing Google is not using rel=prev/next
Is Google really using Chrome 41 for rendering?
New metric for Youtube rankings being tested
GMB category bug
Mark best answer on GMB
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Apr 11, 2019
Google's De-indexing bug and More SEO Tips for Better Rankings
In this podcast episode, Marie covers:
No Algorithm Updates
Widespread Google deindexing
Lazy loading by default in Chrome 75
New data in GSC for Android Apps
Changes to AMP Story results
Does a 301 redirect count as a backlink?
Seeing more DuckDuckGo conversions?
Bolded title tags?
Schema v3.5 released
Product catalogs in GMB
How to report a fake, unverified GMB listing
FTC fines robocalling companies
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Apr 4, 2019
SEO Tips for Improving Website Quality and More Industry News
In this episode, Marie covers:
Algorithm updates
Canonical info in GSC
More reports dropped from old GSC
GMB help community
Debugging Chrome for iOS
New resource from Google for improving mobile experience
Google+ is dead
Robots.txt tip
Should you delete your old properties in GSC?
Folders vs parameters for paginated content
If a link is not in GSC is it important?
If you have both an m. and responsive version, what does Google prefer?
Tip for redirected content
How to address thin content
A new search engine from Ahrefs?
AMP for email
Use translate in Google Sheets
Local SEO: Where to get GMB help
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Mar 28, 2019
Core Algorithm Fluctuations, Paginated Pages (rel=prev/next) and More SEO News
In this week's episode we discuss:
Algo updates - March turbulence
Rel=prev/next
How neural matching differs from RankBrain
Code editing for AMP pages
Google on Webspam
Google premier partner frauds
Expandable featured snippets
Fetch as Google going away
How to remove a sitemap from GSC
Do you need schema for a featured snippet?
How does Google treat duplicate content like that of laws and other legal content?
How does Google evaluate quality?
Mailchimp no longer works with Shopify
Algo changes affecting Pinterest
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Mar 21, 2019
March 12th, 2019 Core Algorithm Update and Much More SEO News
Oops! I said at the beginning of the podcast that I’d talk about changes to use of rel=prev/next and subsequently forgot to talk about it. Stay tuned for more on that next week!
In this week's episode we discuss:
Mar 12, 2019 Core update
Chrome lite pages
Interesting info on url length
We should avoid 500 error codes
Good tips from Google on creating great product/category pages
Be careful using iframes in the head
Great tips for use of Javascript
Local SEO: Guidelines for seasonal businesses updated
Local SEO: How to add Q&A when it’s not currently offered for your client
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Mar 14, 2019
Google Confirms a Big Core Algorithm Update March 12th - This and Much More News
In this episode Marie covers:
Algorithm updates - Mar 12, 2019 - Big Core update
Algorithm updates - Mar 6, 2019
GSC Sets shutting down Mar 28
How does Google determine dates?
Mobile friendly test in lighthouse
Mobile friendly tip
Tip on internal linking and content consolidation
robots.txt is case sensitive
Tip for multi-lingual sites
Ahrefs tip
Google on whether they prefer HTML or PDFs
Advice for image search optimization
Tips for those using video content
Confusion about how the Quality Raters work
Confusion about the new Moz DA
SEMRush glitch
Google Assistant now making phone calls
How to deal with reviews with no text
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Mar 7, 2019
Algorithm Updates, Google Banning Political Ads and More SEO Related News
In this episode:
Feb 27 - March 1 2019 algorithm updates
New wording for structured data manual actions
Google banning political advertising in Canada
Changes to People Also Ask Icons and Top Stories
Changes to SERPS for natural supplements
Swipe to next for images
What happens when you point unnatural links at a site and then redirect that site
Is it ok to require a link?
Best practices for images hosted on a CDN
Does it make sense to use keywords to identify classes, ID’s etc. in CSS?
Tips from Google on handling paginated content
New series by Martin Splitt from Google on JavaScript SEO
Could Angular JS cause Google to not respect a canonical?
New way to report GMB spam
Update to GMB guidelines
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Feb 28, 2019
Link Quality, Thoughts on Disavowing and Much More SEO News
In this episode Marie covers:
Feb 23-24 algorithm update
MHC now taking on clients for link audits
Domain-wide data in Google Search Console
New Test My Site tool by Google
Google Discover performance report?
Chrome Scroll to Text
Unlinked featured snippets
Fig captions
Can hidden content for the visually impaired impact rankings?
Does Google adjust its algorithms for specific industries?
Is it ok to use UTM tracking parameters on internal links?
Search console performance drop reports
Save a URL in the Wayback Machine forever
Google Posts appearing in other places
Google is re-opting in local businesses who opted out of Google Assistant calls
GMB messaging issues
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Feb 27, 2019
SEO News - February 22, 2019 - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
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Algo updates - Feb 16, 2019
Interesting recovery story
Bing algo update
E-A-T confirmed by Google to be important!
Google+ notifications
Google Docs API
Mobile app properties no longer supported in GSC
New featured snippets in Google News?
Troubleshoot on mobile
Does hreflang give you a ranking benefit
How does Google use unlinked mentions?
Is E-A-T connected to links?
Does a site with a manual action carry a stigma?
Majestic backlink filtering
Local SEO: Direct review reply live in maps
Local SEO: What to do when a location is closing
Local SEO: Changes for Service Area Businesses
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Feb 14, 2019
SEO News - February 14, 2019 - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
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Algorithm updates - February 4th-7th, 2019
Large sites seeing big traffic drops
New guidelines for Q&A pages
Is Google killing off the url?
Google’s new guide to rendering
GSC consolidating search metrics to canonical URL
Youtube making changes to recommended video
More medical featured snippets on desktop
Did AMP pages go away for a while?
Double featured snippet example
What happened to this site owner when they selectively chose which scripts to run?
Can you add a development site to GSC
Using Google sheets to translate things
Schema for remote jobs
Is CTR a ranking factor?
Google help hangout tips
Live indexing for Bing and Google
Clarification from Google on the use of virtual offices
Is GMB messaging broken?
Is Google Assistant enabled by default in GMB?
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to h…
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Feb 7, 2019
February 7, 2019 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
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No algorithm updates
Security tab in GSC
New Search Advocate
GSC is not going away
Google+ gone as of April 2
PageSpeed tool was broken
Rank well by tweeting
Does SSL improve rankings?
Not using Gutenberg? Remove this CSS
Harmful content warning for uncommon downloads
Does Google pass value through links which require human interaction to be visible?
You can now submit up to 10K urls to Bing
Personalized message from John Mueller in a manual action
What is Googlebot Speakr in GA?
More related searches in image search
Hashtags in Google Maps
Social media icons in Knowledge Panels
How to get Sold here on your GMB listingariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jan 31, 2019
January 31, 2019 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm updates - More on the January 9 update
Widespread AMP errors
Google’s focus on the new Search Console
More on mobile first indexing
Featured snippets in related searches
Why is Google showing empty results in searches in the EU?
Structured data tool showing more warnings
Do you need to disavow “cruft” spammy links?
Reminder to use Q&A markup
Great tip for ranking for a popular search term
Excellent tip for Google Lens
Seeing a drop in impressions in GSC for local sites? You are not alone.
Google can tell when a domain changes ownership
A thought experiment in quantifying author expertise
Seeing a drop in impressions in GSC for local sites? Here is why!
Google discontinuing SMS for GMB?
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jan 24, 2019
January 24th, 2019 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
No obvious algorithm updates
Unnatural links can hurt a site algorithmically
Coding error causes Google to ignore noindex directive
How to succeed in Google news
How to inspect a url in GSC for a site you don’t own
How long should you keep 301 redirects in place?
Tips on understanding pagination
Should you disavow links from a domain with an expired security certificate?
Featured snippets from PDF content
Google hit with GDPR fine
Site: shows redirected pages
What does it mean if your knowledge panel is wrong?
GMB opening date negative SEO hack fixed
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jan 17, 2019
January 17th, 2019 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Jan 7-9 Google Update
New features in Search Console
MFI notifications sent in batches
Google removing comments from their blog posts
Google teaming up with Automatic and WordPress
Want a Google Analytics Demo account?
New featured snippet appearance
Chrome’s ad blocker live July 9
What is going on in the addiction SERPS?
Tip about geolocation redirects
Changes in date formatting in Google Analytics
Trick to manipulate SERPS
Godaddy issues
Are tracking numbers okay for GMB?
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jan 10, 2019
Search News You Can Use - SEO Podcast for January 10, 2019
In this episode:
New feature for rich results
Urls are here to stay
Google acquires Superpod and we think that’s scary!
Is it ok to use a lot of keyword anchored internal links?
John Mueller’s advice on handling AMP only sites
Hard advice surrounding a low quality site
What does Google think when you redirect all 404’s to the homepage?
Comments on featured snippets
Changes to lyrics in the SERPS
Is CTR a ranking factor?
Ahrefs has internal link data now
Small business community shutting down
Your match test by Google
No more unicode in local panel
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Dec 28, 2018
Snycu - Dec - 28 - 2018 - Podcast
In this episode:
No algorithm updates
Requiring a link is against Google’s TOS
Best skills for a technical SEO to have
Should you disavow odd foreign spam links?
Sets in GSC
Google creating a new social network?
“How to” Schema being used for Slack
Does Google use mentions?
How many people work on search at Google?
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Dec 21, 2018
December 21, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Dec 17 algorithm update
Medic recovery case study
John Mueller’s comments on Medic
Mobile first indexing turns two
You may have moved to mobile first indexing
Supports for old GSC reports is now gone
Chrome 72
Image thumbnails in related searches
Google stories
Discussion on toxic links
E-A-T Webinar Part 1
Does negative SEO link spam work?
What if you have both a no-index and index on the same page
Is Shopify good for SEO?
Which links should be no-followed?
Businesses seeing less traffic from Google Posts
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Dec 13, 2018
December 13, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Dec 4-6 algorithm update
Chrome 71 and ads
API for livestreams
Changes to AMP errors
Google shutting down some old search console reports
What SEL learned from being de-indexed
More on WordPress 5.0
Google patent talks about authorship?
Google Analytics bug
Google Plus shutting down earlier than expected
Sundar Pichai explaining how search works in front of Congress
Interview with John Mueller
What is a good bounce rate?
Google help hangout tips
Irrelevant event spam
Great use of Google Posts
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Dec 6, 2018
December 6, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Nov 30, 2018 update?
Rich results for Q&A pages
Google images bug
How does Google use personalization?
Search Engine Land de-indexed?
Are you ready for Php 5.6 and WordPress 5.0?
Medic recovery by removing auto translated content?
Easy way to see all of your keyword rankings
New way to report spammers in GMB
“Sold here” feature
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Nov 29, 2018
November 29, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
November 23-36 updates
Are the latest algorithm updates connected to link quality?
Zero search results for some queries
Featured snippet carousels
Fewer images and video carousels in the SERPS
More on the Google news indexing bug
Pipes or dashes in titles?
Social engineering content detected
Local Search Ranking Factors survey
New signup process for SAB in GMB
Can you put third party reviews on your site?
Blacksmiths have disappeared from Scotland
GMB insights - extra info is delayed
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Nov 22, 2018
November 22, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm updates - November 16
User comments in the Google search results?
Are Google’s featured snippets ethical?
Filter event listings in GSC
Interesting content creation tool
Healthline.com sees big drops
Will Google index urls that redirect?
Google help hangout tips
-what does discovered, not indexed mean?
-What does temporarily unreachable in fetch and render mean?
More up to date data in GMB insights
Get a quote button in Google Local Service Ads
Does getting more citations impact ranking?
Big discussion on whether E-A-T is a ranking factor
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Nov 19, 2018
November 19, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm updates - Nov 10-12, 2018 and probably November 16
Have quality updates improved the search results?
Fantastic audit information right in Chrome
Does Google use info from the BBB as a ranking factor?
Increase in PAA boxes
More on the Google News Indexing issues
Be careful with rel=“preload”
Should your logo be wrapped in an H1 tag?
Tip for resizing images
Interesting disavow information
WordPress 5.0 and Gutenberg
Increases after making changes to product pages
Can you ask Google to not index just part of a page?
New GMB app
Will GMB give us a longer time for insights?
GMB listing hijacked
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Nov 12, 2018
November 12, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Oct 31 and Nov 5 Algorithm Update
Quality hit recovery story
New features on Bing
Chrome 71 changes
Can removing spammy UGC cause improvements in rankings?
Difference between People also ask and People also search
Is domain age a ranking factor?
Comments are a ranking factor
GSC ranking stats in the SERPS
Google asking for permission for Google Assistant bookings
Big changes for Service Area Businesses
Tips for getting more voice searches
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Nov 1, 2018
November 1, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Oct 21-24 algorithm update - related to links?
Interesting connection between Penguin and Medic
Double featured snippets
Having trouble being seen in Google news?
Lost your rich snippets?
Search Console notifying users of slow pages
Does the location of content on a page matter?
Two ways to see historical robots.txt files
Google caches Javascript and CSS for a long time
Google news is eating up data
New info on meta descriptions
PWAs in Chrome 70
Inurl searches on Ahrefs
Should you put hreflang in your sitemap?
Does having a physical address speak to your E-A-T?
SEMRush is looking for writers
What does “submitted url has a crawl issue” mean?
Good info for people who run affiliate sites
Great tip from John Mueller on author E-A-T
Ratings without reviews being removed?
Best size of image for Google posts.
Could beacons trigger more users to leave a review?
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Oct 25, 2018
October 25, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
October 15, 2018 algorithm update
Is any site that sells products YMYL?
Adding content to local pages can help improve rankings
Mobile First Indexing cache bug is fixed
Tips from Aleyda Solis on internationalization in SEO
Chrome 70 has some interesting changes
How many htaccess redirects are too many?
Tips from Jennifer Slegg and Paul Macnamara on the Quality Raters’ Guidelines
Local pack now showing booking and reservation buttons
People also search…in the local results
Slideshow images in local pack
Great tip for using Q&A in the SERPS
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Oct 12, 2018
October 12, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
-Confirmed core quality update - likely all about trust.
https://www.mariehaynes.com/the-september-27-early-october-algorithm-update-was-likely-about-googles-ability-to-assess-trust/
-Are these updates related to mobile first indexing?
-Google Plus shutting down
-More PAA boxes in search results
-Monetization options for Google Assistant
-Work-around to see the cache of a page moved to MFI
-How to tell if you’re getting traffic from the new Google discover feed
-Bing submit url still borked
-How to do a quick E-A-T check
-Increased crawl activity may mean a move to MFI is coming
-Are .edu links more valuable?
-What happens if Google sees conflict meta robots tags on a page?
-Moz has acquired Stat
-GMB bug for manually reviewing locations
-Google Posts increased to 1500 characters
-Family led attribute no longer available
-Trending this week in GMB?
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Mariehaynes.com/newsletter…
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Oct 5, 2018
October 5, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm Updates - September 27 and October 1
Google bug for urls with a "+" in them
Authority is a confirmed ranking factor
Can a Panda hit site recover?
Does it matter how many noindexed pages you have?
How long does it take a page to get reindexed after an accidental robots block?
Does Google have specific algorithms for individual industries?
Google showing site stats in the SERPS
Can bad links hurt your rankings?
Wikipedia now pointing broken links at archive.org. How can we take advantage of this?
Can poor code hurt your rankings?
Did Google really say that all link building is bad?
Tool for scraping People Also Asks
Google posts no longer at the top of the Knowledge panel
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your we…
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Sep 28, 2018
September 28, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm updates
Bug in GSC indexing status
When you get the MFI email, when did the switch happen?
Above the fold - how is it measured with mobile first indexing?
Updates to Google search
What are those blue checkmarks in the SERPS?
How long will it take for all sites to be moved to Mobile first indexing?
Page titles in GA
How many businesses are using Google posts?
Changes to the local search forum
Is Yelp going against Google’s TOS?
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Sep 20, 2018
September 20, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Sep 17 Algorithm Update
Sep 8-11 possible local update
Do the Quality Raters’ Guidelines really reflect what Google’s algorithms do?
More sites moved to mobile first indexing
Open governance for AMP
No more public submission of urls for Bing
IQ bubbles in featured snippets
How to block Google from crawling PDFs
Does WordPress give you a ranking advantage?
More from Google on whether content pruning can help
More info from Google on whether guest posting for links is ok
Screaming Frog update
Opening day info in GMB
Can you run a contest to get more reviews?
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Sep 13, 2018
September 13, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
-Algorithm updates - Sep 8-11 - Possible update
-GSC error reporting is wrong
-Manual actions can expire
-Chrome 69 is live - and SEOs don’t like it!
-Is it ok to scrape Google?
-Example of a big site improperly using a canonical
-Can whitespace cause page layout demotions?
-New type of manual action
-Update on my site that saw a traffic drop with mobile first indexing
-More on Author E-A-T
-Some reviews are worth more than others.
-You can’t ask for Yelp reviews, but you can do this...!
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Sep 7, 2018
September 7, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm Updates - more info on the impact of the July 31 local update
Manual actions viewer is now in beta GSC
Is author E-A-T really that important?
Is it ok to get a followed link by sponsoring a local team?
Should you be using schema to add dates to your articles?
An example of a really good review site
Google ignores most .edu links
What does it mean if there is no cached page for your site?
Disavowing for negative SEO?
How to change info in your knowledge panel
Interesting Pure Spam penalty example
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Aug 30, 2018
August 30, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
-Latest on the August 1 update
-Possible August 22 and August 27 small update?
-Changes to how GSC reports data
-More changes in video carousels
-100,000 links coming to you soon in GSC
-Is it ok to redirect a lot of urls to your home page?
-When Google comments on your PBN strategy
-Can low quality forum content hurt your site?
-Did acquiring the Point Blank SEO blog help Backlinko’s rankings?
-Plus Codes in GMB
-Veteran Led business attribute in GMB
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Aug 24, 2018
August 24, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
The latest on the August 1 "Medic" Update
Possible algorithm update August 17/18
Links report now available in Google Search Console Beta
New expanded featured snippets
Another tip for finding content on your site that Google considers lower quality
Does it matter where your content is positioned on a page?
Are you making this mistake that could hurt you in mobile first indexing?
Is Google handing out more manual actions?
Interesting Google Posts examples
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Aug 16, 2018
August 16, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
The latest on the August 1 (Medic) update
Possible update August 13, 2018
23 Questions for Panda hit sites
GSC additions
Related searches now in image search
Changes for Q&A sites in SERPS
Disavowing entire TLDs?
Local SEO: View previous posts in Knowledge Graph
Local SEO: Door Dash ads now in Canada
Local SEO: Your past visits
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Aug 9, 2018
August 9, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
A lot of discussion on the Aug 1, 2018 algorithm update
Google SOS Red alerts
Update to index coverage report
Is it ok to ask for links?
More mobile first indexing emails going out
Google returns to China
New structured data recommendations
Google posts insights
Reserve with Google is now in the UK
Good redirect detection tool
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Mariehaynes.com/newsletter
Mariehaynes.com/algo-changes-and-more/
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Aug 2, 2018
August 2, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Google’s Quality Raters Guidelines
Massive Google Algorithm Update - August 1st
Danny Sullivan comments - Update is related to the March 9th update
Google Events are now live
Google Assistant update - Speakable markup
URL submit function no longer available
Can Multiple DMCA requests hurt your rankings?
Can self made links help a site?
The location of your sever is no longer a ranking factor
How long for pages to be re-indexed after a penalty is removed
Google’s top contributors rebranded
Google Maps Floor Plan and API
Bing Webmaster tools now using JSON-LD
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Jul 25, 2018
July 25, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Algorithm updates - July 16 and July 21 - Possibly related to Mobile
New Chrome update marking pages as insecure
Quality Raters Guidelines updated
More sites moved to Mobile First Indexing
Changes to autogenerated content guidelines
Discussion on content pruning
Trump Google bomb
Broken link building case study
Videos ranking differently on Youtube and Google
Jordan Kasteler - the SEO community mourns a loss
Google My Business notifications when a listing goes live
Dealing with GMB duplicates
Changing the pin for a business
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful news, advice and tips to help you improve your website.
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Jul 18, 2018
July 18, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
Page Speed Update impact - July 9th 2018
More API data for GSC
How accurate is GSC ranking data
Great link bait campaign - Siege media
Does changing your publication date help with rankings?
Is it ok to have multiple pages targeting the same keyword?
CTA in Google Posts
Can reviews help with rankings?
Tip that can improve local rankings quickly.
Google My Business Insights
Tips on Reviews from Mozcon
Test - does CTR affect rankings
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jul 10, 2018
July 10, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
- Google Page Speed algorithm update
- AMP urls and page speed
-If your desktop version is slow, it’s the page that ppl see on mobile that counts.
- Mobile First Indexing can hurt rankings
- URL inspection tool live for everyone
- Meta refresh = redirect
- SSL warning - ppl click back 37.6% of the time.
- You can remove videos from the SERPS by:
- Disallowing crawling of the file and thumbnail image.
- Submitting a video sitemap with an expiration date in the past.
- Traffic drop mystery case - Free paid newsletter subscirption for most helpful answer.
- Dada Ono - 40 sites for page speed improvements. Rankings up across the board
- SEO Quality workshop - Aug 10
- UTM tracking for local clicks
- GrabGrub and Doordash are in knowledge panel - adds extra cost to businesses.
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where…
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Jul 5, 2018
July 5, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
- Her visit to Finland and the SEM Rush Conference
- Mobile First Indexing - Emails sent out by Google
- Google Search Console Beta - Inspect URLs
- PageSpeed - Major speed update July 2018
- Press Release Links - does Google know to ignore these?
- SEO and Forbes Controversy
- Using Google translated content on your site
- Google Data Studio now with 16 months of data
- Embedding reviews on your site
- Red Hen Restaurant and bad press
- Long Click - In the Plex by Steven Levy
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website.
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Jun 25, 2018
June 26, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
- June 17th & 18th major organic traffic fluctuations - Possibly link related
- Temporary ranking improvements moving to https
- Video Carousels are becoming more prevalent in Google SERPS
- Keyword Stuffing won’t cause a page to de-index
- Google adds Prayer time boxes
- Search Console adds directories
- Discussing Safe Search
- How long does it take to get unfiltered by Safe Search once you have removed adult content?
- Search Console rolling out features for specific URLs
- Pagespeed Insights able to test the entire site
- Content creation tips
- Web light counting in analytics correctly
- Setting up Google alerts for brand name
- Google Project Beacon
- Anonymous Google reviews officially gone
- March 9th Algorithm update and news related sites
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Mariehaynes.com/newsletter
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Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and…
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Jun 19, 2018
June 19, 2018 - SEO News - Search News You Can Use
In this episode, Marie discusses all the latest changes and updates in the world of search, including:
June 8th - Google Algorithm Update - Panda or Quality Related
June 16th - Possible Google Algorithm Update
Rumours of manual actions sent out by Google
Web Light Filter can be seen in Search Console
More information on Mobile First Indexing (MFI)
Google Search Console API now has access to 16 Months of Data
More Encouragement to move your site to HTTPS
Links disappearing from GSC link count
Bing starts supporting AMP and JSON-LD
Google adds new search feature for future students
AMP Pages causing duplicate content
Google Re-crawling 404 pages
Influx of adult links to website
Is translated content considered duplicate content?
Study on No-followed links for contributor-driven content sites
Do social signals affect SEO?
Local SEO and Google My Business
Knowledge panel now showing return policies
GMB attribute for venues that show sporting events
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Mariehaynes.com/newsletter
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Sea…
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Jun 13, 2018
June 12, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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Jun 5, 2018
June 5, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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May 28, 2018
May 29, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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May 23, 2018
May 23, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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May 15, 2018
May 15, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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May 8, 2018
May 8, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
Mariehaynes.com/newsletter
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Apr 28, 2018
May 1, 2018 - Search News You Can Use - SEO Podcast
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
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Apr 25, 2018
Apr 25, 2018 - Search News You Can Use - SEO Podcast
MarieHaynes.com/Newsletter
Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice, tips and challenges to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!
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