Brand Safety Concerns On Social, Facebook's Political Content and Bye Google Australia | Feb 3, 2021
Play • 28 min
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?
Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday. *Get the entire show content, with links and images, as a daily email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) MORE: * NEW! *Podcast Perks* ( https://todayindigital.com/perks ) *:* Exclusive Deals for Listeners * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * Join Our Free Slack Community ( http://todayindigital.com/slack ) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Enjoying the show? Please rate and review ( http://ratethispodcast.com/today ) us! * Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) (daily digital marketing tips) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy
8 min
Search
Clear search
Close search
Google apps
Main menu