Brand Safety Concerns On Social, Facebook's Political Content and Bye Google Australia | Feb 3, 2021
Play • 28 min
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
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