Google Partners
Google Partners
Feb 20, 2017
#4 - Creating a brand promise
Play • 26 min
What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make.

Guest - Ben Roth, Chief Creative Officer, MKTG

Ben began his career as a designer and art director with stops at the IBM, the Ad Agency and Octagon before being named Executive Creative Director at Jack Morton Worldwide, then Publicis and then VP Creative at George P Johnson. In his current role, he is focused on driving global brand value for MKTG and their clients.

Host: Alex Langshur
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