LMA Podcast
LMA Podcast
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The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.
Available episodes
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Nov 21, 2023
Understanding the Impact of Competitive Intelligence
Episode: 109
Episode Description:
In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.
Speakers:
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
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Oct 12, 2023
Demystifying Law Firm Profitability
Episode: 108
Episode Description:
On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts.
Speakers:
Debra Baker, Managing Director, GrowthPlay
Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson
Relevant Links:
To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast.
About this Collaboration:
LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.
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Jul 28, 2023
Driving Cultural Change: Well-Being in the Legal Field
Episode: 107
Episode Description:
Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices.
Speakers:
Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry
Julie Holton, Principal Strategist and Owner, mConnexions (Host)
Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting
Cynthia Voth, Chief Client Officer, Miller Nash LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Jul 20, 2023
AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?
Episode: 106
Series: SIG Share-Out
Episode Description:
LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.
This conversation will explore content marketing, CRM concepts, ChatGPT and more.
Speakers:
Freddy Dobinson, Head of Client Experience, Passle
Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP
Britt Powers, Senior Marketing Manager, Orrick
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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May 23, 2023
Tackling Tough Topics: Addressing Social Issues
Episode: 105
Series: Strategies LIVE!
Episode Description:
In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity.
Speakers:
Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation
Keith Emmer, JD, Principal, Startegix PR/Media
Debra Picket, Principal, Page 2 Communications
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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May 11, 2023
Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.
Speakers:
Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP
Dave Southern, Director of Marketing Communications, Mayer Brown LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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May 4, 2023
Legal Marketing: Advancing Inclusion Through Storytelling
In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.
Speakers:
Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys
Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Apr 6, 2023
The Rise of Alternative Legal Service Providers in Latin America
In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.
Speakers:
Donald Dubón, Co-Founder, IO·Epik
Andrés Jara, Co-Founder, Alster Legal
Bernardo van der Laat, Managing Director, PredictaBill (Host)
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Mar 22, 2023
Pro Tips for Improving Attorney Engagement and Responsiveness
Episode: 101
Series: SIG Share-Out
Episode Description:
In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.
Speakers:
Deb Pickett, Principal Consultant, Page 2 Communications
Brook Redmond, Director of Business Development, Baker Donelson
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Jan 5, 2023
Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between
Episode Description:
In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.
Speakers:
Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)
Kimberly Rennick, Director of Client Relations, Covington & Burling LLP
Alycia Sutor, Managing Director, GrowthPlay
About the LMA Podcast:
The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.
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Dec 15, 2022
99 Problems but DE&I Shouldn’t Be One
Series: Strategies LIVE!
Episode Description:
In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.
Speakers:
Terra Davis, Client DEI Manager, Norton Rose Fullbright
Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Dec 13, 2022
Attorney Referrals
Episode: 98
Series: Strategies LIVE!
Episode Description:
One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.
Speakers:
Breandan Filbert, Managing Partner, SalezWORKS
Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)
Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing lega…
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Nov 22, 2022
Next-Generation News and Client Alerts
Episode: 97
Series: SIG Share-Out
Episode Description:
News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.
Speakers:
Sumathi Pundit, Founder and CEO, Kaitongo Inc.
Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Sep 2, 2022
Making the Case for Client Value Teams
Episode: 96
Series: SIG Share-Out
Episode Description:
With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.
Speakers:
Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)
Julie Henson, Chief Client Officer, Taft
Allison Nussbaum, Vice President of Client Value, Pitchly
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Aug 26, 2022
Being a Great Leader In the Legal Marketing Industry
Episode: 95
Series: Strategies LIVE!
Episode Description:
In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!
Speakers:
Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP
Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Aug 3, 2022
Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results
Episode: 94
Episode Description:
Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.
After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.
Speakers:
Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP
Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland
Tara Patterson, Marketing Technology Manager, Orrick (host)…
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Jul 5, 2022
How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results
Episode: 93
Series: SIG Share-Out
Episode Description:
Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.
Speakers:
Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
Tony Nasharr, Shareholder, Polsinelli PC
Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
Stephen Walton, Regional Marketing Manager, Polsinelli PC
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Jun 15, 2022
Implementing A New CRM For Improved Business Development
Episode: 92
Series: Strategies LIVE!
Episode Description:
For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.
Speakers:
James Barclay, CEO, Passle Inc (Host)
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Jun 3, 2022
Solving the Data Conundrums
Episode: 91
Series: SIG Share-Out
Episode Description:
Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.
Speakers:
Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP
Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)
Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)
Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP
Relevant Link:
Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens a…
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May 13, 2022
Best Practices for Media Pitching and Building Relationships With Journalists
Episode: 90
Series: Strategies LIVE!
Episode Description:
For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.
Speakers:
Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications
Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
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Feb 24, 2022
The Battle for Talent
Episode: 89
Series: Strategies LIVE!
Episode Description:
The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.
Speakers:
Patrick Fuller, Vice President & General Manager, ALM Intelligence
Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM
Relevant Link:
Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”:…
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Feb 10, 2022
Lessons Learned From In-House Counsel
Episode: 88
Series: SIG Share Out
Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.
Speakers:
Heather McCullough, Partner and Co-Founder, Society 54
Nat Slavin, Partner and Founder, Wicker Park Group
Relevant Links:
Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport
Series Description: The LMA SIG Share-Out series spotlig…
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Jan 14, 2022
What Happens at the Intersection of Marketing Technology and Information Technology?
Episode: 87
Series: LMA SIG Share-Out
Episode Description:
At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.
Speakers:
Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator)
Mark A. Sportack, CIO, Various Am Law 100 Firms
Relevant Link:
The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debun…
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Dec 20, 2021
Aligning PR Strategies With BD Goals – How Tos and How Nots
Episode: 86
Series: LMA SIG Share-Out
Episode Description:
While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.
Speakers:
Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator)
Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)
Lisa Seidenberg, Vice President, Media Relations, Greentarget
Monica Ulzheimer, Business Development Associate Director…
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Dec 13, 2021
Coaching Lawyers in Business Development Best Practices
Episode: 85
Series: Strategies LIVE!
Episode Description:
Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.
Speakers:
Robert Kohn, Vice President, Kohn Communications
Kathy Mericle, Marketing Director, Brown & Streza LLP
Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator)
Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC
Relevant Links:
As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients an…
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Oct 29, 2021
How Client Service Impacts Almost Everything
Episode: 84
Series: Strategies LIVE!
Episode Description:
If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide.
Speakers:
Felicity Aston, Director, Business Development and Marketing, Field Law
Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator)
Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP
Relevant Links:
Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want re…
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Oct 5, 2021
Elevating Client Experience in a Post-Pandemic World
Episode: 83
Series Name: LMA SIG Share-Out
Episode Description:
As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment.
Speakers:
Debra Baker, Managing Director, GrowthPlay
Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator)
Simone Hughes, Director of Business Development & Marketing, Gowling WLG
Relevant Links:
Join the LMA Client Value SIG as they explore the hallmarks of high-value client service in the related webinar “Elevating Client Experience in a Post-Pandemic World.” https://legalmarketing.org/Purchase/elevating_client_experience_in_a_postpandemic_world_mch
Series De…
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Aug 27, 2021
How To Lead in a Time of Conflict
Episode: 82
Series Name: Strategies LIVE!
Episode Description:
From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy.
Speakers:
Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator)
Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center
Kathryn Scourby, CBCP, Principal, KNS Consulting LLC
Martha Youngblood, Consultant, Fahrenheit Advisors Inc.
Relevant Links:
Learn more about emotional intelligence and the importance it has on managin…
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Jul 6, 2021
GDPR: Essentials for Communicators
Episode: 81
Series Name: LMA SIG Share-Out
Episode Description:
Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices.
Speakers:
Oliver Krischik, Principal, GKG Law
Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP
Heather McMichael, Public/Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)
Relevant Links:
Learn more about the EU General Data Protection Regulation (GDPR) and how it can impact your firm, including potential risks, from the previously recorded webinar “Navigati…
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Jun 30, 2021
Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice
Episode: 80
Series: Strategies LIVE!
Episode Description:
The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.
If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today.
Speakers:
Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG)
Tabitha Sinclair, marketing technology and database coordinator, Jones Walker
Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth
Nicole Goodwin, client development technology and operations, Baker…
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May 18, 2021
The Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)
Episode: 79
Series: Well-Being in Legal
Episode Description:
As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing.
Speakers:
Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC
Lynn Foley, CEO and Co-Founder, fSquared Marketing
Series Description:
LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.
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May 17, 2021
2021 Next Big Thing: Change Management
Episode 77
Series: Next Big Thing in Legal
Episode Description:
Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change.
Speakers:
Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education
Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP
Jill Weber, Chief Business Development Officer at Quarles & Brady LLP
Series Description:
Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influ…
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May 13, 2021
Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)
Episode 76
Series: Well-Being in Legal
Episode Description:
Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries.
Speakers:
Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP
Lynn Foley, CEO and Co-Founder, fSquared Marketing
Series Description:
LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal mark…
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Apr 29, 2021
What Is Clubhouse and Is It Right for My Law Firm?
Episode: 76
Series: Strategies LIVE!
Episode Description:
Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm.
This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online multimedia content center. In March and April, content has focused on the Communications domain in the LMA Body of Knowledge. Be sure to check out these articles on the Strategies & Voices website today at strategiesandvoices.org.
Speakers:
Kristyn Brophy, director of client strategy at Legal Internet Solutions Incorporated (LISI)
Katherine Rivera, ma…
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Apr 8, 2021
Digital Transformation: Message in the Market
Episode: 75
Series: LMA SIG Share-Out
Episode Description:
Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.
Speakers:
Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Sue Serna, Founder & CEO, Serna Social
Vik Gupta, Marketing Technology SIG Co-Chair (moderator)
Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bi…
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Mar 18, 2021
The Importance of Women in Leadership
Episode: 74
Series: LMA Leaders
Episode Description:
In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School. They discuss the importance of women in leadership and provide tools to help women strategically navigate their careers.
Speakers:
Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP
Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University
Series Description:
The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.
LMA memb…
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Mar 2, 2021
Demonstrating Your Value: Demonstrate Your Value Through Effective Communication
Episode: 70
Series: LMA Regional Spotlight
Episode Description:
Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office.
Speaker:
Marsha Redmon, Esq., Founder, Marsha Redmon Communications
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
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Mar 2, 2021
Demonstrating Your Value: Demonstrate Your Value by Expanding Your Capabilities
Episode: 71
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities.
EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal.
Speaker:
Kathryn Whitaker, Chief marketing officer, Burr & Forman LLP
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
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Mar 2, 2021
Demonstrating Your Value: Demonstrate Your Value With Less (Part I)
Episode: 72
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management.
Speaker:
Heather McCullough, Partner, Society 54
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
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Mar 2, 2021
Demonstrating Your Value: Demonstrate Your Value With Less (Part 2)
Episode: 73
Series: LMA Regional Spotlight
Episode Description:
Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.
Speaker:
Erin Ryan, senior manager of business development, McGuireWoods
Series Description:
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
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Feb 12, 2021
A Deep Dive Into Captive ALSPs
Episode: 69
Series: Strategies LIVE!
Episode Description:
Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers:
Anne Reavis, CRM consultant at Wilson Allen
Brad Blickstein, Partner and co-head of NewLaw practice group, Baretz+Brunelle
Beatrice Seravello, Partner and co-head of…
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Dec 28, 2020
Tips For Breaking Into the News Cycle When It's in Overdrive
Episode: 68
Series: LMA SIG Share-Out
Episode Description:
Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle.
Speakers:
Kathy O’Brien (Rubenstein)
Kathryn Holmes Johnson (Sterne Kessler)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Dec 17, 2020
The Intersection of DEI and Business Development
Episode: 67
Series: Strategies LIVE!
Episode Description:
When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist.
This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec, MultiVision Digital, Jelly Digital Marketing, Clearview Social and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers:
Jacob Eidinger, Marketing coordinator, Wigdor LL…
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Nov 10, 2020
Holding Your Marketing Vendor Accountable: What to Expect in Reporting and What You Should be Paying
Episode: 66
Series: Sponsored Content
This podcast episode is a paid advertisement from an LMA service provider.
Episode Description:
In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.
Relevant Links:
• SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf
• Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing
• Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca
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Oct 23, 2020
Strategies to Go Beyond ‘Random Acts of DEI’
Episode: 65
Series: Strategies LIVE!
Episode Description:
How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of "Strategies" magazine.
This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of "Strategies" magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partner…
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Oct 7, 2020
Using Quant Law Theory to Increase Profitability
Episode: 64
Series: LMA SIG Share-Out
Episode Description:
In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm.
Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”
Speakers:
Pamela Foster, Principal, Pamela Powered Inc.
Andrew Nasrinpay, Partner, MeanPug.
Relevant Links:
Interested in joining the Plaintiff Firm SIG? Join here: https://www.legalmarketing.org/page/plaintiff-sig
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hot…
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Aug 21, 2020
Exchanging Career Stories of Growth, Healthy Fear and Success
Episode: 63
Series: Strategies LIVE!
Episode Description:
Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more.
This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers:
Aileen Hinsch, Manager of business development and practice group management, Crowell & Moring
Jenn Smuts, Chief marketing officer, Connolly Gallagher
Relevant Links:
Read the July/August 20…
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Jul 6, 2020
The Shifting Media Landscape: A One-on-One With Washington Business Journal Editor Michael Neibauer
Episode: 62
Series: LMA SIG Share-Out
Episode Description:
During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.
Speakers:
Bethany Chieffallo (GKG Law, P.C.)
Michael Neibauer (Washington Business Journal)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Jun 22, 2020
Finding Success Amidst the Disruption of COVID-19
Episode: 61
Series: Strategies LIVE!
Episode Description:
In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.
Speakers:
Heather McCullough, Co-founder, Society 45
Bill Crooks, Partner, Priority Search International
Relevant Links:
Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org/strategies
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advanc…
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May 4, 2020
The Importance of Well-Being in Legal Marketing
Episode: 60
Series: Well-Being in Legal
Episode Description:
In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.
Speakers:
Jill Huse, Partner at Society 54 and 2020 LMA President
Renee Branson, Founder/principal, RB Consulting and 2020 LMA Well-Being Committee co-chair
Ryan King, Director of communications, Ogletree Deakins and 2020 LMA Well-Being Committee co-chair
Relevant Links:
National Suicide Prevention Lifeline: 1-800-273-8255
Crisis Text Line: Text HOME to 741741
SAMHSA Treatment Referral Helpline: 1-877…
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Apr 23, 2020
Pricing Confidence With Considerations for Economically Challenging Times
Episode: 59
Series: Strategies LIVE!
Episode Description:
In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.
Speakers:
Alex MacDonald, Chief client value and practice management officer, McCarter & English
Stuart Dodds, Principal, Positive Pricing
Relevant Links:
Read the full March/April 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates…
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Mar 27, 2020
Diversity Communications: Best Practices and Perspectives From Two In-House Pros
Episode: 58
Series: DEI in Legal
Episode Description:
In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.
Speakers:
Bethany (Early) Chieffallo, Marketing Director, GKG Law, P.C.
Stephanie Marella Gryder, Senior Manager of Diversity and Community Initiatives, Moore & Van Allen PLLC
Nichole Bartlett, Manager, Diversity and Inclusion, Dechert LLP
Series Description:
LMA’s DEI in Legal podcast series is extension of our commitment to equip members with DEI-related tools, training and programming. Episodes in this series focus on topics such as how to build and drive DEI initiatives and policies, being inclusive leaders, the intersection of DEI and business devel…
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Mar 18, 2020
Building a Scalable Sales Culture in a Law Firm
Episode: 57
Series: LMA SIG Share-Out
Episode Description:
In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.
Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.
Speaker:
Suzanne Donnels (Jenner & Block LLP)
Jeff Antaya (Plante & Moran)
Frank Troppe (Miller Heiman Group)
Ellen M. Gregg (Womble Bond Dickinson (US) LLP)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topic…
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Feb 27, 2020
Make 2020 Your Best Year Yet
Episode: 56
Series: Strategies LIVE!
Episode Description:
The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.
In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.
Speakers:
Anne Flanegan, Senior business development and proposal manager, Carlton Fields
Krista Kellogg, Principal, Center Content
Relevant Links:
Read the full Jan/Feb 2020 issue of "Strategie…
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Dec 22, 2019
Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020
Episode: 55
Series: LMA SIG Share-Out
Episode Description:
In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.
Speakers:
John Buchanan (Sheppard Mullin)
John Corey(Greentarget)
Jamie Diaferia(Infinite Global)
John Hellerman (Hellerman Communications)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Dec 16, 2019
Cross-Department Collaboration
Episode: 54
Series: Strategies LIVE!
Episode Description:
The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.
Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm.
Speakers:
Maggie MacDonald, Communications coordinator, Saul Ewing Arnstein & Lehr
Kelly Enache, Chief marketing officer, Saul Ewing Arnstein & Lehr LLP
Relevant Links:
Read the November/December 2019 issue…
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Oct 24, 2019
Moving the Needle on Social Responsibility
Episode: 53
Series: Strategies LIVE!
Episode Description:
The September/October issue of "Strategies" magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives.
Speakers:
Pamela Cone, Founder and chief executive officer, Amity Advisory
Nicky McHugh, Senior vice president, Reputation Institute
Relevant Links:
Read the September/October 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podc…
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Oct 13, 2019
Contented Content: The What, Why and How of Developing a Content Strategy, Part 2
Episode: 52
Series: LMA SIG Share-Out
Episode Description:
John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)
Related Links:
https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topic…
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Sep 12, 2019
Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner
Episode: 51
Series: LMA Leaders
Episode Description:
Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization.
Speakers:
Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham & Dunn
Dr. Heidi Gardner, Distinguished Fellow at…
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Sep 10, 2019
Not all Value Is Created Equal: Pricing Perspectives From Eddie Hartman
Episode: 50
LMA Regional Spotlight
What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy.
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
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Aug 27, 2019
Turning PR Principles Inward
Episode: 49
Series: Strategies LIVE!
Episode Description:
The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.
Speakers:
Iris Jones, McNees Wallace & Nurick
Andrew Scott, Seward & Kissel LLP
Relevant Links:
Read the July/August 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description:
The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal mark…
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Aug 7, 2019
Contented Content: The What, Why and How of Developing a Content Strategy, Part 1
Episode: 48
Series: LMA SIG Share-Out
Episode Description:
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.
Speakers:
John Buchanan (Sheppard Mullin)
Susan Kostal (STET)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Jun 26, 2019
Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology
Episode: 47
Series: LMA SIG Share-Out
Episode Description:
How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.
Speakers:
John Buchanan (Sheppard Mullin)
Brandon Copple (Greentarget)
John Matthew “JM” Upton (Greentarget)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Jun 25, 2019
Legal Project Management in the Modern Firm
Episode: 46
Series: Strategies LIVE!
Episode Description:
How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well?
This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to illustrate best practices.
Speakers:
Peter Hitson, Director of legal project management and practice management, Carlton Fields
Anne Flanegan, Senior business development and proposal manager, Carlton Fields
Relevant Links:
Read the May/June 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Ser…
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Jun 5, 2019
Mindfulness in the Legal Industry
Episode: 45
Series: P3cast
Episode Description:
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (Perkins Coie LLP) chat with Rebecca Benavides (Microsoft)about mindfulness in the legal industry.
Speakers:
Madison Toft, Strategic pricing manager, Perkins Coie LLP
Rebecca Benavides, Director of legal business, Microsoft
Series Description:
LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).
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May 20, 2019
Process Improvement & Project Management
Episode: 44
Series: P3cast
Episode Description:
Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.
Speakers:
Natasha Edlow, Director of pricing analytics and project management, Covington & Burling
Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO
Series Description:
LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).
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Apr 22, 2019
Critical for Effective Leadership: Emotional Intelligence
Episode: 43
Series: Strategies LIVE!
Episode Description:
Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership.
Speakers:
Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLP
Rich Bracken, Director of coaching, Society 54 and professor of leadership at the University of Kansas
Relevant Links:
Read the March…
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Mar 21, 2019
Innovate, Collaborate and Transform Law Firms
Episode: 42
Series: LMA Leaders
Episode Description:
Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.
Speakers:
Cynthia Voth (LMA President and chief client officer at Miller Nash Graham & Dunn LLP)
Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall)
Series Description:
The LMA Leaders series provides a platform fo…
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Mar 5, 2019
Pushing the Boundaries of Innovation
Episode: 41
Series: Strategies LIVE!
Episode Description:
Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape.
Speakers:
Lora Wegman, Marketing director, Greensfelder, H…
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Dec 20, 2018
Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019
Episode: 40
Series: LMA SIG Share-Out
Episode Description:
Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss:
• How law firms should harness social media in their communications strategies next year
• How to get more engagement on your content
• How firms should approach their crisis communications in 2019
• And more!
Speakers:
John Buchanan (Sheppard Mullin Richter & Hampton LLP)
John Corey (Greentarget)
Jamie Diaferia (Infinite Global)
Ken Gary (Baretz+Brunelle)
Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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Dec 19, 2018
Being Your Authentic Self at Work
Episode: 39
There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness” one of them? The latest episode in the StrategiesLIVE podcast series explores the idea that D&I advancement allows everyone within a firm to feel comfortable being their authentic selves. This, in turn, leads to happier team members and more cohesive teams. Listen as Emily Griesing, Marketing Manager at Griesing Law LLC, interviews Tahisha Fugate, Business Development Manager (Global) at Paul Hastings, about this critical benefit of D&I.
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Oct 12, 2018
Cultivate BD Expertise in Your Firm
Episode: 38
With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.
More from the magazine:
https://www.legalmarketing.org/strategies
Other resources:
https://mobunnell.lpages.co/createdemandcourse/
https://mobunnell.com/book/
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Aug 30, 2018
With a Little Help From My Tech
Episode: 37
As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define tech implementation KPIs, the next big thing in legal marketing tech, and the tech tool that has had the greatest effect on the way they do their jobs.
More from the magazine:
https://www.legalmarketing.org/strategies
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Aug 16, 2018
Competitive Intelligence Within Legal Marketing
Episode: 36
How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart.
https://www.legalmarketing.org/lma-cic
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Jul 26, 2018
How to Achieve Your Best (Lawyers and Law Firms)
Episode: 35
In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.
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Jul 19, 2018
2018 P3 Conference Recap
Episode: 34
Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more.
Missed P3 this year? Visit https://www.legalmarketing.org/P3 to purchase the P3 Conference recordings bundle.
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Jun 28, 2018
Being Deliberate With Professional Development
Episode: 33
How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development.
More from the magazine:
https://www.legalmarketing.org/strategies
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Jun 14, 2018
A Passion for Podcasts
Episode: 32
Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.
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May 24, 2018
P3cast: SALI Alliance
Episode: 31
For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvement and the recent opening of membership for the SALI Alliance. Learn more at SALI.org.
LINKS
https://www.legalmarketing.org/P3-Conference
https://www.sali.org/
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May 3, 2018
A Disruptive Force in Client Value
Episode: 30
As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service.
In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up with Gretchen Lyn Koehler to expand on her topic from that issue, "Commercial Litigation Finance: The Disruptive Force Driving New Demand for Client Value."
More from the magazine:
https://www.legalmarketing.org/strategies
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Apr 19, 2018
P3cast: Automation and Early Adoption
Episode: 29
An all-new P3cast is here! Tune in as 2018 P3 — The Practice Innovation Conference Co-chair Kristina Lamright, ESQ. (director of pricing and legal project management, Perkins Coie) chats with pre-conference presenters Mike Wong (vice president of business development, Neota Logic) and Ryan McClead (vice president of engagement and strategy, Neota Logic) about technology and tools for firms. The discussion specifically focuses on automation, which is the topic of the May 14 pre-conference session.
LINKS
https://www.legalmarketing.org/P3
https://www.legalmarketing.org/p3-pre-conference-sessions
https://www.neotalogic.com/
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Apr 5, 2018
PR & Communications in Law Firms
Episode: 28
Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:
• Educating your partners on the value of PR
• How PR fits into the overall marketing communications mix
• The fundamentals of crisis communications
• The skills PR pros need to compete in today’s market
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Mar 22, 2018
P3cast: P3 Women's Initiative Network
Episode: 27
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network and Women's History Month. Listen as Purvi Sanghvi (director of strategic pricing, Paul Hastings) and Kristina Lambright, ESQ. (director of pricing and legal project management, Perkins Coie) chat with Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Amanda Brady (managing partner; global practice leader, law firm management, Major, Lindsey & Africa) [0:23-58:08], then stick around for a bonus interview with Sanghvi and Sherrese Smith (partner in telecommunications, media, technology, privacy and cyber security, and Internet of Things, Paul Hastings) [58:14-1:12:43]. The women share their career paths, stories of mentors gone right, and work-life balance tips.
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Feb 25, 2018
Fostering an Innovative Culture
Episode: 26
In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms.
More from the magazine:
https://www.legalmarketing.org/strategies
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Jan 7, 2018
P3cast: Beyond Intrapreneur
Episode: 25
P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.
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Dec 28, 2017
Evaluating and Enhancing Client Value
Episode: 24
Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.
More from the magazine:
https://www.legalmarketing.org/strategies
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Dec 21, 2017
Voice of the Client
Episode: 23
LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.
https://www.legalmarketing.org
https://cloc.org/
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Nov 28, 2017
Your Honor Awards Winner Roundtable
Episode: 22
Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recognition.
Panelists include: Andrea Maciejewski (Director of Client Development, Levenfeld Pearlstein, LLC), Courtney Marti (Marketing Communications Manager, Schwabe, Williamson & Wyatt PC), Daria Fine (Schwabe, Williamson & Wyatt PC) and Ryan King (Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.).
https://www.legalmarketing.org/your_honor_awards
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Nov 16, 2017
Industry-Focused Collaboration for Law Firms
Episode: 21
Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more!
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Oct 26, 2017
Budgeting Best Practices
Episode: 20
In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm.
Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes.
More from the magazine:
https://www.legalmarketing.org/strategies
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Oct 12, 2017
P3cast: Professional Development and the 3 Ps (Pt. 2)
Episode: 19
P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in!
In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional Development. The panel covers everything from networking to people management. Thanks for listening!
To learn more about the 2018 P3 Conference, May 14-16, visit LMA's website: bit.ly/2fJ2gM2.
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Sep 28, 2017
Prepare for Impact
Episode: 18
In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lampert (President, Elizabeth Lampert PR) place themselves at the center of a crisis and share their best tips and tricks.
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Aug 31, 2017
Storytelling in Law Firms
Episode: 17
Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations."
More from the magazine:
https://www.legalmarketing.org/strategies
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Aug 3, 2017
Proposals in the Law Firm
Episode: 16
Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board with both.
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Jul 13, 2017
Competitive Intelligence for Your Firm
Episode: 15
The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market.
https://www.legalmarketing.org/lma-cic
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Jun 15, 2017
BoK and Technology Management
Episode: 14
BoK
This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new ways marketers communicate with their audience.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
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May 11, 2017
P3cast: Data & Metrics
Episode: 13
We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).
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May 4, 2017
BoK and Marketing Management and Leadership
Episode: 12
BoK
This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
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Apr 20, 2017
P3cast: Alternative Fee Arrangements (AFAs)
Episode: 11
AFAs: Are they really an alternative anymore?
The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis, Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP).
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Apr 3, 2017
P3cast: Client Engagement
Episode: 10
In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.
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Mar 30, 2017
Live at #LMA17 - Legal Marketing Technology
Episode: 9
Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference.
Participants:
Ian Turvill, Chief Marketing Officer, Freeborn & Peters LLP
Rachel Shields Williams, Business Development Manager, Sidley Austin LLP
Adrian Dayton, Founder, Clear View Social
Adrian Lurssen, Co-founder, JD Supra
Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial
Watch the entire Facebook Live series of videos:
Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/
YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A
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Mar 16, 2017
BoK and Client Services
Episode: 8
BoK
Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
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Feb 23, 2017
P3cast: Outside Counsel Guidelines
Episode: 7
"Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.
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Feb 2, 2017
BoK and Communications
Episode: 6
BoK
This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
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Jan 12, 2017
BoK and Business of Law
Episode: 5
BoK
"Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the…
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Dec 22, 2016
BoK and Business Development
Episode: 4
BoK
Welcome to episode two in the Body of Knowledge (BoK) series! With an introduction from host Ian Turvill, listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares i…
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Dec 1, 2016
LMA's Body of Knowledge: An Overview
Episode: 3
BoK
Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
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Nov 11, 2016
P3cast: Professional Development and the 3 Ps
Episode: 2
As we look to the fifth anniversary of P3 - The Practice Innovation Conference, podcast host and LMA member Ian Turvill intros a discussion with 2017 P3 Conference Co-chair Michael Byrd (director of financial operations - North America, Baker & McKenzie) and an amazing panel of accomplished legal business professionals — Purvi Sanghvi (director of strategic pricing, Paul Hastings), Sharon Quaintance (senior director, HBR Consulting) and Hushmand "Hush" Jonathan Cott (strategic pricing and legal project management, Covington) — on professional development in this ever-growing professional niche.
To learn more about and register for 2017's P3 Conference, May 16-17, visit LMA's website: http://bit.ly/2fJ2gM2.
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Sep 19, 2016
LMA Podcast: What to Expect
Episode: 1
Welcome to the LMA Podcast! Host and LMA member (and volunteer) Ian Turvill talks about what you can expect to hear from the LMA Podcast in its first season.
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