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We are on a mission to help Gym Owners to create an empire of impact and income.
Nov 16, 2023
#36: Leading Your Business Through Cancel Culture
LEADING YOUR BUSINESS THROUGH CANCEL CULTURE Let's face it...cancel culture is REAL. Business Owners these days face a tough decision. They can step into the arena of polarizing topics which can create more division within their team and customers. Or they can navigate it the way that Matt and I teach in today's episode. If you've found yourself put a tough spot to speak up on touchy subject like politics, world affairs, gender, or any other supercharged topic then this episode is a must listen. We've both had to navigate these waters and we will give you some helpful tools for when it shows up in your business. If it hasn't already.
Nov 9, 2023
#35: Top 5 Ways To Fight Attrition in December
Let's face it...attrition can be a major pain during the holidays. That's why we want to arm you with everything you need to help your business survive the holidays. There's are our proven ways to keep your members engaged and excited in December! Have your team listen to this episode too so you can strategize which of the ideas you want to take action on.
Nov 2, 2023
#34: Slam Dunk Black Friday Offers
BLACK FRIDAY IS COMING This is a huge opportunity for Gym Owners to bring in new members and offer a sweet deal to your members. It can be a major cash infusion that can you help with renovating the gym, investing in your self-education or any other goals you have. But you have to plan well-in-advance to make it work right. In this episode, Matt and I are sharing some of the best offers we've used at Black Friday and what we are coaching our Mastermind members to do. And we are sharing one BIG common mistake most people make when promoting their Black Friday offer. If you are enjoying these episodes, please subscribe and give us a 5-star review!
Oct 26, 2023
#33: AMA: Increase Show Rate, Prepping To Sell, Transferring Members from Closing Competitor
The Ask Me Anything episodes have been extremely popular so Matt and I decided to do another with some listener questions. This week we answered... 💬 Can you give a few ways to increase response rate? I'm getting a steady flow of lead but need to increase responses and show up rate to appointments. 💬 What steps need to be taken if your ultimate goal is to build your gym, while being an owner/operator, with the idea that you want to sell it in the next 3 years? 💬 How can I get my team to take more responsibility? When I ask them to do anything else outside of coaching, it's met with a ton of resistance and procrastination. 💬 A local competitor went out of business. I tried reaching out to the owner but no response. How can I market to their customers and invite them to train at my facility?
1 hr 17 min
Oct 19, 2023
#32: G.O.A.T. Series with Todd Durkin
Todd Durkin is a LEGEND in the fitness industry. Not only has he ran an ultra successful brick-and-mortar location, FitnessQuest10, in San Diego. He also is a mindset and business coach to Gym Owners around the world. Matt and I are launching a new series where we want to interview the G.O.A.T's of the fitness industry to take a deep look at their business and their predictions for the industry. Things got RAW and REAL in this interview with Todd. Do yourself a favor and listen to this discussion all the way to the end. That's where some of best gold was revealed on how to grow yourself and your business.
2 hr 4 min
Oct 5, 2023
#31: AMA with Matt and Dustin (Creating a Culture Feedback, Adding 10k EFT, Free Offers)
This week Matt and I took listener questions and answered them on the podcast. This week we answered... 💬 How do you systemize feedback in your culture? 💬 Should I run a free or paid offer? 💬 We are at $25,000/mo EFT and we want to hit $35,000/mo EFT before the end of the year. How do I achieve that goal? Fitness Empire Mastermind - http://fitnessempiremastermind.com/ Connect with us on Instagram! Dustin Bogle - https://www.instagram.com/dustin.bogle/ Matt Wilber - https://www.instagram.com/iammattwilber/ Join our Exclusive Facebook Group for Gym Owners! Fitness Sales Made Simple -https://www.facebook.com/groups/574150609802891 Get your copy of the Amazon Best Selling book for Gym Owners! Reinforce Your Gym - https://www.amazon.com/Reinforce-Your-Gym-Firepower-Business/dp/B0BW2MZ87Y
Sep 28, 2023
#30: AMA with Matt and Dustin (Terminating Toxic Clients, Hiring VAs and More)
This was fun and fresh episode where we took listener questions and answered them on the podcast. In this week's episode we answered.... 💬 Where to hire VAs and how to implement them 💬 What are some good ways to re-focus personal and work life 💬 How to terminate a toxic clients membership 💬 How to get team to follow through with changes
Sep 21, 2023
#29: The Q4 Mistakes to Avoid
The final quarter of the year can be TOUGH if you don't have a plan in place. On this week's episode, Matt and I layout the strategies we are using in Q4 to keep our foot on the gas pedal. This is not the time to slow down. You can continue to scale your business if you put the right spin on your offers. And we also warn you of common mistakes we see too many Gym Owners fall prey to during this time of year. Finish the year strong with our Q4 playbook!
Sep 14, 2023
#28: The 4 C's That Create a Unique Coaching Product
This is an episode that you want to have your team listen to. It's jam packed with the step-by-step way to create an amazing experience in your gym. These 4 C's are what will help you to create a product of one. Matt says these 4 C's is what has helped him to build 4 million dollar gyms. If your team is doing these 4 C's, they will give your clients the best experience possible every single day.
Sep 7, 2023
#27: 5 Things to Consider Before Joining a Mastermind
Matt and I have joined numerous masterminds so we know the good, the bad and the ugly. Masterminds can be POWERFUL when they are done right and they can feel like a waste of time and money if they are not. In this episode, we give you our top 5 things to consider before joining a mastermind. Let us save you a TON of money and pain by knowing to filter through the mastermind programs out there and hand-pick the right one for you. Subscribe and give us a 5-star review if you loved this weeks episode.
Aug 31, 2023
#26: How We Are Growing Our Gyms Right Now
If you know the fitness industry cycles then you know that fall is a BIG opportunity. Kids go back to school, moms want to get back to their fitness routine and the weather is still great. It's the perfect storm to get everyone back on track with their goals. That's where our industry comes in. Demand goes up and we have the supply!! In this weeks episode, Matt and I give a peak behind the curtain of what we are doing in our own businesses to grow in the busy time of the year. We are going over our offers, marketing plan, sales process and more so you can see if you want to duplicate any of it in your gym. Subscribe and give us a 5-star review if you loved this weeks episode!
1 hr 14 min
Aug 24, 2023
#25: How to Improve Your Trial Experience
HOW TO IMPROVE YOUR TRIAL EXPERIENCE Your trial offer is your first impression. It could be 2, 4 or 6 weeks but it will play a huge part in what that customer says about your business. You've probably heard, you only get ONE first impression. In this weeks episode, Matt and I are going to rapid fire an easy-to-implement checklist of things you can to enhance your trial experience. if you are not converting 60% of trials then you are probably missing out on some of these things. Be prepared to take notes because this is a value-packed episode. If you enjoy it, please give us a 5-star review so we can rank up in the podcast world. Thanks!
Aug 17, 2023
#24: How To Get 100 Leads Per Month...GUARANTEED
HOW TO GET 100 LEADS....GUARANTEED That's right!! Im slapping a guarantee on this episode of the Fitness Empire Podcast. I guarantee you can get 100+ leads per month by following the strategies we share. I went over the top 7 lead generators and gave you an estimation of how many leads each one produces. If you struggle to get leads, this is the episode you need. If you want a FREE PDF where I wrote out the notes from this show, comment below with LEADS
Aug 10, 2023
#23: How to Leverage Your Biggest Expense with Steven Hadley
Steven Hadley is our guest this week and he's the wise owl of the fitness industry. He takes a single subject and goes deep into learning about it until he feels like an expert. Then he moves on to the next. After repeating that process for 12 years he has a HUGE amount of wisdom to pass on to other Gym Owners. In this conversation, he shared some gems that every Gym Owner can learn from. Once you hear Steve speak, you will see why we wanted him to present at Domination Workshop. Enjoy this wide ranging discussion with one of the most successful Gym Owners we know!
Aug 3, 2023
#22: Build a Bench of Leaders with Michael Rosso
BUILD A BENCH OF LEADERS Michael Rosso is a team member that every Gym Owner would kill to have on their team. Rosso is one of the MVP's on Matt's team and we interviewed him to find out how he was able to ascend up the ladder inside of Matt's company. He started as a Coach then moved up to manager and was eventually a VP. Rosso talks about what it takes to prep yourself and the others around you to be leader In this incredible discussion, Rosso explains how he approached working on Matt Wilber's team and it's VERY different from how most approach a role in a company. This one thing can forever change someone's future in a company and their growth opportunities they are offered. All Gym Owners and Gym Managers should listen to this episode!
1 hr 23 min
Jul 27, 2023
#21: Personality Type Leadership for Gym Owners with Rich Lohman
This week on the Fitness Empire Podcast we interviewed leadership expert Rich Lohman. Now only is he a certified Maxwell Leadership Coach but he specializes in helping Gym Owners. Rich is a leadership coach to Matt and his team as well and myself and my team. We have learned so much from Rich's teachings because he takes a unique approach. He mixes personality types with the levels of leadership to create a matrix that you can use to lead your team. And since leadership isn't a lifelong pursuit, we decide to have Rich join the podcast to share some of his golden nuggets for Gym Owners. Rich has helped multiple Gym Owners to grow their business by improving communication, breaking down barriers and helping managers to better understand their team. Give it a listen you won't regret it!
1 hr 5 min
Jul 20, 2023
#20: Add Disney Magic to Your Gym with AJ Pope
This was our first guest episode on the Fitness Empire and it's a banger. AJ Pope owns a FBBC franchise in Connecticut and he's close to 450 members. WOW!! The really cool part about his background is that he was a manager for Disney for 3+ years. It really helped him to learn the customer service side of things and bring that into his member experience. And in this episode, AJ drops some gems to help you take your client experience to the next level. Learn how to add some Disney magic to your gym in this episode!
1 hr 3 min
Jul 13, 2023
#19: The 11 Presentations at Domination Workshop
FULL AGENDA OF DOMINATION WORKSHOP Have you heard that Matt Wilber and I are running a live event for Gym Owners? In this weeks podcast we are going through the agenda so you can see why we are so excited. The speakers are SICK The strategies are UNIQUE The content will be VALUABLE You will have everything you need as a Gym Owner to dominate. But don't take my word for it. Listen to this weeks episode to hear more!
Jul 6, 2023
#18: How to Open a New Gym with 300+ Clients
HOW TO OPEN A NEW GYM WITH 300+ CLIENTS In this episode, we talk about the optimized plan that has helped us to open doors with hundreds of members from day one. The cool part is that you can take this same strategy and use it for your next big challenge. This is the step-by-step process you need if you are opening your first gym, an additional location or you want to pack out your gym with more members.
Jun 29, 2023
#17: Seven Deadly Sins of a Manager
7 DEADLY SINS OF A MANAGER It can be scary to release day-to-day operations of your gym to a manager. Matt and I have worked with dozens of managers across our locations and today we are sharing the big issues that stall growth. Use these lessons as ways to avoid repeating the same mistakes we did with our managers. And it's a great way to spot red flags before they become serious issues. Let our mistakes be your learning lessons. Today we talk about the 7 deadly sins that hurt a team, hurt your clients or hurt the business from growing. And we share what to do to avoid them from happening in your business.
1 hr 14 min
Jun 22, 2023
#16: Listen To This Before Opening Another Location
LISTEN TO THIS BEFORE OPENING A GYM This weeks episode applies to anyone thinking of opening their first gym or planning on adding another location. Matt and I have opened a total of 15 gyms combined so we've done it many times. Not to mention all the Gym Owners that we coached through the grand opening process! This weeks episode is all of our wins and our horror stories around opening more locations. Take notes so you can make clear decision if adding a gym to your life makes sense right now.
1 hr 8 min
Jun 19, 2023
Why You Should Go To Domination Workshop
Why You Should Go To Domination Workshop by Fitness Empire
Jun 15, 2023
#15: Pros and Cons of Boot Camp, Small Group and PT
PROS AND CONS OF 3 GYM MODELS This topic has caught fire in the fitness industry. Three years ago our industry was hit hard with disruption. We were forced to adapt or die. Now many gyms are adding more service tiers or have completely changed their model. That's why Matt and I wanted to weigh the 3 most common models against each other. It's a battle royal between Boot Camp, Small Group and 1:1 PT. We have list of pros and cons for each model. If you are thinking of adding a new service or changing your model, this episode is for you.
1 hr 20 min
Jun 8, 2023
#14: How to Leverage AI In Your Gym
HOW TO LEVERAGE AI IN YOUR GYM In this episode Matt and Dustin share real world examples of how they are using A.I in their business right now. We covered Money Makers and Money Savers that you can use right now. And we did a rapid fire share of some of the coolest AI services that you can use to generate leads and create content easily.
Jun 1, 2023
Ep #13: The Art of Delegation
THE ART OF DELEGATION This week on the Fitness Empire Podcast we talked about a simple way to decide on what you need to delegate next. To stay in business for the long haul you have to PROTECT YOUR ENERGY. And if your day is filled with energy draining tasks you will want to tap it sooner rather than later. We shared a practical way to categorize what you do each week so you can remove the stuff that weighs you down and focus on the things that lift you up. If you have a hard time letting go of tasks, this episode is a MUST LISTEN!
May 25, 2023
Ep #12: How to Manage Change In Your Business
Ep #12: How to Manage Change In Your Business by Fitness Empire
May 18, 2023
Ep #11: The Dark Side of Gym Ownership
THE DARK SIDE OF GYM OWNERSHIP This was a very different episode. Matt and I both shared painful lessons we've both had in business. This is about us looking for sympathy. It's about passing on learning lessons so you don't have to repeat them. We had some very upsetting situations happen to both of us and we didn't hold anything back so you learn from it too. Listen in and let us know which story shocked you most.
1 hr 22 min
May 11, 2023
Ep #10: The Top 3 Reasons Your Leads Aren't Buying
TOP 3 REASONS YOUR LEADS AREN'T BUYING If you've spent money on marketing, you know how painful it can be when no one is buying. That's why Matt and I wanted to tackle this HUGE problem so you can see a strong ROI on your ad spend. The truth is that there's 3 things that cause a lead not to buy. But the good news is that if you fix it, you can see an uptick in sales without having to drop more dollars into marketing. If you enjoyed today's episode, give us a 5-star review. It would mean the world to us!
May 4, 2023
Ep #9: The 12-Week Playbook for Training New Hires
THE 12-WK PLAYBOOK FOR ONBOARDING COACHES Gym Owners, this is a CANT MISS episode of the Fitness Empire Podcast. We go over the 12-Week Playbook for Onboarding New Hires into your business. This often gets rushed and YOU and YOUR BUSINESS end up paying the price with a negative client experience. Protect yourself and your business by giving your new hires an amazing experience with onboarding. We outline what to do step-by-step in this week episode.
Apr 27, 2023
Ep #8: Ultimate Staff Onboarding for Gym Owners
ULTIMATE STAFF ONBOARDING FOR GYM OWNERS One of the most common pieces of feedback we got for awhile is that people asked for a better, in-depth training. We would just rush through everything in a week and shove the Coach on the floor. Sink or swim was our mindset. BAD LEADERSHIP on my part. These days we have a full 90 day experience built out and that's something that Matt and I dive into in detail on this weeks podcast. Onboarding is CRITICAL for setting expectations and giving your team the tools to win. So many team issues can be addressed in the beginning if you do this right. If you enjoyed this weeks episode, give us a 5-star review on the platform you're listening on.
1 hr 44 min
Apr 20, 2023
#7: The Best Hiring Process For Gym Owners
#7: The Best Hiring Process For Gym Owners by Fitness Empire
1 hr 2 min
Apr 13, 2023
#6: Where To Find Rock Star Coaches
#6: Where To Find Rock Star Coaches by Fitness Empire
1 hr 10 min
Apr 6, 2023
#5: Lead Yourself To Attract Team Members
#5: Lead Yourself To Attract Team Members by Fitness Empire
Mar 30, 2023
#4: The Origins Story of Matt Wilber and His Fitness Empire
#4: The Origins Story of Matt Wilber and His Fitness Empire by Fitness Empire
1 hr 42 min
Mar 23, 2023
#3: The Origins Story of Dustin Bogle and His 7 Figure Businesses
Welcome to the Fitness Empire Podcast where we are on a mission to help Gym Owners to build a business of impact and income while transforming their community. This show is hosted by Dustin Bogle and Matt Wilber who are Gym Owners with a combined 30 years of experience in the fitness industry. We went over some really cool parts of my life including... 🍟 How I got 60 pounds overweight 💪 The story behind me getting hooked on fitness 🤠 The difficulties of moving from CA to TX 😷 The big thing that I'm allergic to (not what you think) 🔥 Lessons learned from 10 years as a Pro Wrestler 👩👦👦Why moms have a HUGE impact on their families health 🏦 What the banks said when I tried to get a loan for my gym Thanks for listening to Fitness Empire! If you enjoyed this episode, please subscribe and leave us 5-star review on Apple or Spotify. Join the Fitness Empire Mentorship at YourFitnessEmpire.com Follow Dustin on IG: https://www.instagram.com/iammattwilber/ Foll…
1 hr 39 min
Mar 16, 2023
#2 The Fitness Empire Strikes Back
Welcome to the Fitness Empire Podcast where we are on a mission to help Gym Owners to build a business of impact and income while transforming their community. This show is hosted by Dustin Bogle and Matt Wilber who are Gym Owners with a combined 30 years of experience in the fitness industry. Episode #2 of the Fitness Empire podcast drops today. Matt Wilber and I discuss the 3 most important metrics for Gym Owners to track. These 3 numbers are KEY to having a quick glance at the main areas of your business. If you track these 3 numbers, you will know the health of your business and be able to make smart decisions. Listen and subscribe!! Links to Apple, Spotify, and YouTube are here! Apple: https://podcasts.apple.com/ph/podcast/2-the-fitness-empire-strikes-back Spotify: https://open.spotify.com/episode/0S98cRhHRGhnT9cUWFFmVm YouTube: https://youtu.be/PzdSQNfT_oo Thanks for listening to Fitness Empire! If you enjoyed this episode, please subscribe and leave us a 5-star review on Ap…
1 hr 14 min
Mar 9, 2023
#1 A New Hope…For The Fitness Industry
In this episode, Dustin and Matt announce their mission for this podcast and share their 5 big learning lessons as Gym Owners. These lessons can save you countless hours of pain and millions of dollars. Take notes then take action. Enjoy the show! Listen and subscribe!! Links to Apple, Spotify, and YouTube are here! Apple:https://podcasts.apple.com/ph/podcast/1-a-new-hope-for-the-fitness-industry Spotify: https://open.spotify.com/episode/5rbMiFIHWgkX4SbRJMcl50 YouTube:https://www.youtube.com/watch?v=4922nl0tv08 Thanks for listening to Fitness Empire! If you enjoyed this episode, please subscribe and leave us a 5-star review on Apple or Spotify. Join the Fitness Empire Mentorship at YourFitnessEmpire.com Follow Dustin on IG: https://www.instagram.com/dustin.bogle/
1 hr 7 min