The Authority Hacker Podcast
Authority Hacker
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Authority Hacker teaches you how to grow and monetize profitable blogs and authority sites using cutting edge online marketing tactics.
Available episodes
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Nov 27, 2023
#325 - Ultimate New Pinterest Strategy
Our guest today doesn’t believe in EEAT, doesn't do any link building, uses AI to help in her content creation, makes most of her money from ads, and lost quite a bit of traffic in the recent round of updates. And yet her profits are actually the same now as they were before AI and the recent updates.
In this episode, Gael sits down with Anne Moss - the archetype of a niche site builder that Google has been going after - to discuss exactly how she managed to do this, so you can too.
Full show notes:
https://www.authorityhacker.com/podcasts/325-ultimate-new-facebook-strategy/
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Nov 13, 2023
#324 - This Proves That EEAT ACTUALLY Works (Kinda)
In this week’s episode, Gael chats with Derek Hales, founder of Modern Castle and NapLab, which produce some of the best review content ever seen from a small publisher.
So good, in fact, that despite the recent Google updates that destroyed many sites in the industry, NapLab has actually seen signficant growth.
Join Gael and Derek as they break down NapLab’s extensive review process and discuss exactly how Derek continues to be successful in the ultra-competitive mattress niche.
Full show notes:
https://www.authorityhacker.com/podcasts/324-this-proves-that-eeat-actually-works-kinda/
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Oct 30, 2023
#323 - Digital PR Expert Reveals How To Get Links
In this week's episode, Mark sits down with Gabriela Covay to break down exactly how her company, Bright Valley Marketing, landed Authority Hacker over 30 links - including some DR90 ones - in their full digital PR campaign. And they'll give you a step by step on how you can do it, in any niche, for your website, too 🤩💪
Full show notes:
https://www.authorityhacker.com/podcasts/digital-pr-expert-reveals-how-to-get-links/
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Oct 16, 2023
#322 - All Our Best Hires Come From THIS Country
South Africa is one of the best places in the world to recruit from - and it’s mostly being overlooked and underutilized right now.
This week, Mark sits down with Doug Haines, the AH Pro member who co-founded Marketing Pros; a South Africa-based recruitment and staffing agency that specializes in finding the exact A-Players you need for your team.
💪 Get in touch with the Marketing Pros team to tap into new talent for your next hire!
https://www.marketingpros.co
____________________________________________
Full show notes:
https://www.authorityhacker.com/322-all-our-best-hires-come-from-this-country/
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Oct 2, 2023
#321 - Is AI Overhyped?
Now that the initial hype around AI has died down, in this week's episode Mark and Gael sit down to discuss what they really think of AI and how it can best be used in the real world.
Full show notes:
https://www.authorityhacker.com/podcasts/321-is-ai-overhyped/
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Sep 18, 2023
#320 - The Website Market Just Flipped
How is AI, increasing inflation and the worsening of the overall global economy affecting the website market? In this week's episode, Mark sits down with Justin Cooke from Empire Flippers to discuss exactly how the website market has changed and what that means for you.
A special thanks to our sponsors for this episode, Digital PR Agency Search Intelligence:
https://search-intelligence.co.uk/
Full show notes:
https://www.authorityhacker.com/podcasts/the-website-market-just-flipped/
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Sep 4, 2023
#319 - New Survey Reveals Exactly What’s Changed in Affiliate Marketing
In this week's episode, Mark and Gael and dive into various aspects of the affiliate marketing industry, comparing their own experiences with results from the Affiliate Marketing Survey.
Full show notes:
https://www.authorityhacker.com/podcasts/new-survey-reveals-exactly-whats-changed-in-affiliate-marketing/
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Aug 21, 2023
#318 - Decoding Topical Authority with Koray Tuğberk Gübür
A lot of people find Koray Tuğberk Gübür’s content confusing and difficult to follow. So we’ve set out to decode of the most cryptic people in the industry, and break down what he shares into clear and actionable steps. This week, Gael sits down with Koray to chat all things topical authority in one of the most challenging interviews yet.
Full show notes:
https://www.authorityhacker.com/podcasts/decoding-topical-authority-with-koray-tugberk-gubur/
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Aug 7, 2023
#317 - The Brian Dean Method
Brian Dean did something that less than 0.01% of us will ever achieve. He built his site to a staggering DR 90 on Ahrefs, almost entirely on his own. This week, Gael sits down with the internationally recognized SEO expert to uncover his exact methods to success.
Full show notes:
https://www.authorityhacker.com/podcasts/the-brian-dean-method/
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Jul 24, 2023
#316 - Ultimate New Pinterest Strategy
Not all social media platforms are made equal, and Pinterest is one that can really drive serious amounts of traffic. In this week's episode, we chat with Tony Hill, who shares insights on exactly how he generates over 1 million visitors per month on Pinterest.
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Jul 17, 2023
#315 - Ex-Forbes Employee Reveals EVERYTHING
How does Forbes keep ranking for EVERYTHING? In this week's episode, we sit down with former Forbes SEO strategist Shawn Hill, to explore the secrets behind Forbes' SEO success.
Full show notes:
https://www.authorityhacker.com/podcasts/315-ex-forbes-employee-reveals-everything/
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Jul 3, 2023
#314 - 11 Ways to Diversify Your Traffic
Waiting in fear for the next Google update to destroy your traffic (again)? While SEO is still by far the best traffic source, we've come to accept that with Google's upcoming search changes, we're probably going to lose some traffic. Join us for this week's episode, where Mark and Gael break down the best alternative traffic sources that can generate millions of clicks per month - all without Google!
Full show notes:
https://www.authorityhacker.com/podcasts/314-11-ways-to-diversify-your-traffic/
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Jun 19, 2023
#313 - How To Build 417 Links Per Month with Jason Malone
In this week’s episode, Mark is joined by Jason Malone, founder of the link building agency We Outreach. We discuss the ins and outs of link building in 2023, and Jason gives us a look behind the scenes at exactly how We Outreach builds hundreds of links every month!
Full show notes:
https://www.authorityhacker.com/podcasts/link-building-with-jason-malone/
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Jun 5, 2023
#312 - How These 3 Sites Can Adapt to Thrive
AI is changing the game of content creation and SEO, and it's important to adapt your business model to thrive in this new environment. In today's episode, we discuss the impact of AI on the content creation landscape and share our insights on how to make the most out of these changes.
Full show notes:
authorityhacker.com/podcasts/adapt-to-thrive/
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May 24, 2023
#311 - Are 1 Click AI Article Generators Good?
Wondering whether to use an AI article generator to save time? In this episode, Mark and Gael review some of the AI tools out there and tell you everything you need to know.
Full show notes: authorityhacker.com/podcasts/ai-article-generators/
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May 8, 2023
#310 - 8 Things We Learned Collecting 241,713 Emails
We've been building our email list for a long time now. Today we discuss how to build your own email list.
Full show notes: authorityhacker.com/email-lessons
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Apr 24, 2023
#309 - The State of AI: Keep Up Or Lose Out
The results of our latest AI Survey are in!
Find out what the industry really thinks about AI, and how they're using it as we dissect the results in full, as well as provide unique insights that you won't find on our Survey results page!
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Apr 10, 2023
#308 - Don't Buy Links... Do This Instead!
Remember a year or so ago when we went on the record saying that paying for links is the way forward?
Well...things have changed since then 😬
But if we don't think you should pay links, and regular mass outright is dying off, then how CAN you build links?
You'll have to tune in to find out.
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Mar 27, 2023
#307 - Exposing How Our DR 90+ Links Were Built!
How do you build high quality, high DR links? We ask Eric and Sebastian, founders of DoFollow.io, a high quality link-building agency. Before this episode they managed to build super valueble, high quality, high DR links for AuthorityHacker.com and we go through what the process looks like.
If you want to find out how to up your networking and link-building game, you've come to the right place! What can we learn from them? How are they doing so well? And how can YOU replicate that success?
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Mar 13, 2023
#306 - 5 Successful Sites Analyzed: How Did They Do It!?
We know you guys love a good Teardown, so we’re back with 5 sites that are absolutely crushing it.
What can we learn from them? How are they doing so well? And how can YOU replicate that success?
Full Shownotes: https://authorityhacker.com/podcasts/306-5-successful-sites-analyzed-how-did-they-do-it/
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Feb 27, 2023
#305 - AI Is Coming: 6 Ways To Prepare
SEO IS DEAD!!11!
At least, you'd be forgiven for thinking that if you've spent more than 5 minutes reading any type of online marketing-related news outlet.
But let's be real: is the hysteria around AI warranted, or do we need to take a step back and relax for a moment?
Tune in to hear our thoughts.
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Feb 13, 2023
#304 - Kyle Roof Reveals 2023 E-E-A-T Secrets
This week we're joined by Kyle Roof, to talk about all things Authority!
Does EEAT mystify you? Are you looking for ways to boost your EEAT metrics and stay on Google's good side? Do these things even matter!?
Tune in to find out!
Full shownotes: https://www.authorityhacker.com/podcasts/304-kyle-roof-reveals-2023-e-e-a-t-secrets/
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Jan 30, 2023
#303 - 9 ChatGPT Prompts To Skyrocket Your SEO
So you probably know all about Chat GPT by now.
But what if I told you that most people are still underutilizing its abilities?
In today's episode, we're here to run you through 9 of the most exciting prompts that can help you boost your SEO!
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Jan 16, 2023
#302 - 5 Fresh Strategies to Dominate Google in 2023
Tired of staring at Analytics and seeing your site go nowhere?
Well, we're here to change that! In today's episode, we'll be covering 5 strategies to help you be seen by Google in 2023.
We made sure each tip was both actionable AND proven, so you can take way advice that actually matters!
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Jan 3, 2023
#301 - EXPERT Tips for Picking the Perfect Niche in 2023
Now the hangovers have settled and the endless supply of Christmas dinner leftovers is finally gone, it's time to get back to the grind!
So we're here to kick off 2023 with our annual analysis of the best niches to get into for the year ahead.
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Dec 19, 2022
#300 - Our Top 10 SEO Predictions For 2023
We're back with another end of year prediction roundup.
We'll be running through all our weird and wonderful predictions we made this time last year to see what came true, as well as looking forward to 2023 and making our top ten predictions for the year ahead!
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Dec 5, 2022
#299 - The ULTIMATE 90-Day SEO Plan For Newly Bought Sites
Let's say you've got money to spend and want to kickstart a new project.
That's great and all, but how exactly do you spend that money, and what do you do to start your new project off the right way?
In this episode, Mark and Gael go through their step-by-step guide for nailing the first 90 days of your site.
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Nov 21, 2022
#298 - 21 Unique Insights From Over 755 Link Builders
👉Full Survey: https://www.authorityhacker.com/link-building-survey/
We surveyed 755 link builders and marketers to determine the state of link building in 2022. While some of the results won't come as a shock, there was more than one surprising twist in our survey!
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Nov 7, 2022
#297 - How To Start A Successful Website On Any Budget
Whether you're starting with $0, $1k, $10k or even $100k, working out how to invest that money into your site can be a daunting task.
In today's show we're here to walk you through how to properly invest your money and get the best bang for your buck when creating your website!
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Oct 24, 2022
#296 - Level Up Your Link Building With These Expert Tips
In this episode, Mark and Gael will discuss some advanced link-building tactics and how you can implement them yourself.
Full shownotes:
https://www.authorityhacker.com/podcasts/level-up-your-link-building
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Oct 10, 2022
#295 - Building a $7m Online Empire With Kevin Espiritu
Authority Hacker Pro is coming back THIS SUNDAY!
👉 Join the wait list: https://www.authorityhacker.com/subscribe/
And to celebrate, Gael is joined by one of our most successful students to date, Kevin Espiritu, founder of epicgardening.com.
From appearances on Good Morning America to being the face of a national advertising campaign with Timerbland, Kevin shares his fluff-free methodology behind growing his 7 figure empire.
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Sep 26, 2022
#294 - Sleep Niche Deep Dive: Dream Or Nightmare?
We're back with another deep-dive niche analysis.
This time we focus our attention on the sleep niche. Is this a dream niche or is there more to it than the eye can see?
Tune in to find out!
Full shownotes: authorityhacker.com/sleep-niche
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Sep 12, 2022
#293 - How To Spot TOXIC Links & Avoid Google Penalties
As site owners have become fully aware they can make a full time income JUST from selling links, the quality bar has never been lower.
But with these link farms becoming more and more difficult to spot, how can you keep you link profile clean and avoid the risk of a Google penalty as a result?
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Aug 29, 2022
11 Ways To Level Up Your Product Reviews
Google is at war with poorly written product reviews.
So how do you protect yourself when "average" content is becoming more and more likely to fail to rank?
In this episode we provide 11 useful hints and tips to creating excellent content that pleases you, your audience and most importantly, Google!
Full shownotes: authorityhacker.com/better-reviews
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Aug 15, 2022
#291 - 8 CRITICAL Mistakes People Make When Buying a Site
So you want to buy a site. It's a great way to get a head start and can be utilized in many different ways. Sounds great, right? But what if you make a mistake and screw things up?
This episode discusses the Do's and Dont's of website purchasing!
Full Shownotes:
https://www.authorityhacker.com/podcasts/mistakes-people-make-when-buying-site/
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Aug 1, 2022
#290 - Is Parasite SEO Destroying Google?
It's the latest tactic taking the marketing world by storm: parasite SEO.
This method sees companies using the power and authority of large sites to push their own content and rank high with it.
In theory, it might sound great. In reality, the complications go much farther...
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Jul 18, 2022
#289 - How To Make 7 Figures WITHOUT Affiliate or Ads
🔗 JOIN OUR LINK BUILDING SURVEY!
👉 https://www.authorityhacker.com/survey
No matter what your background, if you've ever built a link, hired someone to build you a link, or just flirted with the idea of link building before, click the link above for a short 5-minute survey!
We know you guys love a good site destruction video, so this time, we set our sites BIG.
In this episode, we'll be looking at 5 sites which are earning, quite literally, MILLIONS per year. And what's more? They aren't using Ads or affiliate marketing to do so!
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Jul 4, 2022
#288 - VPNs: The ULTIMATE Million Dollar Affiliate Niche?
his week will be trying out something completely new with the podcast. We are going to be diving deep into a single niche, the VPN niche. Analyzing the top players, looking at what they do, how they do link building, and so on. We will also be drawing lessons and conclusions from what these sites are doing in this fairly competitive niche. So even if you are not in the VPN niche you can expect to gain a lot of value from this episode so be sure that you check it out!
Full Show notes: https://www.authorityhacker.com/vpn-niche-analysis
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Jun 20, 2022
#287 - 17 Vital FREE Chrome Addons For Online Marketers
When it comes to tool recommendations in the online marketing world, most of the usual suspects come up again and again.
One thing we've noticed people often overlook, however, is the power and functionality certain Chrome extensions can bring to the table.
So in this weeks show, Mark and Gael will be going through their favorite extensions covering everything from keyword research right through to site design to unveil their top picks!
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Jun 6, 2022
Google’s May 2022 Core Update: What To Do Next
3 words that can send a shiver down even the most veteran marketer's spine:
Google Algorithm Update
And once again Google has shaken up the SERPs, destroying sites in its wake.
So what do you do if you're hit?
Well, in this show, Mark and Gael attempt to make sense of it all and provide a path forward amid the dismay.
Video and notes: authorityhacker.com/may-core-update
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May 23, 2022
#285 - 7 Ways to Fix Content That Won't Rank
So you've done your keyword research. You've carefully mapped out your content. And you've invested in thousands of words of content.
But despite all this, your articles STILL don't rank 😭
So what do you do? Well in this week's show Mark and Gael delve into the question of what to do when you just can't seem to rank!
Full shownotes: authorityhacker.com/wont-rank
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May 9, 2022
#284 - 5 Funnel Fails Analysed (+What YOU Can Learn)
This week Mark is joined by Jon Ainsworth, funnel and conversion expert in order to pick apart 5 websites and teach you guys what you can learn from them!
Full shownotes: authorityhacker.com/5-funnels
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Apr 25, 2022
#283 - Is AI Content REALLY The Future? (1 Year Later)
A while back we took to the channel to discuss AI. In fact, we were slightly smitten by its capabilities.
Sure, it wouldn't outright replace writers, but we saw potential in it helping speed up the writing process and unblock the creative process. So much so we went all in and hired 2 dedicated full time AI writers.
1 Year later we reflect on that decision and mull over what the future of AI content really looks like!
Full Shownotes:
authorityhacker.com/1-year-of-ai
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Apr 11, 2022
#282 - How To Pick A Domain Name: 8 ESSENTIAL Steps
Whether you're just getting started with your very first site, or you're a long-term site builder, picking a domain name is one of the single most important decisions you can make during the early days of your site.
Get it wrong and you stand to lose thousands in the long run. So tune in and learn a thing or two about picking the perfect domain 😉
Full Shownotes:
https://www.authorityhacker.com/podcasts/how-to-pick-a-domain/
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Mar 28, 2022
#281 - Steve Toth's SEO Guide To Growing Traffic By 621%
This week Mark is joined by SEO expert Steve Toth, who shares a raft of secrets, including how he grew Freshbooks to 1.8 MILLION monthly visitors.
If you're looking to scale and want expert advice, this is the episode for you!
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Mar 14, 2022
#280 - 8 Link Building Mistakes People STILL Make in 2022
This week we will be talking about link building! (And link building horror stories 😱)
The link-building landscape is changing fast. We will be discussing how you can adapt to it and avoid the common mistakes people STILL make in 2022!
Full Shownotes: https://www.authorityhacker.com/podcasts/link-building-mistakes-people-still-make
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Feb 28, 2022
#279 - 11 Steps to Perfect Your Editorial Process
In this episode, Mark and Gael will run you through their full editorial process, if you are looking to streamline yours be sure to have a listen.
Full Shownotes:
https://www.authorityhacker.com/podcasts/editorial-process/
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Feb 14, 2022
#278 - 7 ESSENTIAL Steps To Setting Up A Funnel
This week we will be discussing all the essential steps of setting up a funnel. If you are about to set up your first funnel or want to check if your current funnels are set up correctly, you should definitely have a listen!
Full Shownotes:
https://www.authorityhacker.com/podcasts/setting-up-a-funnel/
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Jan 31, 2022
#277 – Is Affiliate Marketing Dead? (+ What To Do Instead)
This week we will be looking into the current state of affiliate marketing and whether it is still the best way for an authority site to make money. Tune in and find out!
Full Shownotes:
https://www.authorityhacker.com/affiliate-marketing-2022/
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Jan 17, 2022
#276 - 7 Fatal Mistakes That Could Destroy Larger Sites
So your site is a few years old. It's ticking along nicely but it's plateaued a little. Do you just abandon the site? Or what if there was something more you could do...
Tune in to find out how to bring your aging site back into the limelight!
Full Shownotes: https://www.authorityhacker.com/big-site-tips/
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Jan 3, 2022
#275 - 7 Steps to Kill It In 2022 With Authority Sites
What You Will Learn
- The 7 most important factors to succeed in 2022
- What we'll be doing this year with our sites
- Why these things matter
Full Shownotes:
https://www.authorityhacker.com/succeed-in-2022/
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Dec 20, 2021
#274 - How's 2021 Going Mark? Yearly Recap of Our Own Projects
Another year went by so it's time to have our yearly recap on everything we have been working on in 2021 as well as what the future holds for us.
If you are interested in what we have been up to this year tune in and find out!
Merry Christmas to all the fans from the AH team! 🎁
Full Show Notes:
https://www.authorityhacker.com/274-2021-yearly-recap/
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Dec 13, 2021
#273 – 8 SEO Predictions For 2022 By Mark & Gael + Guests
In this episode, we will review last year's predictions as well as take a shot at guessing what the future of SEO will look like in 2022.
Tune in and find out what the future holds! 🧞🔮
Full show notes:
https://www.authorityhacker.com/seo-predictions-2022/
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Nov 29, 2021
#272 - 5 Niche Ideas That Will Get You LOADED In 2022
In this episode Mark and Gael are discussing the best Niches you should set your sights on for 2022. Tune in and find out the 5 niches they recommend.
Full Shownotes:
https://www.authorityhacker.com/5-niche-ideas-for-2022
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Nov 15, 2021
#271 - HATE Building Links? Rank NOW With These 6 Tactics Instead!
In this episode, we are going to let you in on a few secrets on how you can rank without building links, as let's face it... building links suck, but you have to do it if you wanna rank... or do you?? Tune in and find out.
Show notes: https://www.authorityhacker.com/ranking-without-linkbuilding
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Nov 1, 2021
#270 - Should You PAY For Links? Risk Vs Reward
=> Has link building changed over the past few years?
=> How do we build links for our sites?
=> Are paid links worth the risk?
Full show notes here: https://www.authorityhacker.com/why-we-pay-for-links
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Oct 18, 2021
#269 - How To Flip A Website For 6 FIGURES (Our Golf Site Story)
What You Will Learn
- How we started this website
- How to grow a website and start earning job-replacing income
- How we sold our website and why
Full Shownotes:
https://www.authorityhacker.com/how-to-flip-a-website-for-6-figures/
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Oct 4, 2021
#268 - Make MORE Money With Your Site: 4 Sites Analyzed
=> What are the common mistakes website owners make?
=> How website design can impact earnings?
=> How to fix mistakes and increase your website's revenue?
Full show notes: https://www.authorityhacker.com/make-more-money-with-your-site
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Sep 20, 2021
#267 - Pitching Flippa Websites: Would YOU Buy This Site?
=> What is considered to be a good deal on Flippa?
=> Post-acquisition steps when buying a site
=> Is it worth more to buy an established site or start from scratch?
Full show notes here: https://www.authorityhacker.com/pitching-flippa-websites
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Sep 6, 2021
#266 - 10 Top Tools For New Sites In 2021
In today's episode, we'll be providing the ultimate cheat sheet of online marketing tools that you shouldn't be living without.
From video editing to SEO optimization, there's a little something for everyone!
Full shownotes:
https://www.authorityhacker.com/top-tools-for-new-sites/
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Aug 23, 2021
#265 - How To PUNISH & FIGHT BACK Against Copycats
=> How to deal with sites that copy your content?
=> How to protect your brand online?
=> Which tools to use to take down copyrighted content?
Full show notes here: https://www.authorityhacker.com/dealing-with-copycats/
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Aug 9, 2021
#264 - Use FLIPPA To Find GOLDEN Opportunities!
=> How to spot good opportunities on Flippa?
=> How to use Flippa listing to find out more about your niche?
=> What to look for when buying websites?
Full show notes here: https://www.authorityhacker.com/use-flippa-to-find-opportunities
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Jul 19, 2021
#263 - How To Achieve Perfect Core Web Vitals
What will you learn?
=> How to improve your site performance?
=> What are the main things that impact your page speed score?
=> How will page speed impact your rankings?
Full show notes here: https://www.authorityhacker.com/achieve-perfect-core-web-vitals
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Jul 12, 2021
#262 - How To Build & Manage A MASSIVE Editorial Team (With Wordagents)
=> Where to find good writers that fit your budget?
=> How to organize your writing team?
=> AI vs human written content, how does it compare?
Check the full show notes here: https://www.authorityhacker.com/how-to-manage-massive-editorial-team
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Jun 28, 2021
#261 - 7 Figure Sites Content Creation Process (With John Dykstra)
=> Is buying aged domains worth it?
=> How to manage content production at a large scale?
=> Is AI-generated content taking over soon?
Full show notes: https://www.authorityhacker.com/content-creation-process-with-john-dykstra
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Jun 14, 2021
#260 - How To Hire Link Builders In Eastern Europe With Uģis Balmaks
=> Where to find top talents to hire?
=> What are the benefits of hiring in Eastern Europe?
=> How should your hiring process look like?
Full shownotes here: https://www.authorityhacker.com/how-to-hire-link-builders-in-eastern-europe
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May 31, 2021
#259 - From 0 To 6 Figure Authority Site With Paul Liberatore
=> What to do when you are just starting with your website?
=> How long does it take to generate the first income?
=> How to connect with brands in your niche?
Full shownotes: https://www.authorityhacker.com/authority-site-with-paul-liberatore
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May 17, 2021
#258 - 5 REAL LIFE AFFILIATE SITE EXAMPLES (And What You Can Learn From Them)
What You Will Learn
* Why low DR sites are interesting to analyze
* What we can learn from them
* Why you don't need to be huge to make money
Join Mark and Gael as they dissect a range of small sites that are absolutely killing it!
Full shownotes: authorityhacker.com/low-dr-sites
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May 3, 2021
#257 – How To Hack Automated Funnels Together With Jon Ainsworth
=> How to improve existing funnels
=> The low hanging fruits most sales funnels have
=> How to optimize for increased revenue
This week, Mark is joined by John Ainsworth to talk funnels. We can pretty much guarantee if you're running any type of sales funnel in your business and you haven't optimized it, you'll come away with a handful of easy-to-implement low-hanging fruits that'll transform your funnels - it's not one to miss!
Full Shownotes: authorityhacker.com/funnel-hacking
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Apr 19, 2021
#256 - Google Review Update 2021: Our Analysis & Thoughts
What you will learn
* What the fuss is with Google's latest update
* What it all means for you
* What to change to stay within Google's guidelines
Gael and Mark dissect the latest Google Update and take a look at their brand new Review guidelines!
Full show notes: https://www.authorityhacker.com/google-reviews-update
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Apr 5, 2021
#255 - 12 Competitor Metrics YOU Should Start Tracking Today!
What Will You Learn?
=> Is competition good or bad for your niche?
=> How to find affiliate programs through your competitors?
=> How to track and surpass your niche competitors?
Full show notes: https://www.authorityhacker.com/competitor-metrics-you-should-start-tracking
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Mar 22, 2021
#254 - How To Build THOUSANDS of White Hat Links
What Will You Learn?
=> Link building strategies to land top tier links
=> How to do HARO efficiently
=> The best tools to streamline link building processes
Full show notes: https://www.authorityhacker.com/how-to-build-thousands-of-white-hat-links
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Mar 15, 2021
#253 - 13 Tools We Use To Build New Sites In 2021
What Will You Learn?
=> What are the best services to set up your domain and hosting?
=> Best tools for website building and branding
=> Which tools to use for SEO and site optimization?
Full show notes: https://www.authorityhacker.com/253
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Mar 8, 2021
#252 - Creative Link Building Outreach Angles With Bibi Raven
What Will You Learn?
=> How to understand your prospects?
=> How to outreach in a creative way?
=> How to hire and properly manage link builders?
Full show notes: https://www.authorityhacker.com/creative-link-building-with-bibi-raven
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Mar 1, 2021
#251 - How To Master Email Marketing In 2021
What Will You Learn?
=> How to properly use your email list?
=> Email marketing vs Affiliate marketing?
=> How to make money with email marketing?
Full show notes at https://www.authorityhacker.com/how-to-master-email-marketing
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Feb 22, 2021
#250 - The Evolution Of Niche Sites With Spencer Haws From Niche Pursuits
What Will You Learn?
=> What to look for when choosing a niche?
=> Affiliate vs Ad revenue?
=> Algorithm updates and how they affected everyone
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Feb 15, 2021
#249 - How To Build An Email List (FAST) Using Opt-In Pop Ups
What Will You Learn?
=> What are the Lead Magnets and how they work?
=> What are the best methods to build your email list?
=> Which Pop Up types work the best?
Full shownotes: https://www.authorityhacker.com/how-to-build-an-email-list/
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Feb 8, 2021
#248 - How To Get High DR Links With Digital PR W/ Stacey MacNaught
What Will You Learn?
=> How to approach PR link building and get noticed?
=> How to make Data-Driven Studies?
=>How to use Creative Commons Licence for link building?
Full shownotes: https://www.authorityhacker.com/high-dr-links-with-digital-pr/
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Feb 1, 2021
#247 - Surviving Google Core Updates In 2021
What Will You Learn?
=> How to deal with Google updates?
=> What to do if you get hit and lose traffic?
=> Common misconceptions when it comes to new updates
Full show notes: www.authorityhacker.com/surviving-google-core-updates
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Jan 25, 2021
#246 - How To Write Affiliate Reviews That Convert With Kevin Meng
What Will You Learn?
=> How to avoid common mistakes when writing?
=> Lenght vs Value - what to choose?
=> What to pay attention to when hiring/managing writers?
Full shownotes: https://www.authorityhacker.com/how-to-write-affiliate-reviews/
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Jan 18, 2021
#245 - Can you REALLY Trust Affiliate Networks?
What you will learn
- What is an affiliate network?
- How do affiliate networks work?
- How much can you trust them and what to pay attention to!
Full Shownotes: https://www.authorityhacker.com/can-you-trust-affiliate-networks/
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Jan 11, 2021
#244 - Blogging Vs Youtube: Which One Should You Focus On In 2021
What Will You Learn?
=> What is YouTube-ing and how it works?
=> Is blogging still viable in 2021?
=> What is more profitable, YouTube or Blogging?
Full shownotes: https://www.authorityhacker.com/blogging-vs-youtube/
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Jan 4, 2021
#243 - FAQ: Your Toughest Questions Answered
What Will You Learn?
=> Can you do HARO responses on the new site?
=> Why should people sell sites?
=> Our thoughts on Keyword Golden ratio
Full Shownotes: https://www.authorityhacker.com/your-toughest-questions-answered
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Dec 28, 2020
Your First 100 Links: Our Exact Strategy
We know how much you guys love a good Link Building Podcast. So we thought, why not end 2020 with the ultimate guide to building your first 100 links!
Find out the exact tactics Mark and Gael use to build their first 100 links and rank!
Full Shownotes: https://www.authorityhacker.com/your-first-100-links
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Dec 21, 2020
#241 - How's 2020 Going Mark? Yearly Recap Of Our Own Projects
What will you learn?
- What are the biggest changes 2020 brought?
- Was 2020 a good or bad year for SEO?
- What we did over the past year and what's next!
Full Shownotes: https://www.authorityhacker.com/hows-2020-going-mark/
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Dec 14, 2020
#240 - 13 "Experts" SEO Predictions For 2021 (And What We Got Wrong This Year)
What will you learn?
=> How good were our predictions for the past year?
=> What do experts have to say about SEO in 2021?
=> Our take on what will change in the next year
Full Shownotes: https://www.authorityhacker.com/seo-predictions-2021/
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Dec 7, 2020
#239 - Kyle Roof's Best Onpage SEO Tips Of 2020
What will you learn?
=> What are the biggest SEO changes in 2020?
=> How to deal with Google's indexing problems?
=> Is Shared Hosting affecting your rankings?
Full shownotes: https://www.authorityhacker.com/kyle-roofs-best-onpage-seo-tips
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Nov 30, 2020
#238 - How To Find A PROFITABLE NICHE For Your Sites In 2021 (What Changed!)
What will you learn?
=> How to deal with Big Media in your niche
=> What are the niche types
=> How to decide what is the right niche for you
In today's episode, Mark and Gael discuss how to choose niches in 2021.
Full show notes: www.authorityhacker.com/how-to-find-profitable-niche-in-2021
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Nov 23, 2020
#237 - 7 REAL LINK BUILDING CAMPAIGNS Analyzed (And Why They Work)
What will you learn?
=>Examples of successful link building tactics
=> How to build links in very competitive niches
=>Secrets behind ranking in tough niches
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Nov 16, 2020
#236 - Websites Vs Agency: Which One Is Best For YOU?
What will you learn?
=> Difference between the agency and running a website
=>Which one pays better?
=>Fitting personality types for each
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Nov 9, 2020
#235 - Should You Buy Links To Stay Competitive?
What will you learn?
=>What is Google's stance on Paid Links?
=>Evolution of Paid Links
=>Are the Paid Links worth it?
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Nov 2, 2020
#234 - Should You Give Up On Your Site?
What will you learn?
=> How to endure pre-launch hardships
=> What should be your post-launch expectations
=> When to consider selling your website and why
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Oct 26, 2020
#233 - We Tested Cloudflare's New Site Speed Service
What will you learn?
=>Is Google having URL Crawl issues?
=>How to speed up your site with the new Cloudflare Site Speed Optimizer
=>Amazon Associates Disclaimers and how they affect everything
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Oct 19, 2020
#232 - These 8 Sites Need To Implement These Tactics NOW!
=>How to create good outreach templates
=>How to monetize your website trough ads
=>Is site speed important and how to improve it
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Oct 12, 2020
#231 - 17 Tips To Rank In Competitive Niches In 2020
What you will learn?
=>How to rank for competitive niche
=>How to keep up and overtake the competition
=>How to deal with paid links, negotiation and affiliate deals
In todays episode Mark and Gael discuss how to compete in tough niches.
Full show notes: https://www.authorityhacker.com/competetitive-niche-tips
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Oct 5, 2020
Get Traffic TODAY With These 5 Content Promotion Tactics
What you will learn:
=> How to promote your content
=> Why you should promote your content
=> The easiest ways to promote your content
In today's episode, Mark and Gael are going to run through all of their favorite content promotion tips and why you should bother promoting your content.
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Sep 28, 2020
#229 - Is FREE Ahrefs Good Or Bad?
We're back with another end of month round-up and phew! What a month it's been!
Featured Snippets disappearing?! Shared hosting tanking rankings!? Ahrefs releasing a brand new game-changing tool!? Mattress Mafia lurking in the shadows!?
Stick with us as we discuss all these things and much much more!
Full Shownotes: https://www.authorityhacker.com/sep-2020-news
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Sep 21, 2020
9 Advanced Link Building Tactics To Skyrocket your rankings
Today we're going to cover every ones favorite topic: Link building!
Love it or hate it, it's a part of most online marketers' lives. So today, we're dedicating a whole lesson towards helping you maximize results.
And you probably guessed by now, we're not talking about generic tips like "Personalize your outreach" Oh no! This episode is all about advanced tips that will help you eke out maximum efficiency from your campaigns.
Full Shownotes: https://www.authorityhacker.com/9-link-tips
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Sep 14, 2020
How Jon Dykstra Makes $71,562 per Month Without Link Building
In today's episode, Gael is joined by serial Site owner Jon Dykstra.
Jon does a lot of things differently from us here at Authority Hacker, including taking a zero link building approach, a sky's the limit niche selection process and a huge love of display ads to generate massive amounts of profit which he shares monthly on his blog.
Today, Gael grills him on all of his tactics to find out just how he manages to do it!
*Apologies for the audio quality. Due to a technical glitch, this Podcast was recorded at a bitrate than usual. We'll be back to our usual quality next week!
Full shownotes: https://www.authorityhacker.com/jon-dysktra-2020
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Sep 7, 2020
#226 - 7 REAL AFFILIATE SITES Dissected (And Why They're Successful)
Around a year ago we picked apart 7 successful affiliate websites on our Podcast to show you what makes a site like that tick.
One year on, we decided to go back in for round two!
7 new site, laid bear. We'll be going through what we believe made these sites the success they are today and how they may have go there!
Full shownotes: https://www.authorityhacker.com/7-affiliates-2020
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Aug 31, 2020
NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume...
From botched Google updates to Free outreach tools, Mark and Gael are here to talk about all the things that caught their eye throughout August.
Full show notes: https://www.authorityhacker.com/august-update
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Aug 24, 2020
#224 - 7 Onpage SEO Tactics That ACTUALLY Move Your Rankings Up
What You Will Learn
=> Tips that actually move the needle
=> What to focus on
=>Why to focus on it
We're cutting through the noise today and going right for the kill: 7 actionable, no-BS on-page SEO tips that you can actually use on your site.
No, we're not talking about the basics, we're talking about the things that you wish you thought of before.
Mark and Gael are here to guide you through their 7 advanced On-Page tips.
Full Shownotes: https://www.authorityhacker.com/7-onpage-tips
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Aug 17, 2020
#223 - Switch From Amazon to High Paying Affiliate Programs [Step by Step Plan]
While Amazongeddon might seem like a distant dream to most marketers, it's still very much an uncomfortable reality.
But 2 months on, has much really changed? Did the mass exodus that so many people swore to partake in really happening or was it all talk, no action?
Today, Mark and Gael take a realistic look at the state of affiliate marketing and how you can truly break up with Amazon.
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Aug 10, 2020
9 Interesting & Disturbing Things We Learned From Google's Anti Trust Hearing
What you will learn
=> What Google was forced to reveal in the congressional hearing
=> What this means for you as a marketer
=> How things will potentially change as a result of the hearing
In case you haven't heard yet, Google are in trouble. They're been scrutinized for holding a monopoly, alongside Amazon, Apple and Facebook and were forced to reveal private company information which we're pretty sure they would rather not have.
So why do you, an online marketer care? Well, if you haven't worked it out by now, we gained valuable insight into the inner workings of Google and its search business.
There's some good and some bad news though
The bad news? The majority of the hearing was pure fluff. Carefully curated "CEO Language" attempting to dodge all liability.
The good news? Mark and Gael sat through 5+ hours of dull congressional fluff to bring you the important, juicy facts that came out of this hearing. So listen in to find out what went down!
Full shownotes: https://www.a…
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Aug 3, 2020
#221 - 8 Things You Must Avoid When Picking A Niche
What you will learn
=> Why not all niches are created equal
=> The personal criteria you should consider during niche selection
=> How to filter out the good niches from the bad
So it's time to pick a niche. Maybe it's your 1st site. Maybe it's your 50th.
The thing is, picking a niche is a tricky process. Get it wrong and you could screw up your entire roadmap.
That's why today, Mark and Gael are going to give you the run down on exactly what makes a good and bad niche, what personal considerations you should take into account when selecting your niche and why you should probably not let money get in the way of happiness.
Full Shownotes: https://www.authorityhacker.com/best-niche-tactics/
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Jul 27, 2020
#220 - NEWS: WordPress Changes, COVID Traffic Trends, 100k+ Hits/Month & More
What you will learn
=> Learn about all the hot topics you might've missed in July
Today we're trying out a new format where we break down the hottest news this past month. Mark and Gael put on their thinking caps to break down and assess the latest, greatest and downright bizarre news stories from the online marketing world these past few weeks.
From AI taking over the world to a multi-million dollar fraud case crippling one of the largest borderless payment solutions, a lot can happen in a month!
Full Shownotes: https://www.authorityhacker.com/july-20-news
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Jul 20, 2020
#219 - 8 Things YOU Should Change To Become A Full-Time Site Builder
What you will learn
=> The key differences between Amateurs and Professionals
=> How to make the leap and become a Pro
=> The main pitfalls Amateurs fall into
Whether you consider yourself a Pro, Amateur or anything in between, do you really know what takes you to the next level and gives you the ability to become a true Pro?
Today, Mark and Gael are here to talk about becoming a Pro. Not just a self-confessed Pro either, a real Pro who acts like one in everything they do.
You'll learn about the main pitfalls every amateur makes as well as the key steps needed to make the leap into becoming a true professional in the industry.
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Jul 13, 2020
#218 - How Mark Thompson Built a SAAS Empire Without Writing a Line of Code
What You Will Learn
=> How to take your business idea and grow it into a full-fledged company
=> How to properly outsource development tasks
=> How to market a software business
Today, Mark is joined by Mark Thompson of PayKickstart.
Mark discusses how he took his business idea from pipe dream to online empire through smart decision making, hard work and clever marketing techniques.
Learn all about what it means to start and grow a SAAS company, as well as how to deal with competition and what to do when you aren't a web designer
Full Shownotes: https://www.authorityhacker.com/mark-thompson
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Jul 6, 2020
#217 - Top 10 Metrics EVERY Site Owner Should Monitor 🤓
What You Will Learn
=> Which metrics you should give attention to
=> The difference between vanity metrics and metrics that matter
=> Why tracking these metrics could improve your business
Today, Mark and Gael are here to talk KPIs. Why? Well, believe it or not, there's far more to a successful business that simple profit.
Today we're going to give you a sneak peek at the 10 KPI metrics that we swear by at Authority Hacker and why they matter. Mark and Gael also give their thoughts on vanity metrics and why you shouldn't get sucked into focusing solely on revenue.
While they may not be as glamorous or exciting, things like CTR, Revenue per employee and Conversions are far more insightful.
Full shownotes: https://www.authorityhacker.com/10-kpis
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Jun 29, 2020
Building vs Buying (Which one is better?)
What You Will Learn
=> The pros and cons of buying vs building
=> What to factor in when deciding buy vs build
=> How to decide which one suits you personally
When it comes to site ownership, there are two schools of thought: build up your empire from scratch with full control over every aspect or let someone else do all the hard work and take over someone else's site that already makes money.
Both have their pros and cons, so how do you work out which is right for you? Today Mark and Gael break down the pros and cons of buying vs building and are here to give you valuable insight on which method could be right for you.
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Jun 22, 2020
How To Build Recurring revenue using Memberships with Mike Morrison (The Membership Guys)
What You Will Learn
=> How to validate your membership site idea
=> The different ways you can build a membership site
=> The main differences between Memberships and Courses
Ever thought about starting a membership site before? Perhaps you think you have the million dollar idea that will take off, or maybe you just can't resist the prospect of that sweet, sweet recurring revenue.
Today, Mark is joined by Mike Morrison from The Membership Guys to provide you with all the knowledge you need to get started with your membership site.
You'll understand how to validate your idea, what the pros and cons of memberships are vs building a regular course and how to go about building out your dream membership site!
Full Shownotes: https://www.authorityhacker.com/mike-morrison-interview
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Jun 19, 2020
#214 - You Are Wasting Your Time On Broken Link Building: Here's Why
What You Will Learn
=> The truth about broken link building
=> Why the concept behind broken link building doesn't make sense
=> Why quality means more than quantity when deciding on your link building tactics
If you hate link building, there's a good chance you're going to hate wasting your time on pointless link building techniques. The problem is, when a new concept comes along, people jump on it and start singing it's praises - after all, you can't go wrong with an extra link building technique in your arsenal.
The problem is, we've tried it and broken link building actually sucks big time. The concept seems like a good idea, but when you start digging into it, you realize there is no substance to back it up.
So how did broken link building end up getting such praise and how can you avoid falling into similar traps? Mark and Gael discuss.
Full Shownotes: https://www.authorityhacker.com/broken-links-suck
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Jun 18, 2020
#213 - These BIG Changes Made Keyword Tools A LOT Worse
What You Will Learn
=> Why KW data has become outdated behind the scenes
=> How this changes KW research
=> Why KW research tools were never that accurate in the first place
Did you know, back in January, almost all keyword research tools lost a huge dataset used to provide traffic estimations? That's right, when Avast shut down their Jumpshot service, they lost all ability to predict traffic accurately and the more that data becomes out of date, the worse the estimations become.
It's not all doom and gloom for keyword research though. In fact, this data was never particularly accurate in the first place. So how can marketers react and what does this mean for you? Mark and Gael discuss.
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Jun 17, 2020
SEO is Getting HARDER... Really??
What You Will Learn
=> Why things are easier than ever for SEOs
=> Why your current business strategy won't exist in 10-15 years
=>How to keep up with current trends
If you hang out in any of the big marketing communities out there, you'll hear it every day. "SEO is too hard!" or "SEO is dying!".
But what does reality look like? Are things really harder or do we just look back at the "good old days" with rose tinted glasses and assume that life is harder for us nowadays just because?
Mark and Gael dissect the reality of modern day SEO and just how hard things actually are.
Full Shownotes: https://www.authorityhacker.com/seo-got-harder/
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Jun 16, 2020
#211 - NEW TACTIC: Finding Low Competition Affiliate Keywords
What You Will Learn
=> How to think outside the box for affiliate keywords
=> Why Best and Vs keywords aren't always the best option
=> How to find problems and answer them while making money
There's nothing worse than trying to start a new site in a niche you love, only to find that all those juicy VS and Comparisson keywords have all been dominated by the big players.
How are you supposed to proceed? Well, it's time to think outside the box here. Today Gael shares his newest technique for finding keywords that go beyond the usual techniques to help you promote your affiliate links.
Full Shownotes: https://www.authorityhacker.com/different-kw-research
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Jun 15, 2020
#210 - How Much Should You Really Pay Content Editors?
What You Will Learn
=> Why English-lit major's don't always make good editors
=> Why you get what you pay for when you hire an editor
=> Should you promote your writers to become editors?
So you've decided to hire an editor. You jump on Problogger and Upwork and before you know it you see a swarm of editors charging anywhere from $5/hr right up to $500/hr.
Where on earth do you start? Of course, it's easier said than done putting a number on it but today, we're going to dive into all the different factors you should consider when pricing up an editor for your site.
Full Shownotes: https://www.authorityhacker.com/pricing-editor
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Jun 12, 2020
#209 - How To Easily Build More Links With Cross Niching
What You Will Learn
=>How to get links from neighbouring niches
=>Whether or not these links are still impactful
=>How to angle your approach
Cross-niche link building can help even the most hopeless of niches. Tired of people from the travel industry demanding money? Stuck with nothing but the same 5 paintball sites appearing in your outreach list? Feel like you've hit a dead end to your link building an exhausted every avenue?
By linking out to other niches, you can broaden your scope dramatically and it's way easier than you probably think. Today, Mark and Gael discuss how it's done and whether or not you should worry about having too many non-niche relevant links.
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Jun 11, 2020
#208 - Your Blog Post Intros are Sh*t. Here's How To Fix Them
What You Will Learn:
=>What we mean by terrible introductions
=>How to create fluff free introductions
=>How to deal with writers who fluff their intros
If there's one thing we hate more than anything here at Authority Hacker, it's fluff. And where do you find the most fluff? Introductions.
Introductions can make or break your article, the problem is, most writers don't even realize they're doing a bad job. Pointless irrelevant facts, repeating the same points, stating the obvious - all telltale signs of a crappy intro.
Today, Mark and Gael discuss how to nip this in the bud and create kickass intros people actually want to read.
Full Shownotes: https://www.authorityhacker.com/introductions-suck
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Jun 10, 2020
#207 - Why Neglecting Branding Can F*ck Your Growth Up (And How To Fix it)
What Will You Learn
=>The benefits of investing in solid branding
=>How to DIY your branding
=>When/if you should consider outsourcing your branding
Go take a look around Authority Hacker's website. The fonts, the colors, the overall design - it's not just a coincidence, it's the result of hours of design and branding.
The question is, was it all worth it? Today Mark and Gael discuss the pros and cons of good branding and whether or not it's something worth outsourcing.
Full Shownotes: https://www.authorityhacker.com/basic-branding-fixes
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Jun 9, 2020
#206 - "How Long Until My Site Ranks?" You're Asking The Wrong Question
What You Will Learn
=>How much work you should expect to put in to see results
=>Why short term sacrifices mean long term freedom
=>Why putting a number on "how many hours should I work per week to see results?" is easier said than done
One of the most frequent questions our customers ask us when they check out our courses or start their site building journey is "how many hours do I need to put in?".
The problem is, we don't have a quick and easy answer to that question. We're not deliberately trying to dodge the question because the answer might put people off building a site, but rather, it's more than just a number
Today, Mark and Gael discuss what starting a new website means in real terms and how to effectively kick start your project with the right time management attitude.
Full Shownotes: https://www.authorityhacker.com/work-expectations
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Jun 9, 2020
#205 - Why Featured Snippets Are Changing The Keyword Research Game
What You Will Learn
=> Why featured snippets aren't always a good thing
=>Whether or not you should intentionally manipulate Google with "snippet bait"
=>What to do when the war for a snippet intensifies
We all know by now Google are on a mission to create featured snippets for most of their SERPs. This can be a good and bad thing for SEOs depending on how you look at it though.
Is it right to try and manipulate your way to the top spot and what happens when Google finally catch on? Today Mark and Gael discuss the Pros and Cons of investing time and resources in grabbing that coveted position 0 in the SERPs.
Full Shownotes: https://www.authorityhacker.com/snippets
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Jun 1, 2020
#204 - 10 Mistakes To Avoid When Outsourcing SEO
What You Will Learn
=> The ups and downs of outsourcing SEO
=> What to look out for when outsourcing
=> How to identify poor agency practices
Outsourcing SEO can be a minefield. Inflated prices, endless chains of outsourced work and fluffy marketing speak are all things you can come across when trying to outsource - but how do you cut through the noise?
In today's Podcast, Mark and Gael draw upon their experience running their own SEO agency, as well as dealing with other agencies and experts to put together a master list of all the things you need to look out for when outsourcing your SEO efforts.
Full Shownotes: https://www.authorityhacker.com/outsource-seo/
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May 25, 2020
#203 - 9 Ways You Could Be Making More Money From Your High Paying Affiliate Programs
What You Will Learn
=>Why the quality of your traffic matters
=>The things you can do with high paying offers that you can't do with Amazon
=>How to squeeze every penny out of your high paying affiliate offers
So you've ditched Amazon, you've found a great alternative and you're raking in the dough. Great!
But did you know, now you're no longer using Amazon, you've opened up a whole realm of possibility in terms of promoting your new offers? When you're taking in a potential 100% revenue cut per sale, each visitor, each conversion and each commission becomes way more important.
Full Shownotes: https://www.authorityhacker.com/affiliate-boost
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May 18, 2020
#202 - 10 Tactics We Wish We Never Shared With You
What You Will Learn
- The top things we used to teach but don't anymore
- Why we changed our minds
- How to place these tactics with new ones
When you've been in the industry as long as us, you're bound to make a few mistakes along the way.
Today Mark and Gael reflect on some of the tactics they wish they never used.
Full Shownotes: https://www.authorityhacker.com/mistakes
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May 11, 2020
#201 – 12 Things You Should Never Overlook When Choosing A New Affiliate Program
What You Will Learn
- What to look for when picking a new affiliate program
- How to avoid shady offers and protect yourself
- How to understand the nitty-gritty details of affiliate programs
So you've ditched Amazon and you're ferociously Googling for new affiliate networks.
This week, Mark and Gael show you exactly what you need to look for to make sure you make the most of your new program!
Full Shownotes: https://www.authorityhacker.com/new-aff-programs
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May 4, 2020
#200 – 11 Tool Swaps That Transformed Our Business
What You Will Learn
- Why not all tools are created equal
- When and how you should update your tools
- What to look for when updating your tools
It’s easy to become attached to the tools you use in your day-to-day life.
But what if those tools aren’t suitable for your business anymore? No matter how attached you’ve grown to them, there’s a good chance that you should probably bite the bullet and switch.
Today, Mark and Gael discuss their favorite tool swaps and how they’ve transformed all aspects of Authority Hacker from design, right through Customer Support.
Full Shownotes: https://www.authorityhacker.com/tool-swap
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Apr 27, 2020
#199 - The Seedy Underbelly Of Being A Successful Online Marketer With Miles Beckler
What You Will Learn
- Why bringing things in-house is always the best option
- No matter how experienced you are, you'll still make mistakes
- What to do about copycats
Today, Mark is joined by Miles Beckler.
He discusses his experience with copycats and people ripping off his content and what he does to cope!
Full shownotes: https://www.authorityhacker.com/miles-2020
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Apr 20, 2020
#198 - 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic
What you will learn
- How to improve your traffic
- The importance of organic traffic
- The low hanging fruit techniques you can implement today
Sit back as we run through 10 tips to increase your organic traffic, today!
No matter what stage your site is at and what your budget it is, we've got you covered!
Full shownotes:
https://www.authorityhacker.com/traffic-tips
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Apr 16, 2020
AMAZONGEDON 2.0 - Has Amazon just killed Affiliate Marketing?
What you will learn
- What the immediate effect of the commission rates means
- What action you should take (if any)
- Why things aren't as apocalyptic as you may think
I'm sure you know by now, but Amazon have just MASSIVELY cut their affiliate commissions.
Today, in this special episode, we break down what this means for the future of online marketing.
Full Shownotes: https://www.authorityhacker.com/amazon-2020-update
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Apr 13, 2020
#196 - 11 Actionable Tips You Can Do Today To Boost Your Affiliate Sales
What You Will Learn:
- Proven tips to boost your affiliate sales
- Why it pays to be honest
- Why You Don't Have To Sell Your Soul To Big Companies To Succeed
Today, we share 11 actionable tips that you can go ahead and implement RIGHT NOW to increase your profits!
Some of these tips are so juicy, you'll be slapping yourself for not thinking of them before!
Full Shownotes: https://www.authorityhacker.com/11-tips
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Apr 6, 2020
#195 - What Mark And Gael Really Think Of Each Other After 10 Years As Business Partners
What you will learn
- What it's like to work with someone for 10+ Years
- How a Joint Business Venture Works
- What Mark and Gael really think of each other
Salt and Pepper, Cats and Dogs, Mark and Gael. You can't have one without the other.
But a long-lasting partnership like this didn't just happen overnight. So how did Mark and Gael become such a prolific Online Marketing duo and how did they survive 10 years of working together without driving each other insane!?
This isn't just Mark and Gael talking about what an iconic duo they are though, they'll also be sharing some juicy information on what to consider before going into business with someone, including what agreements they have in place, the pitfalls of co-ownership and how your pre-existing relationship can affect your outcome.
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Mar 31, 2020
#194 - Matt Giovanisci Interview - From Humble Beginnings To $400k/Year
What you will learn
- The reality of starting an online business from scratch
- Why you don't always need to run a link building campaign to see success
-How failure can lead to success
From the lows of being heavily penalized by Google's Penguin update to the highs of making over $400k/year in revenue, Matt Giovanisci has seen it all in his online marketing career.
Today he discusses how he built his empire and why even today he still swears by his golden rule of "no link building campaigns!"
Full Shownotes:
https://www.authorityhacker.com/matt-g
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Mar 23, 2020
#193 – Coronavirus – 9 Ways the crisis will affect online businesses like yours
What you will learn
- Why Google isn't likely to perform an algorithm update during the crisis
- What the long term and short term implications of the coronavirus will have on your business
- How this crisis could be positive for online marketers long term success
I'm sure you're sick of hearing about it. We all are.
But today, we decided to put our brains together and really think about what this means for the online marketing industry and give you guys some peace of mind in all this.
Full shownotes: https://www.authorityhacker.com/corona
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Mar 16, 2020
6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax
What you will learn
-How to get links without direct input
-How to make a site people WANT to link to
-The Importance of creating authority
Did you know there are other ways of link building than actively reaching out trying to acquire them?
In today's episode Mark and Gael will run through how to passively get links like a pro!
Full shownotes: https://www.authorityhacker.com/passive-links
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Mar 9, 2020
#191 - Is AI Going To Kill Traditional SEO?
What You Will Learn
- The current state of marketing AI
- How AI could affect the future of the SERPs
- Why SEO will still have a place in an AI dominated future
The future is closer than you think.
Okay, we may not have flying cars or food in pill form, but AI has been creeping into our lives more and more every day.
It's time to face the reality that an AI based future is closer than we think - but how does that affect us marketers exactly?
Full Shownotes: https://www.authorityhacker.com/artificial-intelligence
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Feb 28, 2020
190 - Guest Posting Is (Definitely Not) Dead
What you will learn
- Why Guest Posting Isn't Dead
- Why Fake News isn't limited to politicians Twitter feeds
- How incorrect news spreads and how you can properly assess breaking news
Join us for a special Podcast where we discuss the breaking news that Guest Posting is "Officially dead"
(Spoiler Alert: It isn't)
Full Shownotes:
https://www.authorityhacker.com/guest-posting-dead/
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Feb 18, 2020
189 - How To Get Rich From Internet Marketing
What you will learn
- Why making money =/= getting rich
- Why relying on endless growth is not sustainable
- Where to start if you don't know how to invest in your future
Mark is back from his honeymoon and he takes jumps right into a topic that we all love to hate: finance!
Learn how Mark and Gael manage their money on their path to become what they consider to be truly successful.
Full Shownotes: https://www.authorityhacker.com/get-rich
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Feb 11, 2020
#188 - How You Can Boost Your Website's Value In 2020 - Featuring Greg Elfrink From Empire Flippers
What You Will Learn:
- Why building a huge email list alone won't increase the value of your site
- The various factors that could influence the list price of your site
- What people look for when buying a new site in 2020
Greg Elfrink from Empire Flippers gives Gael the lowdown on what site buyers are looking for in 2020 and how to increase the value of your site!
Full Shownotes:
https://www.authorityhacker.com/greg-elfrink
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Feb 3, 2020
187 - How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition)
What You Will Learn
-How to properly organize your site structure
-The top things to pay attention to during niche selection
-How to handle uncertainty in the online marketing world
Today Gael is joined by SEO aficionado Kyle Roof to debate one question on every SEO's mind, regardless of skill level - What makes the perfect site structure?
Full Shownotes
https://www.authorityhacker.com/kyle-roof-2
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Jan 27, 2020
186 - Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead)
What you will learn
- Why search volume is no longer accurate
- How to pick keywords that actually drive traffic
- Why analytics data is key for conversions
With rich snippets taking the limelight, search volume has become less and less accurate. If that's the case, when is it useful and how can you accurately predict the true value of a keyword?
Full Shownotes: https://www.authorityhacker.com/search-volume
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Jan 21, 2020
186 -Nerdy SEO Debates With Matthew Woodward
What you will learn in this Podcast
- How to redesign your site with your audience in mind
- How to update outdated content the right way
- The right way to test software and tools
While Mark suns it up on his Honeymoon, Matthew Woodward steps in for some honest marketing real talk with Gael.
Full Shownotes: https://www.authorityhacker.com/matthew-woodward
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Jan 13, 2020
#184 - Convert Like A Pro With Kenneth Yu’s Copywriting Tricks
What You Will Learn
- What Copywriting is and why it matters
- Why Copywriting and religion aren’t so different
- Why Copywriting is an art AND a science
On today's episode, Copywriting expert Kenneth Yu spills the beans on how to convert like a boss.
Full Shownotes: https://www.authorityhacker.com/kenneth-yu
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Jan 7, 2020
#183 – 10 Things We Learned Analyzing 600,000 Outreach Emails
What you will learn:
- The ten most important things we learned sending over half a million outreach emails
- Why tracking your data is so important
- Why reply rates and open rates don't show the bigger picture
We've sent thousands of outreach emails in our day and it's about time we did a good old fashioned break down of all the things we have learned!
Full Shownotes: https://wwww.authorityhacker.com/600000-emails-analyzed
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Dec 30, 2019
182 - Authority Sites In 2020
In this lesson you will learn:
- How and why Mark and Gael created Authority Hacker
- The key ingredients to building a successful affiliate site in 2020
- Why Authority Sites are still a viable business in 2020 and beyond
If you're new to the world of Authority Sites, this episode is the one for you - learn all about the state of affiliate marketing in 2020 and how you can get involved!
Full Shownotes:
https://www.authorityhacker.com/authority-sites-2020/
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Dec 23, 2019
#181 - 2019 In Retrospect (AKA Hey Mark, How's 2019 Going?)
What You Will Learn
-How our link building, recruitment, editorial process and product pipeline went in 2019
-Our top takeaways from 2019
-How 2019 has shaped our plan for 2020
Mark and Gael give the lowdown on everything that went on behind the scenes over at Authority Hacker in 2019 and what they'll be focusing on going into 2020 and beyond!
Full Shownotes: https://www.authorityhacker.com/2019-restrospective
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Dec 16, 2019
#180 – 16 Expert SEO Predictions For 2020 And Beyond
What You Will Learn
- How accurate our 2019 Predictions were
- What we believe is set to change in 2020
- What other industry experts think 2020 has in hold
Sit back as Mark and Gael look into their crystal ball and pick out their top predictions for 2020. They're also joined by a group of marketing experts who share their insight too!
Full Shownotes: https://www.authorityhacker.com/2020-predictions
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Dec 9, 2019
#179 - Has Google Stopped Rewarding Original Content?
In today's episode:
- Why links aren’t everything to Google anymore
- What does Google really look at when deciding who ranks
- What Duplicate Content really means in 2020 and beyond
Mark and Gael get nerdy and speculate about the future of unique content and how Google may or may shift in the years to come.
Show Notes:
https://www.authorityhacker.com/unique-content
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Dec 2, 2019
#178 - Chiang Mai SEO 2019 Recap: The Good, The Bad, The Ugly
In this episode, Mark and Gael recap the great time they had at the Chiang Mai SEO Conference.
What You Will Learn:
- Why CMSEO is different from other SEO conferences
- Our favorite moments from the conference
- Shoutouts, minor criticisms, other tidbits
Shownotes available at: https://www.authorityhacker.com/chiang-mai-recap
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Nov 25, 2019
#177 - Dom Wells Will Help You Stop Sucking At Website Management
In this episode, Mark interviews Dom Wells about OnFolio and the secrets of efficient website management.
You will learn:
- Where the idea of OnFolio came from
- How Dom finds his managers
- Things to look out for when buying a site
- Pro tips for efficient site management
Shownotes available at: https://www.authorityhacker.com/dom-wells
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Nov 18, 2019
#176 - Which Pages Should You Build Links To?
In this episode, Gael and Mark talk about how they decide which pages to point links to.
What You Will Learn
- Why you have a lot less control over backlinks these days
- How you can get more backlinks from the same sites
- Why internal linking is essential to take advantage of your backlinks
- How we make sure “link juice” flows everywhere on our websites
Shownotes available at: https://www.authorityhacker.com/linkbuilding-pages
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Nov 11, 2019
#175 - Busting Online Business Myths With Veteran Entrepreneur Miles Beckler
In this episode, Mark interviews Miles Beckler about what he learned from his entrepreneur journey so far.
What You Will Learn:
- How the Becklers grew their business from $0 to millions in revenue
- How Miles changed his approach to online marketing
- Why the 4-hour workweek is a myth
- The challenges and blessings of being an online entrepreneur
Shownotes available at: https://www.authorityhacker.com/miles-beckler
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Nov 4, 2019
#174 - Onpage SEO Tips With Michal Suski From Surfer SEO
In this interview, Michal from surferseo.com shares some on-page optimization wisdom and gives a few pro tips for using Surfer.
In this episode you will learn:
- The story of Surfer
- The Surfer methodology
- How to use Surfer for onpage optimization
- Michal’s insights on how SERPs work
Shownotes available at: https://www.authorityhacker.com/michal-surfer-seo
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Oct 28, 2019
#173 - Why Amazon's October Associates Email Doesn't Mean Your Business Is Ruined
In this episode, Gael and Mark discuss Amazon’s recent Associate Program Disclosure Reminder.
What You Will Learn:
- Why Amazon is sometimes vague about its rules
- How FTC regulation might affect your non-US site
- What we think people can do to stay compliant with the rules
Shownotes available at: https://www.authorityhacker.com/amazon-associates-email
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Oct 21, 2019
#172 - The 6-Step Brainstorming Process We Use to Create Amazing Content
In this episode, Gael and Mark discuss their method for planning and structuring a piece of content.
What You Will Learn:
- Why Dynalist is the go-to app for our brainstorming sessions
- The exact steps of our brainstorming process
- Why polish and the WOW factor are essential to great content
Shownotes available at: https://www.authorityhacker.com/brainstorming-content
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Oct 14, 2019
#171 - 8 Untold Authority Hacker Pro Stories
To celebrate the return of Authority Hacker Pro, Gael and Mark look back at the history of the course and tell some great stories, along with stuff we learned from the amazing Authority Hacker community.
What You Will Learn:
- The Authority Hacker Pro journey so far
- Some of our favorite AH Pro members
- Cool things we learned from the AH Pro community
Shownotes available at: https://www.authorityhacker.com/untold-ahpro-stories
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Oct 7, 2019
#170 - How We Get Free DR90+ Links From Large Publications
In this episode, Gael and Mark reveal the platform we use to easily get high DR links from large publications.
What You Will Learn:
- An introduction to Help a Reporter Out (HARO)
- The benefits of HARO and why it’s great supplementary link building
- How to prospect and answer HARO questions the right way
- What to look out for when outsourcing HARO link building
Shownotes available at: https://www.authorityhacker.com/free-high-dr-links
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Sep 30, 2019
#169 - Can Google's New "Nofollow" Rules Kill Blog Comments?
In this episode, Gael and Mark talk about the future of blog comments from an SEO perspective.
You will learn:
- Why blog comments were a big thing in SEO 10 years ago
- The past, present and future of link tags
- How we approach comments nowadays
- Why social media is (usually) the way to go for community interaction
Shownotes available at: https://www.authorityhacker.com/blog-comments
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Sep 23, 2019
#168 - Why Link Exchanges Are Not As Toxic As You Think, And How To Do Them The White Hat Way
In this episode, Gael and Mark discuss the history of link exchanges and our revised stance on them.
You Will Learn:
- A brief history of the hate towards link exchanges
- What we think about link exchanges today
- Questions you need to ask yourself before agreeing to a link exchange
Shownotes available at: https://www.authorityhacker.com/link-exchanges
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Sep 16, 2019
#167 - How To Use Trademarks To Protect Your Business Without Paying A Fortune With Randy Michels
In this episode, Mark interviews Randy Michels about trademark law.
You will learn:
- Why you should think about registering a trademark as early as possible
- The exact process of applying for a trademark
- Trademark levels and how they might impact your Authority site
- Our trademark adventures with a Twitter handle
Shownotes available at: https://www.authorityhacker.com/trademarks-randy-michels
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Sep 9, 2019
#166 - Why You Need To Get Into Video To Stay Competitive
In this episode, Gael and Mark talk about the amazing potential in video for SEO and online marketing.
You will learn:
- How video is changing the SEO landscape
- Answers to the most common beginner video questions
- Actionable tips on implementing video content into your business
- Examples of surprisingly successful SEOs on YouTube
Shownotes available at: https://www.authorityhacker.com/start-doing-video
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Sep 2, 2019
#165 - 7 Actionable Tips To Keep Your Content Fresh And Your Rankings High
In this episode, Gael and Mark talk about ways to keep your content updated.
What you will learn:
- The problem with too many Game of Thrones jokes
- Simple edits you can make on your articles to keep them updated
- The importance of regular content audits
- How audience feedback can save your rankings
Shownotes available at: https://www.authorityhacker.com/updating-content
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Aug 26, 2019
#164 - 13 WordPress Plugins We Couldn't Live Without In 2019
In this episode, Gael and Mark take us on a journey to discover 13 of our favorite WordPress plugins and how we use them to drive our business.
What you will learn:
- A behind the scenes look into how we run our sites
- A list of 13 awesome plugins we regularly use on our sites
- Pros, cons and our use cases for each plugin
Shownotes available at: https://www.authorityhacker.com/favorite-wp-plugins-2019
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Aug 19, 2019
#163 - 7 Fatal Mistakes That Are Killing Your Link Building Efforts
In this podcast you will learn:
- 7 critical link building mistakes
- How the future of link building is shaping up
- How to get links by playing to your strengths
Mark and Gael discuss what they believe are the 7 most common link building mistakes that they see people make time and time again. Some of them are obvious, others not so much
Gael also takes a look into his crystal ball of link building and provides his insight on what he thinks the future of link building is.
Shownotes available at: https://www.authorityhacker.com/linkbuilding-fails/
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Aug 12, 2019
#162 - 7 Golden Niche Opportunities You’d Be A Fool To Ignore
In this episode, Mark and Gael discuss 7 niches which have caught their eye. If you’re planning on starting a new site in the near future, you’d be a fool to miss out on these opportunities!
In this episode you’ll learn:
-What some of the most promising up and coming niches are
-Mark and Gael’s thought process behind picking a promising niche
-How to think ahead to identify promising niches
Shownotes available at: https://www.authorityhacker.com/7-niches/
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Aug 5, 2019
#161 - 7 Make or Break tactics that could save your business during periods of decline
Mark and Gael take a candid look back on their lowests points throughout their careers as online marketers. From Google penalties to stagnant growth, they’ve picked up more than a few tips to combat plateau and decline over the years.
Today they’ll be sharing their top tips for fighting back and ensuring your business stays afloat and rides out the storm with ease.
You'll learn:
-How to deal with Plateaus, decline and stagnation
-How to approach difficult times within your business
-The importance of performing a basic SWOT analysis
-Mark and Gael’s lowest points and how they pulled themselves out of them
Shownotes available at: https://www.authorityhacker.com/plateaus-and-decline/
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Jul 29, 2019
#160 - 11 Productivity Tips For Overachievers To Get More Done in Less Time
In this episode, Gael and Mark talk about productivity hacks that help them stay on top of things.
What You Will Learn:
- Gael and Mark’s daily productivity hacks
- The tools that help us operate at 110%
- Why having a good chair is important
- Tips on managing multiple people and staying productive
Shownotes available at: https://www.authorityhacker.com/productivity-tips
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Jul 23, 2019
#159 - Nerdy SEO Debates With Matt Diggity
In this Episode, Gael and Matt Diggity talk about some advanced SEO stuff like EAT, social media strategies, and more!
What you will learn:
- Matt and Gael’s critique of E-A-T
- Matt’s anchor text strategies
- Evidence that link echo is really a thing
- Tips to take your affiliate game to the next level
Shownotes available at: https://www.authorityhacker.com/nerdy-seo-matt-digitty
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Jul 15, 2019
#158 - Why Google’s No Paid Link Policy is Both Genius and B.S.
In this episode, Gael and Mark analyze Google’s Link Scheme policy.
What you will learn:
- What Google actually, officially says about link schemes and paid links
- Surprising implications for link exchanges based on the policy text
- Why Google’s paid link policy is actually a good thing for small sites
Shownotes available at: https://www.authorityhacker.com/google-link-scheme-policy
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Jul 8, 2019
#157 - Adsense Still Sucks, But Ads Are Becoming Competitive Again
In this episode, Gael and Mark discuss the viability of display ads.
What You Will Learn:
- The actual pros and cons of ads
- Quick thoughts on some of the ad networks we’re familiar with
- When we would and wouldn’t put ads on our site
- The future of ad blockers in Chrome
Shownotes available at: https://www.authorityhacker.com/ads-becoming-competitive
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Jul 1, 2019
#156 - How To Calculate How Much You Should Pay Yourself (The Method We Use)
In this episode, Gael and Mark talk about how they manage their own salaries.
What You Will Learn:
- Why you should pay yourself first
- How we manage our salaries and revenue
- Why knowing your taxes is super important for efficient finances
- A bunch of mindset traps many business owners fall into
Shownotes available at: https://www.authorityhacker.com/paying-yourself
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Jun 24, 2019
#155 - How Building A Rockstar Team Helped Nate Ginsburg To Grow A Million Dollar Amazon Business
In this episode, Mark interviews Nate Ginsburg about managing his amazing team and getting a $1,000,000 exit from Amazon FBA.
What You Will Learn:
- Nate’s journey from $0 to $1,000,000
- Tips to create the ideal job ad
- Why company values aren’t just corporate BS
- Nate’s weekly team management schedule
Shownotes available at: https://www.authorityhacker.com/million-dollar-amazon-business
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Jun 17, 2019
#154 - 9 Tips to Starting a Site in a Niche You Know Nothing About
In this episode, Gael and Mark discuss starting out in a niche you know nothing about.
You will learn:
- How to figure out if you can become an “expert” in a niche
- How to leverage other people’s knowledge to gain authority in a niche
- How to find an angle in a niche as a newbie
- Why you need to write your first few articles
Shownotes available at: https://www.authorityhacker.com/starting-unknown-niche
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Jun 10, 2019
#153 - How Much Does It REALLY Cost to Build a Successful Website?
In this episode, Gael and Mark talk about the real costs of creating a successful website.
What You Will Learn:
- How we define a successful site
- How to create a site for all budget levels, from completely broke to pretty decent
- Why you need to do things yourself before outsourcing
- The most common mistakes people make regardless of their budget
Shownotes available at: https://www.authorityhacker.com/successful-website-costs
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Jun 4, 2019
#152 - 9 Skills You Should Develop To Take Your Online Business To The Next Level
In this episode, Gael and Mark list a bunch of skills marketers should develop to up their game.
You will learn:
- How playing to your strengths is better than trying to fix all of your weaknesses
- A simple spreadsheet formula that will save you months of work
- Great tools that don’t require design or coding expertise
- A laundry list of books and resources to develop your tech and management skills
Shownotes available at: https://www.authorityhacker.com/next-level-marketer-skills
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May 28, 2019
#151 - 11 Things We Learned After a Million Podcast Downloads
In this episode, Gael and Mark talk about what they learned about podcasting through the years.
What You Will Learn
- Why consistency is extremely important
- Tips to start podcasting on a budget
- The cons and challenges of podcasts
- When we think starting a podcast is a good idea
Shownotes available at: https://www.authorityhacker.com/million-podcast-downloads
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May 22, 2019
#150 - The 7 First Things to Outsource for Pro Bloggers (And How to Do It)
In this episode, Gael and Mark discuss the basics of good outsourcing.
What You Will Learn
- The key difference between entrepreneurs and “average” people
- Why specialists are usually better than generalists
- The criteria for picking amazing writers
- Principles for filtering through applicants quickly
Shownotes available at: https://www.authorityhacker.com/outsourcing-basics
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May 13, 2019
#149 - 9 Things We Learned Analyzing 1.1m SERPS
In this episode, Gael and Mark discuss the results of scraping 1.1 million SERPs.
What you will learn:
- Why ranking for long-tail keywords might become harder
- An in-depth discussion on featured snippets
- A surprising finding about pages on the 2nd results page
- Why content quality is still the most important thing to focus on
Shownotes available at: https://www.authorityhacker.com/analyzing-1-1-million-serps
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May 6, 2019
#148 - Shotgun Skyscraper - How We Scaled White Hat Link Building
In this episode, Gael and Mark talk about the Shotgun Skyscraper method, and why it’s awesome and efficient.
In this episode, you will learn:
- The link building journey that led us to developing Shotgun Skyscraper
- A quick guide on how to do Shotgun Skyscraper
- A bunch of reasons why you should get the Shotgun Skyscraper Blueprint
Shownotes available at: https://www.authorityhacker.com/introducing-shotgun-skyscraper
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Apr 29, 2019
#147 - How Jason Malone Built A 5 Figure/Month Business With Just 1 Link Building Tactic
In this episode, Mark interviews Jason Malone about the ins and outs of link building.
- Jason’s journey from delivering coal with his dad to running a link building service
- A couple of very high level tactics to look for outreach prospects
- Jason’s stance on paid links
- Niches where Jason wouldn’t do link building
Shownotes available at: https://www.authorityhacker.com/jason-malone-interview
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Apr 22, 2019
#146 - Nerdy Link Building Debates With Charles Floate (Grey vs White Hat)
In this episode, Gael and Charles Floate talk about link building.
You will learn about:
- Surprising tidbits about the customers Charles works for
- The “dirtiest” link Charles has ever acquired
- Charles favorite SEO practice that a lot of people regularly ignore
- Thoughts on the past, present, and future of link building
Shownotes available at: https://www.authorityhacker.com/linkbuilding-with-charles-floate/
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Apr 15, 2019
#145 - 7 Tips To Write Better Affiliate Reviews
In this episode, Gael and Mark talk about creating high-quality affiliate reviews.
You Will Learn:
- The ethics of reviewing products
- Why good content structure and Call to Action is essential
- Examples of sites that provide great reviews
Shownotes available at: https://www.authorityhacker.com/better-affiliate-reviews
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Apr 8, 2019
#144 - 13 Tips To Thrive As A Non-Native Speaking Marketer
In this episode, Gael and Mark discuss common concerns about being a non-native English marketer, and developing your language skills.
In this episode, you will learn:
- The most common concerns about being a non-native marketer
- How you can become a better writer than many native English speakers
- Why playing video games is a great way to learn English
- Tools and sites you can use to improve your language skills
Shownotes available at: https://www.authorityhacker.com/thrive-as-non-native
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Apr 1, 2019
#143 - The Tactics Thanh Pham Used To Turn A Simple Hobby Blog Into A Multi Million Dollar Business
In this episode, Mark interviews Thanh Pham from Asian Efficiency about his entrepreneur journey and running an efficient business.
What you will learn:
- How Thanh turned a personal blog into a business
- His SEO traffic acquisition tactics
- How Thanh started a successful podcast, without hosting it himself
- His product strategy (including how he built up a successful subscription product)
Shownotes available at: https://www.authorityhacker.com/thanh-pham-interview
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Mar 25, 2019
#142 - 8 Things We're Doing Differently With Our 2019 Sites
Gael and Mark discuss their approach to creating new sites in 2019.
In this episode, you will learn:
- Our tweaked, simplified tech stack
- Why good writers matter, and our hiring methodology
- Details about how we approach niche research
- Our goals to ramp up linkbuilding
Shownotes available at: https://www.authorityhacker.com/2019-changes
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Mar 18, 2019
#141 - Nerdy SEO Debates With Kyle Roof the Serial SEO Myth Buster
In this episode, Gael interviews Kyle Roof about the science of SEO testing.
What you will learn:
- How Kyle ended up on Google’s naughty list by running SEO tests
- Kyle’s "no bs" approach to SEO buzzwords like EAT
- An ancient homepage SEO trick that still works
- The tools Kyle uses for research and analysis
Shownotes available at: https://www.authorityhacker.com/kyle-roof-interview
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Mar 11, 2019
#140 - 9 Creative Ways to Find Your Link Building Prospect's Email
Gael and Mark talk about creative ways you can find email addresses.
In this episode, you will learn:
- Why spending time digging for emails is actually worth it
- Our favorite tools for email search
- Why you shouldn’t underestimate the power of voice calls
Shownotes available at: https://www.authorityhacker.com/creative-email-prospecting
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Mar 4, 2019
#139 - The Tactics Behind Ben Dziwulski’s Six Figure Business WODPrep.com
In this episode, Mark interviews WODPrep’s Ben Dziwulski to find out how he turned his passion for CrossFit into a highly successful six figure authority site business.
What You Will Learn:
- Ben’s journey from no technical skills to an online business empire in a few years
- His unusual traffic building source using viral video
- How Ben builds successful courses
- Ben’s strategy for successful product launches, including mistakes he’s made
Shownotes available at: https://www.authorityhacker.com/ben-dziwulski-interview
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Feb 25, 2019
#138 - [Case Study] How We Sold an 18 Month Old Site for Mid Six Figures
In this episode, Gael and Mark reveal the case study of the site we recently sold for a nice juicy six figures.
What you will learn:
- The story of the site from niche selection to what we did with the money we made
- How we were able to build links in a competitive niche without paying for them
- The various steps involved with selling a site
- Why documenting everything from day 1 is super helpful
Shownotes available at: https://www.authorityhacker.com/six-figure-site-study
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Feb 18, 2019
#137 - How To Become A True Authority With Kevin Espiritu
In this episode, Gael interviews Kevin Espiritu from Epic Gardening.
What You Will Learn:
- The story of how Epic Gardening grew into the site that it is today
- How Kevin uses his various social channels to compound his audience growth
- The magical world of brand sponsorships and custom affiliate deals
- Kevin’s philosophy on becoming an authority in your niche
Shownotes available at: https://www.authorityhacker.com/kevin-espiritu-interview
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Feb 11, 2019
#136 - 7 Successful Authority Sites You Can Model After
Gael and Mark review seven of their favorite authority sites, 2019 edition.
What you will learn:
- How some sites are able to climb the rankings in an impossible niche
- How a site can use design and layout to build trust
- Pros and Cons of aiming broad or aiming narrow with a site
- Why you need to focus on your core business first, and only then expand
Shownotes available at: https://www.authorityhacker.com/7-successful-authority-sites
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Feb 4, 2019
#135 - Doubling Down Vs Diversifying: What Should You Do Right Now?
In this episode, Gael and Mark talk about doubling down or diversifying your business.
What you will learn:
- Why doubling down is risky, but great for stacking growth
- Why diversifying is great long-term, but usually requires a lot of resources
- When we think you should double down and when you should diversify
Shownotes available at: https://www.authorityhacker.com/doubling-down-vs-diversifying
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Jan 28, 2019
#134 - 8 Mistakes We All Make When Building Authority Sites (And How To Fix Them)
Gael and Mark talk about common mistakes people make when running an authority site.
In this episode, you will learn:
- Why there is such a thing as too much linkbuilding
- Why there is life outside of Amazon
- Why content freshness is hugely important, and an SEO factor
- A handy shortcode script to always show the current year
Shownotes available at: https://www.authorityhacker.com/8-authority-site-mistakes
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Jan 21, 2019
#133 - Our Top 9 Tools For 2019 And Why We Picked Them
In this episode, Gael and Mark talk about some of the tools they use on a daily basis.
What you will learn:
- Why we chose Asana over every other project management tool
- How bookkeeping apps greatly improve your business
- The many ways you can use Slack as an information hub
- Alternatives to every tool we mention in this episode
Shownotes available at: https://www.authorityhacker.com/top-9-tools/
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Jan 14, 2019
#132 - 8 Mistakes You Make When Creating Content
In this episode, Gael and Mark discuss the perils of content writing and provide tips to avoid common mistakes.
What You Will Learn:
- How outlines are crucial in streamlining your final article
- How to account for SEO when writing your article
- Tips on making your content more engaging
- A list of helpful tools we use when writing our content
Shownotes available at: https://www.authorityhacker.com/content-creation-mistakes
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Jan 7, 2019
#131 - Interview: Mads Singers Will Help You Not Suck at Managing People
Mark interviews Mads Singers about helping online entrepreneurs develop their management skills.
In this episode, you will learn:
- Why you need to have a personal relationship with your employees
- The principles and benefits of delegating responsibility
- Actionable tips for efficient recruiting
- Mads' favorite management book recommendation
Shownotes available at: https://www.authorityhacker.com/mads-singers-interview
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Jan 1, 2019
#130 - 11 Tips to Succeed With Authority Sites in 2019
To kick the year off, Gael and Mark discuss their new vision for authority sites in 2019.
In this episode, you will learn:
- How the definition of Authority Sites evolved in 2018
- Why mimicking content found in top Google results is surprisingly viable
- Why doing white hat linkbuilding doesn't automatically mean your links are good
- Why you should start an Authority Site right now!
Shownotes available at: https://www.authorityhacker.com/2019-authority-success
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Dec 17, 2018
#129 - End of Year Review 2018
In this episode, Gael and Mark look back at what happened with Authority Hacker in 2018 and evaluate the good, the bad, and the ugly.
In this episode, you will learn:
- A summary of our best year so far financially
- A status update on Health Ambition, Authority Hacker, and our other sites
- Our major plans for 2019
Shownotes available at: https://www.authorityhacker.com/rewind-2018
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Dec 10, 2018
#128 - SEO Predictions for 2019
In this episode, Gael and Mark talk about how their 2018 predictions panned out, and what they think the next year holds for SEO. Now with guest predictions!
In this episode, you will learn:
- A recap of our predictions for 2018 (what came true and what didn’t)
- SEO lessons we learned through the “Medic” update
- Thoughts on the future of voice and visual search
- Guest predictions from Matt Diggity and Kyle Roof
Shownotes available at: https://www.authorityhacker.com/seo-predictions-for-2019
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Dec 4, 2018
#127 - Should You Track Your Rankings
In this episode, Gael and Mark discuss whether ranking is still the go-to SEO metric.
In this episode, you will learn:
- The surprising truth about where many tracking tools get their ranking data
- Why even Google Webmasters won’t give you perfect numbers
- The importance of long tail keywords in ranking analysis
- The principles we use to measure the performance of our sites
Shownotes available at: https://www.authorityhacker.com/ranking-tracking
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Nov 26, 2018
#126 – How New Tech Will Change The Way You Build Sites in 2019
In this episode, Gael and Mark talk about the relationship between page builders and themes, the upcoming Gutenberg editor and the future of WordPress.
In this episode, you will learn:
- A crash course on WordPress theme history
- An analysis of the current website builder/CMS scene
- Why we think Gutenberg is a huge leap forward
- Our tech stack for 2019
Shownotes available at: https://www.authorityhacker.com/site-tech-2018
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Nov 20, 2018
#125 - Are Conferences Worth Your Time And Money
In this episode, Gael and Mark separate truth from hype as they discuss the pros and cons of attending conferences. Featuring a jetlag app and tips on how to party efficiently during an SEO conference.
In this episode, you will learn:
- A detailed breakdown of the costs involved with attending conferences
- Useful tips on making the most of your time spent at conferences
- Examples of actionable things you can get out of an event (feat. AH PRO members)
Shownotes available at: https://www.authorityhacker.com/are-conferences-worth-it
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Nov 12, 2018
#124 - Conversion Rate Optimization with Kurt Philip
In this episode, Gael interviews Kurt Philip from Convertica to discuss the magical world of conversion rate optimization (CRO).
Things you will learn in this episode:
- The most common mistakes people make during A/B testing
- 3 actionable CRO tips you can easily apply to your site right now
- Why knowing your audience is crucial for optimization
- When it’s a good idea to approach an agency for CRO help
- Kurt’s thoughts on various optimization tools
Shownotes available at: https://www.authorityhacker.com/kurt-convertica
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Nov 6, 2018
#123 - 10 Mistakes We Made Selling Info Products (And How You Can Avoid Them)
In this episode, Gael and Mark discuss the principles of creating and maintaining high quality info products.
Featuring lessons they learned through the (many) mistakes they made, and tips on everything from good scarcity funnels to the ideal tech stack.
What you will learn:
- Why proper documentation and backups are absolutely necessary for any Info Product
- Upsell tips that could easily 2x your profit potential
- The amazing benefits of having an active community around your product
- Pros and cons of evergreen content vs launch events
Shownotes available at: https://www.authorityhacker.com/infoproducts-mistakes
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Oct 29, 2018
#122 - Creating New Content vs Optimizing Old Content: Which One Should You Do Right Now?
In this episode, Gael and Mark discuss when to keep on creating new content for your site, and when to go back and re-optimize or tweak your existing content.
In this episode, you will learn:
- Why you should maintain at least a basic spreadsheet of all your content
- Simple tricks we used to increase traffic and user engagement for AuthorityHacker.com
- When it’s a good idea to write new content and when it’s better to re-optimize
- Onpage and off-page SEO tips for re-optimizing your content
Shownotes available at: https://www.authorityhacker.com/update-vs-new
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Oct 22, 2018
#121 - Rebuilding AuthorityHacker.com
In case you missed it...WE HAVE A NEW A SITE!
https://www.authorityhacker.com
This was an update 10 months in the making...
From sweating blood and money over our “super elaborate” new logo, to rebuilding 300+ posts from the ground up...and much more.
So join us in this week’s episode as we go all the way back to 2014, to tell the story of how the AuthorityHacker website has evolved through the years.
In this episode, you will learn:
-An almost step-by-step rundown of how we built the new AuthorityHacker site
-The basic principles of a good website redesign
-Why you absolutely should create checklists for a site launch
-Why proper branding becomes crucial when you start to grow your authority
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Oct 15, 2018
#120 - The Agency Model & Selling Services
Gael and Mark discuss the highs and lows of agency and client work, with hard-earned tips for people who want to embark on such an adventure. Featuring a quick update on the state of HealthAmbition.
In this episode you will learn about:
- A quick update about HealthAmbition and how we’re doing
- The benefits and drawbacks of client work
- The pros and cons of various business models for doing client work
- Useful tips on doing client work to avoid mistakes we made in the past
Shownotes available at: https://www.authorityhacker.com/client-work
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Oct 2, 2018
#119 - Upgrading Your Content
In this episode, Gael and Mark share 5 things you can do to take your content to the next level.
What you will learn in this episode:
- Simple ways you can make your reviews unique.
- How to leverage experts for content and links.
- Why you should move away from using stock photos as much as possible.
- How to use multimedia to boost user experience.
Shownotes available at: https://www.authorityhacker.com/upgrade-content
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Sep 25, 2018
#118 - Picking The Right Tools For Your Business
In this episode, Gael and Mark discuss navigating through the treacherous digital tool landscape. They’re also gongi to share what they learned through spending thousands of dollars and work hours on buying and using all kinds of business, marketing, and site-building tools.
In this episode you will learn:
- Things you should consider before buying any tool.
- Why having an exit-strategy for a tool is crucial.
- Why you must never give in to the marketing hype.
- Pros and cons of all-in-one and specialized tools.
- A quick rundown of the tools we currently use on our websites.
Shownotes available at: https://www.authorityhacker.com/tools-2018
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Sep 11, 2018
#117 - Going From 5 To 6 Figures Per Month With Authority Sites
In this episode, Gael and Mark discuss the challenges of growing a site from 5 to 6 figures and beyond. You’ll also hear a few tips on where to start and what areas to develop if you want to take your business to the next level.
In this episode, you will learn:
- What attributes make people with 6-8 figure sites stand out.
- Why you need to think beyond Amazon Associates if you want to increase your profits.
- Why you need an exceptional team to grow your business.
- Books you must read if you want to step up your management game.
- Tips on increasing your traffic and your revenue per visitor metrics.
Shownotes available at: https://www.authorityhacker.com/6-figure-monthly
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Sep 5, 2018
#116 - What's Coming for AH + Community Q&A
Gael and Mark discuss the state of Authority Hacker and the future of the company.
They also discuss some of the recurring questions and topics they’ve been encountering within the Authority Hacker community.
In this episode, you will learn:
- The future and new focus of the company down the line
- Details about the upcoming AuthorityHacker and Authority Site System updates
- Why finding investors isn’t always a good growth strategy
- Our thoughts on The Hoth, Yoast, Trump, specialized vs all-in-one tools, and more
Shownotes available at: https://www.authorityhacker.com/podcast116
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Aug 21, 2018
#115 - The August Algorithm Update
Gael and Mark discuss the effects of the August Google core algorithm update.
We go through the aftermath on our sites and analyze the various theories regarding what changed in the update. We’ll also speculate A LOT on what this means for the future of SEO.
In this episode you will learn:
- How the same content both lost and gained traffic for Health Ambition.
- Why you should be wary of news that someone has already figured out how the update works.
- Steps you could take if you’ve been hit.
- How Google aims to measure complex metrics like “trust,” and what this means for your site.
Shownotes: https://www.authorityhacker.com/august-first-update
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Jul 31, 2018
#114 - Elementor and Page Builders w/ Ben Pines
Gael and Mark interview Ben Pines from Elementor about the page builder’s past, present, and future.
In this episode, you will learn:
- How Elementor copies the Wordpress business model and why it works
- How Ben compares Elementor to Divi, Beaver, and other competitors
- When a page builder is essential for your site, and when it’s not really necessary
- A sneak peek of upcoming Elementor features
Shownotes available at: https://www.authorityhacker.com/elementor-interview.
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Jul 23, 2018
#113 - 6 Mistakes You Make Working With Freelance Writers And How To Fix Them
In this episode, Gael and Mark discuss common mistakes people make when working with freelance writers, and the methods they use to ensure articles meet their quality standards.
In this episode you will learn:
- Insights into our writing process.
- The pros and cons of different payment structures.
- Why you absolutely need to write your articles before outsourcing them.
- How to work well with writers and editors.
You can find the show notes for this episode at https://www.authorityhacker.com/writer-mistakes
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Jul 17, 2018
#112 - Onpage SEO With Charles Floate
Gael interviews Charles Floate of “God of SEO” fame about onpage SEO and life in a gray-hat world.
In this episode you will learn:
- An argument for not always doing what Google wants you to do.
- The most common challenges with SEO agency clients.
- How onpage SEO can drastically improve a site.
- Opinions about focusing on old content vs focusing on new content.
- Anchor text SEO magic.
- Why schema might be a bad idea for some sites
Shownotes available at https://www.authorityhacker.com/onpage-with-charles-floate.
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Jul 3, 2018
#111 - 9 Common Link Building Roadblocks & How To Overcome Them
Today we’re going to talk about that one thing everybody hates: link building.
We’re going through 9 common roadblocks that you will probably encounter at some point during link building and guest post outreach, and what we would do in these cases.
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Jun 25, 2018
#110 - 9 low hanging fruit tactics to boost your revenue in 2018
From efficient A/B testing to offering a basic info product, Gael & Mark discuss some of the easy, actionable ideas you can implement to make a huge difference in how much money you can make with your website.
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Jun 19, 2018
#109 - Content Production : Dripping vs Batches
In this episode, Gael and Mark talk about content publishing and producing in batches vs dripping.
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Jun 12, 2018
#108 - Why Selling Courses Became a Lot More Viable in 2018
In this week's episode, Mark & Gael talk about the reasons why you should start considering selling courses on your sites in 2018 and why it's easier than ever to do it now.
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Jun 4, 2018
#107 - Can Neil Patel Really Make all SEO Keyword Data Free? W/ Tim Soulo from Ahrefs
In this podcast episode, Gael and Mark invite Tim Soulo from Ahrefs to talk about Neil Patel's plan to make all SEO data 100% free.
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May 14, 2018
#106 - Lessons Learned From the Health Ambition Redesign
In this episode, Gael & Mark talk about the redesign of Healthambition.com. Their successes and their failiures.
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May 7, 2018
#105 - Nerdy Affiliate SEO Tips With Matt Diggity
In this episode, Gael sits down with Matt Diggity from Diggitymarketing and they share advanced Affiliate SEO tips.
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Apr 16, 2018
#104 – How the Big Guns Fight Online Piracy w/ Al Evans
As an internet user, you probably have encountered the world of pirated movies, music, and software before. But what happens when someone steals YOUR marketing infoproduct or authority site training course, and sells it to people at a considerably lower price...sometimes even outranking your site in SERPs.
Sure, you can always go ahead and manually ask Google to remove the infringing sites from search results...or you can hire an agency to cut things off at the source.
In this week’s episode, Mark speaks to Al Evans from Takedown Czar about the infoproduct pirating landscape, and what steps you can take to deal with others stealing your content.
How your infoproduct is vulnerable to piracy
Do anti-piracy systems actually work?
What the DMCA is and how to use it
Why issuing takedowns in Google can be a waste of time
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Apr 9, 2018
#103 - The Death And Rebirth Of Micro - Niche Sites
The SERPs used to be chock-full of small, single topic sites. They all had bad content, even worse links and exact match domains in common. This all changed with Google’s Panda and Penguin penalties.
Lately, we’ve seen a resurgence in small, single topic sites in the SERPs.
In this week’s episode, Gael, Mark and Perrin discuss micro niche sites, their demise and their resurgence in a new, improved form.
In this episode, you will learn:
- What a micro-niche site is
- Why micro-niche sites became less successful
- How a micro-niche site can beat a big site in the SERPs
- Why site builders who hate link building might launch a micro-niche site
- Our favorite micro-niche sites
You can find the show notes for this episode here - https://www.authorityhacker.com/micro-niche-sites
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Apr 2, 2018
#102 - The Day Perrin Lost $120,000
$120,000 dollars in one day. That’s a tough loss for anyone to take.
In this week’s episode, Perrin tells the tale of how his site collapsed. Joined by Gael and Mark, Perrin also explains how he recovered, decided to go white hat and created a new, more successful site.
In this episode, you will learn:
- The importance of having people you can ask simple questions
- Focus on what’s important, don’t get sucked down the wormhole
- What is a PBN
- Why it’s important to understand risk in any business
- Why there are no shortcuts to a sustainable business
You can find the shownotes for this episode here - https://www.authorityhacker.com/perrin-origins
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Mar 26, 2018
#101 - GDPR A Lawyer’s Perspective
New data protection regulations from the EU have wide reaching implications for businesses with tough penalties for non-compliance.
There has been a lot of noise and misinformation.
In this week’s episode, Mark speaks to data protection lawyer, Suzanne Dibble, to get to the bottom of what this really means for Authority Site owners.
In this episode, you will learn:
- Who the GDPR legislation applies to
- Why you’re probably not going to get hit with a €20m fine
- What conditions give you legal grounds to store and process data
- Why you may be liable for service providers you use and how you can reduce this risk
- How GDPR impacts link building
- Simple steps you can take to move towards compliance
You can find the shownotes for this episode here - https://www.authorityhacker.com/gdprpodcast
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Mar 19, 2018
#100 - Celebrating 100 Episodes
We almost can't believe we’ve made it this far.
But we have. We’ve reached 100 episodes!
To celebrate, Gael, Perrin and I are going to take a look back at over the past 5 years at Authority Hacker to celebrate some of our biggest successes and some of our worst failures.
In this episode, you will learn:
- How and why did we start Authority Hacker
- What are our proudest achievements
- What are our biggest screw ups
- What’s in store over the short and long term
You can find the show notes for this episode here - https://www.authorityhacker.com/100
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Mar 12, 2018
#99 - How Small Sites Beat Big Sites
Are the huge media companies beginning to realize just how lucrative authority sites are? It feels like there are new authority sites launching all the time with bigger budgets than ever.
Should we be worried?
In this week’s episode, Gael, Mark and Perrin explain how you can take the big sites on at their own game and beat them.
In this episode, you will learn:
- Why smaller can afford to target the keywords that bigger sites can’t
- How having fewer categories can help us outrank higher authority sites
- Why and how you should build links to your money pages
- Why it costs big companies more to produce the same content as we produce and how we can take advantage of this
- How a site with personality can overcome a site with more resources
You can find the shownotes for this episode here - https://www.authorityhacker.com/small-sites
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Mar 5, 2018
#98 - Bad Tactics: 9 Internet Marketing Tactics We No Longer Use
Gael and Mark look back over some of the most popular internet marketing tactics that they don’t use anymore.
In the fast moving internet marketing world, tactics come and go. In this week’s episode, we look at some of the tactics that just don’t work anymore and tell you what to do instead.
In this episode, you will learn:
- Why you shouldn’t only target low competition keywords
- Why you shouldn’t be too focused on social shares
- How different types of content ranks for different types of keywords
- Where you are probably spending too much on content
- Where you are probably not spending enough on content
You can find the show notes for this episode here - https://www.authorityhacker.com/bad-tactics
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Feb 26, 2018
#97 - Should You Quit Your Job Today And Concentrate On Building Authority Sites
Mark and Perrin discuss the right time to quit your job and concentrate on internet marketing full time.
In this episode, risk taker Mark and sensible Perrin are at different ends of the spectrum. Mark believes 100% commitment will lead to better results, quicker. Whereas, Perrin believes in a more rounded approach will provide more security.
In this episode, you will learn:
- Why Perrin still works despite owning successful authority sites
- What is ‘input lag’ and how understanding it can help keep you motivated
- Why we can’t tell you how long it will be before you can quit your job
- When it doesn’t make sense to quit your job at all
- When and why real AH Pro members quit their jobs
You can find the shownotes for this episode here - https://www.authorityhacker.com/quit-your-job
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Feb 19, 2018
#96 - What Would We Do Differently? Lessons from 5 Years of Building Authority Sites
Gael and Mark delve into the last five years of Health Ambition to understand what they would do differently.
Since 2013, the strategy has been defined and refined. In this episode, Gael and Mark look at how the site was launched, what we did then and how we would do things differently if we started over today.
In this episode, you will learn:
- Why you must know how you are going to monetize your site before you get started
- How creating content hubs make link building more efficient
- Why mobile design is more important than desktop
- How link building is the secret to getting regular traffic
- Why focus is the most important ingredient in success
You can find the shownotes for this episode here - https://www.authorityhacker.com/start-over
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Feb 13, 2018
#95 - Tim Soulo From Ahrefs Spills the Beans on Their New DR Update
In this week’s podcast, Gael and Mark are joined by Tim Soulo, Head of Marketing at Ahrefs, to discuss the recent update to the DR metric within Ahrefs.
What does it mean for authority site owners and does it change the way you should think about site quality?
In this episode, you will learn:
- How domain rating is calculated
- Why you have probably been using DR the wrong way
- Why you should not use DR in isolation
- What metrics are best to use alongside DR
- Tim's number 1 tip to get more search traffic
You can find the shownotes for this episode here - https://www.authorityhacker.com/drupdate
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Jan 29, 2018
#94 - Should You Use A Fake Persona?
n this week’s podcast, Gael, Mark and Perrin take a look at personas, fake personas and branding.
Should you create a persona for your site, put your face on it or create a brand?
In this episode, you will learn:
- The ethical and legal issues involved in using a fake persona
- How a fake persona can help you relate to your audience
- How being the face of your site can make it difficult to sell
- How a fake persona can stunt the growth of your site
- How creating a brand can allow you to scale faster
- How branded sites can borrow authority from experts in the field
- What we would do if launching a new site today
You can find the shownotes for this episode here - https://www.authorityhacker.com/persona
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Jan 22, 2018
#93 - The Authority Site Model In 2018
In this week’s podcast, Gael and Mark explain the authority site model. They break down what it is and how the model needs to be updated to stay relevant in 2018.
In this episode, you will learn:
- What actually is an authority site?
- What is the attraction of an authority site?
- What types of authority sites tend to make the most money?
- What is changing in 2018
- The minimum amount you can spend to set up an authority site
You can find the shownotes for this episode here - https://www.authorityhacker.com/2018
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Dec 11, 2017
#92 – 2017: The Year In Review
In the final episode of this year, Gael and Mark look back over the past 12 months to review the performance of Authority Hacker, Health Ambition and the rest of the portfolio of sites.
Gael and Mark review traffic, revenue and dive into what has gone well and what hasn’t gone so well. They also reveal what the main goals are for 2018.
In this episode, you will learn:
- How we realized our blog content wasn’t working and what we did to change it.
- Why we care more about writing honest reviews than generating affiliate revenue.
- What happens when you allow problems to grow as the company grows.
- Why we chose to launch one new site this year instead of five.
- How we plan to up our game in 2018.
You can find the shownotes for this episode here - https://www.authorityhacker.com/2017review
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Dec 4, 2017
#91 - SEO Predictions 2018
Gael and Mark look out their crystal balls to gaze into the future of SEO.
In this week’s episode, Gael and Mark review the predictions that they made last year to see just what they got right and what they got wrong before letting us know what might (or might not) happen in the world of SEO in 2018.
In this episode, you will learn:
- Why you need to get out in front of the mobile first index.
- How you may be stuck in the past when it comes to keyword research.
- Why competition might be less intense for new sites in 2018.
- The Google product that could have rival Facebook ads.
- Why content updates could provide a better ROI than writing new posts.
- Will voice search be making purchasing decisions in 2018?
You can find the shownotes for this episode here - https://www.authorityhacker.com/seo2018
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Nov 27, 2017
#90 - Does Passive Income Exist?
In this episode, Perrin and Mark take on the four hour work week.
If it’s so easy, why doesn’t everyone do it?
Perrin and Mark explain what passive income really is and talk about why passive income doesn’t really exist in the way that you might think it does.
In this episode, you will learn:
- Why there is no such thing as 100% passive income
- Why you need to work on your business not in your business
- How to leverage your time by hiring people, creating systems or using services
- Why you have to have real passion to build a successful site rather than just not wanting to work in a cubicle
You can find the shownotes for this episode here - https://www.authorityhacker.com/passiveincome
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Nov 20, 2017
#89 – Is Your Entire SEO Strategy Based on SEO Myths?
In this episode, Gael, Mark and Perrin dive into some of the most popular and some of the craziest SEO theories to see if they have any basis in fact.
There is a lot of common wisdom in SEO but how much of it is based on fact and how much is based on rumour or bogus studies?
In this episode, you will learn:
- Why there is no point in keyword stuffing and how it could actually hurt you
- Why SERP features are not going to kill SEO
- How you can leverage your size to beat the big companies in the SERPs
- How building links is cheaper than buying links
- Why ranking first isn’t always worth the investment it take to get there
You can find the shownotes for this episode here - https://www.authorityhacker.com/seo-myths
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Nov 6, 2017
#88 - How To Increase Your Revenue Without More Traffic: Monetization Methods You Didn't Think About
Hacker blog - 37 Ways to Monetize Your Stupid Blog - https://www.authorityhacker.com/monetize-blog/.
When should you do paid reviews? Could you make more money creating info products or does your niche suit dropshipping of physical products?
In this episode, you will learn about the following monetization methods:
- Sponsored Content
- Lead Generation
- Paid Reviews
- Dropshipping
- Privately Sold Ads
- Info Products
- Courses
- Memberships
- Kindle Books
- FBA (Fulfilled by Amazon)
- SaaS (Software as a Service)
Click out the article here: https://www.authorityhacker.com/monetize-blog/
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Oct 30, 2017
#87 - We Messed Up Our Launch So You Don't Have To
In this podcast, Gael and Mark tell the story of the cursed launch and tell us what they would do differently in future launches to make sure the same issues don't happen again.
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Oct 16, 2017
#86 - Turning Paying Off Student Loans into a Million Dollar Business
In this podcast, Perrin talks to Michelle Schroeder Gardner about how she managed to turn a blog about paying off her student loans into a million dollar per year business.
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Oct 11, 2017
The ‘Not A Podcast’ Podcast #fail
The ‘Not A Podcast’ Podcast #fail by Authority Hacker
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Oct 6, 2017
Undercover Success Series #5 – How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners
In this episode, Gael, Mark and Perrin discuss their history in internet marketing and how they ditched their gray hat pasts to become multiple 6 figure authority site owners.
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Oct 5, 2017
Undercover Success Series #4 – How Josh Dunlop Turned a Hobby Into A 7 Figure Authority Site
In the fourth episode of the Undercover Success Series, Josh tells Mark the story of how he has grown a hobby into a 7 figure authority site.
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Oct 4, 2017
Undercover Success Series #3 – How Kevin Espiritu Increased Site Revenue by 400% in 12 Months
In episode three of the Undercover Success Series, Kevin Espiritu tells Gael how he grew his gardening authority site with the help of 3,000 visitors per day from Pinterest.
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Oct 3, 2017
Undercover Success Series#2 – How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months!
In this episode, Robert Botha explains to Gael how he has managed to build an $8,500 per month authority site in the space of nine months.
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Oct 2, 2017
Undercover Success Series #1 - How Mauricio Preuß Scaled Multiple 5 Figures Per Month Review Sites
In this episode, Mauricio tells us what it takes to launch three sites, in two languages, and grow them each to make five figures per month.
Mauricio tells Gael the challenges he has faced and the tactics he has used to successfully grow each of his sites.
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Sep 25, 2017
#85 – Getting Banned and Re-Instated By Amazon Associates
In this week's postcast, Mark, Perrin and Gael talk about our run-in with Amazon Associates and how Mark helped an AH Pro member get re-instated into the program after a ban.
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Sep 18, 2017
#84 - How Pinch Of Yum Use AdThrive And Sponsored Posts
Perrin is joined by Bjork Ostrom to talk about how Pinch of Yum makes over $50k per month from ads alone.
They also discuss sponsored content, including how much you can look to charge.
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Sep 11, 2017
#83 - Standard Operating Procedures
Standard Operating Procedures (SOPs) are documents that capture how an organization approaches a task or an issue. In today's episode, Mark is joined by Nigel Moore to discuss how using SOPs improved Nigel's company and allowed him to focus on high value tasks.
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Sep 4, 2017
#82 - Internet Law 101 with Richard Chapo
Privacy policies, terms of service, CAN-SPAM Act, liability insurance! There is a lot that site owners need to be aware of. In this week’s podcast, Mark and Richard Chapo discuss the legal issues that you need to take care of for your authority site.
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Aug 29, 2017
#81 - Which Page Builder Will Help Grow Your Site
Page builders make it easier for internet marketers to build sites without hiring a coder or a designer. In this week's episode, Gael and Lews look at the best page builders for authority sites.
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Aug 21, 2017
#80 - 5 Successful Affiliate Sites and What They Do Well
Gael and Perrin examine 5 successful affiliate websites. The guys go into detail to find out what lessons we can learn and how we can apply those lessons to grow our own sites.
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Aug 7, 2017
#79 - How Long Does It Take To Get Results?
We get asked it all the time - how long does it take to get results? This week, Mark and Gael break everything that influences the time it takes to get results when building an authority site.
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Jul 24, 2017
#78 - How To Bootstrap A Successful YouTube Channel With Miles Beckler
Miles Beckler joins Mark to share the story of how he managed to grow his Youtube channel to over 22k subscribers and 750k+ views within 8 months.
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Jul 17, 2017
#77 - Is Email Marketing Dying?
Is email marketing dying? Gael and Mark discuss how effective email marketing and what the alternatives are. Is email marketing still the best way to generate sales? Is building an email list your best course of action?
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Jul 10, 2017
#76 - Q2 Update: AH Pro Launch, New Sites Go Live and an Update on the State of Link Building
Gael and Mark discuss what has gone on in the business over the past 3 months. This includes a successful launch of AH Pro, getting new sites live and growing the AH writing staff.
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Jul 3, 2017
#75 - Boost Your Brand with Reddit AMAs
Mark is joined by special guest Greg Elfrink to talk through the system Empire Flippers used to get to page one of Reddit and generate over 2,000 leads. All from hosting Reddit AMAs.
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Jun 12, 2017
74 - Level Up Your Site With A Community
In today's episode, Gael and Mark discuss community building. Learn why building a community can be a huge advantage and get actionable tips on how to build one yourself.
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May 29, 2017
#73 - How To Rebrand Without Losing Traffic
In the podcast this week, Gael and Mark discuss rebranding. They talk about when and how to rebrand. There is also a step by step guide covering how to change your domain name without losing traffic.
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May 22, 2017
#72 - Why We Abandoned Our New Office After Just 6 Weeks
In this weeks podcast episode, Gael & Mark talk about their recent foray into office life. Find out why it failed. Spectacularly. You'll also learn how to manage your team remotely.
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May 15, 2017
#71 - The Big Debate: Are Content Agencies Worth It?
In this weeks podcast episode, Mark & Perrin debate the viability of using a content agency over more traditional approaches. You'll learn the key benefits of hiring an agency, why building a strong relationship is crucial for success, and how much you should really expect to be paying for content.
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May 12, 2017
Grow Your Site Series #5 - How To Crush It With Info Products
In this episode of the Grow You Site mini series, we discuss how creating your own infoproducts can drive huge sales.
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May 11, 2017
Grow Your Site Series #4 - How To Build White Hat Links At Scale
In this episode of the 'Grow Your Site' series, you'll learn how to build more links by first building robust systems and processes, and we reveal exactly how we build white hat links to multiple authority sites at scale.
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May 10, 2017
Grow Your Site Series #3 - Building A Snowball Of Traffic To Your Site
In this episode of the 'Grow Your Site' series, you'll learn about the concept of building a snowball of traffic to site, specific strategies you can use to keep people coming back, and some of the core benefits of this approach over traditional traffic generation tactics.
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May 9, 2017
Grow Your Site Series #2 - Producing And Outsourcing Content At Scale
In this episode of the "Grow Your Site' series, you'll learn why scaling great content is incredibly challenging, and exactly what it takes to really ramp up content production without having to sacrifice quality along the way.
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May 8, 2017
Grow Your Site Series #1 - Stacking Business Models For Increased Profits
In this episode of the 'Grow Your Site' series, you'll discover when (and why) it's a good idea to stack business models, some of our recommended stacks, and how to use stacking logic to get the most of out this growth strategy.
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May 1, 2017
#70 - Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl
In todays podcast episode, Perrin interviews Pinterest expert Kate Ahl on how we can leverage the social media giant to generate consistent traffic to our sites. Kate also covers different ways to monetize that traffic, as well as how to automate the whole process from start to finish.
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Apr 24, 2017
#69 - Ask Us Anything: Link Building, Content Embeds, Google FRED, And More...
In todays podcast episode, Gael & Mark host another 'Ask Us Anything" session. This week, we're answering questions on link building, content embeds, Google's FRED update, and more...
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Apr 18, 2017
#68: Our Exact, Step-By-Step Process For Hiring Talented Writers
In this weeks podcast episode, Gael & Mark share their exact, step-by-step process for hiring talented writers. You’ll learn everything from crafting the perfect job listing, filtering applicants using ‘stages’, and what you should really expect to pay for high-quality content.
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Apr 10, 2017
#67 - The Product Dilemma: Do You Charge For It, Or Give It Away?
In this weeks podcast, Gael & Mark reveal why free products can be just as valuable as paid products when it comes to growing your business, as well as when you SHOULD charge for a product instead of giving it away for free.
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Mar 27, 2017
#66 - Elevate Your Game With Mastermind Groups
In this week’s podcast episode, Gael & Mark discuss mastermind groups, including why they’re useful, whether or not you should get in involved, and how to effectively choose from the 3 main types of mastermind groups out there.
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Mar 20, 2017
#65 - Google FRED: What You Need To Know
In this weeks podcast episode, Gael & Mark take a look at the recent Google FRED update, including how it affected their sites, what may have caused it, and what you should do if you've been affected by this, or any update going forward.
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Mar 13, 2017
64 - Review Bias: Does Honesty = Sales?
In todays podcast episode, Gael & Mark look at review bias and what impact it has on your ability to make logical and justified statements about a product or service. You'll also learn about the different factors that influence review bias and how to best avoid them.
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Mar 6, 2017
#63 - 11 Things You Need To Know Before Starting IM Today
In this podcast episode, Gael & Mark share 11 key things you need to know before getting started with internet marketing. It's time to set the record straight and reveal what it really takes - both financially and mentally - if you want to be successful in this business.
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Feb 20, 2017
#62 - HUGE Amazon Associates Payout Update Incoming : What We Know & How To Prepare
in this episode, Gael & Perrin talk about the upcoming update to the amazon associates payout & how to prepare for it.
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Feb 13, 2017
#61 – Q1 Update: Behind The Scenes Of Our Multiple Online Businesses
This podcast episode is the first quarterly update for 2017 where we take you behind the scenes of our multiple online businesses. Get the lowdown on what we're doing, why we're doing it, and some very exciting things we have planned for the rest of the year.
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Feb 6, 2017
#60 - The 5 Challenges Of Scaling Your Business For Rapid Growth
Gael & Mark share the 5 biggest challenges they've faced when it comes to scaling their business. Find out what you should really be focusing on for effective and controlled growth, as well as some of the common pitfalls people fall into when trying to scale any kind of online business.
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Jan 30, 2017
#59 - Trading Tipsy Growth Hacks with Noah Kagan
If you have every been to a conference, you'll know that the real juicy info gets talked about late at night, in the bar. Today, Gael and Noah simulate such a conversation. We think you'll like this one!
Remember folks, Authority Hacker supports responsible drinking ;)
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Jan 23, 2017
58 - Hiring Superstar Apprentices For Your Business
In October last year, I met Justin and several of his apprentices at a conference in Bangkok. I was so impressed by his team that I wanted to get Justin on the podcast and pick his brains to find out how he runs his the apprentice program over at Empire Flippers.
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Jan 7, 2017
New Year Starter Series #7 - Real Life Examples of Stage 1 Authority Sites
Enough theory, it's time to get practical. Want to know what real authority sites look like? Today on the New Year Starter Series, we're doing an in-depth analysis of 3 different authority sites.
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Jan 6, 2017
New Year Starter Series #6 - Stage 1 Authority Site SEO & Link Building
If you want traffic you need to do SEO. If you do SEO, you'll need links. Today, we're showing you what you need to do to get your stage 1 authority site ranking in Google.
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Jan 5, 2017
New Year Starter Series #5 - How To Do Affiliate Marketing On Your Stage 1 Authority Site
Getting your site up and running is the easy part. The difficult part is actually making money. Today we look at monetization by affiliate marketing and how to do this on your stage 1 authority site.
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Jan 4, 2017
New Year Starter Series #4 - How To Build a Credible First Site
To build white hat links to your site, it is absolutely crucial that have a credible looking site. And you don't need to spend a lot of money to achieve that. In today's episode, we'll show you what to focus on to get your site looking legitimate and credible from day 1.
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Jan 3, 2017
New Year Starter Series #3 - Why You MUST Avoid Shiny Object Syndrome
'Shiny Object Syndrome' is the biggest killer of online businesses. Everyone succumbs to this at some point in the online marketing journey. Today, we reveal how to avoid it.
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Jan 2, 2017
New Year Starter Series #2 - Choosing Your First Niche
In today's episode, we reveal our step by step system which you can use to effectively select your first niche.
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Jan 1, 2017
New Year Starter Series #1 - How To Build a Profitable Authority Site in 2017
In the first New Year Starter episode, we reveal our authority site model for 2017 and show you how to build a profitable authority site this year.