You Are Not So Smart
158 - The AB Effect
Jul 15, 2019 · 1 hr 23 min
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So, you might think that, in general, as an idea, as a practice, the A/B test would be beloved, supported, and encouraged as a way to test out policies and practices and drugs and treatments, but new research shows that a significant portion of the public does not feel this way, enough to cause doctors and lawmakers and educators to avoid A/B testing altogether.

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