Managing Marketing
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Managing Marketing is a weekly podcast hosted by TrinityP3 founder and global CEO, Darren Woolley.Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category.Ideal for marketers, advertisers, media and commercial communications professionals.TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog.
Available episodes
Newest first
Oldest first
10 hours ago
Stephen Wright And Darren Talk About The Problems With Programmatic
Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix.
Jan 19, 2021
John Broome And Darren Talk Advertising And Marketing Last Year And Next
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success.
Jan 12, 2021
Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients
Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can find out more here. https://theagencyaccelerators.com/trinity-p3/
Dec 14, 2020
Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business
Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.
Dec 7, 2020
Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges
Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement.https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/
Nov 30, 2020
Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe
Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR and the difference between brand and corporate reputation. Plus Simone shares what it takes to make PR and Advertising to work hand in glove to deliver phenomenal results for marketers and their brands.https://www.trinityp3.com/2020/12/making-pr-advertising-work-across-the-globe/
Nov 23, 2020
Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media
Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients.https://www.trinityp3.com/2020/11/reaching-your-audience-with-precision-media/
Nov 16, 2020
James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity
James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact.AI, an artificial intelligence platform. Exact.AI is designed to connect the many diverse technology platforms media and marketing agencies work with to automate the low value work, allowing people more time to invest in generating value for their clients and the agency. In a world of increasing technology driven complexity, they are providing a technology solution to help advertisers and their agencies focus more on what drives value.https://www.trinityp3.com/2020/11/artificial-intelligence-improving-agency-productivity/
Nov 9, 2020
John Chan And Darren Chat About The Roles Of Design In Building Brands
John Chan is the Managing Directors APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference and generate sales and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the customer.https://www.trinityp3.com/2020/11/roles-of-design-in-building-brands/
Nov 2, 2020
Mike Chuter And Darren Talk Brand And Corporate Purpose
Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisation to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for customers, but every including employees, shareholders, investors, suppliers, distributor and more.https://www.trinityp3.com/2020/11/brand-and-corporate-purpose/
Oct 26, 2020
Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively.https://www.trinityp3.com/2020/10/psychology-of-brand-language/
Oct 19, 2020
Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence
Nick Cummins is Creative partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic disruption is the ideal time for agencies and marketers to be more creative in the face of uncertainty.https://www.trinityp3.com/2020/10/loss-of-creative-confidence/
Oct 12, 2020
Justin Graham And Darren Discuss Strategy And Leadership In A Crisis
Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom Bubble and everything in between. He reflects on the role of strategy and leadership at times and the importance of focusing on managing people as the core to successfully leading through these challenging times.https://www.trinityp3.com/2020/10/strategy-and-leadership-in-a-crisis/
Oct 5, 2020
Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H
Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally B2C and B2B had often quite different strategy requirements, but how marketing technology has enabled both disciplines to target, engage and build relationships, especially in B2B in a much more human to human (H2H) way. This has also changed the balance between marketing and sales in these B2B businesses with marketing not just acting as sales support but providing lead generation and relationship management as well.
Sep 28, 2020
Meg Gossert And Darren Chat About Managing An Independent Media Agency
Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many agency managers would envy.https://www.trinityp3.com/2020/10/managing-independent-media-agency/
Sep 21, 2020
Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis
Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline.https://www.trinityp3.com/2020/09/deconstructing-strategy-in-time-of-crisis/
Sep 14, 2020
Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency
Fiona Johnston is the CEO of media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, play to win, have fun, and support and grow great talent. It is a belief and purpose that has led to achieving amazing results in everything she does.https://www.trinityp3.com/2020/09/challenges-managing-modern-media-agency/
Sep 7, 2020
Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics
Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure to cutting-corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at risk.https://www.trinityp3.com/2020/09/branded-merchandise-product-safety-supply-chain-ethics/
Aug 31, 2020
Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity
Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss the way strategy and creative work hand in hand, often blurring the lines between the two to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.
Aug 24, 2020
Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising
Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry.https://www.trinityp3.com/2020/08/creativity-purpose-advertising/
Aug 17, 2020
Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing
Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SME are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM ( Virtual Marketing Manager ) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow.https://www.trinityp3.com/2020/08/hybrid-models-for-marketing/
Aug 10, 2020
Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership
Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond.
Aug 3, 2020
Rohan Robertson And Darren Chat Content Versus Advertising
Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.
Jul 27, 2020
Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience
Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity and particularly writing in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draperhttps://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/
Jul 20, 2020
Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant
Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren on his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process and the function of the pitch consultant is assisting marketers navigate the often confusing marketplace of advertising and media agencies.https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/
Jul 13, 2020
Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts
This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who have been studying the way customer-centric transformations occur within organisations both successfully and unsuccessfully. In the process they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more on this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricityhttps://www.trinityp3.com/2020/07/seven-customer-centric-shifts/
Jul 6, 2020
Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication
Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfill, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses the way the approach operates across cultures and across the world.https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/
Jun 29, 2020
Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities
Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. Jonathan believes that by thinking global and packaging production requirements marketers could see significant returns on their production investment.https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/
Jun 22, 2020
Meredith Cranmer And Darren Discuss The Power Of Experience
Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential.https://www.trinityp3.com/2020/06/managing-marketing-power-of-experience/
Jun 15, 2020
Chris Arnold And Darren Talk About Ethical Marketing
Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, business and brands and the need for consumers and society to place pressure on achieving further change.https://www.trinityp3.com/2020/06/ethical-marketing/
Jun 8, 2020
Annette Sharp And Darren Talk About Doing Business In China
Annette Sharp is the Director of China Digital, the China Visitor Experience Agency who work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food set against a traditional culture.https://www.trinityp3.com/2020/06/doing-business-in-china/
Jun 1, 2020
Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency
Chiquita King is the Managing Director and Ant Melder is new Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It is essential listening for anyone thinking about starting a new advertising agency.https://www.trinityp3.com/2020/06/motivation-behind-starting-advertising-agency/
May 25, 2020
Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good
Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. He also shares his thoughts of the state of doing good in the world region by region.https://www.trinityp3.com/2020/05/marketing-advertising-doing-good/
May 18, 2020
Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences
Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights the way content attracts and aligns these networks and shares the way that an investigative journalistic approach to insights provides exciting results.https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/
May 11, 2020
Audrey Dauvet And Darren Talk Intellectual Property and Innovation
Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the host of the podcast Brand & New for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of the non-traditional trademarks such as sound, fragrance and color and the need for careful consideration when investing in innovation.https://www.trinityp3.com/2020/05/intellectual-property-innovation/
May 4, 2020
Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media
Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career she has seen dramatic changes in the channels of journalism and the business models. But one thing that has not changed is the important role trade media play in championing the industry and also holding it accountable to be the best it can.https://www.trinityp3.com/2020/05/role-importance-of-healthy-trade-media/
Apr 27, 2020
Jane Evans And Darren Discuss Making Older Women Uninvisible
Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also her career. This is the experience of millions of women as their lives progress beyond middle age. At a time they have incredible personal confidence and experience, the world struggles to recognise the value they offer in business and to society.https://www.trinityp3.com/2020/05/making-older-women-uninvisible-in-business/
Apr 20, 2020
Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose
Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as being good for business and why some markets and some companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities can work together to create better products, bigger profits and a better world.https://www.trinityp3.com/2020/04/sustainable-brand-purpose/
Apr 13, 2020
Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising
Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person his is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To Kill Me But I Live” where people are able to share their experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault.https://www.trinityp3.com/2020/04/corporate-gas-lighting-in-advertising/
Apr 6, 2020
Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience
Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times.https://www.trinityp3.com/2020/04/covid-19-leadership-and-resilience/
Mar 30, 2020
Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation
Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches.https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/
Mar 23, 2020
Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia
Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross cultural multilingual digital marketing company. Here she talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies.https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/
Mar 16, 2020
George Hawwa And Darren Discuss Is Social Media A Technology Or A Media
George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform.https://www.trinityp3.com/2020/03/social-media-technology-or-media/
Mar 9, 2020
Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies
Raja Pradeep is the CEO of IT company AUP IT who provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet their security and risk expectations of their clients in handling data of all types.https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/
Mar 2, 2020
Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing
Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high quality content to attract and engage customers.https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/
Feb 24, 2020
Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship
Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. The challenges of measuring the value of sports and entertainment sponsorship has been a long term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience.https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/
Feb 17, 2020
Nick Hockley And Darren Talk About Marketing And Sports Sponsorship
Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day.https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/
Feb 10, 2020
Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing
Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results.https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/
Feb 3, 2020
Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics
Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/
Jan 27, 2020
Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise.https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/
Jan 20, 2020
Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it.https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/
Jan 13, 2020
Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3
To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way.https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/
Dec 16, 2019
Jared Alessandroni And Darren Discuss The Future Of the AI CMO
Jared Alessandroni is CTO of Cultural Intelligence Agency Sparks & Honey and he talks about the development of a SAAS platform to make the huge amounts of cultural data and insights they collect more accessible. But more importantly he sees the time when CMO will have an AI to process, sort, synthesise and provide a point of view to CMOs and even CEOs to inform their decision making.https://www.trinityp3.com/2020/01/the-ai-cmo/
Dec 9, 2019
Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising
Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven and James Procter is the Founder and Creative Director of data led agency One Small Step Collective and they discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connecting media and creative is data.https://www.trinityp3.com/2019/12/data-ai-informed-advertising/
Dec 2, 2019
Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Jay Henderson who is the Senior Vice President of Product Management at Acoustic (formerly Watson Customer Engagement – purchased from IBM by Centerbridge Partners, and rebranded in 2019 as Acoustic). He talks about how machine learning algorithms should be seen as working together with marketers. Offering options and solutions for marketers to assess and consider, rather than being seen as distrustful ‘black box’ of solutions running rampant by themselves.https://www.trinityp3.com/2019/12/solve-business-problems-through-ai-technology/
Nov 25, 2019
Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services
Phil Phelan is the Chief Strategy and Innovation Officer at Publicis Sapient Australia and sits down to talk about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses wanting to innovate and grow in their category. He shares the differences between product and services and the blend of the two including Financial Services, Utilities and Automobiles and the opportunities these strategies provided both customers and the organisation.https://www.trinityp3.com/2019/12/ecosystems-marketplaces-for-products-services/
Nov 18, 2019
Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media
Bobbi Mahlab is the Founder and Managing Director at Mahlab and is one of the two business executives who bought the Mentor Walks program from Asia to Australia. She discusses how the Mentor Walks program started and why they decided to bring the program home to Australia and shares some of the main issues for women working in media that have been shared during these mentor walks with a wide range of women working in the media industry.https://www.trinityp3.com/2019/11/mentor-walks-women-in-media/
Nov 11, 2019
Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Brad Bennett who is the Executive Strategy Director at MercerBell - Australia’s leading Customer Experience Agency™. Hailing from the USA, Brad talks about his tech background and how it is helping him shape customer focussed marketing solutions for the new wild west arena of Artificial Intelligence.https://www.trinityp3.com/2019/11/value-of-customer-experience-with-ai/
Nov 4, 2019
Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice
Kath Blackham is the CEO of VERSA, a digital agency specialising in voice, AR and AI and she shares the challenges facing independent digital agencies like VERSA and how she has worked to overcome these challenges to attract and retain high quality talent through interagency job swaps, international conferences and innovative working hours and conditions such as the four day week for which the agency has become well known.https://www.trinityp3.com/2019/11/challenges-opportunities-in-voice/
Oct 28, 2019
Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated
Caleb Bush is the Managing Director Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather then the things the brands communicate with them. That to build and grow brands, marketers need to ensure they are creating and managing brand experiences.https://www.trinityp3.com/2019/11/how-brands-are-experienced/
Oct 21, 2019
John James And Anton Buchner Talk About Measurable Marketing Applications Of AI
In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with John James, who is an independent strategic consultant for CxOs and Founders, focussed on growth and revenue. He talks about real life, measurable applications of artificial intelligence. Including a tool that he’s building for CMOs to help reduce complexity and improve the operational efficiency and effectiveness of marketing throughout the end to end process of the marketing funnel.https://www.trinityp3.com/2019/11/measurable-marketing-applications-artificial-intelligence/
Oct 14, 2019
Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid
Brian Wieser is the Global President of Business Intelligence at GroupM and he discusses the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. He also looks at where the growth in media spend is currently coming from and the changing face of global media.https://www.trinityp3.com/2019/10/investors-and-the-economy-stupid/
Oct 7, 2019
Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising
Adrian Jenkins is a Chartered Accountant and the Founder and Director of Financial Progression, a global specialist audit company with a focus on marketing and advertising. He talks about the difference between benchmarking and auditing and the various types of audits Financial Progression provides to their clients. He also shares his unique approach to the audit process that is winning Financial Progression and increased number of fans around the world.https://www.trinityp3.com/2019/10/audits-in-marketing-advertising/
Sep 30, 2019
Christian Bartens And Darren Talk Data, AI And Agile Business Practices
Christian Bartens is possibly best known as the Founder and CEO of Datalicious, but he is also an Investor, Advisor and a C-Level Data Analytics Expert and Entrepreneur who is using his 20 years of experience to help companies build data capabilities in-house that deliver tangible business outcomes. Here he talks about the use of data in marketing, advertising and sales and new opportunities to use data to inform and align businesses to performance.
Sep 23, 2019
Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising
Joe Pullos is the Festival Director of Spikes Asia. He talks about the importance of creativity in not just advertising and marketing, but the increasing importance of creativity in solving business problems and driving growth. He also discusses the role of Spike Asia in showcasing creative talent and ideas from the most populous region of the world - Asia.https://www.trinityp3.com/2019/10/role-of-creativity-marketing-advertising/
Sep 16, 2019
Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective
Jorg Dietzel is a Chief Brand Consultant, Lecturer at Singapore Management University and someone who has worked on both sides of the client / agency relationship. He talks about the difference between being on the agency and the advertiser side and how his time as a Senior Regional and Global Marketer has enriched his appreciation of brand and marketing.
Sep 9, 2019
Andrea Edwards And Darren Chat About The Good And The Bad Of Social Media
Andrea Edwards is The Digital Conversationalist, helping professionals and businesses tell better stories and embracing social media leadership. She talks about the power of embracing the social more than media in social media and the importance of being authentic in engaging people. But also how wrong it can go when used in a deceitful and manipulative way.https://www.trinityp3.com/2019/09/good-bad-social-media/
Sep 2, 2019
Dominic Powers And Darren Discuss Increasing Transparency In Programmatic Media
Dominic Powers is the CEO of CtrlShift a global SaaS company that is transforming audience engagement with technology, aggregation, data and insights. He talks about their Hub platform which is reducing complexity and improving the efficiency and effectiveness of programmatic media, delivering improved transparency in the process for advertisers, their agencies and publishers.https://www.trinityp3.com/2019/09/increasing-transparency-programmatic-media/
Aug 26, 2019
Hannah Gough And Darren Discuss The Challenges Of Procurement In Marketing
Hannah Gough is an MCIPS qualified Sourcing and Supplier Relationship Management Marketing specialist who discusses many of the challenges and considerations for a procurement professional working in marketing, sharing some of the hard earned lessons she has discovered along the way working in banking, booze and retail.https://www.trinityp3.com/2019/09/challenges-facing-procurement-in-marketing/
Aug 19, 2019
Steve Sheppard And Darren Discuss Communicating More Effectively In Business
Steve Sheppard is the Managing Director ANZ at Interactifs, a professional training and coaching company founded in France more than 30 years ago. He reflects on his 30 years in market research and advertising and for a communications profession we often overlook the important skills of effectively communicating in a business context and how more focus on achieving specific outcomes and communicating with intent would improve the performance of all involved.https://www.trinityp3.com/2019/08/communicating-more-effectively-in-business/
Aug 12, 2019
Jon Wild And Darren Chat About Marketing For Brands, Growth And Business
Jon Wild is the Vice President for Marketing in North America at Groupon and he discusses the lessons from his career from his time as General Manager of Brand and Advertising at Telstra through to launching and growing online platform HotelClub and now at Groupon. He shares his thoughts and experiences on marketing for brands, driving growth and delivering business objectives.https://www.trinityp3.com/2019/08/marketing-for-brands-growth-business/
Aug 5, 2019
Anita Zanesco And Darren Talk About The Current State Of Client And Agency Relationships
Anita Zanesco is a Senior Consultant at TrinityP3 and is also a highly experienced Account Management practitioner. Anita shares her thoughts on the current state of client and agency relationships discussing the good, the bad and the ugly and pointing out not just where it goes wrong but why both parties should be more open and honest in communicating their expectations and needs.https://www.trinityp3.com/2019/08/current-state-client-agency-relationships/
Jul 29, 2019
Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure
Jane Ractliffe is the Managing Directors Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses the role it plays in providing transparency to the industry and certainty to the data for marketers, agencies and investors.https://www.trinityp3.com/2019/08/value-of-measuring-media-expenditure/
Jul 22, 2019
Mark McCraith And Darren Discuss The Relationship Between Media Owners, Agencies And Advertisers
Mark McCraith is a Business Director and Head of Media at TrinityP3 Marketing Management Consultants. Here Mark talks about his experience both leading major media agencies and being a major advertiser as CMO of FCA. He reflects on the importance of building mutually respectful relationships, not just between the agency and the client or the agency and the media but also between the advertiser the the media and how this can pay dividends for all involved.https://www.trinityp3.com/2019/08/relationship-between-media-owners-agencies-advertisers/
Jul 15, 2019
Priya Patel And Darren Discuss Aligning Network Agencies To Purpose And Value
Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned their purpose to the founders original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus on balancing the core skills of strategy, creativity and account management to meet advertisers needs.https://www.trinityp3.com/2019/07/aligning-advertising-agencies-to-value/
Jul 8, 2019
Areef Vohra And Darren Talk About Out Of Home Media, Past, Present And Future
Areef Vohra is the Commercial Director at Veridooh the world-first, independent measurement and verification platform for digital out of home media. Areef reflects on the evolution of the Outdoor advertising industry from his early career in the UK to today and the impact digital technology is having on the media today and in the foreseeable future for creativity, transparency and accountability.https://www.trinityp3.com/2019/07/out-of-home-media/
Jul 1, 2019
Matt Robinson And Darren Discuss Being An Analog Agency In A Digital World
Matt Robinson is the Managing Director of AnalogFolk Sydney and here he discusses with Darren the importance of being focused on the clients’ future needs and delivering measurable value. This is not about being a digital or technology agency, but being a people first agency that uses technology to improve the analog world.https://www.trinityp3.com/2019/07/analog-agency-in-digital-world/
Jun 24, 2019
Doug Pearce And Darren Chat About The Changing World Of Media And The Growth Of China
Doug Pearce is the Non-Executive Chairman of Omnicom Media Group, Greater China. Here he discusses the changing media landscape and particularly the increased complexity of media, especially in the rapidly growing China market where he has lived since 2000. Plus he reflects on the role of media auditing and media auditors in the digital media world.https://www.trinityp3.com/2019/07/changing-world-of-media-china/
Jun 17, 2019
Simon James - Williams And Darren Chat About The Issues Facing Media Agencies
Simon James-Williams is the Managing Director of Carat ANZ and he discusses with Darren addressing the issues and challenges facing media agencies including building trust and delivering transparency, the role of Brand Safety as brand love and the move from media cost to media value. https://www.trinityp3.com/2019/06/issues-facing-media-agencies/He also shares the work Carat has produced on the trends of the Expanding Connectivity in 2019 available here. https://www.carat.com/global/en/news-views/the-year-of-expanding-connectivity-carat-ten-trends-2019/
Jun 10, 2019
Paul Fisher And Darren Discuss The Role Of E - Commerce In Marketing And Business
Paul Fisher is the Managing Director of 30 Acres and talks with Darren on the opportunities and considerations for an organisation when they are embarking on transacting with their customers through the internet and the importance of ensuring each step of the customer experience reduces the friction and pain points.https://www.trinityp3.com/2019/06/e-commerce-marketing-business/
Jun 3, 2019
John Boyle And Darren Talk About The Use Of Weasel Words In Business And Marketing
John Boyle is the Director of Mojo Logic and here he discusses with Darren some of the weasel words that have infiltrated business and marketing and how their use decreases clarity and purpose of the communication. Collaboration, authenticity and more are all discussed and he shares the steps we need to take to make our communications more focused and powerful.https://www.trinityp3.com/2019/06/weasel-words-in-business-marketing/
May 27, 2019
Simon Larcey And Darren Talk About How Programmatic Can Be Used For Good
Simon Larcey is the Managing Director at Viztrade and talks with Darren on how he has developed an end-to-end solutions for advertisers to access premium media publisher inventory through a self service programmatic solution. Viztrade is designed to provide visible programmatic trading for advertisers and a marketplace for media providers who often currently get lost or overlooked in the open digital marketplace.https://www.trinityp3.com/2019/06/how-programmatic-can-be-used-for-good/
May 20, 2019
Mark Green And Darren Chat On The Journey Building A Successful Agency In The 21st Century
Mark Green is the Chief Executive and Co-Founder of The Monkeys and the Chair of the Communications Council in Australia. He shares with Darren the 12 year journey from opening the doors of the Three Drunk Monkeys until today with the successful sale to Accenture Interactive. He talks about the challenges, the success factors and the lessons learnt along the way.https://www.trinityp3.com/2019/05/building-successful-agency-21st-century/
May 13, 2019
Damian Francis & Darren Talk About What Makes A Great Marketing Media & Advertising Event
Damian Francis is the Head of Paid Content and the Curator for Mumbrella Events discusses some of the issues and challenges with sourcing great event content and balancing the commercial realities. He shares the philosophy of Mumbrella’s proactive approach to diversity and responds to some of the general industry criticism of industry events including “the lowest circle of marketing conference hell, the industry panel”.https://www.trinityp3.com/2019/05/managing-marketing-great-advertising-like-mumbrella360/Find out more about Mumbrella360 in Sydney on June 4-6, 2019 and book your ticket here. https://mumbrella.com.au/mumbrella360 #m360
May 6, 2019
Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships
Sandra Wiles is the Head of Partnerships & Integration at The Media Store. Here Sandra discusses sponsorships as a brand and business building opportunity and the considerations and management that needs to go with taking on sponsorship opportunities to leverage and maximise the value and performance across the whole organisation and for all stakeholders involved.https://www.trinityp3.com/2019/05/importance-leveraging-optimising-sponsorships/
Apr 29, 2019
Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga who is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improve the productivity of the agency resources for the benefit of all involved.https://www.trinityp3.com/2019/05/technology-improving-media-agency-productivity/
Apr 22, 2019
Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World
Peter Applebaum is the Managing Director at Tick Yes and author of the book ‘Customer Romance, How to build your brand one customer at a time’. He chats with Darren on how direct marketing principles are more relevant today in a digital world than ever before and how the problem is that technology often stands in the way of great direct marketing strategy rather than enabling it to deliver the results marketers need.https://www.trinityp3.com/2019/05/power-direct-marketing-digital-world/
Apr 15, 2019
James Welch And Darren Discuss The State Of Agency Business Development Internationally
James Welch is a New Business Guru who has worked with and for Agencies in London, Singapore, Sydney and Dubai. Here he discusses with Darren the state of New Business and Business development across the multiple markets he has experienced and gives advice on what works and what to avoid when developing and implementing a business growth strategy in your agency.https://www.trinityp3.com/2019/04/agency-business-development/
Apr 9, 2019
Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building
Dennis Flad and Nikolas Guido are Directors of Prospire AG, a management consulting company based out of Zurich with a focus on product strategy and development for services companies across Europe. Here they discuss with Darren the importance of aligning business and marketing objectives, strategy and process to drive long term business and brand growth.https://www.trinityp3.com/2019/04/business-strategy-alignment-in-brand-building/
Apr 1, 2019
Clive Duncan And Darren Chat About Getting Value From Your TV, Film And Video Productions
Clive Duncan is a Senior Production Consultant at TrinityP3 with years of experience in the film, video and television industry. Here he shares his experience in production from all aspects and discusses the process and what is required to deliver real value on to the screen from an advertiser, agency and production house perspective and from his independent position as a production expert.https://www.trinityp3.com/2019/04/getting-value-from-your-tv-productions/
Mar 25, 2019
Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies
Andrew Little is the CEO of DDB Australia and here he discusses with Darren the changes in the Advertising landscape and the agency responses to those changes including in-housing agency services within advertiser organisations and putting media and creative back together inside the agency. He shares the way that DDB works with their clients and their media partners to provide a full service offering for advertisers.https://www.trinityp3.com/2019/04/specialist-versus-size-scale-agencies/
Mar 18, 2019
Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity
Jon Bradshaw, Director of Brand Traction returns for his second chat with Darren, this time sharing his thoughts on the essential role of strategy in a world obsessed with short term results and tactics. Plus he reflects on the role of creativity, not just in the advertising process but for strategy, new product development, innovation and business generally.https://www.trinityp3.com/2019/03/relationship-between-strategy-tactics-creativity/
Mar 11, 2019
Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching
Greg ‘Sparrow’ Graham is the Group Marketing Director for WPP AUNZ and has been a long time new business guru for GroupM agencies in Australia and the USA. Here he chats with Darren on the media agency pitch process and where agencies and clients get it right and not so right.https://www.trinityp3.com/2019/03/media-agency-pitching/
Mar 4, 2019
Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management
Steve Sinha is the Chief Operating Officer of the Australian Alliance for Data Leadership. He Steve shares his views of the role and challenges of using data to inform media, marketing and customer experience management and how the hype and reality gap exists not because of technology but the slow pace of marketing transformation.https://www.trinityp3.com/2019/03/data-in-media-marketing-cx-management/
Feb 25, 2019
Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise
Ilona Evan is a Senior Digital Consultant at TrinityP3 and she discusses the role of digital media and digital marketing and the issues and challenges it presents for marketers and advertisers. They look at the promise of digital marketing and share why much of the benefits of digital marketing have failed to materialise.https://www.trinityp3.com/2019/03/digital-marketing-not-lived-up-to-promise/
Feb 18, 2019
Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies
Virginia Hyland is founder of Hyland Media and a Board Director for the Media Federation of Australia. She talks with Darren on the state of the media relationships and the role of programmatic, the rise of the small independent agency and the management consultants and the opportunities these provide for focusing the market attention on media value.https://www.trinityp3.com/2019/03/state-of-media-for-independent-agencies/
Feb 11, 2019
Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience
Jo Gaines is the AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network and moderating a CMO panel at Ad Tech Sydney in March 2019 to discuss taking customer experience to the next level. Jo shares her view on the fact the market has reached a tipping point where many organisations are building their brands through managing customer experience enabled by technology platforms and customer data.https://www.trinityp3.com/2019/02/building-brands-through-better-customer-experience/
Feb 4, 2019
Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility
Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here Zena discusses with Darren the challenges facing organisation in adapting and responding to the complex changes within the market and they explore the opportunities provided in General Stanley McChrystal’s book Team of Teams for organisation to restructure as a way of becoming future proof.https://www.trinityp3.com/2019/02/organisational-resilience-adaptability-agility/
Jan 28, 2019
Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches
Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares with Darren her extensive agency perspective of best practice pitching, worst practice pitching and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including the role of marketers, procurement and consultants in the process.https://www.trinityp3.com/2019/02/good-bad-ugly-media-agency-pitches/
Jan 21, 2019
Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management
Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of on-line community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/