Managing Marketing

home_filledExplore shows

listSubscriptions

playlist_addQueue

addAdd by RSS Feed

Settings

Help Publisher guidelines

Send feedback

open_in_newGet the Android app open_in_newGet the iOS app

Privacy · Terms

Managing Marketing

TrinityP3

Subscribe

Visit website

https://www.trinityp3.com/managing-marketing-podcasts/

Managing Marketing

Available episodes



Newest first

Oldest first

Nick Hand And Darren Chat About The Impact Of Extended Payment Terms On Agencies

Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss this often controversial topic of payment terms. As a CPA, with more than two decades of experience managing the finances of media, creative, PR agencies and more, he shares his experience and explains the often hidden costs to agencies and their clients of long payment terms, but also some of the ways agencies can use this to their advantage.

Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation

Philip Hwang is the APAC Head of Strategy and Michael Vaudrey is the APAC Head of Transcreation at SGK, a global brand experience company. They discuss the role of transcreation globally and the complex market drivers that make transcreation an increasingly important capability for brands. They share the importance of culture in developing and maintaining collaboration between the various partners and vendors involved in marketing today and talk about what it takes to deliver against the expectations of quality, cost and time.

Matt Farrugia And Darren Discuss The Marketing War Chest

Matt Farrugia is the managing partner and co-founder of The Mutiny Group, a marketing technology company that provide brands and their organisations with a AI driven data analytics platform to analyse and inform marketing and business decisions around marketing mix modeling (MMM) and return on marketing investment (ROMI) at the speed of data. He shares his journey from avionics tech-head to direct and digital marketing to today and the importance of data at every step of the way.

Santa Claus And Darren Discuss The Marketing Of Christmas

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Santa and find out how he sees the current situation in marketing. Please note, Santa was particularly merry at the time of this recording and Santa’s opinions are his alone and delivered in the spirit of satirical frivolity. Happy holidays and Merry Christmas one and all.

Dan Ingall and David talk Independence, Retail And Resignations

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ is really like. More broadly, they also discuss the future of the industry, the effects of COVID and the response to the so-called ‘Great Resignation’.

Joe Talcott And Darren Discuss Why Marketers Need Better Briefs

Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

Matt Perfect And Darren Discuss Why Procurement Are The Marketing Good Guys

Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs.

Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing.

Nick Hand And Darren Discuss The Dysfunctional Agency Finances

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not just exist but to thrive.

Rebecca Zemunik And Darren Talk The Impact Of Digital Technology On Marketing

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers to deliver to the customer what they want, where they want it, when they want it, and at scale is the work they do at Digitas.

Paul Scott And Darren Discuss Agile Process In Marketing

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

Guy Wieynk And Darren Discuss Deploying Robot To Make Advertising

Guy Wieynk is the global CEO of digital agency, AnalogFolk and he shares his thoughts and ideas of working in digital agencies for the past three decades including AKQA, Publicis and now AnalogFolk on the opportunities for technology to be used in a positive way for marketers and their customers. This is the same philosophy that led to AnalogFolk Group developing With Robots, a platform for building with robots and automating with robots to eliminate the drudge in the advertising process and free agency people to focus more on the high value parts including problem solving and creativity.

Jodie Catalfamo, Dave Ansett And Darren Discuss Revolutionising Brand Strategy With Brandvas

Jodie Catalfamo and Dave Ansett are two of the four founders of Brandvas, a technology platform that places brand strategy and all of the elements that come from this process in the hands of agencies and their clients. Brandvas is an artificial intelligence (AI) platform that provides agencies with the ability to collaboratively develop brand strategy with their clients and others, informed with the consumer data of Roy Morgan and Australia Post. Launched this year, it gives agencies a way to put the brand strategy process back in the heart of the marketing communications process.

Jamila Rizvi And Darren Discuss The Role Of Men In Creating Gender Equality

Jamila Rizvi is the Chief Creative Officer for the Nine Network’s Future Women. She is also an author, presenter, political commentator and writes regularly for the Nine Newspapers. She shares the benefits gender equality delivers not just to women, but the organisations they work, the men they work with and society as a whole. Jamila also shares the Change Maker initiative aimed at middle management men, who are often the forgotten half of the gender equality equation. You can find out more on the Change Makers program at hppts://futurewomen.com/change-makers/

Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands

Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of One.

Gary Nissim And Darren Talk What’s Wrong With RFPs

Gary Nissim is the Managing Director of Indago Digital and the author of the guide, “How to avoid choosing the wrong digital agency in 27 steps. Gary says he’s taken the best parts (and learnt from the worst parts) of the more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal that will help find and appoint a fully aligned agency partner. He also questions how his guide stands up to the perspective of a pitch consultant and turns the conversation on the host with a surprising outcome.

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing

Katie Saunders is the GM Marketing at Simplot Australia. Katie and David discuss her strong commercial past and how that has helped her in marketing (as well as how it could help to improve marketing degrees); the power of retailers and how food retail is adapting to modern times; and the present and future food, consumer and data trends that are helping to shape Simplot’s approach to consumers both traditional and new.

Paul Scott And Darren Talk Call Centres For Customer Experience Insights

Paul Scott is an advisor and director at Digital Village, General Manager at Evergreen Digital and co-author of the book Beyond Agile - How to run smarter, faster and less wasteful projects. But it is his experience creating the Middle East's leading outsourced call centre operation and building a customer services organisation for over 200 million customers in India which informs his thoughts on developing and managing an organisation’s customer experience. He believes many marketers are overlooking one of the richest sources of customer data, their call centre.

Jordan Taylor-Bartels And Darren Chat About Data Ethics, AI And Marketing

Jordan Taylor-Bartels is the Managing Director of Magic, an agency using predictive marketing technology to empower brands to make more efficient marketing decisions and the CEO of Conumdrm. a predictive AI platform. Jordan talks about the practical and ethical challenges facing marketers in a post-cookie world and the opportunities for brands to use data to increase engagement and drive growth by being better informed and aligned to their customers needs, wants and desires.

Natalie Davey and David Chat Sports, Cars, Mining and COVID

Natalie Davey is an experienced multi-category marketer, having held leadership positions with some of Australia’s most iconic brands including Holden, NAB, Origin Energy and most recentlyCricket Australia. David and Natalie talk about the power of sports, marketing a passion brand, cricket in the pandemic, being a female in traditionally ‘male-dominated’ categories and the benefits of an extremely varied career.

Linden Deathe And Anton Buchner Discuss The (in)Equality In Australian Advertising

Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares the research she has done that reveals how sexist advertising contributes to a culture of violence against women. And how more realistic and respectful portrayals of women and girls can help bring that culture to an end. It’s time for advertising to get equal.

Dee Madigan And Darren Talk The Art Of Brand, Political And Election Advertising

Dee Madigan is the owner and Executive Creative Director of creative advertising agency Campaign Edge. She is also an author and political and social commentator, regularly appearing on the ABC’s Gruen, Channel 7’s Sunrise and many others. But her she talks about the art of political and social justice advertising, particularly in the rough and tumble environment of election campaigns. And the reciprocal lessons brand advertising and political advertising provide to make the other more effective.

Mike Morgan And Darren Chat On Ten Years Of Google SEO Updates

Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driven by Google’s desire to drive improved user experience and the impact this will have on organisations small and large.

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGO's to professional services, Emma talks about the scenario planning she conducted to manage through the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then re-openings.

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

John Vlasakakis is the Co-Founder and Head of SEO at Next & Co, a pioneering digital performance marketing agency based out of Melbourne. John talks about the value of specialist independent agencies, the huge and complex challenges facing the digital marketing industry, the question of whether or not Google’s delay to FLoC is ‘kicking the can down the road’, and the role we can all play to improve a multi-billion dollar industry, not just for the big advertisers but for the smaller players.

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....

Davina Rooney And Darren Discuss The Greening Of Australian Construction

Davina Rooney is the Chief Executive Officer of the Green Building Council of Australia and shares her experience leading the transformation of the building and construction industry in delivering long term, sustainable solutions for all Australians. Davina talks about the strategy of Rate, Advocate, Educate and Collaborate as the basis of aligning such diverse groups of stakeholders to the ultimate goal. And she highlights the importance of reframing the immediate cost into the longer-term value to achieve the desired result.

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality.

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build client trust and build agency business.

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

Lindsay Bennett is the Global Head of Marketing for DDB out of New York City. But six years earlier, she was a recent graduate and starting as a cadet journalist at industry trade media AdNews. Lindsay shares the path she has taken from those days at AdNews and her transition to the agency world, first in Corporate Comms and then as Marketing and New Business Director at DDB Group Australia and to her new role at DDB as the Global Head of Marketing. She shares the lessons she has learned transitioning from cadet journalist to global head of marketing for an agency brand she is clearly passionate about.

Nathan Hodges And Darren Talk On Account Service, Management And Leadership

Nathan Hodges is the Managing Director of TrinityP3 in Australia and New Zealand. But before this he had an extensive career in advertising and particularly in Account Management and Agency Management. He shares his view of the role of what is often mistakenly called Account Service and the importance of focusing less on the concept of service and more on the role of management and particularly leadership in times of growing complexity.

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella.

Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies

Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go above and beyond. As Kate says, the objective she has for anyone she works with is for them to scare her, in a good way. But please note, she doesn't scare easily.

Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency

Kylie Sandercock is an entrepreneur, and accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.

Tasman Murray and David Discuss Marketing Analytics

Tasman Murray is the founder and Managing Partner of Holistic Analytics. Tasman and David discuss the increasing ability of analytical modelling to refine marketing strategy, customer strategy, advertising deployment and media expenditure; the importance of developing a customer-centric analytics culture in organisations; and the contentious challenges implicit in a marketing analytics project, including trust in the analytical model, fear of what a model might reveal or determine, the need to go beyond marketing, and the role of the media agency in the process.

Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation

Renee Amor is the General Manager Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset

Belinda Noble And Darren Talk The Climate Crisis And Communications

Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda shares the inspiration and motivation for starting the group with co-founder Cally Jackson and the objectives and outcomes they are working to deliver. You can declare here at https://commsdeclare.org/declare/

Simone Allan And Darren Discuss The Power of Mentoring In Marketing

Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of mentoring to foster and encourage diversity in thought, beliefs and practices by creating sharing and inclusive communities.

Hamish Thomson And Darren Talk Advertising, Marketing and Business Management

Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President. He reflects on the challenges and opportunities presented at each stage and the important skills and capabilities he developed along the way.

Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and the benefits beyond simply cost reduction.

Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon.

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the year ahead with optimism, outlining an ambitious agenda for the organisation in the coming year both from a regulatory and educational perspective.

Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies

Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agency. He reflects on the lessons of his creative career and his social media moniker - BrandDNA

Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity.

Nick Keenan And Darren Discuss People Powered Growth

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick and I discussed this to determine if this is a tangible advantage for Starcom Australia or not.

Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify their leadership status.

Mike Wilson And Darren Talk About Creativity And Innovation In Media

Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He talks about the importance in working with great people and how to manage exceptional misfits to achieve outstanding results.

Stephen Wright And Darren Talk About The Problems With Programmatic

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix.

John Broome And Darren Talk Advertising And Marketing Last Year And Next

John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and an opportunity to reset the annual conference RESET with great success.

Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients

Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and her partner, Peter Applebaum are using this knowledge to help independent agencies grow. You can find out more here. https://theagencyaccelerators.com/trinity-p3/

Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business

Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in his life and the journey it has taken him on.

Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges

Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interesting work of Karen Nelson-Field into cross-media engagement. https://www.trinityp3.com/2020/12/smart-agency-solutions-to-media-challenges/

Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe

Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR and the difference between brand and corporate reputation. Plus Simone shares what it takes to make PR and Advertising to work hand in glove to deliver phenomenal results for marketers and their brands. https://www.trinityp3.com/2020/12/making-pr-advertising-work-across-the-globe/

Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media

Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it removes the need to join the dot and delivers smart media planning at scale for their clients. https://www.trinityp3.com/2020/11/reaching-your-audience-with-precision-media/

James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity

James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact.AI, an artificial intelligence platform. Exact.AI is designed to connect the many diverse technology platforms media and marketing agencies work with to automate the low value work, allowing people more time to invest in generating value for their clients and the agency. In a world of increasing technology driven complexity, they are providing a technology solution to help advertisers and their agencies focus more on what drives value. https://www.trinityp3.com/2020/11/artificial-intelligence-improving-agency-productivity/

John Chan And Darren Chat About The Roles Of Design In Building Brands

John Chan is the Managing Directors APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference and generate sales and ultimately customer loyalty. Brand design is more than the outward appearance, it is all about the effect and impact it has on the customer. https://www.trinityp3.com/2020/11/roles-of-design-in-building-brands/

Mike Chuter And Darren Talk Brand And Corporate Purpose

Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisation to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for customers, but every including employees, shareholders, investors, suppliers, distributor and more. https://www.trinityp3.com/2020/11/brand-and-corporate-purpose/

Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively. https://www.trinityp3.com/2020/10/psychology-of-brand-language/

Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence

Nick Cummins is Creative partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic disruption is the ideal time for agencies and marketers to be more creative in the face of uncertainty. https://www.trinityp3.com/2020/10/loss-of-creative-confidence/

Justin Graham And Darren Discuss Strategy And Leadership In A Crisis

Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom Bubble and everything in between. He reflects on the role of strategy and leadership at times and the importance of focusing on managing people as the core to successfully leading through these challenging times. https://www.trinityp3.com/2020/10/strategy-and-leadership-in-a-crisis/

Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally B2C and B2B had often quite different strategy requirements, but how marketing technology has enabled both disciplines to target, engage and build relationships, especially in B2B in a much more human to human (H2H) way. This has also changed the balance between marketing and sales in these B2B businesses with marketing not just acting as sales support but providing lead generation and relationship management as well.

Meg Gossert And Darren Chat About Managing An Independent Media Agency

Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many agency managers would envy. https://www.trinityp3.com/2020/10/managing-independent-media-agency/

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline. https://www.trinityp3.com/2020/09/deconstructing-strategy-in-time-of-crisis/

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

Fiona Johnston is the CEO of media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, play to win, have fun, and support and grow great talent. It is a belief and purpose that has led to achieving amazing results in everything she does. https://www.trinityp3.com/2020/09/challenges-managing-modern-media-agency/

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure to cutting-corners to achieve the cheapest possible outcomes, putting the brand reputation and the organisation at risk. https://www.trinityp3.com/2020/09/branded-merchandise-product-safety-supply-chain-ethics/

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss the way strategy and creative work hand in hand, often blurring the lines between the two to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importance of trust between all parties to deliver exceptional outcomes.

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights from his experience into the ways of working from various perspectives in the industry. https://www.trinityp3.com/2020/08/creativity-purpose-advertising/

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SME are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing strategy. The use of a VMM ( Virtual Marketing Manager ) has proven particularly valuable, in providing this high level of marketing management required to see these organisations grow. https://www.trinityp3.com/2020/08/hybrid-models-for-marketing/

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond.

Rohan Robertson And Darren Chat Content Versus Advertising

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and advertising and what, from his experience, makes great branded content.

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity and particularly writing in engaging the audience and the particular challenges and discipline required to write in categories that are often quite technical and regulated. He also shares how he found and embraced Twitter and can be followed at @Dr_Draper https://www.trinityp3.com/2020/07/creativity-copywriting-caring-about-your-audience/

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren on his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process and the function of the pitch consultant is assisting marketers navigate the often confusing marketplace of advertising and media agencies. https://www.trinityp3.com/2020/07/trials-of-the-pitch-consultant/

Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who have been studying the way customer-centric transformations occur within organisations both successfully and unsuccessfully. In the process they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a truly customer-centric business. You can find out more on this research and the insights here. https://info.hellostepchange.com/redefining-customer-centricity https://www.trinityp3.com/2020/07/seven-customer-centric-shifts/

Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfill, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relationships in business and in life. Clement shares the Interactif discipline and discusses the way the approach operates across cultures and across the world. https://www.trinityp3.com/2020/07/building-powerful-relationships-through-direct-respectful-communication/

Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short term narrow view of their requirements. Jonathan believes that by thinking global and packaging production requirements marketers could see significant returns on their production investment. https://www.trinityp3.com/2020/07/optimising-global-production-capabilities/

Meredith Cranmer And Darren Discuss The Power Of Experience

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. https://www.trinityp3.com/2020/06/managing-marketing-power-of-experience/

Chris Arnold And Darren Talk About Ethical Marketing

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, business and brands and the need for consumers and society to place pressure on achieving further change. https://www.trinityp3.com/2020/06/ethical-marketing/

Annette Sharp And Darren Talk About Doing Business In China

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency who work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food set against a traditional culture. https://www.trinityp3.com/2020/06/doing-business-in-china/

Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency

Chiquita King is the Managing Director and Ant Melder is new Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive and different from the rest. It is essential listening for anyone thinking about starting a new advertising agency. https://www.trinityp3.com/2020/06/motivation-behind-starting-advertising-agency/

Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. He also shares his thoughts of the state of doing good in the world region by region. https://www.trinityp3.com/2020/05/marketing-advertising-doing-good/

Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights the way content attracts and aligns these networks and shares the way that an investigative journalistic approach to insights provides exciting results. https://www.trinityp3.com/2020/05/power-of-networks-over-demographics/

Audrey Dauvet And Darren Talk Intellectual Property and Innovation

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the host of the podcast Brand & New for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of the non-traditional trademarks such as sound, fragrance and color and the need for careful consideration when investing in innovation. https://www.trinityp3.com/2020/05/intellectual-property-innovation/

Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media

Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career she has seen dramatic changes in the channels of journalism and the business models. But one thing that has not changed is the important role trade media play in championing the industry and also holding it accountable to be the best it can. https://www.trinityp3.com/2020/05/role-importance-of-healthy-trade-media/

Jane Evans And Darren Discuss Making Older Women Uninvisible

Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also her career. This is the experience of millions of women as their lives progress beyond middle age. At a time they have incredible personal confidence and experience, the world struggles to recognise the value they offer in business and to society. https://www.trinityp3.com/2020/05/making-older-women-uninvisible-in-business/

Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose

Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as being good for business and why some markets and some companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities can work together to create better products, bigger profits and a better world. https://www.trinityp3.com/2020/04/sustainable-brand-purpose/

Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising

Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person his is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To Kill Me But I Live” where people are able to share their experiences of Corporate Gaslighting to let others know they are not alone and it is not their fault. https://www.trinityp3.com/2020/04/corporate-gas-lighting-in-advertising/

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares practical approaches she had honed in her coaching practice with individuals, teams and organisations to not just cope, but thrive in these uncertain times. https://www.trinityp3.com/2020/04/covid-19-leadership-and-resilience/

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches. https://www.trinityp3.com/2020/04/challenges-of-global-marketing-implementation/

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

Ophenia Liang is the Director and Co-Founder of Digital Crew, Australia’s fasting growing multi-award winning cross cultural multilingual digital marketing company. Here she talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan and the mistakes and lessons marketers and their organisations face when expanding into overseas markets as diverse and complex as these major world economies. https://www.trinityp3.com/2020/03/cross-cultural-marketing-in-asia/

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

George Hawwa is the Growth Director of Social Media Agency Attention Experts and he shares his view on the various social media platforms of the 250 platforms currently available. He talks about the need of understanding the algorithms and the data of each platform is essential in achieving marketing success in any platform and how consistency is more important than creativity. Plus distinguishing the difference between a technology company that sells advertising or a media company based on a technology platform. https://www.trinityp3.com/2020/03/social-media-technology-or-media/

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

Raja Pradeep is the CEO of IT company AUP IT who provide CIO consultants to work with small to medium businesses to ensure governance, risk mitigation and compliance for the IT network and systems. He shares the changing role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance within the It infrastructure and how agencies can ensure they meet their security and risk expectations of their clients in handling data of all types. https://www.trinityp3.com/2020/03/it-risks-facing-advertising-agencies/

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high quality content to attract and engage customers. https://www.trinityp3.com/2020/03/great-storytelling-content-marketing/

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

Rob Mills is the Global CEO of Turnstile, his new Sports and Entertainment measurement company. If his name seems familiar, it is because he is also the Global CEO and Director of Gemba, the Sports and Entertainment Agency. This is not an accident as Rob explains. The challenges of measuring the value of sports and entertainment sponsorship has been a long term challenge based on the flawed approximation of media equivalency. But Turnstile is a comprehensive approach to valuing sponsorships based on years of experience. https://www.trinityp3.com/2020/02/assessing-measuring-value-of-sports-sponsorship/

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

Nick Hockley is the Chief Executive of the ICC T20 World Cup in Australia. He talks about the changing face of sports sponsorship and the increasing opportunities for organisations to become involved in engaging communities by going beyond naming and signage rights in their sponsorships. He highlights the insights from his involvement from the London Olympics and Paralympics in 2012, a signage and naming-right free event. And champions the opportunities of the ICC T20 World Cup, particularly the Women’s Series that culminates with the final on International Women’s Day. https://www.trinityp3.com/2020/02/marketing-and-sports-sponsorship/

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

Chris Stephenson is the head of Strategy and Planning for APAC at PHD Media and talks about the importance of defining and delivering effectiveness. He shares the paradox for marketers of the desire to be innovative and groundbreaking and at the same time delivering the results required and how the two are a balancing act that can lead to conflict. He also shares his insights into the increasing role for strategy in a world that is focusing on short term results. https://www.trinityp3.com/2020/02/innovation-effectiveness-in-marketing/

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with ethical purpose beyond simply delivering increasing shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct. https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Henry Innes who is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise. https://www.trinityp3.com/2020/01/assign-value-to-marketing-with-ai/

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

Dr. Augustine Fou is an Ad Fraud Investigator, Marketing Sciences Consulting Group. He talks about ad fraud, sharing the scope and the drivers of the problem for the advertising industry and sharing the issues that encourage the growth of ad fraud. He discusses the essential role marketers play in addressing the ad fraud problem, along with the media agencies, ad tech companies and even the private equity investors. He also offers practical solutions for reducing it. https://www.trinityp3.com/2020/01/growing-problem-ad-fraud/

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

To celebrate today’s 20th Anniversary of the company, Darren Woolley, Founder and Global CEO of TrinityP3 talks with Nathan Hodges about the founding and development of TrinityP3 from his time as Creative Director at JWT to the founding of P3 and the development and expansion of company to Asia then Europe and the USA, the name change to TrinityP3 and the lessons and challenges along the way. https://www.trinityp3.com/2020/01/twenty-year-history-of-trinityp3/

Search

Clear search

Close search

Google apps

Main menu