Oct 18, 2022
Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?”
It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong! Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure.
In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast.
We'll discuss knowing your listener, the strategic process, being innovative with formats and finding a great host. Michelle will share mistakes to avoid in development, audio trends, and why podcasts are the most exciting storytelling platform since instagram.
We'll bring in one of Ampel's clients to discuss their branded podcast, how they approached the decision to start, the ups and downs of the creative process, their feelings now it's live, what they'd do differently and what they want to do more of in the future.
MIchelle hosts the ‘Flex Your Hustle’ podcas…