Trends 2021: Predicting the Future by Design
Play • 20 min

Patrick Kalaher, VP of Sales, Marketing and Strategy at frog, knows that the future is being written everyday. Here he explains why designers are so invested in predicting the future, and what it tells us about the present. Plus, he talks frog's annual Trends report, available now. (

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent.  (

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Audio Production: Richard Canham (

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