Alexandra Kleemann is the Head of Marketing at Shpock, an online marketplace for second-hand goods. She is based in Vienna, Austria.
(16:49-17:16) “It was really successful. We saw a very good uplift in numbers. We even saw a journalist reaching out to us why we did it because they had seen our messages and they had realized that this was a big risk for us. And it actually turned out really well because I think users understand that at this point we weren’t looking out for business, we were actually looking out to make sure it was a safe experience. And I think that was really well received.”
(17:39-17:52) “After all the theoretical discussions that we had around ‘we are becoming the U.K’s must trust marketplace, how do we convince our users of that?’--this was the perfect opportunity to prove it, I would say.”
(19:18-19:32) “We even implemented new touchpoints within the product because one of the learnings that we had was that, even if you use lots of touchpoints already, there’s still people who are going to miss out on the message because users don’t always read what you send them.”