If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too.
To discuss the value of research and the methods used Ian Paget interviews Jenn and Ken Viscoky O’Grady, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University.
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Books & Resources Mentioned
Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/design-research/