How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.
In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.
Show notes can be found here: https://logogeek.uk/podcast/creating-niche-business/