The 2pt5 | Conversations Connecting Innovators
Marty Neumeier - Designer/ideas man/brand expert/teacher - about his no BS approach to ideas, the purpose and limits of business books for innovation, achieving minimalism in creating and learning from The Grateful Dead
Oct 3, 2019 · 52 min
Play episode

Marty Neumeier is an ideas man and a teacher in the best sense of the word.

He has written several books about branding, creativity and innovation which became classics in their field. Marty is full of energy and ideas, and the conviction and hope that his ideas truely add value for the readers or his course participants (he just added Masterclasses to his line of focused business books).

Marty Neumeiers's Books

Marty is no fan of business BS. He cuts straight to the point without oversimplifying things. "I have just tried to make it simple" is one of the hardest thing to do, dodging the irrelevant to focus on the important. THE BRAND GAP (2003) and ZAG (2006) come to mind instantly. The phrase “A brand isn’t what you say it is—it’s what they say it is.” is common knowledge now. In his third book, THE DESIGNFUL COMPANY, he addressed how business leaders can build a culture of nonstop innovation. One of his secrets: "If you wanna innovate, you gotta design."


In his live Masterclasses, he is bringing his teaching to a next level: the classes are for professionals that put in an effort and want to evolve their knowledge, networks and careers. Find more information and enroll for classes here.


find Marty Neumeier on


find all the links and a transcript in the show notes on The 2pt5 website


The 2pt5 - conversations connecting innovators podcast is hosted in Baden-Württemberg, Germany by Klaus Reichert.

Clear search
Close search
Google apps
Main menu