plugin.fm
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plugin.fm is a value-first podcast that aims to inspire, entertain, and educate indie developers and software product makers by diving into discussions with industry experts.
In each episode, we’ll explore their perspectives and firsthand learnings to share actionable tips and insights to help you launch and grow your software product business.
Available episodes
Newest first
Oldest first
Aug 8, 2023
From WordPress to YouTube Stardom: Jamie Marsland’s Journey of Growing an Audience and Building a Brand
Jamie Marsland is a WordPress plugin creator, educator, and YouTube star whose tutorial videos have accelerated his goal of building a brand and growing an audience.
He filled roles ranging from Managing Director to Chief Technical Officer before founding Pootlepress in 2010. Pootlepress offers various WordPress courses, one-day private website-building tutorials with Jamie himself, a blog, high-value freebies, and both free and paid plugins.
In this episode, we examine Jamie’s journey of growing a successful YouTube channel from zero to over 11k subscribers in less than three years. Jamie uploads high-quality tutorial-style videos every week that cover pressing WordPress topics ranging from AI to the block editor. To seal the deal, every YouTube tutorial is accessible free of charge. Jamie's strong online presence has secured him a seat at the WordPress expert table and helped to establish Pootlepress as one of the main players in the Gutenberg era.
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_Thanks to Jamie for joining us and providing such valuable insights into growing an audience and building a brand on YouTube. Keep your eyes (and ears) peeled for season 2, where we reveal more actionable insights from product makers and brand builders to help entrepreneurs prosper._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Aug 1, 2023
From Great Idea to Greater Brand: Hadas Golzaker on Why Product Makers Have to Keep Branding in Mind
Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design.
In 2021, Elementor underwent a major rebranding with help and direction from an external agency. Hadas played a key role in this makeover by telling the story of the company to direct and shape its identity. Elementor’s unique visual assets — which range from pink with complementary pastels to playful images and illustrations — have made it an instantly recognizable brand in the digital space.
In this episode, we take a look at why products need branding, and why product makers — including technical founders, entrepreneurs, or bootstrappers — shouldn’t overlook or underestimate its power in shaping a company’s future. To this end, Hadas shares her experiences and observations with us — from the early stages of a product idea, through to market fit, launch, and growth.
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_Thanks to Hadas for joining us and providing such valuable insights into why product makers have to keep branding in mind. Join us next week with Jamie Marsland to chat about growing an audience and building a brand with YouTube._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jul 25, 2023
Techies Need Marketers: Devin Walker and Matt Cromwell on the Power of Partnerships to Build Successful Startups
Software product builder Devin Walker and marketing and entrepreneurship expert Matt Cromwell are co-founders of GiveWP, a platform that helps non-profits and individuals collect donations from their websites. They're also an example of when tech-oriented and marketing-savvy partnerships lead to hugely successful startups.
Struggling with the challenges of growing GiveWP by himself, Devin realized it was time to bring a partner on board. By combining Matt's marketing and business acumen with Devin's tech know-how, the company has raised over $250,000,000 in donations since 2015. Matt and Devin recently passed GiveWP into the safe hands of hosting company Liquid Web, where they both serve as general managers of multiple product brands.
Entrepreneurs are often faced with the dilemma of whether forging a partnership is the best move for their business. In this episode, Matt and Devin discuss how effective partnerships between technical founders and marketers can fast-track the process of growing successful startups.
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_Thanks to Devin and Matt for joining us and providing such valuable insights into partnerships. Join us next week with Hadas Golzaker to chat about why product makers have to keep branding in mind._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jul 18, 2023
Talk the Talk: How Solopreneurs Can Leverage Podcasting for Brand Building and Business Growth
Matt Medeiros is a well-known figure in the WordPress world and has distinguished himself as a news podcaster, evangelist, and plugin creator. He co-founded his agency Slocum Studio with his father in 2010 and went on to establish himself as a WordPress authority through The Matt Report, a podcast where he interviews consultants, bootstrappers, and business owners.
Since stepping into WordPress, Matt has filled many roles. He continues to create plugins for Slocum Studios, and was an account executive for Pagely and recently stepped out of his role as Director of Podcaster Success and General Manager at Castos. Matt's also a regular podcast host on Southcoast.fm, and covers weekly WordPress news on The WP Minute podcast. In February, Matt joined Rocketgenius - the company behind Gravity Forms - as a WordPress Community Evangelist
In this episode, Matt discusses how other entrepreneurs can leverage his podcasting practices and strategies to drive brand building and create a persona.
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_Thanks to Matt for joining us and providing such valuable insights into brand building. Join us next week with Devin Walker and Matt Cromwell to chat about the power of partnerships to build successful startups._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jul 11, 2023
Miriam Schwab on Partnerships and the Power of Collaboration for Success
Miriam Schwab is the Head of WordPress Relations at Elementor and co-founder and former CEO of Strattic. She has an impressive — and extensive — track record and boasts nearly twenty years of experience in the WordPress ecosystem.
In 2006, Miriam founded illuminea and served as CEO for 13 years. She also steered the company through an acquisition that saw it growing into one of Israel's leading WordPress development agencies. On top of heading up a company, she's been the lead organizer for WordCamp Israel five times and has shared her knowledge and experiences at multiple WordCamps.
In 2018, she co-founded Strattic, an end-to-end static and headless hosting and deployment platform for WordPress websites, which was acquired by Elementor in June 2022. The process further solidified Miriam's experience of joining forces. In this episode, we explore Miriam's in-depth understanding of strategic alliances and working with competitors to drive business success for entrepreneurs.
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_Thanks to Miriam for joining us and providing such valuable insights into partnerships. Join us next week with Matt Medeiros to chat about how solopreneurs can leverage podcasting for brand building and business growth._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jul 4, 2023
Launching Big & Holding Strong 🚀 Practices & Strategies to Successfully Launch Products With Vito Peleg
Vito Peleg's journey has been pretty remarkable. From his roots as a touring musician, he transitioned to a freelance developer and soon stepped into the shoes of agency owner and CEO/founder. Much of his success can be attributed to his experience in product market research, marketing, design, and making them work together seamlessly to launch products (and launch them big).
Vito's flagship projects include Atarim — a collaboration platform that provides a seamless workflow experience between agencies/businesses and their clients — and Bertha.ai, the world's first AI-based writing assistant for WordPress.
In 2019, Vito and his team launched WP Feedback and earned $100k in revenue in the first thirty days. From there, they rode the waves of growth and reconfigured WP Feedback into Atarim. In this episode, we investigate Vito's strategy for success by unpacking how to build a solid foundation from which to launch a product — from establishing product-market fit to figuring out marketing and growth tactics.
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_Thanks to Vito for joining us and providing such valuable insights into product launches. Join us next week with Miriam Schwab to chat about partnerships and the power of collaboration for success._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jun 27, 2023
Diversify or Die? How to Take On Multiple Product Verticals as a Solopreneur (and Win)
Solopreneur Patrick Posner's success proves that diversification is an effective tactic to gain more customers and generate more sales. Hailing from Berlin, Germany, he's built an impressively successful one-man business by diversifying his product portfolio to accelerate both audience and business growth.
His current catalog comprises six offerings, including static website generation, content protection, QR code creation, age verification, and document library security. Patrick is also the brains behind Simply Static — his flagship product — which is credited as the most popular static site generator for WordPress, boasting 40,000 active installs and over 500,000 downloads.
It comes as no surprise that he's an authority on static WordPress, and he regularly publishes tutorials about WooCommerce, WordPress, and his own plugins. In this episode, Patrick shares actionable tips and tactics to help ambitious solopreneurs juggle multiple products to expand their portfolios.
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_Thanks to Patrick for joining us and providing such valuable insights into how solopreneurs can juggle multiple products to grow their portfolios. Join us next week with Vito Peleg to chat about building a solid foundation from which to launch a product successfully._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm __to check out previous episodes._
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Jun 20, 2023
Double Dependency, Doubled Risk: Building a WooCommerce Extensions Business With Beka Rice
Beka Rice is the former Head of Product at SkyVerge and has been the Senior Director of Product Management at GoDaddy since 2020. She stepped into her new role after GoDaddy acquired SkyVerge and harnessed her experience to lead product initiatives in WooCommerce.
The topic of this episode: As the WP market matures, we are witnessing sub-ecosystems form and evolve around mega-popular plugins like WooCommerce and Elementor. These market leaders have millions of active installs, offering lucrative opportunities for makers to build add-on businesses that extend these solutions. But many overlook the fact that extending these juggernauts generates double dependency, which comes with benefits, but also more risks.
Beka shares her story and learnings building SkyVerge, a mega-successful eCommerce business on top of WooCommerce and Shopify, and discusses the pros and cons of creating a WooCommerce extensions business.
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_Thanks to Beka for joining us and providing such valuable insights into product development and eCommerce. Join us next week with super-experienced developer and six-product-solopreneur Patrick Posner to find out how to grow your portfolio as a one-man show._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jun 13, 2023
How Technical Founders Can Build Thriving and Fruitful Company Cultures in Remote Organizations
James Laws is a non-technical co-founder of Ninja Forms, which has proven itself as one of the most successful WordPress form plugins on the market. In addition to this, he founded his company Saturday Drive as a single office business in 2014, and — in less than a decade — grew it into a multi-million dollar operation with 20+ team members distributed across the globe.
But James’s expertise stretches well beyond being a successful entrepreneur in the WordPress ecosystem. Over the past several years, his passion for teaching, public speaking, and workplace dynamics led him to create a weekly podcast, blog, and newsletter where he provides leadership advice to promote culture-building.
In this episode, we’ll dive into the practices James has used to -funder of for businesses and their employees. But more specifically, we’re going to look at how technical founders and entrepreneurs with remote companies can create company culture that ensures their employees are empowered to perform at the very best of their abilities.
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_Thanks to James for joining us and providing such valuable insights into remote culture building. Join us next week with Matt Medeiros to learn how entrepreneurs and SMBs can leverage podcasting for brand building and business growth._
_plugin.fm is brought to you by __Freemius__, your all-in-one eCommerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head over to __plugin.fm__ to check out previous episodes._
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Jun 6, 2023
Growth Hacking on a Budget: Rob Hope on Stretching Limited Resources for Maximum Growth
Rob Hope is an experienced web designer and developer whose celebration of design minimalism, One Page Love, ultimately helped him transition from freelance gigs to working on his side projects full-time. Since then, he’s launched a podcast, created a super-successful eBook, and used Love Curated to compile tons of inspiring references and resources for designers and creatives.
As a South African solopreneur, he’s no stranger to making the most of limited resources. In this episode, he shares clever growth hacking tips and marketing tips that’ll stretch your budget further and help you launch and distribute products successfully. Specifically, we dive into the ideation and execution of his Hot Tips Twitter Drip Feed — which ultimately saw his eBook launch to big success — and how experimenting and (sometimes) failing in public can lead to bigger and better things.
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Jun 6, 2023
Collaboration Unleashed: Exploring the Impact of Mastermind Groups with Katie Keith
Katie Keith is the CEO and co-founder of Barn2 Plugins, a small but powerful WordPress and WooCommerce plugin company that she runs from Majorca, Spain, with her husband, Andy. Thanks to her entrepreneurial journey of running a successful company remotely, she is highly regarded as an authority in business development and marketing.
Instrumental to Katie’s success is the fact that she’s been part of a mastermind group for more than four years. Mastermind groups are peer-to-peer collectives where members pool their experience and advice to help each other solve problems and overcome obstacles.
In this episode, we’ll look at mastermind group benefits in light of how Katie’s group has helped her solve entrepreneurial challenges and impacted her personal and business growth. We’ll also discuss how you can set out to find the right members for your mastermind group, establish an effective structure, and make sure that everyone’s committed to providing value.
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Jun 5, 2023
plugin.fm Intro
Mission Statement
plugin.fm is a business and product-marketing-oriented podcast that strives to inspire, entertain, and educate entrepreneurs, indie-developers, and “lifestyle” software product makers.
Structure
In every episode, we’ll dive into a single topic by interviewing inspiring entrepreneurs and product people who will share their perspectives, story, and learnings based on their firsthand experience.
Season I
In season one, we’ll cover topics like growth hacking, launching a product, how to build an audience, mastermind groups, leadership, branding and many more — all to help you launch and grow your software product business.
Schedule
If you want to get notified about new episodes, subscribe via your favorite podcasting platform. The 1st episode is going live on June 6th, and a new episode is coming every Tuesday. So plug in, and see you soon!
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