Kris Heineman grew up wanting to be a professional snowboarder, and found his way into media, producing and directing TV shows. His passions collided at AMI Active Lifestyle Group, where he served as the Senior Audience Development Director. Today, Heineman is driving storytelling and engagement as the Chief Digital Officer at AC Business Media, a leading B2B media company.
In this episode of #Storyteller, Kris talks about what makes B2B storytelling unique, and shares his secret sauce to their simulcast strategy. Plus, how his most recent storytelling idea was inspired by TMZ!