Mcallaster Miller went from growing up playing ice hockey, to becoming the first digital hire ever made by the Colorado Eagles. As the Digital Media Manager for the minor league hockey team, Miller has been building the team’s community-first brand.
“Businesses to businesses, fans to fans, players to fans, we want to be that central hub of connectivity for Colorado,” said Miller. “We want people to come here and connect with our players. We want them to connect with each other. We want them to connect with our local businesses.”
On this episode of #Storyteller, Mcallaster takes us inside the team’s strategy to build a strong identity, creative ideas to drive revenue, plus the award-winning campaign that helped his digital team bring home some hardware.