Matt Arden, Head of Content and Media at NBA 2K League
Play • 26 min

Matt Arden is the Head of Content and Media at NBA 2K League. He and his team have always been leaders in innovation and as our world went virtual amid the global pandemic, they were quick to pivot and among the first to get live sports back on air.

Matt joins us on this episode of #Storyteller to share their strategy for producing content for an audience at home, what’s worked, and what he’s learned.

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