True Underdog
True Underdog
Dec 31, 2020
#55: Write Your Own Story with Tucker Max
Play • 41 min

Today on the show we’re talking with Tucker Max, founder and former CEO of Scribe Media. We discuss the importance of believing in the skills that you have, and knowing how to use them effectively. We talk about how Tucker was fired from his family business when his dad valued loyalty over good work.

Writing a book is not an easy thing to do, especially when you’re someone who is busy and don’t have a lot of time to work on it. That’s where Scribe Media comes into play, they help identify what the book will be about, and how to get it written with the least friction. Scribe has 3 questions you need to answer to create a great book: ‘What do you want?’, ‘Who are you trying to serve?’, and ‘What do you have to say that matters to those people?’.

Authenticity is hard to come by, and when employees, investors, or co-workers see that you are being honest and forward with them, that incurs a lot of respect. Tune in to hear how Tucker Max turned authenticity into success!


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Mentioned in the Episode:

Tucker’s Website -

Scribe Media -

Tucker’s Twitter -

Tucker’s Facebook -


1:22 - Most Egotistical in High School

3:11 - Seeing the Flaws in Yourself

5:02 - Getting the Attention of MTV

8:35 - Fired From the Family Business

11:20 - Firing Yourself

16:04 - Recognizing When to Bring Someone Else on

18:19 - One Simple Question

22:31 - Discovering Your Learning Style

26:46 - Following Authenticity

27:31 - Steps for a Successful Book

32:15 - Business Through Covid

34:02 - Scribe Holiday Parties

36:56 - Be Clear With Your Company Culture

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