True Underdog
True Underdog
Jan 14, 2021
#57: Find Your ‘What’ with Steve Olsher
Play • 50 min

Today on the show we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Steve was an early adopter of podcasting, starting his first show back in 2009. Steve has created several multi-million dollar businesses in his life and he’s the New York Times Bestselling author of, What is Your What?

Steve and Jayson talk about using the 3 pieces of the puzzle to figure out what you can pursue, and how; we talk about figuring out what conversation you most want to be a part of, and we discuss how the only way to fail in life is by not trying.

Jayson and Steve also touch on jiu-jitsu and how the sport of mixed martial arts has evolved over the years.




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Mentioned in the Episode:


Podcast Magazine:

Steve’s Book, What is Your What:

Steve’s Website:

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1:33 - Childhood Impact on Becoming an Entrepreneur

3:51 - Being Pushed Into Succeeding

6:19 - Letting the What Find You

10:26 - Magician in Enrolling People

11:47 - What Inspired Steve to Continue Podcasting

14:05 - Creating the Podcast Magazine

20:23 - Marketing Your Show on Podcast Magazine

24:30 - Staff at Podcast Magazine

26:55 - Virtual New Media Summit

30:03 - Overcoming Adversity

35:48 - What is Steve’s What?

39:17 - Jiu-Jitsu

43:50 - Evolution of UFC

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