True Underdog
True Underdog
Aug 12, 2021
#86: Amplify Your Success with Ryan Serhant
Play • 29 min

Born in Houston, Texas in 1984, Serhant was raised in Topsfield, Massachusetts, on the North Shore of Massachusetts, where he attended the Pingree School. He spent most of his summers with his family in Steamboat Springs, Colorado, where he pursued his interest in theatre and arts, attending Perry-Mansfield Performing Arts School & Camp. Ryan Serhant moved to New York City when he was 22, hoping to launch a career on Broadway. When that dream didn’t pan out, he found a different route into show business—as a real estate agent.

Serhant has appeared on CNN, CNBC, FOX, NBC, ABC, and CBS. He has been quoted in The New York Times, The Wall Street Journal, Wall Street Journal China and Forbes. 

Since his debut on Million Dollar Listing, Serhant has also appeared on Inside Amy Schumer, and in 2014, Serhant made his film debut, co-starring in Noah Baumbach's 2014 film, While We're Young. In 2017, Serhant produced and launched the Bravo television show “Sell It Like Serhant”, a spin-off of MDLNY in which he coaches under-performing salespeople, helping them improve their sales skills. 

He eventually started his own real estate firm on September 15, 2020, SERHANT!

The Serhant Team consists of more than 60 experienced agents and marketing support staff and has sold over $1.6B worth of real estate in the last two years alone. 

The Serhant Team New Development group is also a prominent force in new construction sales, with more than $16B and 50 projects across Manhattan, Brooklyn, Long Island City, Miami, and Los Angeles to its name. 

In 2018, Ryan started his own entertainment and media company, Serhant Media Group (SMG), as an in-house marketing arm to both his real estate and television endeavours. 

Their first project was the launch of Ryan’s VLOG on YouTube, which now has over 300,000 subscribers and has become an integral marketing tool for Ryan’s listings. 

The firm has quickly grown into one of the most active real estate companies in the United States, using its large social media exposure of over 3.6 million followers to sell properties such as the $33 million Penthouse at ARTE Surfside in Miami and 809 Madison Avenue in New York for $69 million.





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  • How to Sell More, Earn More, and Become the Ultimate Sales Machine 
  • Big Money Energy: How to rule at work, dominate at life, and make millions
  • Transform People Into Clients: Sales Hooks from Sell It Like Serhant with Exclusive Audio Content
  • Let Your Inner Freak Flag Fly: Sales Hooks from Sell It Like Serhant.
  • Product Knowledge = Power: Sales Hooks from Sell It Like Serhant. 





01:41 - Ryan's Journey to success. 

06:40 - Mindset of an Entrepreneur. 

08:26 - Mindset of Winning over Money. 

09:48 - Ryan's Work Ethic. 

13:05 - Ryan's Core Values. 

17:30 - Ryan's Sales Coaching. 

20:35 - Balancing Work Life and Personal Life. 

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