The importance of protein in our diets is hardly breaking news; demand for high-protein diets is increasing globally.
When you combine the developing world’s desire to replace staple grains — that have dominated their diets for centuries — with increasing amounts of animal-based protein, with the over-consumption of meat and protein in the developed world, alongside a growing desire in multiple corners of the world to eat fewer animal-based products, there’s clear pressure on the globe’s protein supply.
In this episode, I speak to Sara Eckhouse and Victor Friedberg from FoodShot Global, an investment platform focused on Moonshots for Food. Precision Protein is their new focus area.
They always have a unique take on issues and their view on the protein debate is certainly refreshing and a break from the simplistic meat vs plants take that many have entered into in recent years.
So I hope you enjoy!