The Long Game
Allie Decker, David Ly Khim, Alex Birkett
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
Available episodes
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2 days ago
Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness
In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite.
They discuss the importance of in-person interactions and the difference between offsite work and day-to-day work. They also talk about the balance between personal and professional content on social media. Additionally, they discuss the benefits of making decisions before the offsite, setting ambitious goals, embodying discipline over motivation, being honest and selfish in their work, and the importance of operating with integrity and self-awareness.
They also touch on conducting a SWOT analysis and prioritizing strengths. The episode concludes with a discussion on checking the business model and ending the episode.
Topics
* The balance between personal and professional content on social media
* Making decisions and concrete steps before the offsite
* Setting ambitious goals and learning from them
* The importance of discipline over motivation
* Balancing personal and professional content on social media
* The importance of honest advice
* SWOT analysis and its role in business planning
* The importance of agreements and addressing business threats
* Adapting business strategy and revisiting strengths and weaknesses
* The importance of diagnosing business models
Show Links
* Connect with David Khim on LinkedIn and Twitter
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Allie Decker on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
_What is Kitchen Side?_
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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4 days ago
From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy
In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity.
Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN and the Wall Street Guru by Bloomberg and his work has been featured in the Wall Street Journal, TedX, Barrons, Time Magazine, and Quartz.
Khe also delved into introspection, questioning narratives, and the impact of coaching and emphasized the importance of self-reflection, personal freedom, and exploring deeper emotions.
Topics
* Rad Reads and Living an Examined Life
* Understanding business games
* The tension of breaking societal narratives
* The discomfort of pain-based marketing in self-improvement content
* Authenticity and the "Oprah for Millennials" Label
* The power of luck and good timing
* The four quadrants of work
* Reframing tasks as dollar values
* The game of real human connection
* Questioning societal narratives
* The Pivotal Moment and Trade-Off
* The psychology of freedom
* Uncovering inner thoughts and feelings
* Carrying grief and its impact on actions
* The fallacy of the grass always being greener
Show Links
* Visit RadReads and listen to their podcast
* Connect with Khe Hy on LinkedIn and Twitter
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Learn from Khe Hy
* Supercharge Your Productivity Course
* The magic of doing $10,000 per hour work
* The $645,099 business pivot
* Book: When Things Fall Apart
* The Work of Your Life | Khe Hy | #88 Reboot Podcast
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 22, 2023
Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing
In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format.
Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, and measure their audio and video content.
She also touched on the challenges of measuring the value of podcasting and the future adoption of podcasts by B2B brands. Lindsay emphasized the human need for connection and the importance of leveraging conversations to create a unique bond between the listener and the brand. Lindsay believed that brands that prioritize human connection and use technology to enhance it will ultimately succeed
Topics
* The push and pull of satisfying market demand
* The evolution of B2B content marketing
* The value of conversation and human connection in podcasting
* The importance of evergreen content
* The need for long-term commitment to podcasting
* The value of podcasting in B2B marketing
* Changing the marketing playbook
* The importance of human involvement in content creation
* The shift from growth at all costs to pragmatic action
* The importance of relationships and creativity
* Staying sharp through conversations and self-care
Show Links
* Visit Casted
* Connect with Lindsay Tjepkema on LinkedIn
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 20, 2023
Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually)
In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem.
The conversation then shifts to the importance of backlinks in SEO and the need to play the long game and talk about the effectiveness of gated content in B2B marketing and the use of quizzes as a conversion strategy.
The concept of "eating from a smaller plate" is introduced, highlighting the benefits of setting constraints in business strategies. The episode concludes with a discussion on prioritization, productivity, and the value of constraints in achieving focused actions.
Topics
* Morality and Integrity of the Approach
* Misunderstanding of Effective SEO Strategy
* Content Velocity vs. Backlinks
* The Effectiveness of Turning Content into PDFs
* Misalignment of Search Intent and Qualified Leads
* Value of Gated Content and Types Worth Investing in
* The Importance of Audience Growth vs. Conversion Strategy
* Using Mental Models to Improve Profitability
* The Benefits of Constraints in Business
* Creativity and Results with Limited Resources
Show Links
* Connect with David Khim on LinkedIn and Twitter
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Allie Decker on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
_What is Kitchen Side?_
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 15, 2023
Automating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden Becker
In this episode, Braden Becker, the SEO Lead at Faire, an online marketplace for local retailers discussed Faire's SEO strategy, including programmatic SEO and automating workflows. He talked about the challenges of implementing SEO in the B2B marketplace and controlling consumer traffic.
Braden shares insights on building relationships between brands and retailers, balancing high search volume keywords, and using softer signals to assess traffic quality. He emphasized the need for collaboration, experimentation, and prioritization in technical SEO and the importance of buy-in and communication in an SEO program.
This episode is packed with valuable insights and practical tips that can help you navigate the complex world of SEO.
Topics
* The potential of automated monitoring in SEO
* Building relationships between brands and retailers
* SEO and content strategy for a B2B company
* Controlling consumer traffic in a marketplace
* Growing SEO Channel
* Search Volume Pipeline
* Buy-in and its importance
* Nurturing buy-in and collaboration
* The Role of Technical SEO
* Balancing Curiosity and Priorities
Show Links
* Visit Faire
* Connect with Braden Becker on LinkedIn
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 13, 2023
Kitchen Side: Surround Sound SEO & Optimizing for Generative Answers
This episode of Kitchen Side discussed various topics related to content marketing, sales enablement, and surround sound SEO. Omniscient Digital founders, Alex Birkett, David Khim, and Allie Decker explore the challenges and misconceptions surrounding sales enablement content, emphasizing the importance of addressing specific pain points and showcasing thought leadership.
They also delve into reducing the perception of risk in B2B buying decisions and the type of content that supports the sales process. They touch on trust symbols, surround sound strategy in SEO, and tactics for getting featured on editorial pages and review sites. The episode concludes with a discussion on post-purchase rationalization and finding enjoyment in the daily grind of work.
Topics
* Sales enablement content and its effectiveness.
* Creating valuable content for sales teams
* Reducing risk in B2B decisions
* Understanding Consumer Decision-Making
* Generative Search and Influencing Decisions
* The editorial pages and leveraging listicles
* Surround sound strategy and leveraging powerful domains
* Post-purchase rationalization
* Magnitude of trust in recommendations
* The grind and work ethic
Show Links
* Connect with David Khim on LinkedIn and Twitter
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Allie Decker on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
_What is Kitchen Side?_
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 8, 2023
Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers
In this Kitchen Side episode, discussed a range of topics including their recent hiring process, remote work, and the importance of being analytical in content and SEO fields.
Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim shared insights into their hiring process, emphasizing the skills and traits they look for in candidates, and also discussed the challenges of remote work and the value of face-to-face communication.
This episode highlights the importance of thoroughness, self-awareness, and alignment with company values in the hiring process and also the need for curiosity, analytical skills, and the ability to ask thoughtful questions.
Topics
* Remote work etiquette
* The value of in-person interaction
* Filtering out candidates based on attention to detail
* Filtering candidates in the hiring process
* Assessing self-awareness and drive in candidates
* The importance of independent thinking and setting strategy
* Structured thinking and clear justifications
* Curiosity and asking the right questions
* The role of analytics in SEO and content strategy
* The unique combination of skills at Omniscient Digita
* The importance of hearing from people in the weeds
Show Links
* Connect with David Khim on LinkedIn and Twitter
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Allie Decker on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
_What is Kitchen Side?_
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 6, 2023
Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers
In this episode, Sophia Solanki, the founder of Narrato, an AI content creation and collaboration platform discussed the evolution of content marketing and the role of generative AI tools in enhancing effectiveness and efficiency.
Sophia emphasized the importance of human input and the need for marketing teams to focus on high-value content while using AI for less valuable tasks and also explored the use cases of AI in marketing, such as repurposing content, and the importance of understanding the target audience.
Our conversation with Sophia Solanki was insightful and enlightening. It sheds light on the evolving landscape of content marketing and the role of AI in shaping its future. As we continue to explore these topics, it's clear that the success of content marketing lies in having a solid strategy and understanding the target audience, rather than relying solely on tools.
Topics
* The Shift Towards Leaner Marketing Teams
* The Trend Toward Quality Content
* Repurposing Content with AI
* Building a Successful Content Strategy
* AI as a Marketer
* The Impact of AI Tools on Time to Market
* The Challenges and Strategies for Staying Focused in a Competitive Industry
* Building a Business with No Single Recipe
* Being Open to Experimentation in Product Building
Show Links
* Visit Narrato
* Connect with Sophia Solanki on LinkedIn and Twitter
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Sep 1, 2023
Brand Building in E-commerce vs SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy
In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.
She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa's journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I believe we can all learn from.
Topics
* Transition to Brand and Marketing Leadership
* The Weird Marketer
* Measuring Brand Efforts
* Marketing Strategies: Brand vs. Revenue Focus
* Building a B2B Brand in Today's World
* Content Marketing as a Revenue Driver
* Building an Adaptable Marketing Team Culture
* Notification Fatigue and the Need to Take a Break
* The Power of Being Authentic and True to Oneself
Show Links
* Visit stay.ai
* Connect with Alexa Kilroy on LinkedIn and Twitter
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Aug 30, 2023
Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan
In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics.
Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets.
Topics
* The Hype Cycle of Generative AI
* Taking on More Responsibility Beyond Content
* Differentiating in a Crowded Space
* Performance-Driven Approach to Content
* Testing and Validating Content with AI
* The Future of Marketing
* The Necessity of Context in AI-Generated Content
* Expanding Skill Sets and Collaboration in Marketing
* Marketing to Different Audiences
* Balancing Parenthood and Leadership
* Start Marketing Early
Show Links
* Visit Anyword
* Connect with Suzanne Kagan on LinkedIn
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
playlist_add
Aug 25, 2023
Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat
In this episode, we interviewed Sandy Mangat, Head of Marketing at Pocus, a revenue data platform. We discussed Sandy's background in product marketing, her journey into the role, and her transition to Pocus.
The conversation then shifts to the concept of product-led sales and the limitations of product-led growth. Sandy emphasized the role of humans in maximizing the value of the product and discussed the creation of a community and AMA series by Pocus.
Sandy shared her insights on transitioning from brand and category creation to pipeline generation and the importance of having mentors and advisors in her career.
Topics
* The Shift in Positioning to Meet the Market
* Learning Product Marketing through Guidance
* The Power of Naming and Branding
* Creating a Cult Following for Pocus
* Creating a Community for Go-to-Market Leaders
* Shifting Positioning to Revenue Data Platform
* Transitioning to Revenue Focus
* Learning from Startup Experience
* The Importance of Mentors and Advisors
Show Links
* Visit Pocus
* Connect with Sandy Mangat on LinkedIn and Twitter
* Connect with David Khim on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Aug 23, 2023
Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise
Welcome to another insightful episode of the "Kitchen Side" series of the Long Game. Today, we delve into a thought-provoking discussion with Alex Birkett, Allie Decker, and David Ly Khim, the co-founders of Omniscient Digital. We explore various topics related to the marketing industry, with a particular focus on the role of storytelling in content marketing.
They debate its significance, application in different contexts and its purpose in content marketing and touch on other topics such as CEO focus areas, hard truths in the SaaS industry, the importance of honesty and validation in marketing, the fear of failure, and taking risks, creating a culture that embraces failure, SEO tips, and the importance of understanding the reader's perspective in content creation.
Listen and learn insights that will help you navigate the ever-changing landscape of digital marketing.
Topics
* The Role of Storytelling in Content Marketing
* Debunking the Myth of Marketing as Storytelling
* Using Personal Anecdotes in Content
* Debating the Role of Storytelling in Marketing
* Defining A Players
* Building Systems and Redundancy
* The importance of Taking Risks and Embracing Failure
* Encouraging Openness Around Failure in Organizations
* Balancing SEO and User Experience
* The Challenge of Noise and Distractions in the Industry
Show Links
* Connect with David Khim on LinkedIn and Twitter
* Connect with Alex Birkett on LinkedIn and Twitter
* Connect with Allie Decker on LinkedIn and Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Aug 18, 2023
Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube
Kyle Denhoff, the Director of New Media at HubSpot, discussed the concept of every company being a media company and whether it applies to all businesses, and the challenges of applying traditional marketing strategies to new channels like podcasts and YouTube.
He also touched on the potential for partnerships in the creator economy and the effectiveness of using video content for B2B brands and emphasize the importance of finding unique niches, providing value, and leveraging partnerships in the media space.
This episode also talked about measurement and attribution for media properties and the importance of finding the right mix of strategies for a brand or marketer.
Topics
* The Shift in Marketing Strategy
* The Role of Media in Marketing
* Driving Demand through YouTube
* Struggling with Diversification
* Long-Term Commitment
* The Creator Economy and Monetization Opportunities
* The Potential for Growth in the Creator Economy
* Productivity Hack
* Belief abou…
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Aug 16, 2023
Hypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity Nguyen
In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership.
She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment.
The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Trinity encourages a more creative and friendly approach to B2B marketing and shares UserGems' current focus on lead generation and building trust through social proof.
Topics
* Deciding Priorities as the First Business Hire
* Alignment Across Functions
* Efficient Growth and the End of Spray and Pray
* Content Syndication a…
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Aug 11, 2023
Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah
In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting.
Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life.
Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace.
Topics
* The Approach to Joining New Companies
* The importance of clear communication and building partnerships
* The concept of community
* Creating a hybrid community
* The shift towards smaller, more intimate events…
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Aug 9, 2023
Building a Content and SEO Strategy for a PLG Company with Kirsty Finlayson
In this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience.
Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model.
She also shares her experience building the marketing function at Chameleon, making website optimizations through experiments, and the unique features and integrations offered by Chameleon's platform.
Topics
* The team structure
* Transitioning from SEO-focused content to problem-solving content
* Culture of no more fluff in content
* The role of content in product-led growth
* The importance of foundational boring basic things
* Optimizing and personalizing website content
* The website experiment
* The benchmark report
* Abstracting away features
* The trust thing and being…
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Aug 4, 2023
Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"
In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas.
They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. They also discuss the misconception that companies need to create viral and entertaining content to succeed in marketing, emphasizing the importance of mastering the basics and creating quality content that is relevant and helpful to the target audience.
They also touch on the subjective nature of content quality and the importance of subject matter expertise and tone of voice in content creation. The conversation concludes with a discussion about different types of marketers and their characteristics.
Topics
* The concept of content quality
* The tendency to chase after new ideas in marke…
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Aug 2, 2023
Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education
In this episode, we are joined by Lani Assaf, a startup marketer and marketing lead at Maven. We delve into various topics including user psychology, behavioral design, marketing, learning, and education. Lani shares her background as a dancer and how it influences her approach to marketing.
Lani emphasizes the importance of understanding the customer's journey and motivations, and they explore the impact of cohort-based courses versus self-guided courses on completion rates and also touch on the role of storytelling in marketing and the importance of setting goals and accountability in the learning process.
The conversation concludes with insights on prioritization, low-hanging fruit in marketing, and Lani's career choices.
Topics
* The Definition of Lifecycle Marketing
* The Foundational Layer of Lifecycle Marketing
* The Power of Cohort-Based Courses
* The Effectiveness of Active Learning
* Just-in-Time Learning vs. Aspirational Learning
* Imposing Accountability and…
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Jul 28, 2023
Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads
In this podcast episode of Kitchen Side, Alex Birkett, Allie Decker, and David Khim, founders of Omniscient Digital discuss various topics related to marketing.
They start by exploring the idea that creating demand is not always effective for startups and small businesses, and it's often better to meet people where they are and provide solutions to existing problems. They also touch on the concept of creating a new category or terminology to differentiate a product or service.
The conversation then shifts to the importance of understanding the dichotomy between creating demand and capturing demand, and the challenges of reaching customers at different stages of awareness. They discuss the role of educational content, the effectiveness of different marketing tactics, and the challenges of building a strong brand in the B2B landscape.
Topics
* Creating Demand vs. Capturing Demand
* Creating New Problems and Demand
* Educational Content in B2B Marketing
* The Importance of a C…
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Jul 26, 2023
Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
In this podcast episode, Mariya Delano, founder of Kalyna Marketing, a marketing agency for B2B technical brands, discussed the evolving nature of the internet and how platforms like Twitter, Mastodon, and LinkedIn are changing and also explored the influence of AI on content and communities, specifically focusing on marketers and their approach to content distribution and personal brand building.
The conversation touches on alternative platforms, data security concerns, and the potential fragmentation of the internet. We also discussed the stages of platform development and the importance of finding meaning and purpose in work.
Topics
* The Changing Nature of the Internet
* The Birth of a New Internet
* The return of niche spaces
* The appeal of decentralized platforms
* The lack of new voices and opportunities on Threads
* Stage progression of platforms
* Content distribution strategies
* The "So What" Framework
* Writing for a Skeptical Reader
* Finding joy an…
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Jul 21, 2023
Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai
In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it.
Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies.
The episode concludes with a discussion on thought leadership and the evolving role of a content marketer.
Topics
* The Evolution of Content Marketing
* Content Overload and Credibility Concerns
* Building a Media Company as a B2B Marketing Team
* Streamline Processes for Efficiency
* Building Content Strategy from Scratch
* Thought Leadership vs. SEO Content
* Building a Clear Conten…
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Jul 19, 2023
Building a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaS
In this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company.
He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates itself in a competitive market.
He also discusses their marketing strategy, including content marketing and conversion tactics. Peter emphasizes the importance of data-driven decision-making and the potential for algorithms to assist in analyzing and interpreting data.
Topics
* Data-driven Decision-Making
* Forecasting and Seasonality
* The Marketing Side and Content Strategy
* Using Podcasts for Marketing
* The Differentiation Challenge
* Unique Value for Marketing Agencies
* Building a Software Company with Discipline
* Operational Cadence and Management Culture
* Focus o…
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Jul 14, 2023
Kitchen Side: SEO Chad and the Benefits of Being Basic
In this episode of Kitchen Side, Alex Birkett, Allie Decker, David Ly Khim, and together with our managing editor Samuel Lund, discuss the importance of not taking everything at face value and going back to basics.
They also delve into the importance of quality in content and how it can be subjective and variable depending on the audience. They discuss the use of process maps as a tool for understanding how work gets done and improving efficiency. And they offer insights into human behavior and motivation, emphasizing the need to look beyond surface-level trends and focus on tried and true methods.
Overall, this episode provides valuable lessons on leadership, communication, and maintaining expected standards and pace.
Topics
* The Shortcomings of Following Influencers
* The Value of Email Lists
* The Importance of Email Marketing
* Process Mapping
* Mapping a Process
* Hard Truths of Leadership
* Leadership Communication
* Hypocrisy in Leadership
Show Links
* C…
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Jul 12, 2023
Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool
Are you struggling to make your content marketing strategy stand out in a crowded market?
In this episode, we are joined by Gregory Ciotti, Director of Content & SEO at Kapwing. He discussed the most effective ways to approach content marketing in today's landscape and the intertwining of SEO and brand building for smaller companies and startups, the evolution of content marketing, and the shift towards creators and video.
The most valuable lesson from this episode is the importance of using video to make content more personal and to help people get to know the person behind the advice and tactics.
Overall, the speakers emphasize the importance of aligning with a company's beliefs and values when working in marketing, as well as pushing oneself outside of their comfort zone to try new things.
Topics
* The importance of video in mobile search
* Video as a Complement to Other Programs
* Brand Building and Attribution
* Nuanced Take on SEO
* Using AI to Speed Up Content Pro…
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Jul 7, 2023
Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
Do you ever feel like you're not good enough for your job? You're not alone.
In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months.
This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics.
Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. I…
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Jul 5, 2023
Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work
Have you ever struggled with creating quality content in a saturated market?
In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing.
She discussed her experience in creating a content series for operational leaders and the challenges she faced in standing out. Branca talked about the importance of remote team building and emphasized the need to take baby steps and stay true to their brand and values.
Overall, this conversation highlights the importance of creating meaningful content and building strong relationships with audiences in order to succeed in today's competitive business landscape.
Tune in to learn more about the most valuable lessons from this podcast!
Topics
* Consideration of Starting a Podcast
* Creating Quality Content
* Different Approaches to Marketing
* Archetypical Approaches to Pr…
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Jun 30, 2023
Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang
It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.
In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.
Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable for progress and adjustments made to the plan, you can build trust and get buy-in from your team.
Topics
* Building a Marketing Team
* Prioritizing Marketing Focus
* Marketing Strategies That Worked
* Principles of Prioritization
* Learning from Mistakes in Building a Marketing Function
* Tactical Communication Strategies
* Previous Experience and Hiring
* Filtering for…
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Jun 28, 2023
From Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa Wallace
Are you struggling with managing compensation and workforce processes in your business? You're not alone. As Lisa Wallace, co-founder of Assemble, a compensation management platform, notes in this episode, many large organizations struggle with this challenge. But the good news is that there are solutions out there.
Lisa believes that pay transparency is here to stay and that companies will need to manage it, along with paid data reporting. She emphasizes that pay transparency is a continuum and that companies fall somewhere between minimal compliance and full transparency, depending on their culture and program maturity.
Overall, this episode highlights the importance of fair compensation management in businesses and how it can lead to positive impacts on business efficiency.
If you want to learn more about compensation management and how it can benefit your business, be sure to listen to this episode of The Long Game.
Topics
* The Pain of Compensation Management
* The Challe…
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Jun 23, 2023
Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution
Are you ready to dive into the world of marketing and advertising?
In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry.
Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algorithmic advertising. But now, with the focus back on finding the right specialized experts for the job, Chris and his team are revolutionizing the industry with their flexible work engagements, lightning-fast hiring process, and access to pre-vetted specialists with mad skills in all kinds of marketing channels.
So, let's dive in and learned something new in this episode.
Topics
* The Rise of Digital Marketing
* Resistance to digital advancements
* AI Advancements and Job Changes
* The line between distraction and innovation
* Challenges of Creating Differentiated Content
* The…
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Jun 21, 2023
Kitchen Side: Spryng Conference Recap, AI, Kid's Table Stuff
In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss their experiences with conferences and events, emphasizing the importance of creating events that facilitate meaningful interactions and discussions.
They also touch on topics such as the use of AI in content creation, programmatic SEO, and the personalization paradox in conversion rate optimization. They share their positive experiences at the Spryng conference hosted by Winter, where they enjoyed the format of smaller group discussions and gained new perspectives on content marketing. They also discuss the potential of AI technology and the importance of testing and verifying its recommendations.
Overall, this episode is packed with insights and tips for creating meaningful events and using AI technology effectively.
Topics:
* Different Approaches to Conferences
* Using AI for Content Creation
* Quality vs Substance in Content Creation
* Short-term Effectiveness of Gray Hat Techniques…
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Jun 16, 2023
Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth
Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home?
In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese to help 20-somethings in b2b tech navigate their personal and professional lives.
Alex and Bridget reflect on their early twenties and ambitious mindsets but acknowledge the importance of balance as they have progressed in their careers. They emphasize the value of structure, setting expectations, and planning ahead. They also discuss the challenges of working remotely and the need to consciously take breaks and rest in order to be more productive.
They also touch on the importance of company culture and ask tough questions during job interviews to determine if it aligns with the candidate's needs. They suggest that interviews should be a two-way street, with the candidate also interviewi…
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Jun 14, 2023
AI Hype and Opportunity, Building Consumer Experiences into a B2B Product, and How Incentive Systems Inform Everything with Jon Reilly, Co-Founder & COO of Akkio
In this podcast episode, we are joined by Jonathon Reilly, the co-founder and COO of Akkio, who focuses on driving the company’s mission of making it incredibly easy for people who work with data to leverage AI.
Jon discussed the importance of user experience design in building a successful product. He explained that his motivation for creating Akkio came from his frustration with the difficulty of extracting value from data in various businesses. To ensure that Akkio is a user-friendly tool, Jon and his team strive to create a B2C quality experience in a B2B application.
He emphasizes the importance of setting ambitious goals and thinking big when starting a company. Jon also discusses the challenges of natural language processing as well as the impact of AI on businesses. He shares his unconventional opinions on risk and experience in business and offers valuable advice for new parents.
Overall, this episode is packed with valuable insights and advice for anyone interested in en…
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Jun 9, 2023
Product-Led Sales, Product Validation, and Unintentional Category Creation with Alexa Grabell, CEO of Pocus
As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated.
In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there.
Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers. Alexa’s passion for PLS began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.
Alexa also shared her experience as a first-time founder and how she has learned to delegate tasks to her team members. She emphasized the importance of hiring the right people and putting them in the right positions to do their best work.
Overall, Alexa's journey highlights the importance of flexibility, adaptability, and a willingness to learn and evolve. By prioritizing your team, setting goa…
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Jun 7, 2023
Building Partner Programs and The Value of Being a Generalist with Barrett King
Partnerships can make or break a business.
In this episode, we are joined by Barrett King, currently the Senior Manager-Global Go-to-Market Strategy, Partner Ecosystem at HubSpot. He is a highly motivated and results-driven professional with over 10 years of experience in building partnerships and executing go-to-market strategies for SaaS companies. He is skilled in identifying and cultivating new business opportunities, driving revenue growth, and establishing successful sales channels.
Barrett emphasized the importance of studying partners and their impact on the customer experience and using that data to measure success. He discussed the importance of partnerships in business and how they can benefit both parties involved and also shared their advice for anyone who is hesitant to ask for help or feedback, encouraging people to just go ahead and ask, as most people are willing to help and share their knowledge.
If you want to learn more about the importance of partnerships in bus…
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Jun 2, 2023
How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme
Have you ever felt lost in your career, unsure of what direction to take or what goals to pursue?
You're not alone.
In this podcast episode, David Fallarme discussed various topics related to marketing and leadership. They talk about their personal brand pillars, which include addressing the lack of leadership in startup execution and the need for resources for first-time marketing managers. They also discuss the challenges of becoming a good manager and the lack of resources available for first-time marketing managers.
David Fallarme suggests that individuals should focus on one or two games that align with their values and strengths, rather than trying to play all of them. This approach allows you to structure your career in a way that is meaningful and fulfilling, while also maximizing your potential for success.
The conversation covers a range of interesting topics related to marketing and leadership, including the importance of constraints in startup execution, the Ideal Custo…
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May 31, 2023
Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer
Are you looking for some valuable insights on marketing and community building?
In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals.
Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capital, an early-stage B2B fund, and also writes MKT1 Newsletter, and teaches Marketing Leadership courses.
With her background in marketing, Emily shares insights on marketing strategies for startups. She also discussed her experience in marketing and community building, sharing tips on setting goals and testing new strategies. She stressed the need for a targeted approach to marketing and the importance of understanding the audience's behavior and pain points.
The conversation also discusses the importance of understanding the audience, market, and product and setting impact-focused goals r…
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May 26, 2023
Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society
The marketing world is being impacted by AI advancements and the upcoming Google Search Generative Experience (SGE), prompting discussions on how to prepare and adapt without relying on speculative predictions. The rise of generalists in the business world may be a result of the increasing complexity and interconnectedness of technology and marketing.
In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss the possible effects of AI on marketing. The conversation highlighted the importance of not relying on speculative predictions, but rather focusing on tangible plans and strategies to stay ahead of the curve.
The conversation recognized the importance of staying informed about AI advancements and their potential impact on the marketing world. They emphasized the need to adapt and update strategies as technology progresses, in order to remain competitive and effective in the industry.
They also explore the impact of the Internet and technology on soci…
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May 24, 2023
Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth
In this episode, we are joined by Corey Haines, the founder of Swipe Files and cofounder of SwipeWell. He shares their journey toward entrepreneurship, including the challenges they faced and how they found their passion in the world of tech and marketing.
Corey Haines has been the head of marketing at companies like Baremetrics and SavvyCal as well as consulting with dozens of startups. He's currently writing a book on SaaS marketing called "Founding Marketing" that will be released in 2024.
He also discussed the importance of having a media personality within a company's senior leadership team, treating content like a product, and building individual thought leaders.
The conversation provides insights into the world of programmatic SEO and its potential challenges and opportunities for building a successful SaaS company. They discuss their approach to time management, content creation, and programmatic SEO, as well as the importance of treating content like a product and marketing…
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May 19, 2023
AI Hype and Normalization, How to Actually Use Generative AI Tools, and the Magic of Content Marketing with Ben Pines, Director of Content at Wordtune
Have you ever wondered about the impact of AI on content creation and marketing?
This podcast episode features an interview with Ben Pines, Director of Content at Wordtune, discussing generative AI, SEO, content creation, and the changing landscape of search behavior.
Ben Pines is a seasoned content marketing expert with over 15 years of experience in the field.
Ben's most notable role was as the Head of Content at Elementor, a popular website builder for WordPress. During his time there, he was responsible for creating and managing the company's content strategy, which helped grow their user base and establish Elementor as a leading player in the website builder market.
Currently, Ben is the Director of Content at Wordtune, an AI-powered writing tool that helps users improve their writing skills. In this role, he is responsible for overseeing the company's content marketing efforts and ensuring that their messaging resonates with their target audience.
Ben is also a frequent spea…
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May 17, 2023
A Live Fireside Chat with Jay Acunzo
Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just about coming up with new ways of doing things; it's about using those new approaches to solve problems or make improvements to current processes.
In this episode, host of the Long Game podcast Alex Birkett together with Jay Acunzo discuss the benefits of having a content calendar and a self-renewing system to prevent writer's block and improve creativity.
Jay Acunzo who is a powerful voice in the marketing industry and an evangelist for creativity, helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google…
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May 12, 2023
The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)
The content marketing industry is growing at a rapid rate, and it's not hard to see why. People are more connected than ever before, and they are using technology to stay informed, entertained, and engaged. In the near future, the world of content marketing is going to be very different. The rise of AI will have a huge impact on how we create, distribute, and consume content, and it's important for marketers to understand how they can adapt their strategies to fit this new era.
In this episode, the podcast host of the Long Game Podcast, Alex Birkett, is joined by Ali Orlando, Devin Bramhall, and Anum Hussain to discuss the current landscape of content marketing and where it's headed. They emphasize the importance of adapting strategies to fit specific industries and audiences, building a strong foundation before trying out new content marketing tactics and understanding audience needs. They also discuss the potential of AI in content marketing, with some seeing it as an opportunity ra…
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May 10, 2023
Building Growth Strategy at the Executive Level and Learnings from Running Growth at Disney and Live with David Mausolf
In this episode, our co-founder, David Khim had the pleasure of interviewing David Mausolf, co-founder of Apex Growth. We covered a range of topics, including David's business trip to San Francisco, the importance of in-person meetings for building relationships, and potential topics to discuss on the podcast. We also delved into David's journey to building Apex Growth and the key milestones that got him there.
David shared how he got into marketing despite originally wanting to become a data scientist. He eventually heard about Lyft and decided to join the company, despite warnings from his mentors and parents. David's best friend ended up working at Uber, and they found themselves competing head-to-head with each other. David describes his time at Lyft as a "crazy experience" that taught him to be scrappy and get the job done, even if it wasn't in his job description. He eventually left Lyft and worked at Fox and Disney before realizing he was repeating the same pattern of joining a…
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May 5, 2023
Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)
Welcome to another brand new episode of the Long Game Podcast. In this episode, we dive into the world of content quality and the processes involved in ensuring it. Alex Birkett and Margaret Jones share their insights on the topic, providing valuable tips and tricks for maintaining consistency and improving the overall quality of content produced.
Margaret suggests using checklists for different formats and areas of quality, such as brand voice and style guide, as well as regularly workshopping published content. This approach can help to maintain consistency and improve the overall quality of the content produced. She also shares their experience at a previous company where they aimed to produce the best content ever published on a topic. They used specific guidelines to achieve this goal, which resulted in high-quality content. However, they also acknowledge the potential for over-engineering processes and the importance of allowing for creativity.
The conversation also touches on…
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May 3, 2023
Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste
A marketing strategy is a plan for how you'll market your product. It includes the target audience, goals, and tactics you'll use to reach those goals. Marketing strategy is important because it helps you think about the place of your product or service in the market. Marketing strategy helps you consider how to position your brand and how customers will perceive it. It also helps you think about your ideal customer and how to reach them.
In this amazing episode, the three co-founders of Be Omniscient, Allie Decker, David Khim, and Alex Birkett, share some powerful insights on how important marketing strategies are important, especially when they are done with the right strategy and in the right way. These three expert marketing strategists also shed more light on their thoughts on why the right content marketing will lead to the success of your company. Listen carefully as this episode will expound more on the right content marketing strategies and how to implement them in your compa…
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Apr 28, 2023
Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty
As a business owner, you're probably juggling many things at any given moment. You're trying to keep up with the latest trends in your industry, keep your customers happy, and ensure that everyone on your team has what they need to do their job well.
But too often, these tasks are competing for your attention and are all important. You can't afford to let any one of these things fall through the cracks. But if you want to succeed, you need to remember that there's always more work to do. That means ensuring you're not just doing what needs to be done today; you're also thinking about how your business will grow tomorrow.
Case studies are focused on one specific client or customer. They explain how your company helped them reach their goals and how that has impacted their overall success as an organization or individual. If you want more clients but don't know where to start, then case studies are the perfect place for you! They show potential customers exactly what they'll get if the…
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Apr 26, 2023
Experimenting with Pricing and Packaging and the Journey from Product Manager to CEO with Patrick Despres-Gallagher
In today's rapidly evolving digital landscape, software companies are constantly innovating and delivering new products and services to meet the ever-changing demands of customers. While product development and sales are important aspects of any software company, billing and revenue management are equally critical to success. Without an effective billing system in place, software companies risk losing revenue, failing to recognize revenue accurately, and experiencing inefficiencies in their financial processes.
In this episode, Patrick Despres-Gallagher talks about the importance of having a well-established billing in the growth of a software company. He discusses the controversial topic of buying versus building a billing system.
Company founders and top management personnel all agree that building a billing system is expensive as it involves hiring senior expert engineers. It also takes a lot of time before the newly built billing system starts functioning fully without constant b…
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Apr 21, 2023
Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth
There are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels.
Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to only share unique quality content on the social media platform in order to gain loyal followers.
The episode also discusses the effectiveness of traditional sales funnels for B2B companies with centralized buyers. It acknowledges that while some companies may still find success with traditional funnels, more and more people are becoming familiar with evaluating software on their own.
Natalie Marcotullio is a highly experienced Head of Growth at Navattic, a cutting-edge technology company that empowers go-to-market teams to instantly create interactive product demos. With years of experience…
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Apr 19, 2023
Going Up Against PowerPoint and Google Slides, How to Give Powerful Presentations, and Why Product-Market Fit is Overrated with Sarah Kiefer, CMO of Pitch
The purpose of a presentation is typically to convey information, ideas, or perspectives to an audience, and the better the presentation, the more effective it is likely to be in achieving its objectives. A great presentation is one that engages the audience, holds their attention, and effectively communicates the intended message.
In this new episode, we are joined by Sarah Kiefer, a marketing guru and currently serving as the Chief Marketing Officer at Pitch. Sarah discusses the essence of good presentation across various uses, including at the startup level and in well-established companies. She also discusses the factors contributing to a great presentation, including the quality of the content, the clarity and coherence of the delivery, the visual aids used to support the presentation, and how Pitch simplified all these factors for the users.
Sarah Kiefer is a sales and marketing specialist with more than 10 years of experience. She has previously served as the Global Director,…
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Apr 14, 2023
Growing Superhuman with Love-First Word of Mouth and Marketing During a Recession
In today's hyper-connected world, businesses are in constant competition to stand out and attract new customers. In order to achieve this, companies have to offer a unique and exceptional experience to their customers. This is where customer experience (CX) comes into play. A good CX can make all the difference in creating a loyal customer base and increasing sales.
Tune into this conversation to learn more about customer experience and its importance in the growth of the company.
In this new episode, our Co-founder, David Khim, is joined by Gaurav Vohra, a Growth & Analytics Leader, Startup Advisor, and Founding Team Member at Superhuman. He has previously worked at Oliver Wyman as the Lab Associate and before that, he had served the same company for more than three years in various capacities. He has also worked as a Sales Analyst at Red Gate Software Company. Apart from serving as the Head of Product Growth at Superhuman, Gaurav offers consulting services to other companies on a c…
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Apr 12, 2023
Building ABM Orchestrations and Marketing Teams from Scratch with Brandon Redlinger
In today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments?
Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previously worked as the Senior Director of Product Marketing at revenue.io and also as the Head of Demand Gen at Demandbase.
In today’s new episode, we are joined by Brandon Redlinger to discuss in depth the differences, similarities, and reliance of ABM and Demand Gen in relation to their impact on the company. The episode further explores emerging marketing techniques such as the use…
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Apr 7, 2023
Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts
Podcasting has become an increasingly popular medium for people and companies to share their thoughts, ideas, and stories with a global audience. With the rise of platforms like Spotify, Apple Podcasts, and Google Podcasts, it has become easier than ever to create and distribute your own podcast. However, producing a podcast that is engaging, informative, and professionally crafted requires more than just recording your voice and hitting the upload button.
In this brand new episode, we are joined by our Growth Content Marketer, Karissa Barcelo, to discuss in length and depth, the process of podcast production. Throughout the episode, Karissa shares invaluable lessons on how to identify a suitable guest, prepare for the podcast interview, and the process of publishing the episode.
Whether you're a seasoned podcaster or just starting out, this guide will provide you with the tools and tips you need to produce high-quality podcasts that keep your audience coming back for more.
Topics…
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Apr 5, 2023
AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper
AI is no longer as futuristic as it used to be, it is now real and the major buzzword in the marketing industry. AI is constantly used to generate content of many forms, including social media posts, emails, articles, and artistic images. It is therefore no doubt that AI content generators cannot be ignored anymore.
In this episode, Allie Decker is joined by Krista Doyle of Jasper to discuss the usage and implications of AI content generators. As a constant user of Jasper AI tool, Krista shares her experience and how best to utilize the new technology. She further discusses the google ranking implications of publishing AI content, and how to avoid such consequences.
Krista Doyle is a talented writer and content creator, known for her dynamic and engaging work across various mediums. She is currently a content strategist at Jasper.ai, a leading provider of AI-powered customer service solutions.
With years of experience in the content creation industry, Krista has established herself…
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Mar 31, 2023
Building and Scaling OpenPhone from Scratch and Leveling Up as a Leader with Daryna Kulya
Building a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company.
Our today’s guest is Daryna Kulya, an expert in product management and creation of products from scratch to full-fledged capacity. She shares her experience on how she started a company in a complex industry, managed to secure funding, and build proper marketing avenues for it. Tune into this episode to learn more about Daryna’s experience.
Topics
* Value of getting out of the Comfort Zone
* Role of consultancy experience in shaping a career
* Building a VOIP Product
* Differentiating from Competitors
* Leveraging the strength of the community on social media
* Relationships with Social Media Community Owners
*…
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Mar 29, 2023
Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)
Proper leadership skills are pivotal in the growth of the company and the accomplishment of any set goals. While there are many leadership styles often highlighted on numerous web pages, few are backed by factual information and real-time data.
This episode seeks to understand the underlying unconventional, yet proven leadership thoughts that can spearhead the growth of a company. Our guest today is Benyamin Elias, an experienced marketing professional with a passion for helping businesses grow and succeed. Currently serving as the Vice President of Marketing at Podia, a leading online platform for creators, Benyamin is responsible for overseeing the company's marketing strategy and execution.
Benyamin's expertise spans a range of marketing disciplines, including branding, content marketing, social media, email marketing, and digital advertising. He has a proven track record of success in developing and executing marketing campaigns that deliver results.
Throughout the episode, Beny…
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Mar 24, 2023
Big Bets in B2B Marketing, Leveling Up the Content Profession, and Building a Marketing Team During the Pandemic with Joei Chan
Throughout the history of modern civilization, marketing has consistently proven to be a critical pillar in the growth of any successful business. The emergence of digital marketing, in particular, has led to a proliferation of new marketing ideas and strategies.
This episode focuses on the need for a diversified, strong marketing portfolio to improve brand awareness and increase company leads. Our distinguished guest for today is Joei Chan, the Director of Brand and Marketing at 360Learning. She will share her journey in the content creation and marketing field, as well as the invaluable lessons she has acquired along the way.
Joei Chan is a highly accomplished marketing professional with a wealth of experience in developing and executing successful branding and content strategies. As the Director of Brand and Content at 360Learning, Joei is responsible for leading the company's marketing efforts, with a focus on driving growth and increasing brand awareness.
Joei Chan further disc…
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Mar 22, 2023
From Content Manager to CEO, The Future of AI and Content, and How Content Marketers Need to Evolve with Devin Bramhall
Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top position
Devin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston.
In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes.
If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoy
Topics
* Life-Changing Car…
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Mar 17, 2023
Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing
Although content creation and content marketing may be defined differently, they both have the same ultimate goal- to drive traffic and conversion. In this episode, the three co-founders of Omniscient Digital, Allie Decker, David Khim, and Alex Birkett, come together to discuss the ideal ways of content creation and marketing.
As experts in content creation and marketing, the trio share invaluable information and thoughts on the use of internal company influences as opposed to the conventional hiring of external ones. Allie, David, and Alex also weigh into the controversial debate on the impact of content marketers in companies.
This discussion offers insightful information that will propel personal and company growth in content creation. Grab your drink as you enjoy the episode.
Topics
* The Creation of Internal Content Marketers
* Individuals Vs the Company
* Using AI Tools for Content Creation
* Can AI Beat Human Writers?
* The Vanity Content Measuring Metrics
* The…
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Mar 15, 2023
Why the Best Marketers are B2B Marketers, Getting Creative with B2B Marketing, and the Changing Game of Ecommerce with Kris Mobayeni
In today's fast-paced business world, companies must constantly adapt to stay relevant and competitive. One way they do this is through rebranding. Rebranding is the process of changing a company's image, name, logo, or other branding elements to create a new identity and communicate a new message to customers. It's a strategic decision that companies make when they feel their current brand is no longer resonating with their target audience, or they want to reach a new market.
Marketers are often involved in the branding and rebranding processes of the company. Should marketers always rely on data when making rebranding and branding decisions? Tune into this episode to get insights on how to rebrand well and the ideal way of using data in marketing.
Our guest today is Kris Mobayeni, a marketing guru who currently serves as the VP of Marketing at Simon Data. He has previously worked in different marketing capacities at Wunderkind, and before that, Kris was at Reebok where he Supported…
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Mar 10, 2023
Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear
Starting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure.
Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and collaboration, built for analysts. He's spent the last decade working as an analyst. Most recently he ran finance, analytics, biz ops, and other teams at Intercom - from less than $1M in ARR to $200M ARR.
In this episode, Bobby discusses the essential principles to use when hiring a candidate for the company. He also stresses the need of hiring the right person, especially in startups where there is a need to maintain a small team. By the end of this podcast, you'll have a better understanding of how to hire for success and scale your startup with confidence.
Topics
* Why do analysts see…
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Mar 8, 2023
Kitchen Side: The Ultimate Imposter Syndrome Episode
People at all career levels can easily fall prey to imposter syndrome. Imposter syndrome can basically be defined as the psychological feeling of being inadequate for the role or task is given.
In this episode, David Khim, Alex Birkett, and Allie Decker are joined by Ryan McCready to discuss the causes, frequency, and effects of Imposter syndrome. Throughout the episode, they each give their thoughts, based on their personal experience, on how they have encountered and managed imposter syndrome before.
If you ever feel insecure about their abilities, or you are constantly second-guessing your decisions, then this episode is for you. Tune in to learn more about the topic and know how to deal with it.
Topics
* Gaining Skills Amidst Imposter Syndrome
* Identifying Imposter Syndrome
* Fake it till you make it mentality
* Fear of Being Wrong
* Understand your Role
* Does Growth Require a little bit of Imposter Syndrome?
* Difference between being certain and being ready…
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Mar 3, 2023
Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy
Adapt or perish is a famous quote known to many. But how is it applicable to the marketing and growth of a company?
In a constantly changing world, companies that are able to adapt to new trends and technologies stand the highest chance of thriving compared to those which fail to adapt. This episode features, Vitor Pecanha, a renowned marketing leader, to discuss the ongoing technological changes in the world and how content companies can best strategize and benefit from the changes.
Vitor discusses how he copied ideas from the US, redesigned them to suit the Brazilian market, and started a leading marketing firm in the Southern American region. He also dives into the hot topic of AI and shares his thoughts on how companies can make the best use of the current developing and trending technology.
Vitor Peçanha is a renowned marketing leader in Brazil, known for his innovative strategies and entrepreneurial spirit. He is the co-founder and former CMO of Rock Content, a leading conten…
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Mar 1, 2023
Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt
Marketing your skills as a freelance writer can be difficult especially when you are starting out. It takes a combination of good marketing, deliverance of exemplary work, and proper work management for one to excel as a freelance writer.
Kayla Voigt is a freelance writer with a passion for storytelling. She has a strong grasp of language and a talent for weaving together words in a way that brings her stories to life. She is the founder and CEO of KL Voigt Writing Co. and has previously worked as a News Reporter at The Independent Bolton. She also previously worked as the Content Marketing Manager, Restaurants, at TripAdvisor and also as the Marketing Coordinator at Litmus.
In this episode, Kayla excitingly shares her freelancing journey and the strategies she employs to win clients and manage her workload. She also shares the differences between corporation and publication work, and how she uses her experience in the conventional 9 to 5 jobs to enhance her productivity as a freelan…
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Feb 24, 2023
The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni
Events are becoming an increasingly essential part of any successful digital marketing strategy.
Palash Soni is one of the co-founders and the CEO of Goldcast.
He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books.
In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market.
Show Topics
* Evolution and changes in the market tech
* How to build a successful software business
* Shifting markets and the criteria Palash used
* Building a successful product for a market in another country
* Palash’s catalyst to…
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Feb 22, 2023
What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds
Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems.
JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing.
In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4.
So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds.
Show Topics
* Why content marketers need analytics
* What bounce rate is and how it is calculated
* How to get started with data-driven decision making
* The site efficiency
* Common mistakes…
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Feb 17, 2023
How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel
Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling.
Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the form of blog posts, LinkedIn posts, and photo captions, including many others.
In this episode, Austin shares how he has used online communities to catapult the growth of Jasper. He explains in depth the strategy of offering value to community members so that they not only become clients but also attract other potential customers. His marketing and growth te…
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Feb 15, 2023
Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen
In today's fast-paced business environment, growth and success are essential for long-term survival. But what does it take to achieve business growth, and how can individuals and organizations stay ahead of the curve?
In this episode, we are joined by Holly Chen, an experienced and enthusiastic business leader, to discuss individual and business growth in the ever-changing business environment.
Holly Chen is an experienced business professional with a diverse range of skills and expertise. Holly serves as the Vice President of Marketing at Mosaic.tech, a Strategic Finance Platform that provides real-time financial analytics and planning to get teams from data to decision faster. She is also the Founder, CMO, and Growth Advisor at ExponentialX, and also the Founder, CEO, and Executive coach at Ceiling Breakers. She has also previously served in other companies including Loom, Google, Gucci, and Various, among others.
Besides product development, customer engagement, and strategic pla…
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Feb 10, 2023
Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)
When you think your company is media marketing oriented, you might be focusing on content marketing alone.
As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap.
Show topics:
* What are the defining characteristics of a media company?
* The misunderstanding behind effective media marketing.
* How does a company think and act like a media company?
* How to compete with other media companies.
Show Links
* Connect with Ronnie on Twitter and Linkedin
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim…
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Feb 8, 2023
How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook
It feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers.
Topics
* The DevSecOps community
* How to market well to developers
* What to do when you're starting a project
* Understanding the developer persona
* Importance of design thinking
* Building a Career
* Be a "learn-it-all", not a know-it-all
Show Links
* Check out Snyk
* Follow Francesca Krihely on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tra…
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Feb 3, 2023
How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik
When you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional.
Topics
* Defeat imposter syndrome through success
* Enable your teams to deliver better content
* We follow people for their brains
* Should you worry about appearing salesy?
* Company culture can complicate content
* Content strategy is an internal battle
* Experimentation is a win-win muscle
Show Links
* Check out Scribe
* Follow Jakub Rudnik on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow),…
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Feb 1, 2023
Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity
Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know.
Topics
* What to learn from Anthony Bourdain
* Have a vision for your content
* The difference between “good” and “effective”
* A story’s purpose
* Here’s the thing about…
* Role of communicator
* The goal of a storyteller
* Integrate mindfulness
* Working more bravely
Show Links
* Check out Unthinkable Media
* Follow Jay Acunzo on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan Mc…
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Jan 25, 2023
The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)
Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are now the co-founders of Harlow– an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creating the resources needed for them to have successful businesses.
As the economic outlook continues to be murky, many professionals are exploring solopreneurship. Andrea Wildt and Samantha Anderl started Harlow to support them on their mission. This conversation details lessons that anyone can take with them to fast-track their journey.
Summary: In this conversation, Andrea Wildt and Samantha Anderl discuss lessons that anyone can take with them to become an effective solopreneur.
Topics
* How to market yourself as a freelancer
* Sell outcomes, not outputs
* Pricing strategy
* Be re…
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Jan 18, 2023
Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)
Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him.
Topics
* Be authentic
* Being critical to your affiliates
* How to become an affiliate marketing expert
* The importance of being organic in your writing
* Don’t be afraid of competitors
* The secret to great SEO content
* Revisit and update your content
* AI content creating tools
* The important of finding your voice
* Get feedback
Show Links
Check out 99signals
Follow Sandeep Mallya on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some intervie…
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Jan 11, 2023
Event-Led Growth and Customer Education with Mark Kilens (Airmeet)
Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model.
When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them.
In today’s episode of The Long Game, you’ll hear what Mark Kilens, the Chief Marketing Officer at a virtual event management software called Airmeet, thinks SaaS companies should be doing to be proactive about growth — and how his team is setting themselves up for success.
Show Topics
* Making education an integral part of the customer experience
* The ever-evolving role of the CMO
* Building a team and culture that serves your…
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Jan 4, 2023
Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content
You don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority.
Topics
* Finding the balance between editorial content and optimization
* Writing for yourself is not the same as writing for others
* Unlearning writing only for SEO
* Optimize and opinionate content
* Different way to look at bad content
* Chicken and egg problem
* What really is the goal of content?
* Good SEO strategies take time to mature
* Why physical content is still important
Show Links
* Connect with Alex on Twitter or LinkedIn
* Connect with Allie on Twitter or LinkedIn
* Connect with David on Twitter or LinkedIn
* Connect with Omniscient Digital on LinkedIn or Twitter
* Listen to more episodes of The Long Game podcast
_What is Kitchen Side?_
One big benefit of running an agency or working at one…
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Dec 28, 2022
Office Hours: Building SEO Growth Loops with Kevin Indig
Before you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.
Topics
* Scaling SEO
* Integrators vs. Aggregators
* Growing your marketplace
* Aggregator and integrator approach to SEO
* SEO Growth loop
* Compounding effects of self-reinforcing growth loop
* Self-reinforcing growth loop
* How to compete in SEO
Show Links
* Connect with Kevin Indig on LinkedIn and Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn…
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Dec 21, 2022
Upcoming Trends in Marketing According to Futurist Mark Schaefer
Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed.
Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business.
In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world.
Show Topics
* Marketing in the new world
* Trends come and go
* Invest in content
* How to win in a post-SEO world
* Three criteria Peter Drucker used
* Flow: the secret to writing
* Should you pick a niche for your personal brand?
Show Links
* Check out Schaefer Marketing Solutions here
* Connect with Mark Schaefer on LinkedIn and Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan…
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Dec 14, 2022
Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?
As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team.
In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead.
Topics
* What is a glossary?
* Why do you need a glossary?
* Should you make blog posts or glossaries?
* Make most of your glossary
* Are glossaries worth it?
* How to avoid cannibalizing content
Show Links
* Connect with Allie on Twitter or LinkedIn
* Connect with David on Twitter or LinkedIn
* Check out Omniscient Digital
_What is Kitchen Side?_
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from…
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Dec 7, 2022
Product Led-Growth Benchmarks with Sam Richard (ngrok)
Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes.
In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow.
Topics
* Find inspiration everywhere
* What defines product-led?
* Lean into strengths
* Stay focused
* Find your indicator
* PLG exists on a spectrum
* Invest in both product and messaging
* Subscriptions: a tried-and-true revenue model
* How to find your startup idea
* When “doing” matters more than “learning”
Show Links
* Check out ngrok
* Connect with Sam Richard on LinkedIn
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea C…
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Nov 30, 2022
Recent Trends and Building an Audience with Amanda Natividad (SparkToro)
When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way.
In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more.
Topics
* Test out content ideas at events
* Refine ideas through feedback
* Quiet quitting can be good
* How to build an audience
* Personal content strategy
* Try telling your story
* Act like you belong
Show Links
* Check out SparkToro's Audience Research Newsletter! https://sparktoro.com/audience-research-newsletter
* Follow Amanda Natividad on LinkedIn and Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (C…
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Nov 23, 2022
How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)
In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3.
Show Topics
* How to plan for problems in your process
* Build a muscle of helping customers
* Figure out what you're good at, then using it to your advantage
* The human robot-buyer dynamic
* Creative ways to show appreciation
* Solve for robots and humans
Show Links
* Check out The Blogsmith
* Follow Maddy Osman on LinkedIn or Twitter
* Grab her book: Writing for Humans and Robots: The New Rules of Content Style
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickf…
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Nov 16, 2022
Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time
There’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create.
Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time.
Show Topics
* What to expect when learning a new discipline
* The importance of strategy in content marketing
* How content marketing plays into the business strategy
* Focus on market share (Not revenue)
* What does content strategy look like?
* Is content your only option?
* Content consumption is changing
* Strategy is a trade-off
* Common mistakes in strategy
* Building trust with your target audience
* What mating theory teaches us about marketing
* What is a good content strategy?
Show Links
* Connect with Alex on Twitter or LinkedIn
* Connect with Allie on Twitter or LinkedIn
* Connect with Dav…
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Nov 9, 2022
How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle
Want to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand.
Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences.
Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not.
In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn’t always focus on conversion, and how to determine your customers’ subconscious needs.
Show Topics
* Go beyond A/B testing
* Discover customers’ subconscious needs
* Find out what’s actually important to customers
* Don’t get hung up on conversion rates
* Create a better life experience
* Ask about your customers
* Value qualitative research
* Educate others about CRO
* Cater to short attentio…
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Nov 2, 2022
How to Build A High-Performing Marketing Team with Andrew Davies
It’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to.
Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time.
Show Topics
* Find what the market needs
* Winning hearts and minds matters
* How to align priorities
* Marketing is a game
* Building trust
* Take pride in your work
* Work On The Business, Not In The Business
* How To Balance The Two Timeframes of Marketing
* Set the tone
* Helpful content wins
* Self-service matters more than ever
* Self-serve is the future of sales
* How Product-Led and Sales-Led Growth Work Together
* Learning, the ultimate meta skill
Show Links
* Check out Paddle.
* Follow Andrew Davies on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morga…
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Oct 26, 2022
Fireside Chat with Tim Stoddart (Copyblogger, Stodzy)
Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader.
Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises.
For Tim, his personal journey and professional career go hand in hand.
In this episode, you can find out how Tim learned to reconcile his personal and professional online personas, why he relies so heavily on documented systems, and why it’s okay to be bad at sales.
Show Topics
* Control what you can, and let go of what you can’t
* Get rid of labels
* The power of sharing yourself
* It’s courageous to publish
* Protect your core values
* How to be credible and authentic
* Scaling yourself through documented systems
* Be bad at sales. And do it anyway.
* The power and limits of so…
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Oct 19, 2022
How to Level Up as a Growth Marketer with Joe Lee (Ontra)
There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies.
For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue.
In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership.
Show Topics
* Optimize for experience and title
* Be a canary in a coal mine
* Strategize with your decks
* Partner with sales
* Hyperfocus on a small group
* Care about multi-marketing metrics
* Invest in direct mail
* Negotiate with…
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Oct 12, 2022
Product-Led Growth and Sales with Thomas Schiavone (Calixa)
Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success.
First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales.
Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else.
Show Topics
* Fuse marketing and product to create product-led growth
* Create the right strategy for your company
* Empower sales
* Set your priorities
* Get more metrics
* Leverage machines to parse data
* Listen to customer insight
* Build value first
* Let other people make decisions
Sh…
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Oct 5, 2022
How to Build the Right Data Workflow with Blake Burch (Shipyard)
There’s a lot of monotonous development work that goes into building solutions.
Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks.
Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows.
He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure.
Show Topics
* Get rid of monotonous development work
* Run compatible code
* Be prepared to meet your client's needs
* Don’t separate out your tools
* Let your tools talk to each other
* Improve the developer experience
* Deal with new tools
* Consolidate tools
* Prevent data leaks
* Focus on the problem you want to solve
Show Links
* Check out Shipyard
* Follow Blake Burch on LinkedIn or Twitter
Past guests on The Long Game pod…
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Sep 28, 2022
Kitchen Side: Blue Ocean vs Red Ocean SEO
Red versus blue: do you know which ocean you’d rather swim in?
We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming.
Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance.
In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd.
Show Topics
* Find a strategic edge
* Focus on lower keyword difficulty
* Employ phrases customers use
* Piggyback on existing categories
* Evangelize your idea
* Start small
* Do it all
* Build a moat
* Find your own blue ocean
* Leverage what ma…
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Sep 21, 2022
How to Lead in an Early-Stage Company with Eric Hann (Order)
There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team.
If you have the right team, it’s easier to set your business up for success.
Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order, Eric has learned what makes a startup team great—and what to avoid.
In this episode, Eric shares how to build a demand generation team and program from scratch, why you need curious team members, and how to lower your employees’ fears of failure.
Show Topics
* Create an environment that doesn’t fear failure
* Stay grounded in what’s repeatable
* Learn the rules of the game
* Build your startup around curious people
* Hire people who ask questions
* Be a generalist
* Follow a situational leadership model
* De-risk new challenges
* Evaluate your processes
* Make your own experiences
Show Links
* Check out Order
* Foll…
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Sep 14, 2022
World-Shaking Webinars with Annette Cardwell (Lattice)
Want people to pay more attention to your brand? Give them interesting content to consume.
Webinars are the latest, greatest way to capture an audience’s attention.
Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience.
In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content.
Show Topics
* Make topics interesting
* Cater events to your audience
* Select the right guests
* Don’t be salesy
* Determine which questions to cut
* Focus on your primary hook
* Work within your box
* Repurpose, repurpose, repurpose
* Be patient
* Provide value through content
Show Links
* Check out Lattice
* Follow Annette Cardwell on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or…
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Sep 7, 2022
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work.
Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing.
In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work.
Show Topics
* Target customer personas
* Listen to social media
* Understand the game
* Ask the same questions yearly
* Use your own data
* Create authentic content
* Be a storyteller
* Hire curious people
* Merchandise your work
* Write to entertain
Show Links
* Check out Sprout Social
* Follow Alicia Johnston on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast…
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Aug 31, 2022
Running a Content Program as a One-Person Team with Nikhil Venkatesa
How do you handle being the only content marketing person in a startup? Become a Swiss army knife.
Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow.
Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for working solo in marketing, how to stay focused on long-term goals, and why busy work can lead to burnout.
Show Topics
* Be a Swiss army knife
* Test new channels before you hire
* Create the right kind of traffic
* Start at a marketing agency
* Hire agencies to do specific jobs
* Build authentic relationships
* Orient strategies around your mission
* Be approachable
* Check in with employees
* Don’t get distracted by busy wor…
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Aug 24, 2022
Redefining Thought Leadership with Ryan McCready (Reforge)
What is thought leadership?
Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic.
It could also be described as a tactic marketers use to build credibility for themselves in their company.
Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts.
Connect with Ryan:
https://twitter.com/RyanMcCready1
https://www.linkedin.com/search/results/all/?keywords=ryan%20mccready&origin=RICH_QUERY_SUGGESTION&position=0&searchId=28ddbd3d-00be-42d2-afe1-e7a035908b0c&sid=y!X
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo…
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Aug 17, 2022
Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand
What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think.
Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not.
In this episode we talk through meeting demand versus establishing demand, how to evangelize your product, and why the best markets are the ones people don't even know exist.
Show Topics
* Don’t rely solely on SEO
* Establish what demand means
* Solve problems people don’t know they have
* Evangelize your product
* Reach a new audience
* Create demand with SEO
* Use the surround sound strategy
* Determine your hierarchy of needs
* Find answers for pain points
* Simplify your approach
Show Links
* Follow David Ly Khim on LinkedIn or Twitter
* Follow Alex Birkett on LinkedIn or Twitter
* Follow Allie Decker on…
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Aug 10, 2022
How to Maximize Growth with a Digital Marketing Agency with John Doherty
When you’re trying to grow your small business, how do you know when it’s time to hire outside help?
John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges.
As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back your time, the three pillars of SEO and the importance of keeping things simple.
Show Topics
* Buy back your time
* Use the ladder of lead generation
* Identify your best leads
* Hire based on channel experience
* Do the math
* Know the three pillars of SEO
* Keep things simple
* Balance experiments with your core business
* View your business as a water wheel
* Give yourself permission to change
Show Links
* Check out Cr…
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Aug 3, 2022
The Power of Reputation: How to Build a Business that Lasts with Thomas Smale
Your business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company.
Thomas, founder and CEO of FE International, is a serial business entrepreneur and M&A expert.
He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance?
In this episode, Thomas shares his tips for building the right reputation, such as the importance of analyzing every transaction, how to build the right workplace culture, and why it’s important to do the right thing.
Show Topics
* Build a good reputation
* Strive for perfection
* Pick the right clients
* Do your due diligence
* Invest back into your industry
* Don’t depend on trends
* Be intentional with workplace culture
* Let people go
* Do the right thing
* Focus on one goal
Show Links
* Check out FE International
* Follow Thomas Smale on LinkedIn or Twitter
Past gue…
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Jul 26, 2022
Marketing to an Over-Marketed Society with Michael Brenner
Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/
Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail.
For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience.
With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say.
Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding.
Show Topics
* Define the role of marketing
* Don’t talk about your product
* Find new ways to advertise
* Show up on a regular basis
* Be basic
* Pay attention to the customer
* Fill in blind spots
* Focus on touchpoints
* Analyze wha…
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Jul 20, 2022
Kitchen Side: How We're Planning to Survive our First Recession
Join us for Office Hours for a 30-min workshop on Demand Creation.
The top question on the minds of business owners and marketing leaders alike is: how do you prepare for a looming recession?
Inflation and economic uncertainty have plenty of companies concerned about what the future holds.
In this episode of Kitchen Side, we share how we are staying on the defense through a pending recession and how you can stay diligent too.
We cover how to handle an anxiety-inducing news cycle, ways to allocate your resources during a recession, and why adaptability is the key ingredient to surviving — and thriving.
Show Topics
* Keep your team in the loop
* Concentrate on what you can control
* Be judicious with your spending
* Double down on high-value items
* Keep your eyes on the prize
* Let the small fires burn
* Figure out where to cut
* Understand which efforts impact revenue
* Pay attention to customers
* Maintain agility and adaptability
Show Links
* Connect w…
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Jul 14, 2022
How to Break Through the Noise in Marketing with Brian Honigman
The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible?
Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility.
Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing.
In this episode, Brian chatted with us about the importance of diversifying your clients, how to follow trends, and why you shouldn’t overload your work schedule.
Show Topics
* Increase your credibility
* Diversify your work
* Don’t stay in your bubble
* Be an innovator
* Find a balance
* Cut through the noise
* Define customer personas
* Don’t burn out
* Be efficient with your time…
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Jul 6, 2022
How to Adapt to Thrive for SaaS Companies with Michele Don Durbin
Technology is constantly adapting, and that means that tech-based companies must adapt along with it.
SaaS companies especially need to stay current, or else they’ll easily become stagnant.
If a business isn’t on the cutting edge, its customers will look elsewhere.
Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing.
In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your market.
Show Topics
* Readapt to stay current
* Communicate with your customers
* Think about your audience
* Be considerate of existing users
* Take advantage of opportunities
* Tailor your product to your audience
* Lead by example
* Connect with your employees
* Find good mentors
Show Links
* Check out Evernote
* Follow Michele Don Durbin on LinkedIn or Twitter
Past guests on The Long Game podcast…
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Jun 30, 2022
Mission-Driven Content for Small Businesses with Melanie Deziel
Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive.
Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses.
She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”
Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.
Show Topics
* Support communities through small business
* Work with subject matter experts
* Break large tasks into smaller chunks
* Use examples to enhance your writing
* Remind people of their creativity
Show Links
* Check out The Convoy
* Check out The Content Fuel Framework: How to Generate Unlimited Stor…
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Jun 15, 2022
Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy
Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks.
Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload.
He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday.
Show Topics
* Iterate based on feedback
* Build with your mission in mind
* Focus on quality
* Produce content based on your values
* Blend the practical with the philosophical
* Let customers define your vision
* Manage trade-offs of remote work
* Create camaraderie with remote teams
* Cut down on meetings
* Rethink productivity
Show Links
* Check out Sunsama
* Follow Ashutosh Priyadarshy on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO)…
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Jun 8, 2022
How to Maximize Influencer Marketing with Neal Schaffer
Influencer marketing has been vastly misunderstood.
It’s not just celebrity accounts with tons of fake followers.
It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message.
In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience.
In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively.
Show Topics
* Rank with expertise
* Understand the value of influencer marketing
* Fill in the gaps before using influencer marketing
* Collaborate with content creators
* Post content your followers want to read
* Involve experts to build credibility
Show Links
* Check out Neal Schaffer
* Check out The Age of Infl…
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Jun 1, 2022
Building a B2B Audience and Media Company with Dave Gerhardt (DGMG)
Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say.
Show Topics
* Write to clarify your ideas
* Involve your community
* Be the number one resource
* Drive results through engagement
* Understand the power of an audience
* Get people to know, like and trust you
* Map out your funnel
* Build as you go
* Use the one-two-punch approach
* Be yourself
Show Links
* Check out Founder Brand
* Check out DGMG
* Check out Exit Five
* Follow Dave Gerhardt on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown…
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May 25, 2022
How to Write Copy that Resonates with Liz Willits
What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button.
First, you have to have a great idea. Something that resonates with people or gets them thinking.
Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic.
A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience.
In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience.
Show Topics
* Use pain points to connect
* Keep testing new posts
* Great ideas need great delivery
* Everything should be copy
* Post regularly to stay top of mind
* Develop the hook without distraction
Show Links
* Follow Liz Willits on LinkedIn
* Check out Liz’s free Email Open Rate Guide
Past guests on The Long Game podcas…
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May 17, 2022
How To Tell a Story Worth Hearing with Matthew Dicks
Whether you’re a fiction writer or a content marketer, your goal as a storyteller is to capture and keep your audience’s attention.
And the best way to do that is by telling a story your audience can connect with on a personal level.
Matthew Dicks, an internationally bestselling author and an expert storyteller.
Also a record 55-time Moth StorySLAM and 7-time GrandSLAM champion, Matthew has performed for audiences all over the globe.
In this episode, Matthew shares why stories are so important, and how to breathe life into the stories you choose to tell.
Show Topics
* Connect with other people’s experiences
* Tell relatable stories
* Keep your audience curious
* Give your audience information in the right way
* Make every moment essential
* Start with the story
* Tell stories to yourself
* Don’t be afraid of vulnerability
* Be available for others
* Value your time
Show Links
* Check out Speak Up
* Follow Matthew Dicks on LinkedIn or Twitter
*…
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May 11, 2022
Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
The old framework of the buyer’s journey is broken.
Customers expect more access than ever to educational, engaging content at every stage of their decision-making.
Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.
As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.
She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.
Show Topics
* Fully embody your audience
* Focus on authenticity
* Take time to understand the problem set
* Seek out potential stories
* Understand how content marketing fits into the bigger picture
* View marketing as relationship-building
* Reframe the old b…
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May 4, 2022
Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina
Any marketing claim you make that doesn’t have some form of evidence is a weak statement.
Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.
But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.
One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.
In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.
Show Topics
* Use case studies to build trust
* Data points can support sales messages
* Reduce the investment in the ROI
* Create sales enablement content
* Don’t publish content without an expert contributor
* Have prominence, promise, proof
Show Links
* Check out O…
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Apr 27, 2022
How to Produce Top of the Line Content with Brad Smith
Watch a video clip and find key takeaways here
Content creation is a tricky business. You have to know what your clients want, when to say yes to new projects, and how to find the writers you need.
For Brad Smith, creating and producing top of the line content is his bread and butter. Brad is the CEO of Wordable, co-founder of uSERP, and founder and CEO of Codeless, all of which are aimed at producing, ranking, and publishing SERP-topping content.
During this episode of The Long Game, Brad shared with us his insight on determining content quality, how to work with clients, and what you need to scale content writing production.
Show Topics
* Train your writers on consistent practices
* Find out what content quality means
* Know when your client needs an in-house writer
* Figure out the client’s style
* Disqualify people as soon as possible
* Look at quality versus cost of applicants
* Don’t work with people who aren’t a good fit
* Wait to interview writers
*…
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Apr 19, 2022
How to Freelance Like a Pro with Brian Speronello
A sustainable freelance career requires you to balance stability with growth. Think of that balance like a barbell.
Half of your time should be spent on your retainer clients that bring you a guaranteed income. The other half should be spent on riskier projects where you charge higher initial rates or negotiate a stake in its performance.
The steady work is how you pay the rent, but the risks are how you get to the next level. That balance doesn’t just apply to how you should divide your clients, but how you break up your time between billable and non-billable hours, and current work and future work.
Freelance Like a Pro founder and freelance copywriter Brian Speronello has spent a decade managing that balance. In this episode, he gives us his tips and hard-won lessons.
Show Topics
* Use a barbell strategy for your projects
* Freelancers have to know how long things take
* Set retainers for a maximum amount of hours
* Ask for the last month upfront
* Exchange your time…
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Apr 13, 2022
Kitchen Side: How To Build an Audience with Content Marketing
This episode is part of our Kitchen Side series, where we pull back the curtain and share the behind the scenes conversations we have at our agency.
We included Tommy Walker in this discussion to help us outline the difference between an audience, a community, and a customer.
Together, we discuss ways to define your audience, nurture relationships, and leverage community in order to build your audience.
Show Topics
* Know the difference between a buyer and a customer
* Distinguish the levels of your audience
* Start with a core group of people
* Nurture individual relationships
* Gauge audience interest
* Refine your message
* Ground your content in data
* Build trust
* Leverage community to build your audience
Tommy runs his own content marketing consultancy, The Content Studio.
Follow Tommy Walker on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer…
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Apr 6, 2022
Re-Building Trust in Your Brand with Margot Bloomstein
How can brands build trust with an increasingly cynical audience?
Margot Bloomstein believes you can win over any audience by creating consistent, high-quality content. But in order to cut through the noise, you need to build a clear content strategy and be vulnerable.
As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, a speaker, and an author, Margot has experience partnering with a range of organizations to deliver quality messaging, including Sallie Mae, Lovehoney, Scholastic, Fidelity, Harvard University, and the American Montessori Society.
She talked to us about the nuances of building trust with increasingly distrustful audiences, prototyping in public, and focusing on consistency.
Show Topics
* Make good on content strategy through content marketing
* Create message architecture from a content hierarchy
* Use the same wording as your clients
* Nurture confidence in your audience
* Advocate for solving problems through co…
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Apr 1, 2022
Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine
In loving memory of Onita Simmonds.
How do a grandmother’s life lessons apply to business? Ross Simmonds translates the life lessons he learned as a kid into core values that help his business and team members grow.
As the Founder and CEO of the content marketing agency Foundation, Ross focuses on developing others, staying curious, and driving results for his clients.
He talked to us about why it’s important to embrace a mindset of abundance, hire based on values, and stay true to yourself in order to succeed in both life and business.
Show Topics
* Practice, practice, practice
* Focus on what you can control
* Embrace a mindset of abundance
* Be okay with asking for help
* Hire based on values
* Help others unlock their full potential
* Know when to say no
* Create the content you want to consume
* Stay true to who you are
* Remember to market your content
Watch a video clip from this episode on our YouTube channel.
Check out DREAM: The Distribution Pla…
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Mar 23, 2022
How SparkToro Approaches Growth & Productivity (Rand Fishkin)
Growth and productivity should not come at the expense of health and happiness. Rand Fishkin learned that the hard way with his first startup, Moz. When it came time to start SparkToro, he knew that he wanted to build a business differently.
SparkToro is an audience research software tool that lets you discover the behaviors, demographics, and sources of influence for any online group.
Startup hustle culture tries to teach us that sleep deprivation and good decisions can go hand in hand, but they can’t. There are plenty of studies that bust that myth. When you are in your best head space and health space, you can do your best work.
In this episode, Rand discusses how he’s finding ways to grow a business without creating a stressful and unhealthy culture.
Show Topics
* Don’t put growth and productivity in front of health and happiness
* Get rid of micromanaging
* Use a different fundraising model
* Build brand and sources of influence
* Find your way to your audienc…
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Mar 17, 2022
How to Build a Content Engine & Media Company with Ronnie Higgins (Hopin)
Many modern companies claim to have an in-house media company, but they don’t. Being a media company is more than expanding content beyond a blog, or even adding a podcast and courses. That’s still just content marketing.
When you build an in-house media company, you’re expanding into different content formats, but more importantly you’re looking at how they all work together. You’re looking to reach multiple demographics with a series of content and then turning that into a franchise.
In this episode, Ronnie Higgins, Director of Content for Hopin, talks to us about how building an in-house media company is like creating the equivalent of the Marvel universe.
Ronnie has a decade of content marketing experience. Previously, he worked at Eventbrite where he helped to build the content engine before scaling it globally. An advisor to startups, he is currently building a content engine and in-house media company from scratch at Hopin – one of the fastest growing SaaS compani…
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Mar 10, 2022
How to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare)
Struggling to reach your target audience? You’re not alone.
While the execution may be challenging, the secret is simple: listen to your customers.
Emily Marsh joined us on The Long Game podcast to share her go-to marketing techniques to engage prospects.
As a content manager and podcast producer at Iconosquare, an all-in-one analytics and management platform for social media marketers, building an audience-driven marketing machine is Emily’s bread and butter. She offered up some valuable insights on TikTok, SEO, and the best ways to approach audience-driven content.
Show Topics
* Managing and connecting with international teams
* Positioning your content for advanced audiences
* Targeting and segmenting international customers
* How to use TikTok as a B2B marketer
* Structuring your day to mitigate burnout
Show Links
* Check out Iconosquare
* Follow Emily Marsh on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan L…
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Mar 2, 2022
Kitchen Side: Our Founders' Career Backgrounds, Greatest Accomplishments, and Biggest Regrets
The episode begins at 4:12 if you want to skip ahead, but first I'd I’d like to announce our Office Hours speaker line-up and topics for March 16th. Office Hours is our bi-monthly event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience.
Michael Keenan, Co-Founder, Peak Freelance
The Freelance Writing Trends of 2022 (And How To Act On Them) The freelance writing industry is moving at the speed of light. It's estimated there are over 204 million freelance writers globally, right now. As a writer at any experience level, keeping up with the changes isn't easy. Stay ahead of the curve with the most important freelance writing trends of 2022, according to experts and data from Peak Freelance.
Adrienne Barnes, Founder, Best Buyer Persona
How To Create A Buyer Persona You'll Actually Use Over 77% of marketers never use their buyer personas. It's time to create meaningful personas, with strong segmentation that can act…
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Feb 23, 2022
Link-Building Tactics That Work, and more with Jeremy Moser (uSERP)
What can a career in SEO teach you about building relationships? Jeremy Moser believes that building genuine relationships with your industry peers and colleagues lays the foundation for trust, business partnerships, and growth.
As the co-founder and CEO at uSERP, Jeremy helps high-growth SaaS brands gain visibility and traction through digital PR and SEO.
He talked to us about the differences between digital PR and link building, link building tactics that actually work in today’s world, and how to build relationships by adding value.
Show Topics
* The difference between digital PR and link building
* The value of a link
* Link building tactics
* Value-driven pricing
* Building relationships by adding value
* Brand-building through link building
Check out uSERP
Check out Wordable
Follow Jeremy Moser on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer),…
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Feb 16, 2022
Content Operations at Massive Scale with Natasha Nel (HackerNoon)
Are you making content because it’s meaningful or because the platforms demand that you keep feeding them more?
Algorithms can hold us hostage. Soon we fall into a cycle of writing stuff because we’re stuck in a production cycle, not because it needs to be written.
There’s a moral dilemma for content marketers. The platforms we use to create and promote our work are addictive for the users and chain us to grueling content schedules, but they’re also essential to our jobs.
In this episode, Natasha Nel, VP of Growth for Hacker Noon, discusses how the site produces content and the steps she’s taking to break those bad cycles and focus on quality over quantity.
Show Topics:
* Craft good headlines, not clickbait
* Promote podcast with transcripts
* Stay present in the room
* Don’t get held hostage by platforms
* Bring quantity down, so quality can go up
* Experiment with microcopy
Check out Hacker Noon
Follow Natasha Nel on LinkedIn or Twitter
Past guests on…
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Feb 10, 2022
Successful Go-To-Market Strategies with Alfie Marsh (Spendesk)
It’s our 50th episode! What a milestone.
To celebrate, we’re giving away lifetime access to our Content Strategy Frameworks course to 2 winners. Congratulations Abass Sahrawi and Emma Fanning! We can’t thank you enough for listening.
Now for this week’s episode. Finding career success is about more than just making more money. It’s about finding a career path where you’re motivated to put in hard work without crossing over into burnout.
When you’re only in a job for the money, every challenge or difficult situation will push you to the brink. Alfie Marsh, head of U.S. GTM for Spendesk, said that the key to long-term success is finding work that aligns with your values and your skills. That way your goals and the job’s goals are in sync, and the hard times are manageable.
In this episode, Alfie shares what he's learned about starting from scratch in new markets, how to aim for impact, and tips for growing a career.
Show Topics
* Start from scratch in new markets…
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Feb 2, 2022
In-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash)
Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997.
What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer.
Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company.
She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape.
Show Topics
* How public relations helps content marketers frame a story
* Structuring content to align all initiatives through integrated marketing
* Operating efficientl…
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Jan 26, 2022
Building High Quality Events with Vasil Azarov (Growth Blazers)
Real quick ask. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997.
Rates and reviews help us grow and attract new guests, so we’d really appreciate it.
With the pandemic forcing many businesses to shut down in-person conferences and events, companies have turned to a different avenue: virtual meetings. But tapping into technology requires a different approach than in-person event-planning if you want good engagement from your virtual attendees.
Vasil Azarov of Growth Blazers is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. Formerly, he was also the founder of the Growth Marketing Conference, one of the leading growth marketing events in the industry. Now he is building Gro…
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Jan 21, 2022
SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)
Real quick ask. Can you leave us a review on whatever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to our Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we would really appreciate it.
The word “content” is no longer sufficient for what it encapsulates.
When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too.
Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king.
Show Topics
* View SEO as a distribution channel
* Have clear goals for SEO content
* Don’t get bogged down…
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Jan 12, 2022
Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy)
Good copywriting is about persuasion, not manipulation. It’s getting someone to do something that’s in their best interest through writing. And it’s the “best interest” part that’s important.
Effective website copy moves people from Point A—where they are now—to Point B, where things will be better for them.
SaaS Consultant & Copywriter Josh Garofalo has spent several years learning what does and doesn’t work when it comes to website copy with his business, Sway Copy. In this episode, he explains the human-centered tactics that are a win-win for both company and customer.
Show Topics
* Persuade, don’t manipulate
* Leverage tactics with empathy
* Amp up your testimonials
* Nail your headlines and keep features together
* Put your value first on your pricing page
* Show what gaps you fill
Check out Sway Copy
Follow Josh Garofalo on LinkedIn or Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen…
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Jan 5, 2022
Building Competitive Marketing Content with Sam Chapman (Aprimo)
The ease of publishing content online means anyone can become a content creator with the click of a mouse.
So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics?
Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.
In this episode, Sam gives us his thoughts on building competitive marketing content, the importance of thought leadership, and how to keep creatives from burning out.
Show Topics
* Don’t make content transactional
* Adapt to non-linear strategies
* Develop authentic connections
* Build an ongoing conversation
* Prioritize quality content
Check out Aprimo
Follow Sam Chapman on LinkedIn
Connect with Omniscient Digita…
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Dec 29, 2021
Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
Marketing agencies are a dime a dozen, but Tyler Hakes wanted to build Optimist differently.
Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.
That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end.
In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets.
Show Topics
* A decentralized agency model
* Why strategy is more important than content
* Don’t be scared to sell
* Think of your content as assets
Check out Optimist
Follow Tyler Hakes on LinkedIn or Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here:…
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Dec 22, 2021
How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
Many people think of testing and optimization as selecting one tactic and then seeing if it has a positive or negative impact. But that’s just validating ideas, and not the best way to maximize outcomes or profit.
In fact, that approach has a less than 10% success rate in terms of winning experiments. According to Andrew Anderson, Head of Website Optimization Programs at ZenBusiness, the better way to experiment is to move from a validation mindset to a discovery and exploitation mindset.
In this episode, Andrew explains what this tactic looks like and how it can be applied to websites, content, and growth. Andrew has been described as "The Most Passionate Optimizer in the World".
He also touches on how and why he got into writing and blogging, and how he constructs articles which is completely different from the typical SEO model. It’s a really fascinating discussion. We hope you enjoy.
Show Topics
* How an exploitation mindset increases your chances of success
* Learn fr…
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Dec 15, 2021
How To Fuel Your Content Machine with Kevin Indig (Shopify)
If you have any familiarity with SEO, you’ve heard of EAT: Expertise, Authoritativeness, Trustworthiness.
It’s part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators.
Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine.
This episode is shorter than usual because it was part of our Office Hours series, a bi-monthly virtual event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience. Register for free.
Show Topics
* Have an SEO sandbox to experiment in
* Create content only you can create
* Build trust with backlinks and robust evidence
* Give high quality recommendations
* Increase trust and authority with orig…
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Dec 8, 2021
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
SEO is often presented as a huge checklist of things that need to be done before you can even consider hitting publish. Miss a step and your content will be dead on arrival.
But the truth is some of those things can make a big impact on how content ranks, but some of it is just noise.
Dan Shure, founder of Evolving SEO and host of Experts on the Wire, said good SEO comes down to paying equal attention to both the big picture of content—the structure and purpose—and the small details that make a difference. Getting too bogged down by one or the other will lead to content that flops.
In this episode, Dan explains how he handles that balance and tunes out the rest. Tune in for a massive amount of actionable tips on SEO strategy.
Show Topics
* Pay attention to the big picture and small details
* Don’t waste time on perfect if imperfect will do
* Nail first sentences
* Label content types
* Fit the structure to the keyword
* Put SEO over promotion
Show Links
* Che…
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Dec 1, 2021
040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)
Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content.
According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience.
Show Topics
* Use journalism skills in marketing
* Create content with tangible takeaways
* Balance analytics with other measures
* Cultivate content from the whole company
* Rethink gated content and the traditional SaaS funnel
* Use passive CTAs
Check out Chili Piper
Follow Chelsea Castle on LinkedIn or Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long…
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Nov 24, 2021
039: Impactful Case Studies with Emma Siemasko (Stories By Us)
Freelance content creators wear a lot of hats while working their day jobs: writer, business manager, and client liaison, to name a few. There is always a new skill to learn or process to polish up on. But it’s hard to know which areas freelancers should focus on when they’re trying to grow their skills.
As the founder of Stories By Us and co-host of the podcast Freelance Writing Coach, Emma Siemasko knows a thing or two about finessing the freelance life.
In this episode, she talks to Allie about how she creates awesome case studies for her clients, the merits of content journalism, and why creating a podcast is both important and fun.
Show Topics
* Cultivate your managerial side
* Have a goal in mind
* Minimize your tools
* Learn from your community
* Build your business on relationships
Show Links
* Check out Stories By Us
* Follow Emma Siemasko on LinkedIn or Twitter
* Connect with Omniscient Digital on LinkedIn or Twitter
Connect with Omniscient Digital…
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Nov 17, 2021
038: Evolve Your SEO and Content Marketing with Ross Hudgens
When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It’s all of the things that work in tandem with the writing.
For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It’s what’s landed them bigger upmarket brands like Casper and Zillow.
In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings.
Show Topics
* Evolve your SEO from link building to design
* Build passive link assets
* Sell brands on UX design
* Match patterns in content
* Content marketing is more than writing
* Test content on social media first
Show Links
* Check out Siege Media
* Follow Ross Hudgens on LinkedIn or Twitter
* Connect wit…
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Nov 10, 2021
037: Kitchen Side: What Should a Content Marketer Be Goaled On?
What should a content marketer be goaled on? This is a tricky question, as business goals and content marketing goals aren’t always one and the same. While content marketing initiatives do need to be strategized and held accountable in one way, shape, or form, the big question is: how?
This topic was inspired by a Slack forum conversation where a content marketer was bemoaning being goaled on leads attributed directly to content. Their reasoning? That this type of revenue-driven goal clashed with a customer-focused approach, where some of the true value of content marketing lies.
In this Kitchen Side episode, where we take you behind the scenes at our agency, we invited Tommy Walker to join us to think through what content goals make sense, and when. Listen in to hear our thoughts on long-term, goal-oriented thinking.
Show Topics
* Revenue is always the top priority
* When to focus on organic traffic
* When to focus on return visitors
* Business goals versus marketing str…
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Nov 3, 2021
036: Content Experimentation & Why a Formal Education is Not Required with Shanelle Mullin (Experimentation & Analysis Lead, Shopify)
Sometimes your career milestones are clear as crystal, and sometimes they only become clear in retrospect.
Shanelle Mullin has had an exciting path, from writer at CXL to Experimentation & Analysis Lead at Shopify.
At each juncture, she’s followed intriguing people and her own innate curiosity. Alex and Shanelle worked together in the trenches as writers at CXL.
They reunited on the podcast to chat about the worlds of content and experimentation, and how creativity and professional work can diverge and collide in interesting ways.
Show Topics
* Formal education vs. learn-as-you-go
* The importance of leadership buy-in
* Recognizing big opportunities
* Don’t monetize your hobbies
* Write in order to learn
Check out Shopify
Follow Shanelle Mullin on LinkedIn or Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Oct 27, 2021
035: How to Create a Revenue-Generating Blog with Ryan Robinson
Ryan Robinson is a blogger, podcaster, and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.
Blogging about blogging is pretty meta, but it’s how Ryan has built and sustained a successful blog for almost 10 years.
He’s gone from documenting what was and wasn’t working in his day job, to writing about freelancing and building digital products for other writers like templates and courses.
What was once his side gig has turned into a full-time career. In this episode of The Long Game, Ryan talked to Alex about his work process, how he creates and promotes content, and how sometimes you have to turn down high-paying work to reach your goals.
Show Topics
* Build a blog with struggles and success
* Let disengaged subscribers go
* Build your email list with targeted offerings
* Turn down work that no longer fits
* Balance creating, updating, and promoting your blog content
* Use re…
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Oct 20, 2021
034: Building a Thriving Career as a Wordsmith with Juliana Casale (Content Strategist at Wave)
How much does self-professed “word geek” and bibliophile Juliana Casale love writing? So much that she’s done pro-bono writing in exchange for free passes to beer festivals. Yet she’s come a long way since, thanks to her talent, work ethic, and a zeal for embracing new challenges.
For the past ten years Juliana has held roles at a handful of small and mid-sized B2B SaaS startups, as well as running her own freelance business. Currently Juliana is a Content Strategist at Wave, an all-in money management platform for small businesses.
In this episode Juliana opens up about her journey to her current position, her best resources for learning and staying up-to-date, and her firm belief that we are all far more than the jobs we hold.
Show Topics
* Putting out fires at work
* The pain of software migration
* Delegate so you can focus
* Say yes first, then execute
* Learn via networking
* Don’t tie your worth to your work
Check out Wave
Follow Juliana Casale on Lin…
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Oct 13, 2021
033: Growth Mentorship & Avoiding Burnout with Dani Hart
What can a career in company growth teach you about personal growth? Dani Hart believes it teaches you to keep a growth mindset and take the time to learn from your mistakes—whether you’re running marketing campaigns or developing your own core values.
Formerly the Head of Growth for Growth Hackers, Dani now focuses on growth mentorship and helping people avoid burnout. She talked to us about the ways people can keep burnout to a minimum, from cultivating good stress to reconditioning how we think about hard work.
Show Topics:
* Balance between stress and rest
* Add good stress to your life
* Stick to core values to avoid burnout
* Recondition your thoughts about work
* Give yourself permission to take time for yourself
* Do what’s important to you
Connect with Dani:
Check out GrowthMentor
Follow Dani Hart on LinkedIn or Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game…
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Oct 6, 2021
032: Mastering Email Conversion & Strategy with Samar Owais
Samar Owais is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous ecommerce brands increase conversions, retain customers, and fix the money-leaking gaps in their emails.
We’ve all reached that point where we hit a professional wall. Our work loses its luster, and we dread opening our laptop. Sometimes it’s due to not recharging with sleep and downtime. Sometimes it’s a specific project that’s not appealing. As Samar Owais discovered, sometimes it’s because your entire professional focus needs a refresh.
In this episode of The Long Game podcast, Samar shares how she went from unmotivated blogger to one of the top email strategists in the SaaS and eCommerce space.
This conversation also covers how being a realist can fundamentally change your approach to email marketing. We hope you enjoy this episode.
_You'll find Samar geeking out over emails on Twitter and every Wednesday with her subsc…
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Sep 29, 2021
031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences)
Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer.
Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it’s time to change course.
Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites.
Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian…
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Sep 22, 2021
030: Kitchen Side: Is Your Blog a Publication or a Library?
In 2018, Jimmy Daly, then VP of Growth at the content marketing agency Animalz, wrote a compelling post titled Your Blog Is Not a Publication. It outlined why a publication mindset was expensive and problematic, and why “library” style content hubs were superior. In this episode of Kitchen Side, our team explores how we conceptualize this argument in the modern day. Times have changed, and the clearcut argument that Jimmy made isn’t quite as clear.
Show Topics:
* The definition of a library vs. a publication
* Publications create demand, libraries meet demand
* New SaaS companies can stand out with publications
* A hybrid approach to content is best
* Think of your content strategy like a portfolio
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Sep 15, 2021
029: The Art & Science of Hacking Growth with Morgan Brown (VP of Growth, Shopify)
Morgan Brown is Vice President of Growth Marketing for Shopify where he’s responsible for Shopify’s merchant growth. Prior to Shopify, he was a Director of Product at Facebook working in the Messenger organization.
He is also the author of Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Morgan has spent his career helping companies of all sizes grow at the intersection of digital marketing and product development.
Growth is a word that has nearly lost its meaning. Somewhere along the way, it went from a model that prioritized product and experimentation to being a synonym for performance. It’s become a label that gets slapped on everything from growth hacking to growth PR. But that doesn’t mean it no longer has value. Morgan has gone from working at agencies during the birth of digital marketing to leading product management at Facebook.
In this episode of The Long Game, Morgan shares his early introduction to growth, the career lessons he’s…
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Sep 8, 2021
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Ty Magnin is the Director of Marketing, Content & Web at UiPath, a software automation company. That means he spends a lot of time building and maintaining website and digital content experiences for different audience segments.
Before UiPath, he grew Appcues on 95% organic inbound content as a member of the founding team. And before that, he was the first marketer at Work Market, where he helped the team scale to an acquisition by ADP. He loves building audiences—on Twitter, at a conference, for a blog—wherever.
There are many different ways to start a marketing career, from juggling multiple hats at a tiny startup to honing a specialty at a large company. Regardless of where you start, at some point you’ll start to think less about just getting by and more about what you want out of your career.
In this episode, Ty shares the advantages and disadvantages of startups versus established organizations, tips for building a content team, and the importance of finding a sense of p…
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Sep 1, 2021
027: Kitchen Side: Is Organic Traffic the Best Traffic?
There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme.
Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn’t actually convert customers.
In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Connect with Alex on Twitter or LinkedIn
Connect with Allie on Twitter or LinkedIn
Connect with David on Twitter or LinkedIn
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Aug 26, 2021
026: Honing Freelance Writing in a Noisy Market with Kaleigh Moore
Kaleigh Moore is a freelance writer covering retail and e-commerce for software companies like Shopify and Stripe. She also covers sustainable fashion for publications like Forbes, Adweek, and Vogue Business.
Kaleigh started her freelance career nine years ago and has grown her brand into an amazing mix of B2B SaaS content marketing, authoritative retail journalism, freelance community building, and consulting.
Allie first met Kaleigh five years ago, when she was initially considering her move into freelance writing. She was Kaleigh’s first coaching client and gives her full credit for where she is today.
In this episode, Kaleigh and Allie discuss everything from a career in freelance writing to honing their own creative catalysts in a noisy world.
Follow Kaleigh on Twitter and visit her website.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Aug 18, 2021
025: From Creative Contributor to Creative Catalyst with Camille Trent (Head of Content, Dooly)
Camille Trent is the Head of Content at Dooly, the fastest way to update Salesforce.
Some content marketers thrive on being a jack of all trades. This is especially true of Camille. Her background spans advertising to copywriting to product marketing, and she draws on all of those skills today. Startups are Camille’s current sweet spot, and she has a clear knack for getting inside the heads of others—whether that’s the sales team or her customers—in order to best understand how content should work from the inside out.
In this episode, Allie and Camille discuss transitioning from advertising to content marketing, and striking a balance between a creative contributor and a creative catalyst.
When Camille is not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.
Follow Camille Trent on LinkedIn or Twitter. Check out Dooly
Connect with Omniscient Digital on social:
Twitter: @beomnis…
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Aug 10, 2021
024: Community Driven Content with Sean Blanda (Director of Content, Crossbeam)
Sean Blanda is the Director of Content at Crossbeam. Crossbeam is a Partner Ecosystem Platform that helps companies securely exchange data when partnering. People use Crossbeam for real-time account mapping, sourcing leads, and vetting co-marketing opportunities.
Sean is passionate about content that builds communities and brings people together. In this episode, host Allie Decker talks to Sean about how he’s scaling his content team at Crossbeam, and how being a Director of Content isn’t _that_ much different from SNL’s Lorne Michaels.
Connect with Sean at www.seanblanda.com and follow him on Twitter
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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Aug 4, 2021
023: How to Differentiate Content in a Crowded Space with Brooklin Nash
Do you call yourself a freelance writer or content marketer? There’s a fine line between the two, and the modern content marketing world is full of possibilities.
In this episode, Alex talks to Brooklin Nash who has 8 years of content marketing experience. Outside of his full-time role as Manager of Community Content for Outreach, he's Head of Content at Sales Hacker. His clients include: Mixpanel, Intricately, MediaRadar, Metadata.io, and PostBeyond as a guest contributor, and he's written for G2, Drift, Business2Community and MarketingProfs.
His full-time role at Outreach focuses on helping salespeople weave their content together and build organic channels to drive revenue. Considering Brooklin fell into content marketing by accident, he’s finely attuned to what makes good content tick. He draws on his freelance writing roots and passion for learning to excel. In this episode, he shares why you should find a niche, seek out conversations, and experiment.
He lives in Guatemala…
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Jul 28, 2021
#022: Buyer Personas Don’t Have to Suck! with Adrienne Barnes (Best Buyer Persona)
Adrienne Barnes is the Founder of Best Buyer Persona, and a B2B SaaS Content Marketing consultant.
Here’s a staggering statistic. In a survey conducted by content marketing consultant Adrienne Barnes, 85% of marketers said they create buyer personas.
Want to know how often they used them? 77% said never.
The cold reality is that traditional buyer personas have become a “check the box” marketing practice - and a waste of time. That’s why Adrienne created Best Buyer Persona: to re-imagine how personas are created, and turn them into something informative and actionable.
In this episode you’ll learn how to conduct customer research the proper way to inform your content marketing strategy, and more.
When she’s not identifying companies’ best buyers, she’s using her customer research skills to create unique and effective content marketing strategies. She’s worked with amazing companies such as: Audiense, Stripe, Demio, Monday.com, Unbounce, and Smartling.
Connect wit…
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Jul 21, 2021
#021: Creating vs Capturing Demand and Category Creation with Chris Schreiber
Chris Schreiber is the Head of Marketing at Qwilr. He has over 15 years experience marketing and selling software products, starting his career at Google where he led promotional campaigns to generate buzz around the launch of key Google products/initiatives, including Google Apps, Docs, Photos, Open Social and Blogger.
He went on to lead the marketing teams at high-growth software companies like Sharethrough and Brandcast.
In this episode, Chris shares how to get started, effective tactics for creating demand, and how to empower your users to spread the word. When marketing a product, you’re usually trying to capture an audience that’s already searching for similar solutions. They’re aware of what they need and just want you to prove that your product has those things. But when you’re creating in a new category without an established market, you’ve got a different path ahead of you.
Connect with Chris on Twitter: @cousinchris
Connect with Omniscient Digital on social:
T…
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Jul 14, 2021
#020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz)
Ryan Law is the Director of Marketing at Animalz, where he's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. He's been a writer, content strategist, team lead, marketing director, and agency co-founder. He's also the author of the post-apocalyptic novel The Green Priest.
Ryan is well known for his thought leadership and strong voice in the content marketing space. Penning articles like _Copycat Content_ and _How to Differentiate Your Content in Crowded Spaces_. In this episode, Ryan discusses surefire ways to spark your creativity, generate memorable content, and get it in front of the right people.
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.
Connect with Ryan on Animalz, Twitter and Linkedin.
Connect with Omniscient Digital on social:…
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Jul 6, 2021
#019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)
Most freelance writers choose to be freelance because of the autonomy, but that doesn’t mean they can work in complete isolation.
Michael Keenan is co-founder of Peak Freelance, and a freelance SaaS writer. He’s created a community for experienced freelance writers to get support, resources, and a boost of confidence.
In this episode, he talks about how to grow a professional community while keeping it personal, the ways a freelancer can raise their rates, and the importance of finding performance data.
He also shares some priceless advice from a ‘sex tech leader’ that will help you charge what you’re worth.
Michael is most inspired by learning people’s stories, climbing mountains, and traveling with his partner and two Xoloitzcuintles.
Connect with Michael on Twitter and Linkedin.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
_The Long Game__ is hosted by__ Alex Birkett__ and__ David Ly Khim__ who co-founded Omniscient D…
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Jun 29, 2021
#018: Kitchen Side: How to Talk to Your CMO About Content Marketing
Influencing without authority is especially impactful as a content marketer.
In this episode of the Kitchen Side series, we get into how to talk to your Chief Marketing Officer about content marketing, and general points around marketing leadership.
We cover how to best interact to advance in your career, align with the mission of your company, and to get buy-in for innovative ideas.
We hope you’ll take away tactics to fight uphill battles around outdated methods.
This episode is also for CMOs who want to learn empathy for working with ambitious content marketers looking to make a mark.
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game pod…
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Jun 22, 2021
#017: Kitchen Side: How Do Growth and Content Overlap?
If you’re new here, Kitchen Side is a series where we take you behind the scenes at Omniscient Digital to hear the conversations, brainstorms, discussions and inner workings of our content marketing agency.
In this episode, we talk about the relationship between content marketing and growth. How do the two functions interact in organizations? Does content play a fundamental role in growth? Or is it separated by metrics or organizational structure? As an agency goaled on performance metrics, we find that the two are intertwined and synergistic. We dive into this and explore solutions to get you more out of your content program.
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen…
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Jun 9, 2021
#016: Leveling Up in Business and Marketing with Eric Siu (CEO of Clickflow)
Eric Siu is the founder of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius.
He is also the Chairman of the ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers.
He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 50 million downloads to date.
He also speaks frequently around the world on marketing and SaaS.
In this episode of The Long Game, David Ly Khim talks to Eric about his evolution from gaming to business, his thinking behind purchasing a failing agency, and what it takes to get to the top.
You can watch the video of this interview here.
Connect with Eric Siu on Linkedin
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
_The Long Game__ is hosted by__ Alex Birkett__ and__ Da…
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Jun 2, 2021
#015: Kitchen Side: Should You Hire Writers or Subject Matter Experts?
Subject matter experts (SMEs) offer a valuable perspective and dose of credibility to any content marketing program. On the rare occasion you can find an SME who also happens to be an excellent writer, it’s the equivalent of hitting the content jackpot. Other times, you have to figure out different ways to leverage the expertise of busy SMEs. So when will a regular writer suffice, and when do you need an expert?
On this episode of Kitchen Side, Alex, Allie, and David put their heads together to break down strategies that are rooted in their own past experiences.
You can find show notes here.
* Connect with Alex on Twitter or LinkedIn
* Connect with Allie on Twitter or LinkedIn
* Connect with David on Twitter or LinkedIn
* Check out Omniscient DigitalAllie Decker - Head of Content Marketing - Kloudio
* Listen to more episodes of The Long Game podcast
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May 25, 2021
#014: How to Build Systems for Content & SEO (+ Advanced Poker Tips) w/ Bernard Huang (Co-founder at Clearscope)
Is being an entrepreneur like playing a game of poker? Bernard Huang thinks so.
Bernard is the co-founder of Clearscope, an SEO content optimization platform that helps businesses rank with high quality content.
On this episode of The Long Game, he joined host Alex Birkett to discuss how being an entrepreneur is all about placing strategic bets, why learning a new skill always includes sucking at first, and the importance of finding your best fit customers.
If you’re starting a blog, you also won’t want to miss a discussion of the latest SEO developments and why following your passion is key.
Connect with Bernard Huang on Twitter or LinkedIn
Check out Clearscope
Follow Clearscope on Twitter or LinkedIn
Connect with Omniscient Digital on Twitter and LinkedIn
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May 11, 2021
#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
Ahrefs’ CMO Tim Soulo believes in practicing what you preach - and for good reason. Ahrefs is an SEO tool with a powerful content strategy. The popular platform attracts traffic with a balance of keyword targeting and genuinely valuable content. How does Tim keep Ahrefs’ output ranking at the top? By investing in new ideas and top-notch industry leaders to keep his content going. In this episode of Office Hours, Tim and Alex talk about how to win the content ranking game. The conversation touches on topics such as appealing to customer imagination, the importance of learning the SEO ropes, and how to hire click-worthy writers.
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.
Connect with Tim Soulo on Twitter or LinkedIn
Check out Ahrefs
Follow Ahrefs on Twitter or Linke…
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May 4, 2021
#012: Email Marketing Advice from Ilona Abramova (VP Operations at AppSumo)
In this episode, Alex Birkett talks to Ilona Abramova who is VP of Operations at AppSumo, and an absolute genius at email marketing and copywriting.
This convo is very different from our other Long Game episodes. First, Ilona and AppSumo are a client of Omniscient’s. Second, Ilona’s a friend and someone who shares Alex’s divergent and semi-ADD tendencies in conversation (according to Alex himself).
Finally, instead talking about content marketing or diving into Ilona’s background, he thought it would be cool to do a live consultation. In this episode, Ilona teaches Alex how Omniscient should be doing email marketing.
If you’re building your email marketing program from scratch or revamping it for more ROI, you’ll find this useful. It’s also just a fun exploration of ideas that also touches upon email marketing best practices that anyone can use to increase the effectiveness of their program.
Look at this as a masterclass on email, as well as a look behind the curtains…
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Apr 22, 2021
#011: Kitchen Side: Finding, Vetting and Hiring Freelancers
In this Kitchen Side series we show you behind the curtain at our own agency, Omniscient Digital. In this episode, co-founder Alex Birkett and Head of Content, Allie Decker discuss hiring and managing freelance writers.
They bring their varied experiences to the conversation. Previously, Allie was a full-time freelance writer, while Alex has hired and worked with freelancers for in-house roles as well as for his personal website.
They cover how to find and vet freelancers, how to onboard them and communicate your expectations, and some potential pros and cons of working with freelancers.
Check out Allie's blog for a complete guide on hiring freelancers.
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Link…
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Feb 23, 2021
#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja
Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency).
Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights.
Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what’s important in life.
This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for c…
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Feb 16, 2021
#009: Building Communities, Teams and Companies through Marketing with Sabel Harris
Sabel Harris and David Ly Khim met through their co-marketing efforts while she was at Contactually, and during David’s time at Hubspot. Sabel has held various roles as Director of Marketing at tech start-ups and she’s built communities, teams and companies.
She was recently elected and currently serves as her district's Advisory Neighborhood Commissioner for District 1B12 in Washington, D.C. Outside of her public office work, she is the Director of Marketing of Demand Generation at EVERFI, an education technology company.
In this episode, Sabel and David talk about balancing two full-time jobs, going to therapy, transitioning between careers, and the skills she’s developed as a Marketer. She gives great insight into what she’s learned, and how to apply them in the tech-realm. We hope you enjoy this conversation.
Connect with Sabel on her website at sabelfordc.com
Twitter: @sabelharris
LinkedIn: https://www.linkedin.com/in/sabelharris/
The Long Game is hosted by Alex Birk…
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Feb 9, 2021
#008: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace
Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers.
Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directly after college.
Tracey is a world class writer, editor, manager, and networker. She has a contagious buoyancy and optimism, and truly cares about the quality of the work she puts out into the world.
In this episode, Alex and Tracey cover her approach to content, how she marries the perfectionist artists’ desire for purity and craft, with the pragmatists’ need to design systems and automate as much as possible. They also dive into how this plays out in building what she describes as integrated marketing campaigns.
Lastly, she gives practical advice on how to network better and work with…
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Feb 2, 2021
#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King
Bill is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools.
Bill is a former professional poker player turned marketer.
He met Alex on Twitter and they've gotten along swimmingly since. They share interests in esoteric matters such as decision theory, game theory, experimentation, SEO & content marketing, meditation, sailing and music.
They both played in bands and seriously considered music as a career.
In this episode, they cover these topics and discuss Bill’s career arch. Throughout this podcast there are a million gold nuggets that you can take away and use to change how you view work and decision making, especially if you’re in SEO, content marketing, or any acquisition related work. Enjoy!
The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-…
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Jan 26, 2021
#006: Kitchen Side: How Top Content Creators Build Passionate Audiences
This episode of The Long Game is part of our _Kitchen Side_ series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital.
In this episode, Omniscient Digital’s co-founders Allie Decker and Alex Birkett discuss how to build an audience and a passionate following.
Jimmy Daly, former Content Marketing Director at Animalz, wrote an article called “Your Blog is Not a Publication”. Most blogs won’t develop a big audience of passionate followers who read every post chronologically, but you can certainly set your blog up to be a reference library that answers searchers questions and converts those who are delighted.
The problem, however, is that some creators and businesses can build audiences and can act as publications. In the best case scenario, your blog acts as both a library AND a publication -- think HubSpot, Intercom, CXL, etc.
In most of our client work, we pursue a Barbe…
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Jan 19, 2021
#005: Kitchen Side: How To Be An Effective Content Marketing Strategist
This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital.
In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital’s co-founders Allie Decker and Alex Birkett about the role of a Content Marketing Strategist.
What does a CMS actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one?
We cover these questions and more.
From this discussion, Karissa developed _The Ultimate Guide to Becoming a Content Marketing Specialist_.
In this piece, we break down the role of a content marketing strategist. Whether you want to hire one or you want to be one, this post will give you the answers you need to the most pressing questions:
* What doe…
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Jan 12, 2021
#004: Kitchen Side: How to Build a Content Editorial Calendar
The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.
But this particular series of the podcast is so meta. We call it Kitchen Side. It's an inside look at how the sausage is made at our company, Omniscient Digital.
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
In this episode, we discuss how to build a content editorial calendar. We talk about how to plan out your content strategy onto a time series and roadmap that your team can collaborate on.
In full transparency, we wanted to write about this topic due to its search volume and its relevance towards our business. As the saying goes, _"Those producing enough content to warrant a calendar may very well be a good fit for our business."_
To produce a unique article, however,…
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Jan 8, 2021
#003: Finding Your Creative Sweet Spot with David Kadavy
In this episode of The Long Game we interview David Kadavy, author, podcaster and self-publishing coach.
He’s the author of three books: The Heart to Start, Design for Hackers, and most recently, Mind Management Not Time Management.
His podcast, Love Your Work, features both interviews with experts like Seth Godin, James Altucher, and Dan Ariely, as well as solo monologues on topics like the barbell strategy.
If we had to sum up David, it would be a “creator,” or a “clear thinker.” Writing seems to be his preferred medium, but he seems to be mostly interested in ideas and changing hearts and minds, and he’s clearly effective at doing that through multiple mediums.
Alex met David when he stumbled upon an article Alex wrote about the Barbell Strategy with regards to content marketing. They realized they had tons of similar influences and interests.
This conversation dives into his background growing up in Nebraska, moving to Silicon Valley, and eventually to Medellin, Co…
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Dec 26, 2020
#002: Kitchen Side: Behind The Long Game Podcast
The Long Game is a podcast we just launched which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.
But this particular series of the podcast is so meta. We call it _Kitchen Side_. It's an inside look at how the sausage is made at our company, Omniscient Digital.
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business…
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Dec 16, 2020
#001: Content Operations, Automation, and Storytelling with Tommy Walker
In this episode, we interview Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit).
He was first propelled into marketing after getting fired from his $12 hour job over a pair of pants. (You’ve gotta hear this story.)
He went on to write articles on a freelance basis, and eventually landed a role at CXL as Editor in Chief. Alex says Tommy has mentored him over the years in everything from content operations and automation, to managing freelance writers.
Tommy says, return traffic is the most important thing. If you never get that return traffic, you are never going to get to the consideration point. Through strategic foreshadowing and backlinking in storytelling, Tommy has mastered a system that interconnects an entire narrative beyond just a single article to get readers coming back for more.
Watch this interview to learn how he marries a systematic approach with storytelling for more successful content marketing…
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