Any marketing claim you make that doesn’t have some form of evidence is a weak statement.
Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.
But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.
One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.
In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/