Watch a video clip and find key takeaways here
Content creation is a tricky business. You have to know what your clients want, when to say yes to new projects, and how to find the writers you need.
For Brad Smith, creating and producing top of the line content is his bread and butter. Brad is the CEO of Wordable, co-founder of uSERP, and founder and CEO of Codeless, all of which are aimed at producing, ranking, and publishing SERP-topping content.
During this episode of The Long Game, Brad shared with us his insight on determining content quality, how to work with clients, and what you need to scale content writing production.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
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Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/