The Long Game
The Long Game
Dec 29, 2021
Why Content Marketing Should Sell... and More Lessons with Tyler Hakes (Optimist)
Play • 1 hr 24 min

Marketing agencies are a dime a dozen, but Tyler Hakes wanted to build Optimist differently. 

Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.

That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end. 

In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets. 

Show Topics

  • A decentralized agency model
  • Why strategy is more important than content
  • Don’t be scared to sell
  • Think of your content as assets

Check out Optimist

Follow Tyler Hakes on LinkedIn or Twitter

 

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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