Tyler found himself often frustrated that companies and agencies often play a game of telephone, never actually speaking with the people who were creating content on their behalf.
That’s why Optimist functions as a collective of high-level freelancers of varying specialties, who come together to take content strategy for Optimist’s clients from end-to-end.
In this episode, Tyler shared the lessons he’s learned over the past 5 years of running Optimist, and why he always thinks of content in terms of ROI-driving assets.
Check out Optimist
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