The Long Game
The Long Game
Nov 3, 2021
036: Content Experimentation & Why a Formal Education is Not Required with Shanelle Mullin (Experimentation & Analysis Lead, Shopify)
Play • 1 hr 14 min

Sometimes your career milestones are clear as crystal, and sometimes they only become clear in retrospect. 

Shanelle Mullin has had an exciting path, from writer at CXL to Experimentation & Analysis Lead at Shopify. 

At each juncture, she’s followed intriguing people and her own innate curiosity. Alex and Shanelle worked together in the trenches as writers at CXL. 

They reunited on the podcast to chat about the worlds of content and experimentation, and how creativity and professional work can diverge and collide in interesting ways. 

Show Topics

  • Formal education vs. learn-as-you-go
  • The importance of leadership buy-in
  • Recognizing big opportunities
  • Don’t monetize your hobbies
  • Write in order to learn

Check out Shopify  

Follow Shanelle Mullin on LinkedIn or Twitter


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Twitter: @beomniscient

Linkedin: Be Omniscient

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