The Long Game
The Long Game
Jun 30, 2022
Mission-Driven Content for Small Businesses with Melanie Deziel
Play • 1 hr 14 min

Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. 

Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. 

She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” 

Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others.

Show Topics

  • Support communities through small business
  • Work with subject matter experts
  • Break large tasks into smaller chunks
  • Use examples to enhance your writing
  • Remind people of their creativity

Show Links 

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

062: Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina (Orbit Media Studios)

056: How SparkToro Approaches Growth & Productivity (Rand Fishkin)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

0:59 Kitchen Side: How To Build an Audience with Content Marketing

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

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