The Long Game
The Long Game
Nov 17, 2021
038: Evolve Your SEO and Content Marketing with Ross Hudgens
Play • 1 hr 25 min

When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It’s all of the things that work in tandem with the writing. 

For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It’s what’s landed them bigger upmarket brands like Casper and Zillow. 

In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings.

Show Topics

  • Evolve your SEO from link building to design
  • Build passive link assets
  • Sell brands on UX design
  • Match patterns in content
  • Content marketing is more than writing
  • Test content on social media first

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