The Long Game
The Long Game
Dec 22, 2021
How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
Play • 1 hr 4 min

Many people think of testing and optimization as selecting one tactic and then seeing if it has a positive or negative impact. But that’s just validating ideas, and not the best way to maximize outcomes or profit. 

In fact, that approach has a less than 10% success rate in terms of winning experiments. According to Andrew Anderson, Head of Website Optimization Programs at ZenBusiness, the better way to experiment is to move from a validation mindset to a discovery and exploitation mindset. 

In this episode, Andrew explains what this tactic looks like and how it can be applied to websites, content, and growth. Andrew has been described as "The Most Passionate Optimizer in the World".

He also touches on how and why he got into writing and blogging, and how he constructs articles which is completely different from the typical SEO model. It’s a really fascinating discussion. We hope you enjoy.

Show Topics

  • How an exploitation mindset increases your chances of success
  • Learn from what doesn't work, not just what does
  • The importance of discipline-based testing
  • Measure what’s relevant to your business
  • Tie experimentation to growth

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