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What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer.
Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company.
She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape.
Check out Splash
Follow Rebecca Miller on LinkedIn
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.
Some interviews you might enjoy and learn from:
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
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Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/