Saying No to the Status Quo with Andre Doxey
Play • 29 min

 

Main topics discussed:

03:10 - The challenges and transformation of adidas Outdoor 

08:28 - Combining technical products and sustainability in the Outdoor market

10:30 - adidas' sustainable FUTURECRAFT:LOOP mono-material anorak 

23:05 - Inspiring creativity in your teams

 

Quotes: 

“We're about being rebellious and optimistic. That's at the core of who we are. Rebellious optimists.”

“When you make fire, when you make a hot outdoor product, people just want to rock it. People don't think ‘this is my jacket for when I go hiking’. They want to wear it every day.”

“We're going to be unapologetic. We're going to be adidas. We’re going to do our thing.”

 

Host: Twiggy Jalloh

This Week’s Guest: Andre Doxey

 

Links to resources: 

- The story of the Loop Jacket, Made to be Remade, and the adidas journey to creating recyclable clothing.

- How the adidas Superstar… the Shell Toe…became a cultural icon.

- Adi Dassler – adidas founder, and the original Rebellious Optimist.

 

More Rebellious Optimism:

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Rebellious Optimists is an official Podcast Show from adidas and our company blog www.GamePlan-A.com.

Rebellious Optimists supports the mission of ‘GamePlan A’ to upgrade our work lives through sport and creativity.

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