Saying No to the Status Quo with Andre Doxey
Play • 29 min


Main topics discussed:

03:10 - The challenges and transformation of adidas Outdoor 

08:28 - Combining technical products and sustainability in the Outdoor market

10:30 - adidas' sustainable FUTURECRAFT:LOOP mono-material anorak 

23:05 - Inspiring creativity in your teams



“We're about being rebellious and optimistic. That's at the core of who we are. Rebellious optimists.”

“When you make fire, when you make a hot outdoor product, people just want to rock it. People don't think ‘this is my jacket for when I go hiking’. They want to wear it every day.”

“We're going to be unapologetic. We're going to be adidas. We’re going to do our thing.”


Host: Twiggy Jalloh

This Week’s Guest: Andre Doxey


Links to resources: 

- The story of the Loop Jacket, Made to be Remade, and the adidas journey to creating recyclable clothing.

- How the adidas Superstar… the Shell Toe…became a cultural icon.

- Adi Dassler – adidas founder, and the original Rebellious Optimist.


More Rebellious Optimism:

Subscribe to the adidas Company Blog and follow us on LinkedIn

Rebellious Optimists is an official Podcast Show from adidas and our company blog

Rebellious Optimists supports the mission of ‘GamePlan A’ to upgrade our work lives through sport and creativity.

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