Chanda Bell and Christa Pitts, both West Georgia, serve as co-CEO of Creatively Classic Activities and Books, LCC, the Atlanta-based consumer products and entertainment company that launched Elf on the Shelf. Their successes came from creativity and determination, despite being told “no” often in their journey. In collaboration with their mother, they created something magical that has now been shared across the globe. Without experience or knowledge of what it would take to be successful in the world of children’s books, their story is about thriving in spite of being told “no.” They discuss what their greatest accomplishments have been, and what they have yet to accomplish. They offer perspective of what Tri Delta have them the confidence to pursue and give great advice on taking risks. Hear their inspirational story and let that serve as a reminder when your family’s elf makes his or her magical reappearance during the holidays!