Can packaging be a retention marketing tool?
Play • 24 min

Specifically, Douglas discusses:

  • Why packaging is a profit centre, not a cost centre
  • How Penny Black is allowing its customers to achieve a 15% conversion rate using its tool
  • Why now is the time to think about retention.

To find out more about Penny Black, click here.

To connect with Doug on LinkedIn, click here.

 

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