Personal Finance Content Marketing with Alli Berry of The Motley Fool
Play • 28 min

Show Notes:

  • 00:30: Alli’s start and how she landed at Motley Fool
  • 1:45: How Motley Fool structures content and editorial
  • 3:05: Balancing focus between evergreen content vs. news
  • 4:45: How breaking news can inform traffic to evergreen topics
  • 5:50: Collaborating with the news team
  • 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate
  • 10:12: How to explain complex financial topics to beginner audiences
  • 12:21: Recommendations for new or early stage personal finance sites
  • 15:32: Influencer marketing for The Motley Fool
  • 16:24: E-A-T, syndication and existing reporter influence
  • 17:34: How to scale content refreshes and revamps
  • 21:00: Using Google Trends to inform keyword research
  • 23:39: How COVID has impacted the content at Motley Fool
  • 26:00: An AMP rant

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