On SERP Suggestions for Content Marketers
- 00:25: Why you should look at search clicks, not search volume for ideas
- 3:30: Tips for capturing the featured snippet
- 6:22: Anticipating organic traffic drops even if you capture the featured snippet
- 7:50: Refreshing and testing title tags to attract clicks on SERP
- 11:26: Do rich snippets improve rankings?
- 14:26: How to capture People Also Ask boxes