On SERP Suggestions for Content Marketers
Play • 17 min

Show Notes:

  • 00:25: Why you should look at search clicks, not search volume for ideas
  • 3:30: Tips for capturing the featured snippet
  • 6:22: Anticipating organic traffic drops even if you capture the featured snippet
  • 7:50: Refreshing and testing title tags to attract clicks on SERP
  • 11:26: Do rich snippets improve rankings?
  • 14:26: How to capture People Also Ask boxes

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