What You Need to Know About E-A-T with Lily Ray
Play • 30 min

Show Notes:

  • 00:53: Debunking common E-A-T myths
  • 2:10: How does E-A-T relate to the Medic Update?
  • 4:25: What should you focus on for E-A-T if you’re in YMYL?
  • 7:12: Realistic timelines to see outcomes from E-A-T related changes
  • 9:50: Getting buy-in for E-A-T changes
  • 10:45: Does domain authority and brand recognition matter more with E-A-T?
  • 15:57: Is it realistic to expect to outrank .gov sites now?
  • 20:37: How to balance E-A-T with a company’s mission
  • 23:08: Unique or unexpected methods of showcasing E-A-T
  • 27:33: What keeps you up at night with E-A-T?

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