What You Need to Know About E-A-T with Lily Ray
- 00:53: Debunking common E-A-T myths
- 2:10: How does E-A-T relate to the Medic Update?
- 4:25: What should you focus on for E-A-T if you’re in YMYL?
- 7:12: Realistic timelines to see outcomes from E-A-T related changes
- 9:50: Getting buy-in for E-A-T changes
- 10:45: Does domain authority and brand recognition matter more with E-A-T?
- 15:57: Is it realistic to expect to outrank .gov sites now?
- 20:37: How to balance E-A-T with a company’s mission
- 23:08: Unique or unexpected methods of showcasing E-A-T
- 27:33: What keeps you up at night with E-A-T?