How to Execute SEO-Driven Content Marketing with Neville Medhora
Play • 58 min

Show Notes:

  • 3:24: Are links and content really all that’s needed for SEO?
  • 8:11: The danger in relying on SEO hacks and loopholes
  • 10:15: Copywriting vs. content marketing
  • 13:15: Our outreach process including open rate and placement rates
  • 20:54: How to do content marketing at scale and still ensure quality
  • 24:39: Our preferred SEO and content marketing tools
  • 31:03: Refreshing content vs. killing a page
  • 38:00: Idea of “collaborative copy”
  • 41:30: The risk of content mills
  • 43:44: How to take simple topics and turn it into a link engine
  • 46:35: The Gary Vaynerchuk model and repurposing content
  • 50:45: Our YouTube strategy

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