The State of Digital PR in 2021
- 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
- 00:40: GameStop stocks and how to manipulate the stock market
- 1:20: What is digital PR?
- 2:57: Why is “digital PR” trending?
- 4:37: The differences between digital PR, SEO and link building
- 6:01: Viral content vs. brand identity
- 6:28: What are the biggest digital PR mistakes?
- 7:40: What “going viral” means in different industries
- 8:49: How Siege Media combines content marketing and PR
- 9:37: Industries where digital PR is optimal
- 10:27: Calculating link value by website
- 11:57: Dangers of scraper sites in link reporting
- 14:27: The legitimacy of viral content
- 16:50: Going viral within your niche audience
- 17:44: Is this a strategy or one-off?