The State of Digital PR in 2021
Play • 20 min

Show Notes:

  • 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
  • 00:40: GameStop stocks and how to manipulate the stock market
  • 1:20: What is digital PR?
  • 2:57: Why is “digital PR” trending?
  • 4:37: The differences between digital PR, SEO and link building
  • 6:01: Viral content vs. brand identity
  • 6:28: What are the biggest digital PR mistakes?
  • 7:40: What “going viral” means in different industries
  • 8:49: How Siege Media combines content marketing and PR
  • 9:37: Industries where digital PR is optimal
  • 10:27: Calculating link value by website
  • 11:57: Dangers of scraper sites in link reporting
  • 14:27: The legitimacy of viral content
  • 16:50: Going viral within your niche audience
  • 17:44: Is this a strategy or one-off?

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