How to Brainstorm Content Effectively [B2B + B2C]
Play • 23 min

Show Notes:

  • 0:32: Meet Elsie Weisskoff, her role at Siege as Creative Content Lead
  • 1:50: The definition of “brainstorming”
  • 2:08: The brainstorming process at Siege Media
  • 3:16: Group dynamics when thinking creatively
  • 3:58: How Siege Media’s brainstorming has improved over time
  • 4:46: Producing ideas–best tools to use for brainstorming
  • 6:40:  The power of Reddit, how to use it effectively
  • 7:41: Why platforms like “The Pudding” are beneficial
  • 8:02: Breaking up B2B and B2C ideas
  • 9:05: How to brainstorm for niche industries
  • 9:34: Promotable vs. SEO topics
  • 11:01: What type of content does well in B2B markets?
  • 12:49: How do you brainstorm for a mature content strategy?
  • 14:13: Best criteria for a content revamp
  • 15:29: How to look for passive link opportunities
  • 18:09: What is the Keyword Opposition to Benefit (KOB) analysis? 
  • 20:23: What does the future of brainstorming look like?

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