ESG and SEO: Why It Matters
Play • 13 min

Show Notes:

  • 00:22: What ESG stands for and addresses
  • 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media
  • 2:36: Using ESG to analyze potential clients
  • 3:33: Types of businesses that may not qualify
  • 3:57: Why darker industries rely more on agencies
  • 6:19: Working for causes = better internal fulfillment
  • 6:47: Breaking down the client-agency relationship
  • 7:25: Do your research on companies implementing ESG
  • 8:47: How to evaluate internal efforts
  • 10:24: Identify ESG through positive brand experience–use third-party tools

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