Why You Can't "Test" Content Marketing
Play • 12 min

Show Notes:

  • 0:53: The philosophy behind testing content marketing
  • 1:39: Why we don’t do short engagements
  • 2:25: How building a recognizable brand plays a part
  • 3:03: Best-in-class content = time
  • 3:44: The timeline from first day of engagement to ranking page 1
  • 6:19: Difference in timeline for a low-authority website
  • 7:36:  How to deal with clients new to content marketing
  • 8:58: Case study examples
  • 10:24: Why six months is the magic number
  • 11:01: How you know your content isn’t working

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