Jan 12, 2021
2021, Year of the Gamer: How Video Game Culture is Conquering Canada and the World
Did anyone in your household wake up to find a new video game, virtual reality headset, or console under the tree over the holidays? Do your kids spend hours on end online, watching their favourite gamers on Twitch, Tik-Tok, or YouTube? Is your business struggling to connect with young people, those elusive members of Gen-Z who don’t watch TV, listen to radio, or read newspapers? If your answer to any of those questions is ‘yes’, this podcast is definitely for you.
On this episode of _Disruptors, _an RBC podcast, it’s ‘game on’, as host John Stackhouse dives into what are likely unfamiliar waters for most people over a certain age; the world of gaming, influencers, and esports. It’s projected to become a $300 billion dollar business over the next decade, and as John hears from his main guest, Adrian Montgomery, the CEO of Toronto’s Enthusiast Gaming, a staggering percentage of young people now consider it a key component of their very identities. Add it all up, and you…